How VeChain Landed $100 Million UFC Marketing Deal
10 Giugno 2022 - 12:00AM
NEWSBTC
The VeChain Foundation and the Ultimate Fighting Championship (UFC)
announced a multi-year marketing collaboration. The partners claim
the deal is a “first of its kind” aimed at “breaking marketing
ground” for the blockchain-based organization and the mixed martial
arts organization. Related Reading | Why VeChain (VET) Could
Be On The Verge Of A 40% Rally In that sense, the VeChain
Foundation will have an “unprecedented level of integration into
key UFC assets”. This will include live events, broadcast features,
in-arena promotion, and original content reserved for UFC
distribution alone. Data provided by the UFC claims there are over
900 million households in 175 countries with exposure to its mixed
martial arts events. If only 1% of these numbers decide to enter
the VeChain (VET) ecosystem, the network would see a huge spike in
adoption levels. Co-Founder and CEO of VeChain, Sunny Lu, said the
following about the partnership: It is a historical moment when
VeChain, the Layer 1 public Blockchain with the most enterprise
adoption, joins forces with the fastest growing sport to raise
awareness that blockchain technology is critical in helping deliver
major global objectives, such as sustainability. This is just the
beginning of a multi-year relationship with UFC, and we really look
forward to changing the world together. Paul Asencio, UFC Senior
Vice President of Global Partnerships acknowledged VeChain’s role
in the crypto space and expressed his excitement as they become a
major UFC partner. Asencio added: VeChain’s expertise in using
real-world blockchain applications to help the public and private
sector achieve their carbon-neutral goals is an effort we are proud
to support. We’re looking forward to working with VeChain to
leverage UFC’s worldwide popularity to promote a positive message
that blockchain technology can be used to protect our environment
for future generations. How VeChain Will Benefit From Its UFC Deal
According to the release, VeChain will own UFC’s official fighter
rankings titleship, this is designed to provide the blockchain with
visibility and to attract more users to the network. The ranking
will be titled “UFC Ranking Powered by VeChain”. The collaboration
will also grant VeChain branded presence inside the UFC Octagon
across all of its events. The visibility will extend to
Pay-Per-View events, UFC digital, and its social media platform,
and its in-venue events. UFC and the blockchain-based nonprofit
organization will collaborate to create unique content and to
develop corporate activities. UFC athletes will receive financial
incentives to act as VeChain ambassadors and further strengthen the
network’s visibility and potential adoption levels. The partnership
will debut next Saturday, June 11 at the Teixeira vs. Prochazka at
the Singapore Indoor Stadium. We look forward to working with @ufc
in the years ahead & helping the world discover the power of
public #blockchain for initiatives from #Carbon management,
#Sustainability, #SDGs and much more.#VeChain will revolutionize
the global economy. https://t.co/3O4BvO3rAs $VET — VeChain
Foundation (@vechainofficial) June 9, 2022 Related Reading
| Why VeChain May Run Out Of Fuel After 90% Rally At the time
of writing, VET’s price seems to be slightly reacting to the news
as it records a 3% profit on its 4-hour chart.
Grafico Azioni Amp (COIN:AMPUSD)
Storico
Da Feb 2024 a Mar 2024
Grafico Azioni Amp (COIN:AMPUSD)
Storico
Da Mar 2023 a Mar 2024
Notizie in Tempo Reale relative a Amp (Criptovaluta): 0 articoli recenti
Più Amp Articoli Notizie