Pernod Ricard Launches a Pioneering Global Digital Label Solution to Foster Responsible Consumer Choices
28 Giugno 2022 - 8:30AM
Business Wire
The project will be rolled out globally
after a pilot phase in Europe across Pernod Ricard’s strategic
international brands
Regulatory News:
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Press Release – 28 June, 2022
Continuing its efforts as a proactive player in the industry,
Pernod Ricard (Paris:RI) today announces the launch of a digital
label system to better inform consumers about the products they
purchase as well as responsible drinking. This initiative aims to
offer consumers an efficient solution to their desire for more
transparency on product content and health information. A European
pilot program will be launched in July 2022, before being rolled
out globally across all brands in the Group’s portfolio by
2024.
In 2021, to support the International Alliance for Responsible
Drinking’s commitments, Pernod Ricard announced the addition of two
warning pictograms on its packaging against underage drinking and
drink driving, complementing its pre-existing warning logo against
drinking when pregnant. Now the Group has gone a step further in
terms of product and health information. Every bottle of Pernod
Ricard’s brands will soon carry its own QR code on its back label.
Once scanned with a smartphone it will redirect the consumers
directly to a platform where they will be able to access, on one
unique place, relevant information for each product:
- The list of ingredients and full
nutrition facts that Pernod Ricard will be providing together
with the European wine and spirits associations, - Information
about the health risks associated with the consumption of
alcohol, and where to find relevant information in their
country, - Responsible drinking guidelines issued by their
country’s government authorities, including information about
standard drinks and who should not drink alcohol, as well as a link
to a consumer information website.
All the available content will be adapted to local
specificities, in particular local drinking guidelines that vary
from one country to another, and will be displayed in the local
language.
Alexandre Ricard, Chairman and CEO of Pernod Ricard: “As a
consumer-centric company committed to responsible drinking, this
new digital label system strives to respond to our customers’
evolving needs. Now more than ever, consumers want to know what is
in their drinks. Thanks to digital technology, this information can
now be accessed easily. I am proud that Pernod Ricard continues to
be an industry pioneer in spearheading such a proactive
initiative.”
About Pernod Ricard
Pernod Ricard is the No.2 worldwide producer of wines and
spirits with consolidated sales amounting to €8,824 million in
FY21. The Group, which owns 16 of the Top 100 Spirits Brands, holds
one of the most prestigious and comprehensive portfolios in the
industry with over 240 premium brands distributed across more than
160 markets. Pernod Ricard’s portfolio includes Absolut Vodka,
Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The
Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac,
Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and
Perrier-Jouët champagnes, as well Jacob’s Creek, Campo Viejo, Mumm
Sparkling and Kenwood wines. Pernod Ricard’s strategy focuses on
investing in long-term and sustainable growth for all its
stakeholders, remaining true to its founding values:
entrepreneurial spirit, mutual trust, and strong sense of ethics.
The Group’s decentralised organisation empowers its 18,500
employees to be on-the-ground ambassadors of its vision of
“Créateurs de Convivialité”. Pernod Ricard 2030 Sustainability and
Responsibility roadmap “Good Times from a Good Place” is integrated
into all its activities from grain to glass, and Pernod Ricard is
recognised as a UN Global Compact LEAD participant. Pernod Ricard
is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is
part of the CAC 40 and Eurostoxx 50 indices.
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Emmanuel Vouin / Head of External Engagement +33 (0) 1 70 93 16
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