By Michael Susin

 

Associated British Foods PLC's owned Primark said Monday that it has launched a click and collect service trial in 25 stores across North West England, Yorkshire and North Wales.

The fast-fashion chain said the service aims to offer more choice and reasons for costumers to visit their local high street stores.

"Customers of the smaller stores in the trial will benefit from access to ranges normally only found in larger flagship stores and customers will have, on average, access to twice as many options than today," the company added.

 

Write to Michael Susin at michael.susin@wsj.com

 

(END) Dow Jones Newswires

November 15, 2022 06:30 ET (11:30 GMT)

Copyright (c) 2022 Dow Jones & Company, Inc.
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