TIDMSAGA
RNS Number : 2791R
SAGA PLC
05 July 2022
5 July 2022
Saga plc
Saga strengthens leadership to support growth strategy
Two non-executive directors appointed, with Sir Peter Bazalgette
joining as Senior Independent Non-Executive Director
New executives to lead Personal Finance, Media and Data
Saga, the UK's specialist in products and services for people
over 50, today announces five senior appointments as it reshapes
its leadership to support delivery of the strategy to accelerate
growth and position Saga as the superbrand for older people in the
UK.
The Board of Saga has appointed two new non-executive directors
to widen the skill set as the business is reshaped towards a
greater focus on marketing, content and distribution.
Sir Peter Bazalgette , currently Chair of ITV plc and LoveCrafts
and a non-executive director of Edge Performance VCT plc, will join
the Board and become the Senior Independent Non-Executive Director
(SID). Sir Peter, the Co-Chair of the Creative Industries Council,
brings a wealth of experience from the media and wider creative
industries, including with Endemol, the BBC, YouGov and Channel
Four. Sir Peter will Chair the Nomination Committee.
Gemma Godfrey , a founder of two digital businesses and a
Non-Executive Director of Oberon Investments Group plc and
Vivopower International plc, will join the Board as a Non-Executive
Director. Gemma, who was a boardroom adviser to Arnold
Schwarzenegger on The Apprentice USA and is a business and money
expert on ITV's Good Morning Britain and Sky News, will also chair
the separate Saga Personal Finance Limited Board, subject to the
necessary regulatory approval.
Both will join the Board on 1 September 2022, following which
Saga will review the membership of Board committees. Orna
NiChionna, the current SID, who has served on the Saga Board since
May 2014, will step down from the Board on 30 September 2022. Her
roles as Senior Independent Non-Executive Director and Chair of the
Nomination Committee will move to Sir Peter at that time.
Saga is also making three appointments to further strengthen the
Executive leadership team, with new roles to drive the areas of
Personal Finance, Media and Data.
Jerry Toher , currently Chief Customer Officer at Royal London,
the mutual insurer, will become CEO of Saga Personal Finance. Jerry
will be pivotal in delivering Saga's planned acceleration of its
Personal Finance business, focused on attracting new customers and
driving growth through new and existing products. Jerry, who has
previously worked at businesses including Homeserve, Royal Bank of
Scotland and Egg, will join Saga on 1 September 2022.
Aaron Asadi will join Saga as CEO of Saga Media, to lead Saga's
media and content strategy, designed to increase the frequency and
depth of Saga's interaction with customers. Aaron has held a
variety of roles in publishing, including Chief Audience and
Ecommerce Officer and Chief Content Officer at Future plc, the
global media company. He will join Saga on 1 September 2022.
Separately, Saga has appointed a Chief Data Officer, focused on
bringing to life and enhancing the way it uses customer insight to
drive commercial value. This individual, who currently leads the
data functions at a major consumer-facing business, will join Saga
in the autumn, with further details to be announced nearer the
time.
Sir Roger De Haan, Non-Executive Chairman of Saga, said:
"Saga has made good progress over the last two and a half years
under the leadership of Euan Sutherland and the wider executive
team, strengthening the business in the face of challenging
headwinds. As we look at the next phase of growth and our
determination to leverage marketing, content and distribution in
the delivery of our growth strategy, I am delighted to welcome two
new Board directors and three new members of the executive team.
Between them, they bring valuable new skills to Saga's leadership
and I look forward to working with them all. On behalf of the
Board, I would like to thank Orna for her contribution to Saga over
the past eight years."
Euan Sutherland, Chief Executive Officer of Saga, said:
"Saga is a great business with a strong brand, loyal customers
and fantastic people. Over the past two years, we have stabilised
the business and are now moving to focus on growth, based on our
successful brand relaunch. Everything we do is rooted in our
determination to deliver exceptional experiences every day for all
our customers and create the superbrand for older people. These
appointments, covering Personal Finance, Media and Data, will allow
us to step-change our ability to scale this business and are core
to our plan to deliver long-term sustainable growth in the
interests of all stakeholders."
For further information please contact:
Saga plc
Euan Sutherland, Chief Executive
Officer Tel: 07732 093 007
Emily Roalfe, Head of Investor Email: emily.roalfe@saga.co.uk
Relations
Headland Consultancy
Susanna Voyle Tel: 07980 894 557
Will Smith Tel: 07872 350 428
Tel: 020 3805 4822
Email: saga@headlandconsultancy.com
Notes to editors:
Saga is a specialist in the provision of products and services
for people over 50. The Saga brand is one of the most recognised
and trusted brands in the UK and is known for its high level of
customer service and its high quality, award-winning products and
services including cruises and holidays, insurance, personal
finance and publishing. www.saga.co.uk
With regard to the appointment of the Non-Executive Directors,
there is no further information which would require disclosure
under 9.6.13 of the Listing Rules of the UK Listing Authority.
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