When compared to its megacap peers, Apple’s (AAPL) advertising business is relatively small. That said, over the next 5 years, Evercore’s Amit Daryanani expects it will probably become “one of the main engines for growth.” “Advertising is a great growth opportunity for Apple and their tremendous install base gives them a competitive advantage that they have not effectively exploited in the past,” the analyst said. “Recent actions indicate this is set to change as Apple looks to capture its fair share of a $1T market ($600B market if we look at just online advertising).
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