Martin + Osa and Apple iTunes Enter New Partnership
09 Febbraio 2007 - 6:47PM
PR Newswire (US)
Martin + Osa is pleased to announce its new affiliation with Apple
iTunes. NEW YORK, Feb. 9 /PRNewswire/ -- On February 2, 2007 Martin
+ Osa, a newly launched retail apparel brand for active and
adventurous women and men aged 25-40 became an official member of
Apple iTunes Affiliate Program. This program enables customers to
purchase music from iTunes through both the Martin + Osa website
(http://www.martinandosa.com/goodmusic) and the Apple iTunes store
(http://www.itunes.com/). Every season, Martin + Osa works with
music industry insiders to curate an M+O GoodMusic(TM) list of new
music and new musicians. The selections are featured on its
website, played in stores, and are now available exclusively for
download on iTunes. Martin + Osa GoodMusic(TM) songs are also
featured in original films showcased in Martin + Osa stores.
GoodMusic captures the energy and spirit of Martin + Osa and its
customers. The brand aims to introduce its customers to new music,
along with an eclectic mix of classics of differing genres, to
compliment their active lifestyles, attitudes and interests.
"Martin + Osa strives to provide a unique experience for our
customers, and our music delivers the soundtrack for that
experience," says Arnold Cohen, Chief Marketing Officer. "We wanted
to offer a way for our customers to integrate the music they hear
in our stores into their daily lives." For access to Martin + Osa's
playlists, customers can either preview the songs on the Martin +
Osa website (http://www.martinandosa.com/goodmusic), then click
through to iTunes to purchase the song; or visit Martin + Osa's
personalized iMix page via the 'iMix' section on iTunes
(http://www.itunes.com/). Martin + Osa also promotes music, and the
artists on its GoodMusic playlist, through the Martin + Osa
GoodMusic(TM) Series - concerts periodically held in its stores
across the country. Events are posted on the Martin + Osa website -
log in to find out about upcoming concerts. Martin + Osa has stores
in Tysons Corner (McLean, VA), NorthPark Center (Dallas, TX),
Fashion Island (Newport Beach, CA) San Francisco Westfield Centre
(San Francisco, CA) and Westfield Center (Chicago, IL). 15 new
stores are planned to open in 2007. Martin + Osa is a division of
American Eagle Outfitters, Inc. (NASDAQ:AEOS) that makes pure,
honest, modern clothes for men and women. DATASOURCE: Martin + Osa
CONTACT: Rose Swarbrick, Factory PR, +1-212-941-7057, Web site:
http://www.martinandosa.com/goodmusic http://www.itunes.com/
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