Customers saved billions of dollars while
shopping some of Amazon’s biggest deals of the holiday season
during its 12 days of deals from November 21 through Cyber
Monday
With weeks of holiday shopping still to come,
Amazon will have millions more deals worldwide on a wide selection
of products, with fast, convenient delivery options for Prime
members
Amazon (NASDAQ: AMZN) today announced that its Black Friday Week
and Cyber Monday holiday shopping event—from November 21 through
December 2—was its biggest ever compared to the same 12-day period
ending on Cyber Monday in prior years. The deal event saw record
sales and a record number of items sold.
Customers bought millions of Echo and Fire TV devices, including
the newest models of Echo Dot and Fire TV Stick 4K, two of the
event's best-selling products. In the U.S., some of the
best-selling product categories included Electronics, Toys, and
Beauty, with popular items such as Beats headphones and earbuds,
Samsung TVs, Barbie, Play-doh, Shark vacuums and air purifiers, and
Medicube beauty devices and skincare topping the charts.
This Black Friday Week and Cyber Monday holiday shopping event
was also the largest ever for independent sellers in Amazon’s
store—most of which are small and medium-sized businesses. More
than 60% of sales in Amazon’s store during the event were from
independent sellers—that includes sales on popular items from small
businesses like JLab, Blissy, Luxe Weavers, and The Woobles.
"We know how much our customers appreciate saving money, and our
customers saved billions with us during this year’s holiday
shopping event,” said Doug Herrington, CEO, Worldwide Amazon
Stores. “And we have many more fun and exciting ways for them to
continue to save this holiday season. Whether they're checking off
their holiday lists finding new deals on toys, fashion,
electronics, homewares and other products dropping every day
between now and December 24, turning to Amazon for Same-Day
Delivery on everyday essentials to help celebrate the holidays, or
discovering ultra-low priced stocking stuffers in Amazon Haul, we
want to thank our customers for choosing Amazon during this special
time of year. I also want to thank our employees, vendors, and
selling partners for delivering an outstanding experience time
after time."
In addition to savings from deals across top brands, Amazon
works hard to deliver value to customers every day. A new
independent study by ecommerce analytics firm Profitero found that
Amazon had the lowest online prices entering the holiday season, on
average 14% lower, compared to other leading retailers in the U.S.
for the eighth year in a row.
Throughout the month of December, customers can continue to
discover trending gifts in Amazon's Holiday Shop from top brands
like Dyson, Ninja, Sony, and YETI; and shop by theme and price
point including White Elephant Gifts starting at under $5, Decor by
Occasion, and Premium Gifts. From December 3-14, customers can also
save up to 40% on fashion and fitness favorites featuring brands
like Columbia, Hugo Boss, and Lacoste. Customers can find something
for everyone on their lists with hundreds of millions of products
across more than 35 popular product categories—including over 300
million items available with fast, free Prime delivery, essential
for any last-minute gift shopping.
AI Makes Holiday Shopping Even Easier
Amazon makes the holiday shopping experience faster and easier,
with innovative generative AI features that help customers quickly
find the right gifts this holiday season. Rufus, Amazon’s
AI-powered conversational shopping assistant, makes it easy for
customers to find tailored deals and gifts. AI Shopping Guides help
customers gain confidence in their gift selections by consolidating
helpful information about products—highlighting key factors to
consider and explaining technical terms—helping customers research
and shop seamlessly across Amazon’s broad selection. To simplify
the shopping experience further, customers can utilize Amazon Lens,
a visual shopping tool found in the search bar that can identify
products through a photo, screenshot, or barcode scan and suggest
similar items available on Amazon. And our Find-on-Amazon feature
allows customers to easily locate similar products while scrolling
online by tapping the Share button and selecting “Find products on
Amazon.”
Find the Perfect Gift
Unwrap a new way to shop this holiday season with Amazon's
Virtual Holiday Shop, a festive 3D immersive experience showcasing
over 300 of the season's most coveted gifts and toys, on display as
if they were in a physical store. With cheerful music, holiday
decorations, and fun animations, the shop inspires customers to
discover unique items, browse premium products, and add all of
their new favorite finds directly to their cart and then check out
as usual. Customers can also find a giftable selection of inspiring
toys, games, and activity kits including trending products from our
seasonal Holiday Kids Gift Book in the new Virtual Toy Shop. The
Holiday Shop offers a one-stop destination for finding the perfect
gift for every occasion, including the Top 100+ Gifts, hosting
must-haves, and the option to shop by theme and price point with
most-loved gifts under $10, and stocking stuffers under $10. For
additional gifting inspiration, customers can shop deal curations
handpicked by popular influencers like Angel Reese, Suni Lee, Alix
Earle, Katie Fang, and Monet McMichael. For gift-givers looking for
versatile options, Amazon Gift Cards offer the perfect solution.
Available in festive holiday designs, these cards come with no fees
or expiration dates and provide access to hundreds of millions of
items on Amazon.com or from over 450 brands. Gift cards can be sent
by SMS, and many can be scheduled to send at a future date and
time, helping customers to get ahead of their holiday shopping.
Shop with Confidence
- A-to-z Guarantee: Customers can shop with peace of mind
knowing that Amazon stands behind the products sold in its stores
with the A-to-z Guarantee. Amazon’s protection applies to products
purchased in Amazon stores worldwide, and in the unlikely event
that customers experience issues with timely delivery or the
condition of their purchase, Amazon will make it right by refunding
or replacing it. Amazon is committed to a trustworthy shopping
experience and backs the products offered in Amazon’s Holiday Gift
Guide, as well as the hundreds of millions of products offered
every day in Amazon stores. Learn more.
- Enjoy Fast, Free Delivery All Season Long with Prime:
U.S. Prime members can enjoy more than 300 million items available
with free Prime shipping and tens of millions of the most popular
items available with free Same-Day or One-Day Delivery, which is
currently available in more than 120 U.S. metro areas. This holiday
season Prime members can use Amazon Day to select a designated day
of the week to conveniently receive their packages – which is a
great way to combine multiple orders into fewer deliveries. In
2024, customer adoption of Amazon Day has, on average, resulted in
20% fewer boxes and in lower carbon emissions compared to other
Amazon delivery options. Customers will also have the added
convenience of being able to choose how and where those items
arrive—whether at home, work, or places you frequent with Amazon’s
network of more than 25,000 package pick-up locations.
- Extended Holiday Returns Window: To provide customers
with additional flexibility during the holidays, most items that
are eligible for free returns and purchased between November 1 and
December 31 can be returned through January 31. Apple brand
products purchased between November 1 and December 31 can be
returned through January 15.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The
Climate Pledge are some of the things pioneered by Amazon. For more
information, visit amazon.com/about and follow @AmazonNews.
Source: Amazon.com, Inc.
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