Green Book Global aims to reach 10,000
destination reviews by the end of August, amplifying "Traveling
While Black" experiences
SEATTLE, Aug. 3, 2023
/PRNewswire/ -- Expedia® is teaming up with Green Book Global, the
first and only Black traveler review website mobile app and social
media platform, to launch the inaugural Green Book Global Black
Travel Review Month (BTRM) initiative. Green Book Global is
dedicated to empowering Black travelers through its
community-generated "Traveling While Black" reviews, with the aim
of increasing representation and equity in travel.
Green Book Global was founded in 2018 to inspire and equip Black
travelers to explore the world with peace of mind. Travelers rate
locations based on their experience of "Traveling While Black" to
help other community members feel safe. Green Book Global
also works with destinations to help them become more inclusive.
The company is part of Expedia Group's Open World™
Accelerator program that is designed to advance innovation in
the travel industry by helping startups and small and medium
businesses (SMBs) fast-track their growth and innovate on Expedia
Group's purpose-built technology platform.
"Diversity and inclusion are essential in the travel industry.
The 'Traveling While Black' section on the platform gives Black
travelers the insight they need to make an informed decision about
where they will travel and how they will be treated once they
arrive," said Lawrence Phillips, CEO
and founder of Green Book Global.
To kick off BTRM, Expedia and Green Book Global curated a list
of top-rated and founder-recommended destinations. "The Traveling
While Black" score comprises of the candid experiences of Black
travelers and the level of warmth and hospitality they received
from locals.
Top-Rated
- Dakar, Senegal |
Traveling While Black score: 4.9/5
- Panama City, Panama | Traveling While Black score:
4.9/5
- New Orleans,
Louisiana| Traveling While Black score:
4.9/5
- London, England |
Traveling While Black score: 4.6/5
- Bahamas |
Traveling While Black score: 4.5/5
Founder-Recommended
- Accra, Ghana
- Johannesburg, South
Africa
- Portimão, Portugal
- Marrakech, Morocco
- Oak Bluffs, Martha's Vineyard
To learn more about BTRM and to join the community, please
visit https://greenbookglobal.com/black-travel-review-month.
About Expedia
Expedia® is one of the world's leading full-service
travel brands, with a mission of helping travelers get the most out
of every trip they take by providing everything they need all in
one place and, above all else, feel supported every step of the
way.
Our commitment to insights matched with our unprecedented scale
allows us to understand our travelers better than anyone else,
delivering exactly what they need, when they need it. Our
personalized experiences backed by incredible technology enable us
to deliver the widest selection of product offerings across
accommodations, transportation, activities and experiences, helping
you get the most out of your
journey.
Use our mobile app or visit expedia.com to plan your
journey with us.
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About Green Book Global
Green Book
Global is the first travel review website,app and social media
platform that is dedicated to helping Black travelers plan trips
with confidence and less anxiety. It offers user-generated
insights from the Black perspective across 9 dimensions, including
what it's like Traveling While Black. Travelers can also earn cash
back by booking with some of the most popular travel brands
(Expedia, Vrbo etc) as well as earn up to $10 for sharing destination reviews. Recently
completing Expedia Group's Open World Accelerator Program, Green
Book Global aims to become the go-to online booking and travel
review platform for Black travelers worldwide.
Notes to Editors:
Top Rated
- Dakar, Senegal |
Traveling While Black score: 4.92/5
Senegal is a community pleaser
overall owing to the warmth of its people, amazing food, proximity
to beaches and animal reserves, and the country's rich history. A
trip to Senegal isn't complete
without a trip to Goree island which helps travelers understand
this history of colonization in Senegal. Travelers also recommend the African
Renaissance Monument which is an amazing sculpture that gives a
great view of the city and is taller than the Statue of
liberty.
- Panama City, Panama | Traveling While Black score:
4.92/5
Reviews rave about the friendliness of the locals, charm of the old
town "Casco Viejo," easy access to
nearby islands and the perfect mix of culture, history, and
adventure. It definitely gives Miami vibes.
- New Orleans, Louisiana
| Traveling While Black score: 4.9/5
Beloved for its unbeatable food from the Po Boys to the charbroiled
oysters, New Orleans is easily a
traveler favorite.. Their blending of cultures not only shows up in
the Creole food but also in the music which is extremely unique to
New Orleans and brings an energy
to the city that is unlike any other.
- London, England |
Traveling While Black score: 4.6/5
Travelers feel right at home in London which they say is a cultural melting
pot. There is something for everyone in London from nightlife to history to cultural
festivals. If fish and chips aren't your thing, travelers can't get
enough of the Indian food which is some of the best they've ever
had.
- Bahamas |
Traveling While Black score: 4.5/5
The Bahamas is a favorite beach
destination for Black travelers for several reasons including the
proximity to the East Coast, the beautiful white sand beaches, and
local specialty, conch fritters. While many travelers visit
Nassau, they also love to
proximity of many other smaller islands like Great Stirrup Cay,
Eleuthera, and Harbor Island.
Founder Recommended
- Accra,
Ghana
Accra is a
founder favorite place because of its rich history and the
welcoming nature of the people. There is great food, music, and
local shopping. The Cape Coast Castle is one of the largest
enslavement ports in Africa and is
worth the visit. He went to Accra
as part of the Year or Return in 2019, where tens of thousands of
the African diaspora traveled to Ghana and many other west African countries in
the month of December
- Johannesburg, South
Africa
The city of Johannesburg is
steeped in Black history and the people are extremely warm, making
it a founder favorite. The music scene in South Africa is also quite lively with lots of
festivals. I spent a lot of time in Soweto and learned that Vilakazi street is the
only street in the world that has two Nobel Peace Prize winners
live on it,, Nelson Mandela and
Desmond Tutu.
- Portimão, Portugal
With its proximity to
Lisbon, annual afrobeat music
festival, Afro Nation, beautiful rocky coast, and fantastic local
wine (especially the vinho verde), it's a no-brainer as to why
Portimão is a founder favorite. He's already planning a trip back
for next summer!
- Marrakech, Morocco
Morocco is one of the founder's
favorites because of the diversity of experience he had from
dessert to beach to the culture-filled city of Marrakech. The
founder recommends 5-star hotel La Mamouni for their day spa and
hammam experience as well as the extensive lunch buffet- this was
the best chicken tagine he had in Morocco!
- Oak Bluffs, Martha's Vineyard
Oak Bluffs was one of the first resort towns
that Black travelers started vacationing in and was part of the
underground railroad. It was regarded as safe and hospitable
towards Black travelers and because of that reason is still an
extremely popular destination for Black vacationers in the summer
months. It is a perfect destination for seafood lovers and is a
founder favorite. Lobster rolls, anyone?
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SOURCE Expedia