Blake Jones Named Chief Marketing Officer of Five Star Bank
18 Settembre 2023 - 3:00PM
Financial Institutions, Inc. (NASDAQ: FISI), parent company of Five
Star Bank (“Five Star” or the “Bank”), SDN Insurance Agency, LLC,
and Courier Capital, LLC announced that Blake Jones has joined as
Senior Vice President, Chief Marketing Officer of the Bank.
In this role, Ms. Jones will support development
of the strategic framework and long-term vision for the Bank. She
will lead both marketing and analytics on an enterprise-wide basis,
focusing on strategy, brand and performance marketing, and audience
insights. Ms. Jones will report to Justin K. Bigham, Executive Vice
President, Chief Community Banking Officer.
“As Five Star Bank grows and evolves for the
future, Blake’s experience leading diversified financial services
brand development will be immensely valuable,” said Mr. Bigham. “I
look forward to her contributions and fresh perspective as Five
Star Bank continues on its growth trajectory while staying true to
its purpose of helping customers and communities thrive.”
Ms. Jones joins Five Star from Arrow Financial
Corp., where she most recently served as Senior Vice President,
Marketing Director. Prior to joining the Glens Falls, NY-based
public company in 2012, Ms. Jones was a journalist and editor with
publications in New York, Hawaii and California.
“I am excited to join Five Star Bank and support
its mission of fostering financial wellbeing. Community banking is
about connection, and in this new role I look forward to advancing
the brand, contributing to its growth and messaging the unique
value that Five Star and its affiliates bring to our markets,” Ms.
Jones said.
Ms. Jones will be based in Rochester. Active in
the community, she recently served on the Board and Executive
Committee of the Family YMCA of Glens Falls, as well as on the
Marketing Committees of the Tri-County United Way and the Southern
Adirondack Child Care Network. She is also a past classroom
volunteer with Junior Achievement of Northeastern New York.
Ms. Jones earned her Bachelor’s in Mass
Communications from Washington and Lee University.
About Financial Institutions, Inc. and Five Star
BankFinancial Institutions, Inc. (NASDAQ: FISI) is an
innovative financial holding company with approximately $6.1
billion in assets offering banking, insurance and wealth management
products and services through a network of subsidiaries. Its Five
Star Bank subsidiary provides consumer and commercial banking and
lending services to individuals, municipalities and businesses
throughout Western and Central New York and its Mid-Atlantic
commercial loan production office serves the Baltimore and
Washington, D.C. region. SDN Insurance Agency, LLC provides a broad
range of insurance services to personal and business clients, while
Courier Capital, LLC offers customized investment management,
financial planning and consulting services to individuals and
families, businesses, institutions, non-profits and retirement
plans. Learn more at Five-StarBank.com and FISI-investors.com.
For additional information contact:Kate
CroftDirector, Investor and External Relations
716-817-5159klcroft@five-starbank.com
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