BEIJING, May 23, 2024
/PRNewswire/ -- On May 20, iQIYI, a leading online
entertainment service in China,
announced the upcoming launch of a VR immersive theater at first
floor of Galaxy Promenade in Galaxy Macau this summer, adapted from
its hit series Love Between Fairy and Devil, showcasing
iQIYI's commitment to expanding location-based entertainment
through its unique blend of 'IP+ Technology.'
Created by iQIYI DREAMVERSE Studio, this VR adaption of Love
Between Fairy and Devil marks its debut in the Greater Bay
Area, showcasing another 'Real Scenery + VR' immersive theater
adapted from its blockbuster original IPs. It follows the success
of previous VR projects launched in China, such as the ones based on the drama
series Strange Tales of Tang Dynasty 2: To the West and the
Luoyang VR project, both of which received positive reviews
from players.
This upcoming project in Macao
is further enhanced with the use of innovative technology,
including interactive gesture control and flight motion simulators,
providing a more thrilling and realistic experience. Throughout
this approximately one-hour-long journey, players will be immersed
in a visually stunning ancient world with impressive aesthetics.
They will also encounter a series of intriguing puzzles to solve,
all accompanied by captivating plotlines to follow.
This venture also marks the second project between iQIYI and
Galaxy Macau, following the agreement announced last year that
iQIYI's annual signature event, iQIYI Scream Night, will be held at
Galaxy Arena for three consecutive years. This deep partnership
aims to stimulate further growth in the cultural and entertainment
industry of the Greater Bay Area, while solidifying Macao's position as a vibrant city of
performing arts.
According to Jeffrey JIANG, Senior Vice President of Galaxy
Entertainment Group, the experience store includes a dress-up zone
for traditional Chinese clothing and large-scale ancient-themed
photo spots, recreating classic scenes from Love Between Fairy
and Devil.
Hang ZHANG, Senior Vice President of iQIYI, said, "With deep
roots in Eastern mythology and traditional culture, the blockbuster
original IP Love Between Fairy and Devil holds significant
cultural value and has garnered wide market acclaim. By leveraging
VR technology, we can further extend the long-tail value of this
original IP, bringing Chinese culture to life in a modern way that
resonates with a broader audience."
With iQIYI's commitment to merging and creating synergy between
IP, technological innovation, and cultural tourism, it plans to
further collaborate with partners to explore new forms of offline
entertainment on a global stage and enhance the value of its
original IPs for a wider audience.
CONTACT: iQIYI Press,
press@qiyi.com
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SOURCE iQIYI