Meta’s (NASDAQ:META) Targeted Ad Model at Risk; Stock Plunges
07 Dicembre 2022 - 09:06AM
TipRanks
Tech giant Meta’s (NASDAQ:META) woes do not seem to end. The latest
blow came from Europe, as European Union regulators ruled against
forced personalized ad displays on Meta’s social media platforms,
Facebook and Instagram. Following the report, shares of Meta
plunged 6.8% by market close, Tuesday. Shares of other social media
platform providers reliant on digital ad revenues, like Alphabet
(NASDAQ:GOOGL), Snap (NYSE:SNAP), and Pinterest (NYSE:PINS), also
declined 2.51%, 6.7%, and 5.1%, respectively. Meta’s AI-powered
targeted ad model involves running personalized ads based on the
users’ digital activity on its own platforms, without their
consent.
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