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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
__________________________
FORM 10-K
__________________________
(Mark One)
☒ ANNUAL
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2022
or
☐ TRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period
from to
Commission File Number: 001-35551
__________________________
Meta Platforms, Inc.
(Exact name of registrant as specified in its charter)
__________________________
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Delaware |
20-1665019 |
(State or other jurisdiction of incorporation or
organization) |
(I.R.S. Employer Identification Number) |
1601 Willow Road, Menlo Park, California 94025
(Address of principal executive offices and Zip Code)
(650) 543-4800
(Registrant's telephone number, including area code)
__________________________
Securities registered pursuant to Section 12(b) of the
Act:
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Title of each class |
Trading symbol(s) |
Name of each exchange on which registered |
Class A Common Stock, $0.000006 par value |
META |
The Nasdaq Stock Market LLC |
Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the registrant is a well-known seasoned
issuer, as defined in Rule 405 of the Securities
Act. Yes ☒ No
☐
Indicate by check mark if the registrant is not required to file
reports pursuant to Section 13 or Section 15(d) of the
Act. Yes ☐ No
☒
Indicate by check mark whether the registrant (1) has
filed all reports required to be filed by Section 13 or 15(d)
of the Securities Exchange Act of 1934 (Exchange Act) during the
preceding 12 months (or for such shorter period that the
registrant was required to file such reports),
and (2) has been subject to such filing requirements for
the past
90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted
electronically every Interactive Data File required to be submitted
pursuant to Rule 405 of Regulation S-T (§ 232.405 of this
chapter) during the preceding 12 months (or for such shorter period
that the registrant was required to submit such
files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large
accelerated filer, an accelerated filer, a non-accelerated filer, a
smaller reporting company, or an emerging growth company. See the
definitions of "large accelerated filer," "accelerated filer,"
"smaller reporting company," and "emerging growth company" in Rule
12b-2 of the Exchange Act.
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Large accelerated filer
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☒
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Accelerated filer
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☐
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Non-accelerated filer
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☐
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Smaller reporting company
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☐
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Emerging growth company
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☐
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If an emerging growth company, indicate by check mark if the
registrant has elected not to use the extended transition period
for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act.
☐
Indicate by check mark whether the registrant has filed a report on
and attestation to its management's assessment of the effectiveness
of its internal control over financial reporting under Section
404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the
registered public accounting firm that prepared or issued its audit
report. ☒
If securities are registered pursuant to Section 12(b) of the Act,
indicate by check mark whether the financial statements of the
registrant included in the filing reflect the correction of an
error to previously issued financial statements. ☐
Indicate by check mark whether any of those error corrections are
restatements that required a recovery analysis of incentive-based
compensation received by any of the registrant’s executive officers
during the relevant recovery period pursuant to §240.10D-1(b).
☐
Indicate by check mark whether the registrant is a shell company
(as defined in Rule 12b-2 of the Exchange
Act). Yes ☐ No
☒
The aggregate market value of the voting and non-voting stock held
by non-affiliates of the registrant as of June 30, 2022, the
last business day of the registrant's most recently completed
second fiscal quarter, was $378 billion based upon the closing
price reported for such date on the Nasdaq Global Select Market. On
January 27, 2023, the registrant had 2,225,763,078 shares of
Class A common stock and 366,876,470 shares of Class B common
stock outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant's Proxy Statement for the 2023 Annual
Meeting of Stockholders are incorporated herein by reference in
Part III of this Annual Report on Form 10-K to the extent
stated herein. Such proxy statement will be filed with the
Securities and Exchange Commission within 120 days of the
registrant's fiscal year ended December 31, 2022.
Meta Platforms, Inc.
Form 10-K
TABLE OF CONTENTS
NOTE ABOUT FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking
statements. All statements contained in this Annual Report on Form
10-K other than statements of historical fact, including statements
regarding our future results of operations and financial position,
our business strategy and plans, and our objectives for future
operations, are forward-looking statements. The words "believe,"
"may," "will," "estimate," "continue," "anticipate," "intend,"
"expect," and similar expressions are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections
about future events and trends that we believe may affect our
financial condition, results of operations, business strategy,
short-term and long-term business operations and objectives, and
financial needs. These forward-looking statements are subject to a
number of risks, uncertainties and assumptions, including those
described in Part I, Item 1A, "Risk Factors" in this Annual
Report on Form 10-K. Moreover, we operate in a very competitive and
rapidly changing environment. New risks emerge from time to time.
It is not possible for our management to predict all risks, nor can
we assess the impact of all factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements we may make. In light of these risks,
uncertainties and assumptions, the future events and trends
discussed in this Annual Report on Form 10-K may not occur and
actual results could differ materially and adversely from those
anticipated or implied in the forward-looking
statements.
We undertake no obligation to revise or publicly release the
results of any revision to these forward-looking statements, except
as required by law. Given these risks and uncertainties, readers
are cautioned not to place undue reliance on such forward-looking
statements.
Unless expressly indicated or the context requires otherwise, the
terms "Meta," "company," "we," "us," and "our" in this document
refer to Meta Platforms, Inc., a Delaware corporation, and, where
appropriate, its subsidiaries. The term "Family" refers to our
Facebook, Instagram, Messenger, and WhatsApp products. For
references to accessing Meta's products on the "web" or via a
"website," such terms refer to accessing such products on personal
computers. For references to accessing Meta's products on "mobile,"
such term refers to accessing such products via a mobile
application or via a mobile-optimized version of our websites such
as m.facebook.com, whether on a mobile phone or
tablet.
LIMITATIONS OF KEY METRICS AND OTHER DATA
The numbers for our key metrics are calculated using internal
company data based on the activity of user accounts. We report our
estimates of the numbers of our daily active people (DAP), monthly
active people (MAP), and average revenue per person (ARPP)
(collectively, our "Family metrics") based on the activity of users
who visited at least one of Facebook, Instagram, Messenger, and
WhatsApp (collectively, our "Family" of products) during the
applicable period of measurement. We have historically reported the
numbers of our daily active users (DAUs), monthly active users
(MAUs), and average revenue per user (ARPU) (collectively, our
"Facebook metrics") based on user activity only on Facebook and
Messenger and not on our other products. We believe our Family
metrics better reflect the size of our community and the fact that
many people are using more than one of our products. As a result,
over time we intend to report our Family metrics as key metrics in
place of DAUs, MAUs, and ARPU in our periodic reports filed with
the Securities and Exchange Commission.
While these numbers are based on what we believe to be reasonable
estimates of our user base for the applicable period of
measurement, there are inherent challenges in measuring usage of
our products across large online and mobile populations around the
world. The methodologies used to measure these metrics require
significant judgment and are also susceptible to algorithm or other
technical errors. In addition, we are continually seeking to
improve our estimates of our user base, and such estimates may
change due to improvements or changes in our methodology. We
regularly review our processes for calculating these metrics, and
from time to time we discover inaccuracies in our metrics or make
adjustments to improve their accuracy, which can result in
adjustments to our historical metrics. Our ability to recalculate
our historical metrics may be impacted by data limitations or other
factors that require us to apply different methodologies for such
adjustments. We generally do not intend to update previously
disclosed Family metrics for any such inaccuracies or adjustments
that are within the error margins disclosed below.
In addition, our Family metrics and Facebook metrics estimates will
differ from estimates published by third parties due to differences
in methodology.
Family Metrics
Many people in our community have user accounts on more than one of
our products, and some people have multiple user accounts within an
individual product. Accordingly, for our Family metrics, we do not
seek to count the total number of user accounts across our products
because we believe that would not reflect the actual size of our
community. Rather, our Family metrics represent our estimates of
the number of unique people using at least one of Facebook,
Instagram, Messenger, and WhatsApp. We do not require people to use
a common identifier or link their accounts to use multiple products
in our Family, and therefore must seek to attribute multiple user
accounts within and across products to individual people. To
calculate these metrics, we rely upon complex techniques,
algorithms and machine learning models that seek to count the
individual people behind user accounts, including by matching
multiple user accounts within an individual product and across
multiple products when we believe they are attributable to a single
person, and counting such group of accounts as one person. These
techniques and models require significant judgment, are subject to
data and other limitations discussed below, and inherently are
subject to statistical variances and uncertainties. We estimate the
potential error in our Family metrics primarily based on user
survey data, which itself is subject to error as well. While we
expect the error margin for our Family metrics to vary from period
to period, we estimate that such margin generally will be
approximately 3% of our worldwide MAP. At our scale, it is very
difficult to attribute multiple user accounts within and across
products to individual people, and it is possible that the actual
numbers of unique people using our products may vary significantly
from our estimates, potentially beyond our estimated error margins.
As a result, it is also possible that our Family metrics may
indicate changes or trends in user numbers that do not match actual
changes or trends.
To calculate our estimates of Family DAP and MAP, we currently use
a series of machine learning models that are developed based on
internal reviews of limited samples of user accounts and calibrated
against user survey data. We apply significant judgment in
designing these models and calculating these estimates. For
example, to match user accounts within individual products and
across multiple products, we use data signals such as similar
device information, IP addresses, and user names. We also calibrate
our models against data from periodic user surveys of varying sizes
and frequency across our products, which are inherently subject to
error. The timing and results of such user surveys have in the past
contributed, and may in the future contribute, to changes in our
reported Family metrics from period to period. In addition, our
data limitations may affect our understanding
of certain details of our business and increase the
risk of error for our Family metrics estimates. Our techniques and
models rely on a variety of data signals from different products,
and we rely on more limited data signals for some products compared
to others. For example, as a result of limited visibility into
encrypted products, we have fewer
data signals from WhatsApp user accounts and primarily rely on
phone numbers and device information to match WhatsApp user
accounts with accounts on our other products. Similarly, although
Messenger Kids users are included in our Family metrics, we do not
seek to match their accounts with accounts on our other
applications for purposes of calculating DAP and MAP. Any loss of
access to data signals we use in our process for calculating Family
metrics, whether as a result of our own product decisions, actions
by third-party browser or mobile platforms, regulatory or
legislative requirements, or other factors, also may impact the
stability or accuracy of our reported Family metrics, as well as
our ability to report these metrics at all. Our estimates of Family
metrics also may change as our methodologies evolve, including
through the application of new data signals or technologies,
product changes, or other improvements in our user surveys,
algorithms, or machine learning that may improve our ability to
match accounts within and across our products or otherwise evaluate
the broad population of our users. In addition, such evolution may
allow us to identify previously undetected violating accounts (as
defined below).
We regularly evaluate our Family metrics to estimate the percentage
of our MAP consisting solely of "violating" accounts. We define
"violating" accounts as accounts which we believe are intended to
be used for purposes that violate our terms of service, including
bots and spam. In the fourth quarter of 2022, we estimated that
approximately 3% of our worldwide MAP consisted solely of violating
accounts. Such estimation is based on an internal review of a
limited sample of accounts, and we apply significant judgment in
making this determination. For example, we look for account
information and behaviors associated with Facebook and Instagram
accounts that appear to be inauthentic to the reviewers, but we
have limited visibility into WhatsApp user activity due to
encryption. In addition, if we believe an individual person has one
or more violating accounts, we do not include such person in our
violating accounts estimation as long as we believe they have one
account that does not constitute a violating account. From time to
time, we disable certain user accounts, make product changes, or
take other actions to reduce the number of violating accounts among
our users, which may also reduce our DAP and MAP estimates in a
particular period. We intend to disclose our estimates of the
percentage of our MAP consisting solely of violating accounts on an
annual basis. Violating accounts are very difficult to measure at
our scale, and it is possible that the actual number of violating
accounts may vary significantly from our estimates.
The numbers of Family DAP and MAP discussed in this Annual Report
on Form 10-K, as well as ARPP, do not include users on our other
products, unless they would otherwise qualify as DAP or MAP,
respectively, based on their other activities on our Family
products.
Facebook Metrics
We regularly evaluate our Facebook metrics to estimate the number
of "duplicate" and "false" accounts among our MAUs. A duplicate
account is one that a user maintains in addition to his or her
principal account. We divide "false" accounts into two categories:
(1) user-misclassified accounts, where users have created
personal profiles for a business, organization, or non-human entity
such as a pet (such entities are permitted on Facebook using a Page
rather than a personal profile under our terms of service); and
(2) violating accounts, which represent user profiles that we
believe are intended to be used for purposes that violate our terms
of service, such as bots and spam. The estimates of duplicate and
false accounts are based on an internal review of a limited sample
of accounts, and we apply significant judgment in making this
determination. For example, to identify duplicate accounts we use
data signals such as identical IP addresses and similar user names,
and to identify false accounts we look for names that appear to be
fake or other behavior that appears inauthentic to the reviewers.
Any loss of access to data signals we use in this process, whether
as a result of our own product decisions, actions by third-party
browser or mobile platforms, regulatory or legislative
requirements, or other factors, also may impact the stability or
accuracy of our estimates of duplicate and false accounts. Our
estimates also may change as our methodologies evolve, including
through the application of new data signals or technologies or
product changes that may allow us to identify previously undetected
duplicate or false accounts and may improve our ability to evaluate
a broader population of our users. Duplicate and false accounts are
very difficult to measure at our scale, and it is possible that the
actual number of duplicate and false accounts may vary
significantly from our estimates.
In the fourth quarter of 2022, we estimated that duplicate accounts
may have represented approximately 11% of our worldwide MAUs. We
believe the percentage of duplicate accounts is meaningfully higher
in developing markets such as the Philippines and Vietnam, as
compared to more developed markets. In the fourth quarter of 2022,
we estimated that false accounts may have represented approximately
4-5% of our worldwide MAUs. Our estimation of false accounts can
vary as a result of episodic spikes in the creation of such
accounts, which we have seen originate more frequently in specific
countries such as Indonesia, Nigeria, and Vietnam. From time to
time, we disable certain user accounts, make product changes, or
take other actions to reduce the number of duplicate or false
accounts among our users, which may also reduce our DAU
and
MAU estimates in a particular period. We intend to disclose our
estimates of the number of duplicate and false accounts among our
MAUs on an annual basis.
The numbers of DAUs and MAUs discussed in this Annual Report on
Form 10-K, as well as ARPU, do not include users on Instagram,
WhatsApp, or our other products, unless they would otherwise
qualify as DAUs or MAUs, respectively, based on their other
activities on Facebook.
User Geography
Our data regarding the geographic location of our users is
estimated based on a number of factors, such as the user's IP
address and self-disclosed location. These factors may not always
accurately reflect the user's actual location. For example, a user
may appear to be accessing Facebook from the location of the proxy
server that the user connects to rather than from the user's actual
location. The methodologies used to measure our metrics are also
susceptible to algorithm or other technical errors, and our
estimates for revenue by user location and revenue by user device
are also affected by these factors.
PART I
Item 1.Business
Overview
Our mission is to give people the power to build community and
bring the world closer together.
All of our products, including our apps, share the vision of
helping to bring the metaverse to life. We build technology that
helps people connect and share, find communities, and grow
businesses. Our useful and engaging products enable people to
connect and share with friends and family through mobile devices,
personal computers, virtual reality headsets, and wearables. We
also help people discover and learn about what is going on in the
world around them, enable people to share their experiences, ideas,
photos and videos, and other activities with audiences ranging from
their closest family members and friends to the public at large,
and stay connected everywhere by accessing our products. Meta is
moving our offerings beyond 2D screens toward immersive experiences
like augmented and virtual reality to help build the metaverse,
which we believe is the next evolution in social technology. Our
vision for the metaverse does not center on any single product, but
rather an entire ecosystem of experiences, devices, and new
technologies. While the metaverse is in the very early stages of
its development, we believe it will become the next computing
platform and the future of social interaction.
We report financial results for two segments: Family of Apps (FoA)
and Reality Labs (RL). Currently, we generate substantially all of
our revenue from selling advertising placements on our family of
apps to marketers, which is reflected in FoA. Ads on our platforms
enable marketers to reach people across a range of marketing
objectives, such as generating leads or driving awareness.
Marketers purchase ads that can appear in multiple places including
on Facebook, Instagram, Messenger, and third-party applications and
websites. RL reflects our efforts to develop the metaverse and
generates revenue from sales of consumer hardware products,
software and content.
We invest in our business based on our company priorities, and the
majority of our investments are directed toward developing our
family of apps. In 2022, 82% of our total costs and expenses were
recognized in FoA and 18% were recognized in RL. Our FoA
investments were $71.79 billion in 2022 and include expenses
relating to headcount, data centers and technical infrastructure as
part of our efforts to develop our apps and our advertising
services. We are also making significant investments in our
metaverse efforts, including developing virtual and augmented
reality devices, software for social platforms, neural interfaces,
and other foundational technologies for the metaverse. Our total RL
investments were $15.88 billion in 2022 and include expenses
relating to headcount and technology development across these
efforts. As these are fundamentally new technologies that we expect
will evolve as the metaverse ecosystem develops, many products for
the metaverse may only be fully realized in the next decade.
Although it is inherently difficult to predict when and how the
metaverse ecosystem will develop, we expect our RL segment to
continue to operate at a loss for the foreseeable future, and our
ability to support our metaverse efforts is dependent on generating
sufficient profits from other areas of our business. We expect this
will be a complex, evolving, and long-term initiative. We are
investing now because we believe this is the next chapter of the
internet and will unlock monetization opportunities for businesses,
developers, and creators, including around advertising, hardware,
and digital goods.
Family of Apps Products
•Facebook.
Facebook helps give people the power to build community and bring
the world closer together. It's a place for people to share life's
moments and discuss what's happening, nurture and build
relationships, discover and connect to interests, and create
economic opportunity. They can do this through Feed, Reels,
Stories, Groups, and more.
•Instagram.
Instagram brings people closer to the people and things they love.
Instagram Feed, Stories, Reels, Video, Live, Shops, and messaging
are places where people and creators can connect and express
themselves through photos, video, and private messaging, and
discover and shop from their favorite businesses.
•Messenger.
Messenger is a simple yet powerful messaging application for people
to connect with friends, family, communities, and businesses across
platforms and devices through text, audio and video
calls.
•WhatsApp.
WhatsApp is a simple, reliable, and secure messaging application
that is used by people and businesses around the world to
communicate and transact in a private way.
Reality Labs Products
Many of our metaverse investments are directed toward long-term,
cutting edge research and development for products that are not on
the market today and may only be fully realized in the next decade.
This includes exploring new technologies such as neural interfaces
using electromyography, which lets people control their devices
using neuromuscular signals, as well as innovations in artificial
intelligence (AI) and hardware to help build next-generation
interfaces. In the near term, we are continuing to develop early
metaverse experiences through Reality Labs' augmented and virtual
reality products that help people feel connected, anytime,
anywhere. Our current product offerings include Meta Quest virtual
reality devices, as well as software and content available through
the Meta Quest Store, which enable a range of social experiences
that allow people to defy physical distance, including gaming,
fitness, entertainment, and more. For example, we have launched
Horizon Worlds, a social platform where people can interact with
friends, meet new people, play games, and attend virtual events,
and Horizon Workrooms, a virtual reality space for teams to connect
and collaborate at work. As part of our virtual reality
initiatives, we have also introduced mixed reality capabilities
through our Meta Reality system on Meta Quest Pro, which allows
users to experience the immersion and presence of virtual reality
while still being grounded in the physical world. As part of our
augmented reality initiatives, we have introduced Ray-Ban Stories
smart glasses, which let people stay more present through
hands-free interaction, and Meta Spark, a platform that allows
creators and businesses to build augmented reality experiences that
bring the digital and physical worlds together in our apps. In
general, while all of these investments are part of our long-term
initiative to help build the metaverse, our virtual reality and
social platform efforts also include notable shorter-term projects
developing specific products and services to go to market, whereas
our augmented reality efforts are primarily directed toward
longer-term research and development projects. For example, in
2023, we expect to spend approximately 50% of our Reality Labs
operating expenses on our augmented reality initiatives,
approximately 40% on our virtual reality initiatives, and
approximately 10% on social platforms and other initiatives. We
apply significant judgment in estimating this expense breakdown as
there are certain shared costs across product lines, and our
expectations are subject to change, including as the metaverse
ecosystem and our business strategies evolve. In particular, we
regularly evaluate our product roadmaps and make significant
changes as our understanding of the technological challenges and
market landscape and our product ideas and designs
evolve.
Competition
Our business is characterized by innovation, rapid change, and
disruptive technologies. We compete with companies providing
connection, sharing, discovery, and communication products and
services to users online, as well as companies that sell
advertising to businesses looking to reach consumers and/or develop
tools and systems for managing and optimizing advertising
campaigns. We face significant competition in every aspect of our
business, including, but not limited to, companies that facilitate
the ability of users to create, share, communicate, and discover
content and information online or enable marketers to reach their
existing or prospective audiences. We compete to attract, engage,
and retain people who use our products, to attract and retain
businesses that use our free or paid business and advertising
services, and to attract and retain developers who build compelling
applications that integrate with our products. We also compete with
companies that develop and deliver consumer hardware and virtual
and augmented reality products and services. As we introduce or
acquire new products, as our existing products evolve, or as other
companies introduce new products and services, including as part of
efforts to develop the metaverse or innovate through the
application of new technologies such as AI, we may become subject
to additional competition.
Technology
Our product development philosophy centers on continuous innovation
in creating and improving products that are social by design, which
means that our products are designed to place people and their
social interactions at the core of the product experience. As our
user base grows, as engagement with products like video and virtual
reality increases, and as we deepen our investment in new
technologies, our computing needs continue to expand. We make
significant investments in technology both to improve our existing
products and services and to develop new ones, as well as for our
marketers and developers. We are also investing in protecting the
security, privacy, and integrity of our platform by investing in
both people and technology to strengthen our systems against abuse.
Across all of these efforts, we are making significant investments
in AI and machine learning, including to recommend relevant
unconnected content across our products through our AI-powered
discovery engine, to enhance our advertising tools and improve our
ad delivery, targeting, and measurement capabilities,
and
to develop new product features using generative AI.
Sales and Operations
The majority of our marketers use our self-service ad platform to
launch and manage their advertising campaigns. We also have a
global sales force that is focused on attracting and retaining
advertisers and providing support to them throughout the stages of
the marketing cycle from pre-purchase decision-making to real-time
optimizations to post-campaign analytics. We work directly with
these advertisers, as well as through advertising agencies and
resellers. We operate offices in more than 90 cities around
the globe, the majority of which have a sales presence. We also
invest in and rely on self-service tools to provide direct customer
support to our users and partners.
Marketing
Historically, our communities have generally grown organically with
people inviting their friends to connect with them, supported by
internal efforts to stimulate awareness and interest. In addition,
we have invested and will continue to invest in marketing our
products and services to grow our brand and help build community
around the world.
Intellectual Property
To establish and protect our proprietary rights, we rely on a
combination of patents, trademarks, copyrights, trade secrets,
including know-how, license agreements, confidentiality procedures,
non-disclosure agreements with third parties, employee disclosure
and invention assignment agreements, and other contractual rights.
In addition, to further protect our proprietary rights, from time
to time we have purchased patents and patent applications from
third parties. We do not believe that our proprietary technology is
dependent on any single patent or copyright or groups of related
patents or copyrights. We believe the duration of our patents is
adequate relative to the expected lives of our
products.
Government Regulation
We are subject to a variety of laws and regulations in the United
States and abroad that involve matters central to our business,
many of which are still evolving and being tested in courts, and
could be interpreted in ways that could harm our business. These
laws and regulations involve matters including privacy, data use,
data protection and personal information, biometrics, encryption,
rights of publicity, content, integrity, intellectual property,
advertising, marketing, distribution, data security, data retention
and deletion, data localization and storage, data disclosure,
artificial intelligence and machine learning, electronic contracts
and other communications, competition, protection of minors,
consumer protection, civil rights, accessibility,
telecommunications, product liability, e-commerce, taxation,
economic or other trade controls including sanctions,
anti-corruption and political law compliance, securities law
compliance, and online payment services. Foreign data protection,
privacy, content, competition, consumer protection, and other laws
and regulations can impose different obligations, or penalties or
fines for non-compliance, or be more restrictive than those in the
United States.
These U.S. federal, state, and foreign laws and regulations, which
in some cases can be enforced by private parties in addition to
government entities, are constantly evolving and can be subject to
significant change. As a result, the application, interpretation,
and enforcement of these laws and regulations are often uncertain,
particularly in the new and rapidly evolving industry in which we
operate, and may be interpreted and applied inconsistently from
jurisdiction to jurisdiction and inconsistently with our current
policies and practices. For example, regulatory or legislative
actions or litigation affecting the manner in which we display
content to our users, moderate content, or obtain consent to
various practices, or otherwise relating to content that is made
available on our products, could adversely affect our financial
results. In the United States, the U.S. Supreme Court recently
agreed to review a matter in which the scope of the protections
available to online platforms under Section 230 of the
Communications Decency Act (Section 230) is at issue. In addition,
there have been, and continue to be, various efforts to remove or
restrict the scope of the protections available to online platforms
under Section 230, and any such changes may increase our costs
or require significant changes to our products, business practices,
or operations, which could adversely affect our business and
financial results.
We are also subject to evolving laws and regulations that dictate
whether, how, and under what circumstances we can transfer, process
and/or receive certain data that is critical to our operations,
including data shared between countries or regions in which we
operate and data shared among our products and services. If we are
unable to transfer data between and among countries and regions in
which we operate, or if we are restricted from sharing data among
our products and services,
it could affect our ability to provide our services, the manner in
which we provide our services or our ability to target ads, which
could adversely affect our financial results. For example, the
Privacy Shield, a transfer framework we relied upon for data
transferred from the European Union to the United States, was
invalidated in July 2020 by the Court of Justice of the European
Union (CJEU). In addition, the other bases upon which Meta relies
to transfer such data, such as Standard Contractual Clauses (SCCs),
have been subjected to regulatory and judicial scrutiny. On July 6,
2022, we received a draft decision from the Irish Data Protection
Commission (IDPC) that preliminarily concluded that Meta Platforms
Ireland's reliance on SCCs in respect of European Union/European
Economic Area Facebook user data does not achieve compliance with
the General Data Protection Regulation (GDPR) and preliminarily
proposed that such transfers of user data from the European Union
to the United States should therefore be suspended. Separately, on
March 25, 2022, the European Union and United States announced that
they had reached an agreement in principle on a new EU-U.S. Data
Privacy Framework (EU-U.S. DPF). On October 7, 2022, President
Biden signed the Executive Order on Enhancing Safeguards for United
States Signals Intelligence Activities (E.O.), and on December 13,
2022, the European Commission published its draft adequacy decision
on the proposed new EU-U.S. DPF. We believe a final decision in
this inquiry may issue as early as the first quarter of 2023.
Although the E.O. is a significant and positive step, if no
adequacy decision is adopted by the European Commission and we are
unable to continue to rely on SCCs or rely upon other alternative
means of data transfers from the European Union to the United
States, we will likely be unable to offer a number of our most
significant products and services, including Facebook and
Instagram, in Europe, which would materially and adversely affect
our business, financial condition, and results of
operations.
We have been subject to other significant legislative and
regulatory developments in the past, and proposed or new
legislation and regulations could significantly affect our business
in the future. For example, we have implemented a number of product
changes and controls as a result of requirements under the GDPR,
and may implement additional changes in the future. The GDPR also
requires submission of personal data breach notifications to our
lead European Union privacy regulator, the IDPC, and includes
significant penalties for non-compliance with the notification
obligation as well as other requirements of the regulation. The
interpretation of the GDPR is still evolving and draft decisions in
investigations by the IDPC are subject to review by other European
privacy regulators as part of the GDPR's consistency mechanism,
which may lead to significant changes in the final outcome of such
investigations. As a result, the interpretation and enforcement of
the GDPR, as well as the imposition and amount of penalties for
non-compliance, are subject to significant uncertainty. In
addition, Brazil, the United Kingdom, and other countries have
enacted similar data protection regulations imposing data
privacy-related requirements on products and services offered to
users in their respective jurisdictions. The California Consumer
Privacy Act, as amended by the California Privacy Rights Act, and
similar laws recently enacted by other states also establish
certain transparency rules and create certain data privacy rights
for users. In addition, the European Union's ePrivacy Directive and
national implementation laws impose additional limitations on the
use of data across messaging products and include significant
penalties for non-compliance. Changes to our products or business
practices as a result of these or similar developments have in the
past adversely affected, and may in the future adversely affect,
our advertising business. Similarly, there are a number of
legislative proposals or recently enacted laws in the European
Union, the United States, at both the federal and state level, as
well as other jurisdictions that could impose new obligations or
limitations in areas affecting our business. For example, the
Digital Markets Act (DMA) in the European Union imposes new
restrictions and requirements on companies like ours, including in
areas such as the combination of data across services, mergers and
acquisitions, and product design. The DMA also includes significant
penalties for non-compliance, and its key requirements will be
enforceable against designated gatekeeper companies in early 2024.
We expect the DMA will cause us to incur significant compliance
costs and make additional changes to our products or business
practices. The requirements under the DMA will likely be subject to
further interpretation and regulatory engagement. Pending or future
proposals to modify competition laws in the United States and other
jurisdictions could have similar effects. Further, the Digital
Services Act (DSA) in the European Union, which will apply to our
business as early as June 2023, will impose new restrictions and
requirements for our products and services and may significantly
increase our compliance costs. The DSA also includes significant
penalties for non-compliance. In addition, some countries, such as
India and Turkey, are considering or have passed legislation
implementing data protection requirements or requiring local
storage and processing of data or similar requirements that could
increase the cost and complexity of delivering our services, cause
us to cease the offering of our products and services in certain
countries, or result in fines or other penalties. New legislation
or regulatory decisions that restrict our ability to collect and
use information about minors may also result in limitations on our
advertising services or our ability to offer products and services
to minors in certain jurisdictions.
We are, and expect to continue to be, the subject of
investigations, inquiries, data requests, requests for information,
actions, and audits by government authorities and regulators in the
United States, Europe, and around the world, particularly in the
areas of privacy and data protection, including with respect to
minors, law enforcement, consumer protection, civil
rights, content moderation, and competition. We are also currently,
and may in the future be, subject to regulatory orders or consent
decrees, including the modified consent order we entered into with
the U.S. Federal Trade Commission (FTC), which took effect in April
2020 and, among other matters, requires us to maintain a
comprehensive privacy program. Orders issued by, or inquiries or
enforcement actions initiated by, government or regulatory
authorities could cause us to incur substantial costs, expose us to
civil and criminal liability (including liability for our
personnel) or penalties (including substantial monetary remedies),
interrupt or require us to change our business practices in a
manner materially adverse to our business (including changes to our
products or user data practices), result in negative publicity and
reputational harm, divert resources and the time and attention of
management from our business, or subject us to other structural or
behavioral remedies that adversely affect our
business.
For additional information about government regulation applicable
to our business, see Part I, Item 1A, "Risk Factors" in
this Annual Report on Form 10-K.
Human Capital
At Meta, our mission is to give people the power to build community
and bring the world closer together. People are at the heart of
every connection we empower, and we are proud of our unique company
culture. We strive to build diverse teams across engineering,
product design, marketing, and other areas to further our
mission.
As we look forward, we expect the lasting effects of the global
COVID-19 pandemic will change how we work and who we reach. We are
proud of our response to the COVID-19 pandemic both internally and
externally. Employee benefits were robust and established quickly:
we implemented 15 days of subsidized backup care for child, adult,
or eldercare; we paid emergency leave to help address short-term or
transitional needs; and we established a temporary stipend to help
employees work from home, to name just a few of the
benefits.
We are committed to fostering an enriching environment for our
global workforce, and we are focused on supporting our people in
doing the best work of their careers, no matter where they are
located. For example:
•Location
is flexible but presence is essential. As of September 30, 2022,
83% of managers at Meta had direct reports in a different location,
and 24% of our employees were fully remote.
•Remote
work has helped us reach new talent in a competitive tech landscape
and broaden our representation. We have seen that candidates who
accepted remote job offers were more often underrepresented
people.
•Beginning
March 2023, we are permitting employees in eligible roles to
transfer to any Meta office within their country of employment. We
expect distributed teams to establish strong norms that support
efficiency, including more predictable and coordinated in-person
working time.
At the start of the COVID-19 pandemic, the world rapidly moved
online and the surge of online commerce led to accelerated revenue
growth. Many people predicted this would be a permanent
acceleration that would continue even after the pandemic ended.
Instead, not only did online commerce return to prior trends, but
the more challenging macroeconomic environment and limitations on
our ad targeting and measurement tools, among other factors,
contributed to a decline in our revenue.
To address this new environment, we took a number of steps to
become a more capital efficient company and, in November 2022, made
one of the most difficult changes in Meta's history and announced a
layoff of approximately 11,000 employees. The cost reduction
efforts that we announced, including our plans to scale back
budgets, reduce company perks, shrink our real estate footprint,
and restructure teams to increase efficiency alone would not bring
our expenses in line with our revenue growth and we had to
implement the layoff. We made it a priority to treat outgoing
employees with respect and announced a package for U.S. employees
that included:
•Severance:
16 weeks of base pay plus two additional weeks for every year of
service.
•Paid
time off: payment for all remaining paid time off.
•Restricted
stock unit vesting: receipt of November 2022 vesting for
outstanding employee restricted stock unit awards.
•Health
insurance: coverage of the cost of healthcare for employees and
their families for six months.
•Career
services: three months of career support with an external vendor,
including early access to unpublished job leads.
•Immigration
support: dedicated immigration specialists to help guide employees
based on their needs.
We offered similar support for outgoing employees outside of the
United States, taking into account local employment
laws.
Employee Learning and Development
We value our investment in growing and keeping a highly skilled and
efficient workforce. In addition to permitting employees to seek
education reimbursement, we offer career development opportunities
and work experience programs that extend beyond the physical and
virtual classroom. To do this, we utilize various learning
modalities, such as live virtual and in-person learning
experiences, on-demand e-learning, self-service resources, learning
communities, and coaching engagements.
The Pulse of Our Workforce
Each year, we conduct company-wide employee surveys to help
understand how employees feel about working at Meta and what we can
do to improve their experience. Our surveys help us measure
company, manager, and personal experience over time. Further, our
more frequent surveys, such as those that have been administered
daily to an ongoing random sample of employees, allows us to
measure real-time sentiment around emerging events and company
changes. These surveys are designed to invite feedback and
actionable suggestions, inform decisions, and drive change across
the company.
Health and Well-being
Meta's health and well-being programs are designed to give
employees a choice of flexible benefits to help them reach their
personal well-being goals. Our programs are tailored to help boost
employee physical and mental health, create financial peace of
mind, provide support for families, and help employees build a
strong community. Programs are designed and funded to support needs
like autism care, cancer care, transgender services, holistic
well-being, and mental health programs, which represent a few of
the ways we support our employees and their
dependents.
Diversity, Equity and Inclusion
We work to build a diverse and inclusive workplace where we can
leverage our collective cognitive diversity to build the best
products and make the best decisions for the global community we
serve.
We offer full-time fully remote positions, including in locations
where we do not have offices, which has deepened the diversity of
our candidate pool. As published in our Diversity Report in July
2022, we saw that providing remote optionality increased the
diversity of the overall composition of our workforce: U.S
candidates who accepted remote job offers were substantially more
likely to be Black, Hispanic, Native American, Alaskan Native,
Pacific Islander, veterans and/or people with disabilities, and
globally, candidates who accepted remote job offers were more
likely to be women.
As part of our 2022 Diversity Report, we published our global
gender diversity and U.S. ethnic diversity workforce data. As of
June 30, 2022, our global employee base was comprised of 37.1%
females and 62.9% males, and our U.S. employee base was comprised
of the following ethnicities: 46.5% Asian, 37.6% White, 6.7%
Hispanic, 4.9% Black, 4.0% two or more ethnicities, and 0.3%
additional groups (including American Indian or Alaska Native and
Native Hawaiian or Other Pacific Islander).
We want our products to work for the world and we need to grow and
keep the best talent in order to do that. To aid in this effort, we
have taken steps to reduce bias from our hiring processes and
performance management systems.
We have also invested in learning opportunities to identify and
reduce inherent bias through Diversity, Equity and Inclusion
trainings for our employees and enhanced learning and development
courses. In addition, we offer career development programs to
employees, including opportunities for women leaders at Meta to
connect, support and grow together and programs to help ensure that
we develop leaders of color, build a more diverse leadership
pipeline and foster a culture of sponsorship through leader
advocacy.
Compensation and Benefits
We offer competitive compensation to attract and retain the best
people, and we help care for our people so they can focus on our
mission. Our employees' total compensation package includes
market-competitive salary, bonuses or sales incentives, and equity.
We generally offer full-time employees equity at the time of hire
and through annual equity grants because we want them to be owners
of the company and committed to our long-term success. We have
conducted pay equity analyses for many years, and continue to be
committed to pay equity. In 2022, we announced that our analyses
indicate that we continue to have pay equity across genders
globally and race in the United States for people in similar jobs,
accounting for factors such as location, role, and
level.
Through Life@ Meta, our holistic approach to benefits, we provide
our employees and their dependents with resources to help them
thrive. We offer a wide range of benefits across areas such as
health, family, finance, community, and time away, including
healthcare and wellness benefits, family building benefits, family
care resources, retirement savings plans, access to tax and legal
services, and Meta Resource Groups to build community at
Meta.
Corporate Information
We were incorporated in Delaware in July 2004. We completed our
initial public offering in May 2012 and our Class A common
stock is currently listed on the Nasdaq Global Select Market under
the symbol "META." Our principal executive offices are located at
1601 Willow Road, Menlo Park, California 94025, and our
telephone number is (650) 543-4800.
Meta, the Meta logo, Facebook, FB, Instagram, Oculus, WhatsApp, and
our other registered or common law trademarks, service marks, or
trade names appearing in this Annual Report on Form 10-K are the
property of Meta Platforms, Inc. or its affiliates. Other
trademarks, service marks, or trade names appearing in this Annual
Report on Form 10‑K are the property of their respective
owners.
Available Information
Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q,
Current Reports on Form 8-K, and amendments to reports filed
pursuant to Sections 13(a) and 15(d) of the Securities
Exchange Act of 1934, as amended (Exchange Act), are filed with the
U.S. Securities and Exchange Commission (SEC). We are subject to
the informational requirements of the Exchange Act and file or
furnish reports, proxy statements, and other information with the
SEC. Such reports and other information filed by us with the SEC
are available free of charge on our website at investor.fb.com when
such reports are available on the SEC's website. We use our
investor.fb.com and about.fb.com/news/ websites as well as Mark
Zuckerberg's Facebook Page (www.facebook.com/zuck) and Instagram
account (www.instagram.com/zuck) as means of disclosing material
non-public information and for complying with our disclosure
obligations under Regulation FD.
The SEC maintains an Internet site that contains reports, proxy and
information statements, and other information regarding issuers
that file electronically with the SEC at www.sec.gov.
The contents of the websites referred to above are not incorporated
into this filing. Further, our references to the URLs for these
websites are intended to be inactive textual references
only.
Item 1A.Risk
Factors
Certain factors may have a material adverse effect on our business,
financial condition, and results of operations. You should consider
carefully the risks and uncertainties described below, in addition
to other information contained in this Annual Report on Form 10-K,
including our consolidated financial statements and related notes.
The risks and uncertainties described below are not the only ones
we face. Additional risks and uncertainties that we are unaware of,
or that we currently believe are not material, may also become
important factors that adversely affect our business. If any of the
following risks actually occurs, our business, financial condition,
results of operations, and future prospects could be materially and
adversely affected. In that event, the trading price of our
Class A common stock could decline, and you could lose part or
all of your investment.
Summary Risk Factors
Our business is subject to a number of risks, including risks that
may prevent us from achieving our business objectives or may
adversely affect our business, financial condition, results of
operations, cash flows, and prospects. These risks are discussed
more fully below and include, but are not limited to, risks related
to:
Risks Related to Our Product Offerings
•our
ability to add and retain users and maintain levels of user
engagement with our products;
•the
loss of, or reduction in spending by, our marketers;
•reduced
availability of data signals used by our ad targeting and
measurement tools;
•ineffective
operation with mobile operating systems or changes in our
relationships with mobile operating system partners;
•failure
of our new products, or changes to our existing products, to
attract or retain users or generate revenue;
Risks Related to Our Business Operations and Financial
Results
•our
ability to compete effectively;
•fluctuations
in our financial results;
•unfavorable
media coverage and other risks affecting our ability to maintain
and enhance our brands;
•the
COVID-19 pandemic, including its impact on our advertising
business;
•acquisitions
and our ability to successfully integrate our
acquisitions;
•our
ability to build, maintain, and scale our technical infrastructure,
and risks associated with disruptions in our service;
•operating
our business in multiple countries around the world;
•litigation,
including class action lawsuits;
Risks Related to Government Regulation and Enforcement
•government
restrictions on access to Facebook or our other products, or other
actions that impair our ability to sell advertising, in their
countries;
•complex
and evolving U.S. and foreign privacy, data use and data
protection, content, competition, consumer protection, and other
laws and regulations;
•the
impact of government investigations, enforcement actions, and
settlements, including litigation and investigations by privacy and
competition authorities;
•our
ability to comply with regulatory and legislative privacy
requirements, including our consent order with the Federal Trade
Commission (FTC);
Risks Related to Data, Security, and Intellectual
Property
•the
occurrence of security breaches, improper access to or disclosure
of our data or user data, and other cyber incidents or undesirable
activity on our platform;
•our
ability to obtain, maintain, protect, and enforce our intellectual
property rights; and
Risks Related to Ownership of Our Class A Common
Stock
•limitations
on the ability of holders of our Class A Common Stock to
influence corporate matters due to the dual class structure of our
common stock and the control of a majority of the voting power of
our outstanding capital stock by our founder, Chairman, and
CEO.
Risks Related to Our Product Offerings
If we fail to retain existing users or add new users, or if our
users decrease their level of engagement with our products, our
revenue, financial results, and business may be significantly
harmed.
The size of our user base and our users' level of engagement across
our products are critical to our success. Our financial performance
has been and will continue to be significantly determined by our
success in adding, retaining, and engaging active users of our
products that deliver ad impressions, particularly for Facebook and
Instagram. We have experienced, and expect to continue to
experience, fluctuations and declines in the size of our active
user base in one or more markets from time to time, particularly in
markets where we have achieved higher penetration rates. User
growth and engagement are also impacted by a number of other
factors, including competitive products and services, such as
TikTok, that have reduced some users' engagement with our products
and services, as well as global and regional business,
macroeconomic, and geopolitical conditions. For example, the
COVID-19 pandemic has led to increases and decreases in the size
and engagement of our active user base from period to period at
different points during the pandemic, and may continue to have a
varied impact on the size and engagement of our active user base in
the future. In addition, in connection with the war in Ukraine,
access to Facebook and Instagram was restricted in Russia and these
services were then prohibited by the Russian government, which
contributed to slight declines on a quarter-over-quarter basis in
the number of DAUs and MAUs on Facebook in Europe in the first
quarter and the second quarter of 2022, as well as a slight decline
on a quarter-over-quarter basis in the total number of MAUs on
Facebook in the second quarter of 2022. Any future declines in the
size of our active user base may adversely impact our ability to
deliver ad impressions and, in turn, our financial
performance.
If people do not perceive our products to be useful, reliable, and
trustworthy, we may not be able to attract or retain users or
otherwise maintain or increase the frequency and duration of their
engagement. A number of other social networking companies that
achieved early popularity have since seen their active user bases
or levels of engagement decline, in some cases precipitously. There
is no guarantee that we will not experience a similar erosion of
our active user base or engagement levels. Our user engagement
patterns have changed over time, and user engagement can be
difficult to measure, particularly as we introduce new and
different products and services. Any number of factors can
negatively affect user retention, growth, and engagement, including
if:
•users
increasingly engage with other competitive products or
services;
•we
fail to introduce new features, products, or services that users
find engaging or if we introduce new products or services, or make
changes to existing products and services, that are not favorably
received;
•users
feel that their experience is diminished as a result of the
decisions we make with respect to the frequency, prominence,
format, size, and quality of ads that we display;
•users
have difficulty installing, updating, or otherwise accessing our
products on mobile devices as a result of actions by us or third
parties that we rely on to distribute our products and deliver our
services;
•user
behavior on any of our products changes, including decreases in the
quality and frequency of content shared on our products and
services;
•we
are unable to continue to develop products for mobile devices that
users find engaging, that work with a variety of mobile operating
systems and networks, and that achieve a high level of market
acceptance;
•there
are decreases in user sentiment due to questions about the quality
or usefulness of our products or our user data practices, concerns
about the nature of content made available on our products, or
concerns related to privacy, safety, security, well-being, or other
factors;
•we
are unable to manage and prioritize information to ensure users are
presented with content that is appropriate, interesting, useful,
and relevant to them;
•we
are unable to obtain or attract engaging third-party
content;
•we
are unable to successfully maintain or grow usage of and engagement
with applications that integrate with our products;
•users
adopt new technologies where our products may be displaced in favor
of other products or services, or may not be featured or otherwise
available;
•there
are changes mandated by legislation, government and regulatory
authorities, or litigation that adversely affect our products or
users;
•we
are unable to offer a number of our most significant products and
services, including Facebook and Instagram, in Europe, or are
otherwise limited in our business operations, as a result of
European regulators, courts, or legislative bodies determining that
our reliance on Standard Contractual Clauses (SCCs) or other legal
bases we rely upon to transfer user data from the European Union to
the United States is invalid;
•there
is decreased engagement with our products, or failure to accept our
terms of service, as part of privacy-focused changes that we have
implemented or may implement in the future, whether voluntarily, in
connection with the General Data Protection Regulation (GDPR), the
European Union's ePrivacy Directive, the California Privacy Rights
Act (CPRA), or other laws, regulations, or regulatory actions, or
otherwise;
•technical
or other problems prevent us from delivering our products in a
rapid and reliable manner or otherwise affect the user experience,
such as security breaches or failure to prevent or limit spam or
similar content, or users feel their experience is diminished as a
result of our efforts to protect the security and integrity of our
platform;
•we
adopt terms, policies, or procedures related to areas such as
sharing, content, user data, or advertising, or we take, or fail to
take, actions to enforce our policies, that are perceived
negatively by our users or the general public, including as a
result of decisions or recommendations from the independent
Oversight Board regarding content on our platform;
•we
elect to focus our product decisions on longer-term initiatives
that do not prioritize near-term user growth and engagement (for
example, we have announced plans to focus product decisions on
optimizing the young adult experience in the long
term);
•we
make changes in our user account login or registration processes or
changes in how we promote different products and services across
our family of products;
•initiatives
designed to attract and retain users and engagement, including the
use of new technologies such as artificial intelligence, are
unsuccessful or discontinued, whether as a result of actions by us,
our competitors, or other third parties, or otherwise;
•third-party
initiatives that may enable greater use of our products, including
low-cost or discounted data plans, are scaled back or discontinued,
or the pricing of data plans otherwise increases;
•there
is decreased engagement with our products as a result of taxes
imposed on the use of social media or other mobile applications in
certain countries, internet shutdowns, or other actions by
governments that affect the accessibility of our products in their
countries (for example, beginning in the first quarter of 2022, our
user growth and engagement were adversely affected by the war in
Ukraine and service restrictions imposed by the Russian
government);
•we
fail to provide adequate customer service to users, marketers,
developers, or other partners;
•we,
developers whose products are integrated with our products, or
other partners and companies in our industry are the subject of
adverse media reports or other negative publicity, including as a
result of our or their user data practices; or
•our
current or future products, such as our development tools and
application programming interfaces that enable developers to build,
grow, and monetize applications, reduce user activity on our
products by making it easier for our users to interact and share on
third-party applications.
From time to time, certain of these factors have negatively
affected user retention, growth, and engagement to varying degrees.
If we are unable to maintain or increase our user base and user
engagement, particularly for our significant revenue-generating
products like Facebook and Instagram, our revenue and financial
results may be adversely affected. Any significant decrease in user
retention, growth, or engagement could render our products less
attractive to users, marketers, and developers, which is likely to
have a material and adverse impact on our ability to deliver ad
impressions and, accordingly, our revenue, business, financial
condition, and results of operations. As the size of our active
user base fluctuates in one or more markets from time to time, we
will become increasingly dependent on our ability to maintain or
increase levels of user engagement and monetization in order to
grow revenue.
We generate substantially all of our revenue from advertising. The
loss of marketers, or reduction in spending by marketers, could
seriously harm our business.
Substantially all of our revenue is currently generated from
marketers advertising on Facebook and Instagram. As is common in
the industry, our marketers do not have long-term advertising
commitments with us. Many of our marketers spend only a relatively
small portion of their overall advertising budget with us.
Marketers will not continue to do business with us, or they will
reduce the budgets they are willing to commit to us, if we do not
deliver ads in an effective manner, if they do not believe that
their investment in advertising with us will generate a competitive
return relative to other alternatives, or if they are not satisfied
for any other reason. We have implemented, and we will continue to
implement, changes to our user data practices. Some of these
changes reduce our ability to effectively target ads, which has to
some extent adversely affected, and will continue to adversely
affect, our advertising business. If we are unable to provide
marketers with a suitable return on investment, the demand for our
ads may not increase, or may decline, in which case our revenue and
financial results may be harmed.
Our advertising revenue can also be adversely affected by a number
of other factors, including:
•decreases
in user engagement, including time spent on our
products;
•our
inability to continue to increase user access to and engagement
with our products;
•product
changes or inventory management decisions we may make that change
the size, format, frequency, or relative prominence of ads
displayed on our products or of other unpaid content shared by
marketers on our products;
•our
inability to maintain or increase marketer demand, the pricing of
our ads, or both;
•our
inability to maintain or increase the quantity or quality of ads
shown to users;
•changes
to the content or application of third-party policies that limit
our ability to deliver, target, or measure the effectiveness of
advertising, including changes by mobile operating system and
browser providers such as Apple and Google;
•adverse
litigation, government actions, or legislative, regulatory, or
other legal developments relating to advertising, including
developments that may impact our ability to deliver, target, or
measure the effectiveness of advertising;
•user
behavior or product changes that may reduce traffic to features or
products that we successfully monetize, such as our feed and
Stories products, including as a result of increased usage of our
Reels or other video or messaging products;
•reductions
of advertising by marketers due to our efforts to implement or
enforce advertising policies that protect the security and
integrity of our platform;
•the
availability, accuracy, utility, and security of analytics and
measurement solutions offered by us or third parties that
demonstrate the value of our ads to marketers, or our ability to
further improve such tools;
•loss
of advertising market share to our competitors, including if prices
to purchase our ads increase or if competitors offer lower priced,
more integrated, or otherwise more effective products;
•limitations
on our ability to offer a number of our most significant products
and services, including Facebook and Instagram, in Europe as a
result of European regulators, courts, or legislative bodies
determining that our reliance on SCCs or other legal bases we rely
upon to transfer user data from the European Union to the United
States is invalid;
•changes
in our marketing and sales or other operations that we are required
to or elect to make as a result of risks related to complying with
foreign laws or regulatory requirements or other government
actions;
•decisions
by marketers to reduce their advertising as a result of
announcements by us or adverse media reports or other negative
publicity involving us, our user data practices, our advertising
metrics or tools, content on our products, our interpretation,
implementation, or enforcement of policies relating to content on
our products (including as a result of decisions or recommendations
from the independent Oversight Board), developers with applications
that are integrated with our products, or other companies in our
industry;
•reductions
of advertising by marketers due to objectionable content made
available on our products by third parties, questions about our
user data practices or the security of our platform, concerns about
brand safety or potential legal liability, or uncertainty regarding
their own legal and compliance obligations;
•the
effectiveness of our ad targeting or degree to which users opt in
or out of the use of data for ads, including as a result of product
changes and controls that we have implemented or may implement in
the future in connection with the GDPR, ePrivacy Directive,
California Privacy Rights Act (CPRA), the Digital Markets Act
(DMA), other laws, regulations, regulatory actions, or litigation,
or otherwise, that impact our ability to use data for advertising
purposes;
•the
degree to which users cease or reduce the number of times they
engage with our ads;
•changes
in the way advertising on mobile devices or on personal computers
is measured or priced;
•the
success of technologies designed to block the display of ads or ad
measurement tools;
•changes
in the composition of our marketer base or our inability to
maintain or grow our marketer base; and
•the
impact of macroeconomic and geopolitical conditions, whether in the
advertising industry in general, or among specific types of
marketers or within particular geographies (for example, the war in
Ukraine and service restrictions imposed by the Russian government
have adversely affected our advertising business in Europe and
other regions).
From time to time, certain of these factors have adversely affected
our advertising revenue to varying degrees. The occurrence of any
of these or other factors in the future could result in a reduction
in demand for our ads, which may reduce the prices we receive for
our ads, or cause marketers to stop advertising with us altogether,
either of which would negatively affect our revenue and financial
results.
Our ad targeting and measurement tools incorporate data signals
from user activity on websites and services that we do not control,
as well as signals generated within our products, and changes to
the regulatory environment, third-party mobile operating systems
and browsers, and our own products have impacted, and we expect
will continue to impact, the availability of such signals, which
will adversely affect our advertising revenue.
Our ad targeting and measurement tools rely on data signals from
user activity on websites and services that we do not control, as
well as signals generated within our products, in order to deliver
relevant and effective ads to our users, and any changes in our
ability to use such signals will adversely affect our business. For
example, legislative and regulatory developments, such as the GDPR,
ePrivacy Directive, and California Consumer Privacy Act (CCPA), as
amended by the CPRA, have impacted, and we expect will continue to
impact, our ability to use such signals in our ad products. In
particular, we have seen increases in the number of users opting to
control certain types of ad targeting in Europe following product
changes implemented in connection with our GDPR and ePrivacy
Directive compliance, and we have introduced product changes that
limit data signal use for certain users in California following
adoption of the CCPA. Regulatory guidance, decisions, or new
legislation in these or other jurisdictions, such as the DMA, may
require us to make additional changes to our products in the future
that further reduce our ability to use these signals, which has
occurred in the past. For example, we expect to implement
additional changes in response to the December 2022 decision by the
IDPC regarding the legal basis for our delivery of behavioral
advertising in Europe.
In addition, mobile operating system and browser providers, such as
Apple and Google, have implemented product changes and/or announced
future plans to limit the ability of websites and application
developers to collect and use these signals to target and measure
advertising. For example, in 2021, Apple made certain changes to
its products and data use policies in connection with changes to
its iOS operating system that reduce our and other iOS
developers' ability to target and measure advertising, which has
negatively impacted, and we expect will continue to negatively
impact, the size of the budgets marketers are willing to commit to
us and other advertising platforms. In addition, we have
implemented, and may continue to implement, product changes that
give users the ability to limit our use of such data signals to
improve ads and other experiences on our products and services,
including changes implemented in connection with the GDPR and other
regulatory frameworks.
These developments have limited our ability to target and measure
the effectiveness of ads on our platform and negatively impacted
our advertising revenue. For example, our advertising revenue has
been negatively impacted by marketer reaction to targeting and
measurement challenges associated with iOS changes beginning in
2021. If we are unable to mitigate these developments as they take
further effect in the future, our targeting and measurement
capabilities will be materially and adversely affected, which would
in turn significantly impact our advertising revenue.
Our user growth, engagement, and monetization on mobile devices
depend upon effective operation with mobile operating systems,
networks, technologies, products, and standards that we do not
control.
The substantial majority of our revenue is generated from
advertising on mobile devices. There is no guarantee that popular
mobile devices will continue to feature our products, or that
mobile device users will continue to use our products rather than
competing products. We are dependent on the interoperability of our
products with popular mobile operating systems, networks,
technologies, products, and standards that we do not control, such
as the Android and iOS operating systems and mobile browsers.
Changes, bugs, or technical issues in such systems, or changes in
our relationships with mobile operating system partners, handset
manufacturers, browser developers, or mobile carriers, or in the
content or application of their terms of service or policies (which
they have made in the past and continue to seek to implement) that
degrade our products' functionality, reduce or eliminate our
ability to update or distribute our products, give preferential
treatment to competitive products, limit our ability to deliver,
target, or measure the effectiveness of ads, or charge fees related
to the distribution of our products or our delivery of ads have in
the past adversely affected, and could in the future adversely
affect,
the usage of our products and monetization on mobile devices. For
example, Apple previously released an update to its Safari browser
that limits the use of third-party cookies, which reduces our
ability to provide the most relevant ads to our users and impacts
monetization, and also released changes to iOS that limit our
ability to target and measure ads effectively, while expanding
their own advertising business. We expect that any similar changes
to its, Google's, or other browser or mobile platforms will further
limit our ability to target and measure the effectiveness of ads
and impact monetization. Additionally, in order to deliver high
quality mobile products, it is important that our products work
well with a range of mobile technologies, products, systems,
networks, and standards that we do not control, and that we have
good relationships with handset manufacturers, mobile carriers, and
browser developers. We may not be successful in maintaining or
developing relationships with key participants in the mobile
ecosystem or in developing products that operate effectively with
these technologies, products, systems, networks, or standards. In
the event that it is more difficult for our users to access and use
our products on their mobile devices, or if our users choose not to
access or use our products on their mobile devices or use mobile
products that do not offer access to our products, our user growth
and user engagement could be harmed. From time to time, we may also
take actions regarding the distribution of our products or the
operation of our business based on what we believe to be in our
long-term best interests. Such actions may adversely affect our
users and our relationships with the operators of mobile operating
systems, handset manufacturers, mobile carriers, browser
developers, other business partners, or advertisers, and there is
no assurance that these actions will result in the anticipated
long-term benefits. In the event that our users are adversely
affected by these actions or if our relationships with such third
parties deteriorate, our user growth, engagement, and monetization
could be adversely affected and our business could be harmed. We
have in the past experienced challenges in operating with mobile
operating systems, networks, technologies, products, and standards
that we do not control, and any such occurrences in the future may
negatively impact our user growth, engagement, and monetization on
mobile devices, which may in turn materially and adversely affect
our business and financial results.
Our new products and changes to existing products could fail to
attract or retain users or generate revenue and profits, or
otherwise adversely affect our business.
Our ability to retain, increase, and engage our user base and to
increase our revenue depends heavily on our ability to continue to
evolve our existing products and to create successful new products,
both independently and in conjunction with developers or other
third parties. We may introduce significant changes to our existing
products or acquire or introduce new and unproven products,
including using technologies with which we have little or no prior
development or operating experience. For example, we do not have
significant experience with consumer hardware products or virtual
or augmented reality technology, which may adversely affect our
ability to successfully develop and market these products and
technologies. We continue to incur substantial costs, and we may
not be successful in generating profits, in connection with these
efforts. We are also making significant investments in artificial
intelligence (AI) initiatives, including to recommend relevant
unconnected content across our products, enhance our advertising
tools, and develop new product features using generative AI. These
efforts, including the introduction of new products or changes to
existing products, may result in new or enhanced governmental or
regulatory scrutiny, litigation, ethical concerns, or other
complications that could adversely affect our business, reputation,
or financial results. We have also invested, and expect to continue
to invest, significant resources in growing our messaging products
to support increasing usage of such products. We have historically
monetized messaging in only a limited fashion, and we may not be
successful in our efforts to generate meaningful revenue or profits
from messaging over the long term. In addition, we are moving
forward with plans to implement end-to-end encryption across our
messaging services, as well as facilitate cross-app communication
between these platforms, which are subject to governmental and
regulatory scrutiny in multiple jurisdictions. If our new products
or changes to existing products fail to engage users, marketers, or
developers, or if our business plans are unsuccessful, we may fail
to attract or retain users or to generate sufficient revenue,
operating margin, or other value to justify our investments, and
our business may be adversely affected.
We make product and investment decisions that may not prioritize
short-term financial results and may not produce the long-term
benefits that we expect.
We frequently make product and investment decisions that may not
prioritize short-term financial results if we believe that the
decisions are consistent with our mission and benefit the aggregate
user experience and will thereby improve our financial performance
over the long term. For example, we have implemented, and we will
continue to implement, changes to our user data practices. Some of
these changes reduce our ability to effectively target ads, which
has to some extent adversely affected, and will continue to
adversely affect, our advertising business. For example, our
Off-Facebook Activity tool enables users to place limits on our
storage and use of information about their interactions with
advertisers' apps and websites, which reduces our ability to
deliver the most relevant and effective ads to our users.
Similarly, from time to time we update our feed display and ranking
algorithms or other product features to optimize the user
experience, and these changes have had, and
may in the future have, the effect of reducing time spent and some
measures of user engagement with our products, which could
adversely affect our financial results. From time to time, we also
change the size, frequency, or relative prominence of ads as part
of our product and monetization strategies. In addition, we have
made, and we expect to continue to make, other changes to our
products which may adversely affect the distribution of content of
publishers, marketers, and developers, and could reduce their
incentive to invest in their efforts on our products. We also may
introduce new features or other changes to existing products, or
introduce new stand-alone products, that attract users away from
properties, formats, or use cases where we have more proven means
of monetization, such as our feed products. In addition, as we
focus on growing users and engagement across our family of
products, from time to time these efforts have reduced, and may in
the future reduce, engagement with one or more products and
services in favor of other products or services that we monetize
less successfully or that are not growing as quickly. For example,
we plan to continue to promote Reels, which we do not currently
monetize at the same rate as our feed or Stories products. These
decisions may adversely affect our business and results of
operations and may not produce the long-term benefits that we
expect.
We may not be successful in our metaverse strategy and investments,
which could adversely affect our business, reputation, or financial
results.
We believe the metaverse, an embodied internet where people have
immersive experiences beyond two-dimensional screens, is the next
evolution in social technology. In 2021, we announced a shift in
our business and product strategy to focus on helping to bring the
metaverse to life. We expect this will be
a complex, evolving, and long-term initiative that will involve the
development of new and emerging technologies, continued investment
in infrastructure as well as privacy,
safety, and security efforts, and collaboration with other
companies, developers, partners, and other participants. However,
the metaverse may not develop in accordance with our expectations,
and market acceptance of features, products, or services we build
for the metaverse is uncertain. We regularly evaluate our product
roadmaps and make significant changes as our understanding of the
technological challenges and market landscape and our product ideas
and designs evolve. In addition, we have limited experience with
consumer hardware products and virtual and augmented reality
technology, which may enable other companies to compete more
effectively than us. We may be unsuccessful in our research and
product development efforts, including if we are unable to develop
relationships with key participants in the metaverse or develop
products that operate effectively with metaverse technologies,
products, systems, networks, or standards. Our metaverse efforts
may also divert resources and management attention from other areas
of our business. We expect to continue to make significant
investments in virtual and augmented reality and other technologies
to support these efforts, and our ability to support these efforts
is dependent on generating sufficient profits from other areas of
our business. In addition, as our metaverse efforts evolve, we may
be subject to a variety of existing or new laws and regulations in
the United States and international jurisdictions, including in the
areas of privacy, safety, competition, content regulation, consumer
protection, and e-commerce, which may delay or impede the
development of our products and services, increase our operating
costs, require significant management time and attention, or
otherwise harm our business. As a result of these or other factors,
our metaverse strategy and investments may not be successful in the
foreseeable future, or at all, which could adversely affect our
business, reputation, or financial results.
If we are not able to maintain and enhance our brands, our ability
to expand our base of users, marketers, and developers may be
impaired, and our business and financial results may be
harmed.
We believe that our brands have significantly contributed to the
success of our business. We also believe that maintaining and
enhancing our brands is critical to expanding our base of users,
marketers, and developers. Many of our new users are referred by
existing users. Maintaining and enhancing our brands will depend
largely on our ability to continue to provide useful, reliable,
trustworthy, and innovative products, which we may not do
successfully. We may introduce new products or terms of service or
policies that users do not like, which may negatively affect our
brands. Additionally, the actions of our developers or advertisers
may affect our brands if users do not have a positive experience
using third-party applications integrated with our products or
interacting with parties that advertise through our products. We
will also continue to experience media, legislative, or regulatory
scrutiny of our actions or decisions regarding user privacy, data
use, encryption, content, product design, algorithms, advertising,
competition, and other issues, including actions or decisions in
connection with elections, the COVID-19 pandemic, or geopolitical
events, which has in the past adversely affected, and may in the
future adversely affect, our reputation and brands. For example,
beginning in September 2021, we became the subject of media,
legislative, and regulatory scrutiny as a result of a former
employee's allegations and release of internal company documents
relating to, among other things, our algorithms, advertising and
user metrics, and content enforcement practices, as well as
misinformation and other undesirable activity on our platform, and
user well-being. In addition, in March 2018, we announced
developments regarding the misuse of certain data by a developer
that shared such data with third parties in
violation of our terms and policies. We also may fail to respond
expeditiously or appropriately to the sharing of objectionable
content on our services or objectionable practices by advertisers
or developers, or to otherwise enforce our policies or address user
concerns, which has occurred in the past and which could erode
confidence in our brands. Our brands may also be negatively
affected by the actions of users that are deemed to be hostile or
inappropriate to other users, by the actions of users acting under
false or inauthentic identities, by the use of our products or
services to disseminate information that is deemed to be misleading
(or intended to manipulate opinions), by perceived or actual
efforts by governments to obtain access to user information for
security-related purposes or to censor certain content on our
platform, by the use of our products or services for illicit or
objectionable ends, including, for example, any such actions around
the pandemic, geopolitical events, or elections in the United
States and around the world, by decisions or recommendations
regarding content on our platform from the independent Oversight
Board, by research or media reports concerning the perceived or
actual impacts of our products or services on user well-being, or
by our decisions regarding whether to remove content or suspend
participation on our platform by persons who violate our community
standards or terms of service. Maintaining and enhancing our brands
will require us to make substantial investments and these
investments may not be successful. Certain of our actions, such as
the foregoing matter regarding developer misuse of data and
concerns around our handling of political speech and advertising,
hate speech, and other content, as well as user well-being issues,
have eroded confidence in our brands and may continue to do so in
the future. If we fail to successfully promote and maintain our
brands or if we incur excessive expenses in this effort, our
business and financial results may be adversely
affected.
We may not be able to continue to successfully maintain or grow
usage of and engagement with applications that integrate with our
products.
We have made and are continuing to make investments to enable
developers to build, grow, and monetize applications that integrate
with our products. Such existing and prospective developers may not
be successful in building, growing, or monetizing applications that
create and maintain user engagement. Additionally, developers may
choose to build on other platforms, including platforms controlled
by third parties, rather than building products that integrate with
our products. We are continuously seeking to balance the
distribution objectives of our developers with our desire to
provide an optimal user experience, and we may not be successful in
achieving a balance that continues to attract and retain such
developers. For example, from time to time, we have taken actions
to reduce the volume of communications from these developers to
users on our products with the objective of enhancing the user
experience, and such actions have reduced distribution from, user
engagement with, and our monetization opportunities from,
applications integrated with our products. In addition, as part of
our efforts related to privacy, safety, and security, we conduct
investigations and audits of platform applications from time to
time, and we also have announced several product changes that
restrict developer access to certain user data. In some instances,
these actions, as well as other actions to enforce our policies
applicable to developers, have adversely affected, or will
adversely affect, our relationships with developers. If we are not
successful in our efforts to maintain or grow the number of
developers that choose to build products that integrate with our
products or if we are unable to continue to build and maintain good
relations with such developers, our user growth and user engagement
and our financial results may be adversely affected.
Risks Related to Our Business Operations and Financial
Results
Our business is highly competitive. Competition presents an ongoing
threat to the success of our business.
We compete with companies providing connection, sharing, discovery,
and communication products and services to users online, as well as
companies that sell advertising to businesses looking to reach
consumers and/or develop tools and systems for managing and
optimizing advertising campaigns. We face significant competition
in every aspect of our business, including, but not limited to,
companies that facilitate the ability of users to create, share,
communicate, and discover content and information online or enable
marketers to reach their existing or prospective audiences. We
compete to attract, engage, and retain people who use our products,
to attract and retain businesses that use our free or paid business
and advertising services, and to attract and retain developers who
build compelling applications that integrate with our products. We
also compete with companies that develop and deliver consumer
hardware and virtual and augmented reality products and services.
As we introduce or acquire new products, as our existing products
evolve, or as other companies introduce new products and services,
including as part of efforts to develop the metaverse or innovate
through the application of new technologies such as artificial
intelligence, we may become subject to additional
competition.
Some of our current and potential competitors may have greater
resources, experience, or stronger competitive positions in certain
product segments, geographic regions, or user demographics than we
do. For example, some of our competitors may be domiciled in
different countries and subject to political, legal, and regulatory
regimes that enable them to compete more effectively than us. These
factors may allow our competitors to respond more effectively than
us to new or emerging technologies and changes in market
conditions. We believe that some users, particularly younger users,
are aware of and actively engaging with other products and services
similar to, or as a substitute for, our products and services, and
we believe that some users have reduced their use of and engagement
with our products and services in favor of these other products and
services. In the event that users increasingly engage with other
products and services, we may experience a decline in use and
engagement in key user demographics or more broadly, in which case
our business would likely be harmed.
Our competitors may develop products, features, or services that
are similar to ours or that achieve greater acceptance, may
undertake more far-reaching and successful product development
efforts or marketing campaigns, or may adopt more aggressive
pricing policies. Some competitors may gain a competitive advantage
against us in areas where we operate, including: by making
acquisitions; by limiting our ability to deliver, target, or
measure the effectiveness of ads; by imposing fees or other charges
related to our delivery of ads; by making access to our products
more difficult or impossible; by making it more difficult to
communicate with our users; or by integrating competing platforms,
applications, or features into products they control such as mobile
device operating systems, search engines, browsers, or e-commerce
platforms. For example, each of Apple and Google have integrated
competitive products with iOS and Android, respectively. In
addition, Apple has released changes to iOS that limit our
ability, and the ability of others in the digital advertising
industry, to target and measure ads effectively. As a result, our
competitors may, and in some cases will, acquire and engage users
or generate advertising or other revenue at the expense of our own
efforts, which would negatively affect our business and financial
results. In addition, from time to time, we may take actions in
response to competitive threats, but we cannot assure you that
these actions will be successful or that they will not negatively
affect our business and financial results.
We believe that our ability to compete effectively depends upon
many factors both within and beyond our control,
including:
•the
popularity, usefulness, ease of use, performance, and reliability
of our products compared to our competitors' products;
•the
size and composition of our user base;
•the
engagement of users with our products and competing
products;
•our
ability to attract and retain businesses who use our free or paid
business and advertising services;
•the
timing and market acceptance of products, including developments
and enhancements to our or our competitors' products;
•our
safety and security efforts and our ability to protect user data
and to provide users with control over their data;
•our
ability to distribute our products to new and existing
users;
•our
ability to monetize our products;
•the
frequency, size, format, quality, and relative prominence of the
ads displayed by us or our competitors;
•customer
service and support efforts;
•marketing
and selling efforts, including our ability to measure the
effectiveness of our ads and to provide marketers with a compelling
return on their investments;
•our
ability to establish and maintain developers' interest in building
applications that integrate with our products;
•our
ability to establish and maintain publisher interest in integrating
their content with our products;
•changes
mandated by legislation, regulatory authorities, or litigation,
some of which may have a disproportionate effect on
us;
•acquisitions
or consolidation within our industry, which may result in more
formidable competitors;
•our
ability to attract, retain, and motivate talented employees,
particularly software engineers, designers, and product
managers;
•our
ability to cost-effectively manage and grow our operations;
and
•our
reputation and brand strength relative to those of our
competitors.
If we are not able to compete effectively, our user base, level of
user engagement, and ability to deliver ad impressions may
decrease, we may become less attractive to developers and
marketers, and our revenue and results of operations may be
materially and adversely affected.
Our financial results will fluctuate from quarter to quarter and
are difficult to predict.
Our quarterly financial results have fluctuated in the past and
will fluctuate in the future. Additionally, we have a limited
operating history with the current scale of our business, which
makes it difficult to forecast our future results. As a result, you
should not rely upon our past quarterly financial results as
indicators of future performance. You should take into account the
risks and uncertainties frequently encountered by companies in
rapidly evolving markets. Our financial results in any given
quarter can be influenced by numerous factors, many of which we are
unable to predict or are outside of our control,
including:
•our
ability to maintain and grow our user base and user engagement,
particularly for our products that deliver ad
impressions;
•our
ability to attract and retain marketers in a particular
period;
•our
ability to recognize revenue or collect payments from marketers in
a particular period;
•fluctuations
in spending by our marketers due to seasonality, such as
historically strong spending in the fourth quarter of each year,
episodic regional or global events, including the COVID-19
pandemic, or other factors;
•the
frequency, prominence, size, format, and quality of ads shown to
users;
•the
success of technologies designed to block the display of
ads;
•changes
to the content or application of third-party policies that limit
our ability to deliver, target, or measure the effectiveness of
advertising, including changes by mobile operating system and
browser providers such as Apple and Google;
•the
pricing of our ads and other products;
•the
diversification and growth of revenue sources beyond advertising on
Facebook and Instagram;
•our
ability to generate revenue from Payments, or the sale of our
consumer hardware products or other products we may introduce in
the future;
•changes
to existing products or services or the development and
introduction of new products or services by us or our
competitors;
•user
behavior or product changes that may reduce traffic to features or
products that we successfully monetize;
•increases
in marketing, sales, and other operating expenses that we will
incur to grow and expand our operations and to remain competitive,
including costs related to our data centers and technical
infrastructure;
•costs
related to our privacy, safety, security, and content review
efforts, including as a result of implementing changes to our
practices, whether voluntarily, in connection with laws,
regulations, regulatory actions, or decisions or recommendations
from the independent Oversight Board, or otherwise;
•costs
and expenses related to the development, manufacturing, and
delivery of our consumer hardware products;
•our
ability to maintain gross margins and operating
margins;
•costs
related to acquisitions, including costs associated with
amortization and additional investments to develop the acquired
technologies;
•charges
associated with impairment or abandonment of any assets on our
balance sheet, including as a result of changes to our real
property lease arrangements and data center assets;
•our
ability to obtain equipment, components, and labor for our data
centers and other technical infrastructure in a timely and
cost-effective manner;
•system
failures or outages or government blocking that prevent us from
serving ads for any period of time;
•breaches
of security or privacy, and the costs associated with any such
breaches and remediation;
•changes
in the manner in which we distribute our products or
inaccessibility of our products due to third-party
actions;
•fees
paid to third parties for content or the distribution of our
products;
•refunds
or other concessions provided to advertisers;
•share-based
compensation expense, including acquisition-related
expense;
•adverse
litigation judgments, settlements, or other litigation-related
costs;
•changes
in the legislative or regulatory environment, including with
respect to privacy, data protection, and content, or actions by
governments or regulators, including fines, orders, or consent
decrees;
•the
overall tax rate for our business, which is affected by the mix of
income we earn in the U.S. and in jurisdictions with different tax
rates, the effects of share-based compensation, the effects of
integrating intellectual property from acquisitions, the effects of
changes in our business or structure, and the effects of discrete
items such as legal and tax settlements and tax
elections;
•the
impact of changes in tax laws or judicial or regulatory
interpretations of tax laws, which are recorded in the period such
laws are enacted or interpretations are issued, and may
significantly affect the effective tax rate of that
period;
•tax
obligations that may arise from resolutions of tax examinations,
including the examination we are currently under by the Internal
Revenue Service (IRS), that materially differ from the amounts we
have anticipated;
•fluctuations
in currency exchange rates and changes in the proportion of our
revenue and expenses denominated in foreign
currencies;
•trading
activity in our share repurchase program;
•fluctuations
in the market values of our investments in marketable securities,
in the valuation of our non-marketable equity securities, and in
interest rates;
•the
incurrence of indebtedness or our ability to refinance existing
indebtedness on acceptable terms;
•changes
in U.S. generally accepted accounting principles; and
•changes
in regional or global business, macroeconomic, or geopolitical
conditions, including as a result of the COVID-19 pandemic, which
may impact the other factors described above.
Unfavorable media coverage negatively affects our business from
time to time.
We receive a high degree of media coverage around the world.
Unfavorable publicity regarding, for example, our privacy
practices, advertising policies, product decisions, product
quality, litigation or regulatory activity, government
surveillance, the actions of our advertisers, the actions of our
developers whose products are integrated with our products, the use
of our products or services for illicit or objectionable ends, the
substance or enforcement of our community standards, terms of
service, or other policies, the actions of our users, the quality
and integrity of content shared on our platform, the perceived or
actual impacts of our products or services on user well-being, or
the actions of other companies that provide similar services to
ours, has in the past, and could in the future, adversely affect
our reputation. For example, we have been the subject of
significant media coverage involving concerns around our handling
of political speech and advertising, hate speech, and other
content, as well as user well-being issues, and we continue to
receive negative publicity related to these topics. Beginning in
September 2021, we became the subject of significant media coverage
as a result of allegations and the release of internal company
documents by a former employee. In addition, we have been, and may
in the future be, subject to negative publicity in connection with
our handling of misinformation and other illicit or objectionable
use of our products or services, including in connection with the
COVID-19 pandemic, geopolitical events, and elections in the United
States and around the world. Any such negative publicity could have
an adverse effect on the size, engagement, and loyalty of our user
base and marketer demand for advertising on our products, which
could result in decreased revenue and adversely affect our business
and financial results, and we have experienced such adverse effects
to varying degrees from time to time.
The COVID-19 pandemic has previously had, and may in the future
have, a significant adverse impact on our advertising revenue and
also exposes our business to other risks.
We are subject to public health crises such as the COVID-19
pandemic, which has previously significantly impacted, and may in
the future impact, our business and results of operations. For
example, the COVID-19 pandemic resulted in authorities implementing
numerous preventative measures from time to time to contain or
mitigate the outbreak of the virus, such as travel bans and
restrictions, limitations on business activity, quarantines, and
shelter-in-place orders, which have previously caused, and may in
the future cause, business slowdowns or shutdowns in certain
affected countries and regions. These developments led to
volatility in the demand for and pricing of our advertising
services at various points throughout the pandemic, and we may
experience similar effects in the future. In addition to the impact
on our advertising business, the pandemic exposes our business,
operations, and workforce to a variety of other risks,
including:
•volatility
in the size of our user base and user engagement, particularly for
our messaging products, whether as a result of shelter-in-place
measures or other factors;
•delays
in product development or releases, or reductions in manufacturing
production and sales of consumer hardware, as a result of inventory
shortages, supply chain or labor shortages;
•increased
misuse of our products and services or user data by third parties,
including improper advertising practices or other activity
inconsistent with our terms, contracts, or policies, misinformation
or other illicit or objectionable material on our platforms,
election interference, or other undesirable
activity;
•significant
volatility and disruption of global financial markets, which could
cause fluctuations in currency exchange rates or negatively impact
our ability to access capital in the future;
•illnesses
to key employees, or a significant portion of our workforce, which
may result in inefficiencies, delays, and disruptions in our
business; and
•increased
volatility and uncertainty in the financial projections we use as
the basis for estimates used in our financial
statements.
Any of these developments may adversely affect our business, harm
our reputation, or result in legal or regulatory actions against
us.
Our costs are continuing to grow, and some of our investments,
particularly our investments in virtual and augmented reality, have
the effect of reducing our operating margin and profitability. If
our investments are not successful longer-term, our business and
financial performance will be harmed.
Operating our business is costly, and we expect our expenses to
continue to increase in the future as we broaden our user base, as
users increase the amount and types of content they consume and the
data they share with us, for example with respect to video, as we
develop and implement new products, as we market new and existing
products and promote our brands, as we continue to expand our
technical infrastructure, as we continue to invest in new and
unproven technologies, including artificial intelligence and
machine learning, and as we continue our efforts to focus on
privacy, safety, security, and content review. We have recently
undertaken cost reduction measures in light of a more challenging
operating environment, which may adversely affect these or other
business initiatives, and some of these measures have involved, and
may in the future involve, up-front charges and outlays of cash to
reduce certain longer-term expenses. In addition, from time to time
we are subject to settlements, judgments, fines, or other monetary
penalties in connection with legal and regulatory developments that
may be material to our business. We are also continuing to increase
our investments in new platforms and technologies, including as
part of our efforts related to building the metaverse. Some of
these investments, particularly our significant investments in
virtual and augmented reality, have generated only limited revenue
and reduced our operating margin and profitability, and we expect
the adverse financial impact of such investments to continue for
the foreseeable future. For example, our investments in Reality
Labs reduced our 2022 overall operating profit by approximately
$13.72 billion, and we expect our investments to increase in
the future. If our investments are not successful longer-term, our
business and financial performance will be harmed.
We plan to continue to make acquisitions and pursue other strategic
transactions, which could impact our financial condition or results
of operations and may adversely affect the price of our common
stock.
As part of our business strategy, we have made and intend to
continue to make acquisitions to add specialized employees and
complementary companies, products, or technologies, and from time
to time may enter into other strategic transactions such as
investments and joint ventures. We may not be able to find suitable
acquisition candidates, and we may not be able to complete
acquisitions or other strategic transactions on favorable terms, or
at all, including as a result of regulatory challenges. For
example, in 2022, the United Kingdom Competition and Markets
Authority directed us to divest our Giphy acquisition. In addition,
in 2022, the FTC filed lawsuits against us to enjoin our proposed
acquisition of Within Unlimited. In some cases, the costs of such
acquisitions or other strategic transactions may be substantial,
and there is no assurance that we will realize expected synergies
and potential monetization opportunities for our acquisitions or a
favorable return on investment for our strategic
investments.
We may pay substantial amounts of cash or incur debt to pay for
acquisitions or other strategic transactions, which has occurred in
the past and could adversely affect our liquidity. The incurrence
of indebtedness also results in increased fixed obligations and
increased interest expense, and could also include covenants or
other restrictions that would impede our ability to manage our
operations. We may also issue equity securities to pay for
acquisitions and we regularly grant RSUs to retain the employees of
acquired companies, which could increase our expenses, adversely
affect our financial results, and result in dilution to our
stockholders. In addition, any acquisitions or other strategic
transactions we announce could be viewed negatively by users,
marketers, developers, or investors, which may adversely affect our
business or the price of our Class A common
stock.
We may also discover liabilities, deficiencies, or other claims
associated with the companies or assets we acquire that were not
identified in advance, which may result in significant
unanticipated costs. The effectiveness of our due diligence review
and our ability to evaluate the results of such due diligence are
dependent upon the accuracy and completeness of statements and
disclosures made or actions taken by the companies we acquire or
their representatives, as well as the limited amount of time in
which acquisitions are executed. In addition, we may fail to
accurately forecast the financial impact of an acquisition or other
strategic transaction, including tax and accounting charges.
Acquisitions or other strategic transactions
may also result in our recording of significant additional expenses
to our results of operations and recording of substantial
finite-lived intangible assets on our balance sheet upon closing.
Any of these factors may adversely affect our financial condition
or results of operations.
We may not be able to successfully integrate our acquisitions, and
we incur significant costs to integrate and support the companies
we acquire.
The integration of acquisitions requires significant time and
resources, particularly with respect to companies that have
significant operations or that develop products where we do not
have prior experience, and we may not manage these processes
successfully. We continue to make substantial investments of
resources to support our acquisitions, which has in the past
resulted, and we expect will in the future result, in significant
ongoing operating expenses and the diversion of resources and
management attention from other areas of our business. We cannot
assure you that these investments will be successful. If we fail to
successfully integrate the companies we acquire, we may not realize
the benefits expected from the transaction and our business may be
harmed.
Our business is dependent on our ability to maintain and scale our
technical infrastructure, and any significant disruption in our
service could damage our reputation, result in a potential loss of
users and engagement, and adversely affect our financial
results.
Our reputation and ability to attract, retain, and serve our users
is dependent upon the reliable performance of our products and our
underlying technical infrastructure. We have in the past
experienced, and may in the future experience, interruptions in the
availability or performance of our products from time to time. Our
systems may not be adequately designed or may not operate with the
reliability and redundancy necessary to avoid performance delays or
outages that could be harmful to our business. If our products are
unavailable when users attempt to access them, or if they do not
load as quickly as expected, users may not use our products as
often in the future, or at all, and our ability to serve ads may be
disrupted, any of which could adversely affect our business and
financial performance. We have experienced such issues to varying
degrees from time to time. For example, in October 2021, a
combination of an error and a bug resulted in an approximately
six-hour outage of our services. In addition, as the amount and
types of information shared on our products continue to grow and
evolve, as the usage patterns of our global community continue to
evolve, and as our internal operational demands continue to grow,
we will need an increasing amount of technical infrastructure,
including network capacity and computing power, to continue to
satisfy our needs. It is possible that we may fail to continue to
effectively scale and grow our technical infrastructure to
accommodate these increased demands, which may adversely affect our
user engagement and advertising revenue. In addition, our business
may be subject to interruptions, delays, or failures resulting from
earthquakes, adverse weather conditions, other natural disasters,
power loss, terrorism, geopolitical conflict, other physical
security threats, cyber-attacks, or other catastrophic events.
Global climate change could result in certain types of natural
disasters occurring more frequently or with more intense effects.
Any such events may result in users being subject to service
disruptions or outages and we may not be able to recover our
technical infrastructure and user data in a timely manner to
restart or provide our services, which may adversely affect our
financial results. We also have been, and may in the future be,
subject to increased energy and/or other costs to maintain the
availability or performance of our products in connection with any
such events.
A substantial portion of our network infrastructure is provided by
third parties. Any disruption or failure in the services we receive
from these providers could harm our ability to handle existing or
increased traffic and could significantly harm our business. Any
financial or other difficulties these providers face may adversely
affect our business, and we exercise little control over these
providers, which increases our vulnerability to problems with the
services they provide. Due to the effects of the COVID-19 pandemic,
we have experienced, and expect to continue to experience, supply
and labor shortages and other disruptions in logistics and the
supply chain for our technical infrastructure. As a result, we have
had to make certain changes to our procurement practices, and in
the future we may not be able to procure sufficient components,
equipment, or services from third parties to satisfy our needs, or
we may be required to procure such components, equipment, or
services on unfavorable terms.
Any of these developments may result in interruptions in the
availability or performance of our products, require unfavorable
changes to existing products, delay the introduction of future
products, or otherwise adversely affect our business and financial
results.
We could experience unforeseen difficulties in building and
operating key portions of our technical
infrastructure.
We have designed and built our own data centers and key portions of
our technical infrastructure through which we serve our products,
and we plan to continue to significantly expand the size of our
infrastructure primarily through data centers, subsea and
terrestrial fiber optic cable systems, and other projects. The
infrastructure expansion we are undertaking is complex and involves
projects in multiple locations around the world, including in
emerging markets that expose us to increased risks relating to
anti-corruption compliance and political challenges, among others.
We have in the past suspended, and may in the future suspend,
certain of these projects as a result of the COVID-19 pandemic or
other factors. Additional unanticipated delays or disruptions in
the completion of these projects, including due to any shortage of
labor necessary in building portions of such projects, or
availability of components, challenges in obtaining required
government or regulatory approvals, or other geopolitical
challenges or actions by governments, whether as a result of the
pandemic, trade disputes, or otherwise, may lead to increased
project costs, operational inefficiencies, interruptions in the
delivery or degradation of the quality or reliability of our
products, or impairment of assets on our balance sheet. In
addition, there may be issues related to this infrastructure that
are not identified during the testing phases of design and
implementation, which may only become evident after we have started
to fully utilize the underlying equipment, that could further
degrade the user experience or increase our costs. Further, much of
our technical infrastructure is located outside the United States,
and action by a foreign government, or our response to such
government action, has resulted in the past, and may result in the
future, in the impairment of a portion of our technical
infrastructure, which may interrupt the delivery or degrade the
quality or reliability of our products and lead to a negative user
experience or increase our costs. Any of these events could
adversely affect our business, reputation, or financial
results.
Real or perceived inaccuracies in our community and other metrics
may harm our reputation and negatively affect our
business.
The numbers for our key metrics, which include our Family metrics
(DAP, MAP, and average revenue per person (ARPP)) and Facebook
metrics (DAUs, MAUs, and average revenue per user (ARPU)), are
calculated using internal company data based on the activity of
user accounts. While these numbers are based on what we believe to
be reasonable estimates of our user base for the applicable period
of measurement, there are inherent challenges in measuring usage of
our products across large online and mobile populations around the
world. The methodologies used to measure these metrics require
significant judgment and are also susceptible to algorithm or other
technical errors. In addition, we are continually seeking to
improve our estimates of our user base, and such estimates may
change due to improvements or changes in our methodology. We
regularly review our processes for calculating these metrics, and
from time to time we discover inaccuracies in our metrics or make
adjustments to improve their accuracy, which can result in
adjustments to our historical metrics. Our ability to recalculate
our historical metrics may be impacted by data limitations or other
factors that require us to apply different methodologies for such
adjustments. We generally do not intend to update previously
disclosed Family metrics for any such inaccuracies or adjustments
that are within the error margins disclosed below.
In addition, our Family metrics and Facebook metrics estimates will
differ from estimates published by third parties due to differences
in methodology.
Many people in our community have user accounts on more than one of
our products, and some people have multiple user accounts within an
individual product. Accordingly, for our Family metrics, we do not
seek to count the total number of user accounts across our products
because we believe that would not reflect the actual size of our
community. Rather, our Family metrics represent our estimates of
the number of unique people using at least one of Facebook,
Instagram, Messenger, and WhatsApp. We do not require people to use
a common identifier or link their accounts to use multiple products
in our Family, and therefore must seek to attribute multiple user
accounts within and across products to individual people. To
calculate these metrics, we rely upon complex techniques,
algorithms and machine learning models that seek to count the
individual people behind user accounts, including by matching
multiple user accounts within an individual product and across
multiple products when we believe they are attributable to a single
person, and counting such group of accounts as one person. These
techniques and models require significant judgment, are subject to
data and other limitations discussed below, and inherently are
subject to statistical variances and uncertainties. We estimate the
potential error in our Family metrics primarily based on user
survey data, which itself is subject to error as well. While we
expect the error margin for our Family metrics to vary from period
to period, we estimate that such margin generally will be
approximately 3% of our worldwide MAP. At our scale, it is very
difficult to attribute multiple user accounts within and across
products to individual people, and it is possible that the actual
numbers of unique people using our products may vary significantly
from our estimates,
potentially beyond our estimated error margins. As a result, it is
also possible that our Family metrics may indicate changes or
trends in user numbers that do not match actual changes or
trends.
To calculate our estimates of Family DAP and MAP, we currently use
a series of machine learning models that are developed based on
internal reviews of limited samples of user accounts and calibrated
against user survey data. We apply significant judgment in
designing these models and calculating these estimates. For
example, to match user accounts within individual products and
across multiple products, we use data signals such as similar
device information, IP addresses, and user names. We also calibrate
our models against data from periodic user surveys of varying sizes
and frequency across our products, which are inherently subject to
error. The timing and results of such user surveys have in the past
contributed, and may in the future contribute, to changes in our
reported Family metrics from period to period. In addition, our
data limitations may affect our understanding of certain details of
our business and increase the risk of error for our Family metrics
estimates. Our techniques and models rely on a variety of data
signals from different products, and we rely on more limited data
signals for some products compared to others. For example, as a
result of limited visibility into encrypted products, we have fewer
data signals from WhatsApp user accounts and primarily rely on
phone numbers and device information to match WhatsApp user
accounts with accounts on our other products. Similarly, although
Messenger Kids users are included in our Family metrics, we do not
seek to match their accounts with accounts on our other
applications for purposes of calculating DAP and MAP. Any loss of
access to data signals we use in our process for calculating Family
metrics, whether as a result of our own product decisions, actions
by third-party browser or mobile platforms, regulatory or
legislative requirements, or other factors, also may impact the
stability or accuracy of our reported Family metrics, as well as
our ability to report these metrics at all. Our estimates of Family
metrics also may change as our methodologies evolve, including
through the application of new data signals or technologies,
product changes, or other improvements in our user surveys,
algorithms, or machine learning that may improve our ability to
match accounts within and across our products or otherwise evaluate
the broad population of our users. In addition, such evolution may
allow us to identify previously undetected violating accounts (as
defined below).
We regularly evaluate our Family metrics to estimate the percentage
of our MAP consisting solely of "violating" accounts. We define
"violating" accounts as accounts which we believe are intended to
be used for purposes that violate our terms of service, including
bots and spam. In the fourth quarter of 2022, we estimated that
approximately 3% of our worldwide MAP consisted solely of violating
accounts. Such estimation is based on an internal review of a
limited sample of accounts, and we apply significant judgment in
making this determination. For example, we look for account
information and behaviors associated with Facebook and Instagram
accounts that appear to be inauthentic to the reviewers, but we
have limited visibility into WhatsApp user activity due to
encryption. In addition, if we believe an individual person has one
or more violating accounts, we do not include such person in our
violating accounts estimation as long as we believe they have one
account that does not constitute a violating account. From time to
time, we disable certain user accounts, make product changes, or
take other actions to reduce the number of violating accounts among
our users, which may also reduce our DAP and MAP estimates in a
particular period. We intend to disclose our estimates of the
percentage of our MAP consisting solely of violating accounts on an
annual basis. Violating accounts are very difficult to measure at
our scale, and it is possible that the actual number of violating
accounts may vary significantly from our estimates.
We also regularly evaluate our Facebook metrics to estimate the
number of "duplicate" and "false" accounts among our MAUs. A
duplicate account is one that a user maintains in addition to his
or her principal account. We divide "false" accounts into two
categories: (1) user-misclassified accounts, where users have
created personal profiles for a business, organization, or
non-human entity such as a pet (such entities are permitted on
Facebook using a Page rather than a personal profile under our
terms of service); and (2) violating accounts, which represent
user profiles that we believe are intended to be used for purposes
that violate our terms of service, such as bots and spam. The
estimates of duplicate and false accounts are based on an internal
review of a limited sample of accounts, and we apply significant
judgment in making this determination. For example, to identify
duplicate accounts we use data signals such as identical IP
addresses and similar user names, and to identify false accounts we
look for names that appear to be fake or other behavior that
appears inauthentic to the reviewers. Any loss of access to data
signals we use in this process, whether as a result of our own
product decisions, actions by third-party browser or mobile
platforms, regulatory or legislative requirements, or other
factors, also may impact the stability or accuracy of our estimates
of duplicate and false accounts. Our estimates also may change as
our methodologies evolve, including through the application of new
data signals or technologies or product changes that may allow us
to identify previously undetected duplicate or false accounts and
may improve our ability to evaluate a broader population of our
users. Duplicate and false accounts are very difficult to measure
at our scale, and it is possible that the actual number of
duplicate and false accounts may vary significantly from our
estimates.
In the fourth quarter of 2022, we estimated that duplicate accounts
may have represented approximately 11% of our worldwide MAUs. We
believe the percentage of duplicate accounts is meaningfully higher
in developing markets such as the Philippines and Vietnam, as
compared to more developed markets. In the fourth quarter of 2022,
we estimated that false accounts may have represented approximately
4-5% of our worldwide MAUs. Our estimation of false accounts can
vary as a result of episodic spikes in the creation of such
accounts, which we have seen originate more frequently in specific
countries such as Indonesia, Nigeria, and Vietnam. From time to
time, we disable certain user accounts, make product changes, or
take other actions to reduce the number of duplicate or false
accounts among our users, which may also reduce our DAU and MAU
estimates in a particular period. We intend to disclose our
estimates of the number of duplicate and false accounts among our
MAUs on an annual basis.
Other data limitations also may affect our understanding of certain
details of our business. For example, while user-provided data
indicates a decline in usage among younger users, this age data may
be unreliable because a disproportionate number of our younger
users register with an inaccurate age. Accordingly, our
understanding of usage by age group may not be
complete.
In addition, our data regarding the geographic location of our
users is estimated based on a number of factors, such as the user's
IP address and self-disclosed location. These factors may not
always accurately reflect the user's actual location. For example,
a user may appear to be accessing Facebook from the location of the
proxy server that the user connects to rather than from the user's
actual location. The methodologies used to measure our metrics are
also susceptible to algorithm or other technical errors, and our
estimates for revenue by user location and revenue by user device
are also affected by these factors.
In addition, from time to time we provide, or rely on, certain
other metrics and estimates, including those relating to the reach
and effectiveness of our ads. Many of our metrics involve the use
of estimations and judgments, and our metrics and estimates are
subject to software bugs, inconsistencies in our systems, and human
error. Such metrics and estimates also change from time to time due
to improvements or changes in our terminology or methodology,
including as a result of loss of access to data signals we use in
calculating such metrics and estimates. We have in the past been,
and may in the future be, subject to litigation as well as
marketer, regulatory, and other inquiries regarding the accuracy of
such metrics and estimates. Where marketers, developers, or
investors do not perceive our metrics or estimates to be accurate,
or where we discover material inaccuracies in our metrics or
estimates, we may be subject to liability, our reputation may be
harmed, and marketers and developers may be less willing to
allocate their budgets or resources to our products that deliver ad
impressions, which could negatively affect our business and
financial results.
We cannot assure you that we will effectively manage our
scale.
Our employee headcount and the scale and complexity of our business
have increased significantly over time. The scale of our business
and breadth of our products create significant challenges for our
management, operational, and financial resources, including
managing multiple relationships with users, marketers, developers,
and other third parties, and maintaining information technology
systems and internal controls and procedures that support the scale
and complexity of our business. In addition, some members of our
management do not have significant experience managing a large
global business operation, so our management may not be able to
manage our scale effectively. To effectively manage our scale, we
must maintain, and continue to adapt, our operational, financial,
and management processes and systems, manage our headcount and
facilities, and effectively train and manage our personnel. Many of
our personnel work remotely, which may lead to challenges in
productivity and collaboration. In addition, from time to time, we
implement organizational changes to pursue greater efficiency and
realign our business and strategic priorities. For example, in
2022, we announced a layoff of approximately 11,000 employees and
initiated several measures to scale down our office facilities. As
our organization continues to evolve, and we are required to
implement and adapt complex organizational management structures,
we may find it difficult to maintain the benefits of our corporate
culture, including our ability to quickly develop and launch new
and innovative products. This could negatively affect our business
performance.
We have significant international operations and plan to continue
expanding our operations abroad where we have more limited
operating experience, and this may subject us to increased
business, economic, and legal risks that could affect our financial
results.
We have significant international operations and plan to continue
the international expansion of our business operations and the
translation of our products. We currently make Facebook available
in more than 100 different languages,
and we have offices or data centers in approximately 40
different countries. We may enter new international markets where
we have limited or no experience in marketing, selling, and
deploying our products. Our products are generally available
globally, but some or all of our products or functionality may not
be available in certain markets due to legal and regulatory
complexities. For example, several of our products are not
generally available in China. We also outsource certain operational
functions to third parties globally. If we fail to deploy, manage,
or oversee our international operations successfully, our business
may suffer. In addition, we are subject to a variety of risks
inherent in doing business internationally, including:
•political,
social, or economic instability;
•risks
related to legal, regulatory, and other government scrutiny
applicable to U.S. companies with sales and operations in foreign
jurisdictions, including with respect to privacy, tax, law
enforcement, content, trade compliance, supply chain, competition,
consumer protection, intellectual property, environmental, health
and safety, licensing, and infrastructure matters;
•potential
damage to our brand and reputation due to compliance with local
laws, including potential censorship or requirements to provide
user information to local authorities;
•enhanced
difficulty in reviewing content on our platform and enforcing our
community standards across different languages and
countries;
•fluctuations
in currency exchange rates and compliance with currency
controls;
•foreign
exchange controls and tax and other regulations and orders that
might prevent us from repatriating cash earned in countries outside
the United States or otherwise limit our ability to move cash
freely, and impede our ability to invest such cash
efficiently;
•higher
levels of credit risk and payment fraud;
•enhanced
difficulties of integrating any foreign acquisitions;
•burdens
of complying with a variety of foreign laws, including laws related
to taxation, content removal, content moderation, data
localization, data protection, e-commerce and payments, and
regulatory oversight;
•reduced
protection for intellectual property rights in some
countries;
•difficulties
in staffing, managing, and overseeing global operations and the
increased travel, infrastructure, and legal compliance costs
associated with multiple international locations, including
difficulties arising from personnel working remotely;
•compliance
with statutory equity requirements and management of tax
consequences; and
•geopolitical
events affecting us, our marketers or our industry, including trade
disputes, armed conflicts, and pandemics.
In addition, we must manage the potential conflicts between locally
accepted business practices in any given jurisdiction and our
obligations to comply with laws and regulations, including
anti-corruption laws or regulations applicable to us, such as the
U.S. Foreign Corrupt Practices Act and the U.K. Bribery Act 2010.
We also must manage our obligations to comply with laws and
regulations related to import and export controls, trade
restrictions, and sanctions, including regulations established by
the U.S. Office of Foreign Assets Control. Government agencies and
authorities have a broad range of civil and criminal penalties they
may seek to impose against companies for violations of
anti-corruption laws or regulations, import and export controls,
trade restrictions, sanctions, and other laws, rules, and
regulations.
If we are unable to expand internationally and manage the
complexity of our global operations successfully, our financial
results could be adversely affected. We also may be required to or
elect to cease or modify our operations or the offering of our
products and services in certain regions, including as a result of
the risks described above, which could adversely affect our
business, user growth and engagement, and financial
results.
We face design, manufacturing, and supply chain risks that, if not
properly managed, could adversely impact our financial
results.
We face a number of risks related to design, manufacturing, and
supply chain management with respect to our consumer hardware
products. For example, the consumer hardware products we sell from
time to time have had, and in the future may have, quality issues
resulting from the design or manufacture of the products, or from
the software used in the products. Sometimes, these issues may be
caused by components we purchase from other manufacturers or
suppliers. Our brand and financial results could be adversely
affected by any such quality issues, other failures to meet our
customers' expectations, or findings of our consumer hardware
products to be defective.
We rely on third parties to manufacture and manage the logistics of
transporting and distributing our consumer hardware products, which
subjects us to a number of risks that have been exacerbated as a
result of the COVID-19 pandemic. We have experienced, and may in
the future experience, supply or labor shortages or other
disruptions in logistics and the supply chain, which could result
in shipping delays and negatively impact our operations, product
development, and sales. We could be negatively affected if we are
not able to engage third parties with the necessary capabilities or
capacity on reasonable terms, or if those we engage with fail to
meet their obligations (whether due to financial difficulties,
manufacturing or supply constraints, or other reasons), or make
adverse changes in the pricing or other material terms of such
arrangements with them. The manufacturing, distribution, and sale
of our consumer hardware products also may be negatively impacted
by macroeconomic conditions, geopolitical challenges, trade
disputes, or other actions by governments that subject us to supply
shortages, increased costs, or supply chain or logistics
disruptions.
We also require the suppliers and business partners of our consumer
hardware products to comply with laws and certain company policies
regarding sourcing practices and standards on labor, trade
compliance, health and safety, the environment, and business
ethics, but we do not control them or their practices and
standards. If any of them violates laws, fails to implement changes
in accordance with newly enacted laws, or implements practices or
standards regarded as unethical, corrupt, or non-compliant, we
could experience supply chain disruptions, government action or
fines, canceled orders, or damage to our reputation.
We face inventory risk with respect to our consumer hardware
products.
We are exposed to inventory risks with respect to our consumer
hardware products as a result of rapid changes in product cycles
and pricing, unsafe or defective merchandise, supply chain
disruptions, changes in consumer demand and consumer spending
patterns, changes in consumer tastes with respect to our consumer
hardware products, and other factors. The demand for our products
can also change significantly between the time inventory or
components are ordered and the date of sale. While we endeavor to
accurately predict these trends and avoid overstocking or
understocking consumer hardware products we may sell, from time to
time we have experienced difficulties in accurately predicting and
meeting the consumer demand for our products. In addition, when we
begin selling or manufacturing a new consumer hardware product or
enter new international markets, it may be difficult to establish
vendor relationships, determine appropriate product or component
selection, and accurately forecast demand. The acquisition of
certain types of inventory or components may require significant
lead-time and prepayment and they may not be returnable. Any one of
the foregoing factors may adversely affect our operating
results.
We are involved in numerous class action lawsuits and other
litigation matters that are expensive and time consuming, and, if
resolved adversely, could harm our business, financial condition,
or results of operations.
We are involved in numerous lawsuits, including stockholder
derivative lawsuits and putative class action lawsuits, many of
which claim statutory damages and/or seek significant changes to
our business operations, and we anticipate that we will continue to
be a target for numerous lawsuits in the future. Because of the
scale of our user, advertiser, and developer base, the plaintiffs
in class action cases filed against us typically claim enormous
monetary damages even if the alleged per-user or entity harm is
small or non-existent. In addition, we have faced, currently face,
and will continue to face additional class action and other
lawsuits based on claims related to advertising, antitrust,
privacy, security, biometrics, content, algorithms, user
well-being, employment, activities on our platform, consumer
protection, or product performance or other claims related to the
use of consumer hardware and software, including virtual reality
technology and products, which are new and unproven. For example,
we are currently the subject of multiple putative class action
suits in connection with our platform and user data practices and
the misuse of certain data by a developer that shared such data
with third parties in
violation of our terms and policies; the disclosure of our earnings
results for the second quarter of 2018; our acquisitions of
Instagram and WhatsApp, as well as other alleged anticompetitive
conduct; a former employee's allegations and release of internal
company documents beginning in September 2021; the disclosure of
our earnings results for the fourth quarter of 2021; and
allegations that we inflated our estimates of the potential
audience size for advertisements, resulting in artificially
increased demand and higher prices. We are also the subject of
multiple lawsuits related to our alleged recommendation of and/or
failure to remove harmful content. The results of any such lawsuits
and claims cannot be predicted with certainty, and any negative
outcome from any such lawsuits could result in payments of
substantial monetary damages or fines, or undesirable changes to
our products or business practices, and accordingly our business,
financial condition, or results of operations could be materially
and adversely affected.
There can be no assurances that a favorable final outcome will be
obtained in all our cases, and defending any lawsuit is costly and
can impose a significant burden on management and employees. Any
litigation to which we are a party may result in an onerous or
unfavorable judgment that may not be reversed upon appeal or in
payments of substantial monetary damages or fines, or we may decide
to settle lawsuits on similarly unfavorable terms, which has
occurred in the past and which could adversely affect our business,
financial conditions, or results of operations.
We may have exposure to greater than anticipated tax
liabilities.
Our tax obligations, including income and non-income taxes, are
based in part on our corporate operating structure and intercompany
arrangements, including the manner in which we operate our
business, develop, value, manage, protect, and use our intellectual
property, and the valuations of our intercompany transactions. The
tax laws applicable to our business, including the laws of the
United States and other jurisdictions, are subject to
interpretation and certain jurisdictions are aggressively
interpreting their laws in new ways in an effort to raise
additional tax revenue from companies such as Meta. We are subject
to regular review and audit by U.S. federal, state, and foreign tax
authorities. Tax authorities may disagree with certain positions we
have taken, including our methodologies for valuing developed
technology or intercompany arrangements, and any adverse outcome of
such a review or audit could increase our worldwide effective tax
rate, increase the amount of non-income taxes imposed on our
business, and harm our financial position, results of operations,
and cash flows. For example, in 2016 and 2018, the IRS issued
formal assessments relating to transfer pricing with our foreign
subsidiaries in conjunction with the examination of the 2010
through 2013 tax years. Although we disagree with the IRS's
position and are litigating this issue, the ultimate resolution is
uncertain and, if resolved in a manner unfavorable to us, may
adversely affect our financial results.
The determination of our worldwide provision for income taxes and
other tax liabilities requires significant judgment by management,
and there are many transactions where the ultimate tax
determination is uncertain. Our provision for income taxes is
determined by the manner in which we operate our business, and any
changes to such operations or laws applicable to such operations
may affect our effective tax rate. Although we believe that our
provision for income taxes and estimates of our non-income tax
liabilities are reasonable, the ultimate settlement may differ from
the amounts recorded in our financial statements and may materially
affect our financial results in the period or periods for which
such determination is made.
Our future income tax rates could be volatile and difficult to
predict due to changes in jurisdictional profit split, changes in
the amount and recognition of deferred tax assets and liabilities,
or by changes in tax laws, regulations, or accounting
principles.
Changes in tax laws or tax rulings could materially affect our
financial position, results of operations, and cash
flows.
The tax regimes we are subject to or operate under, including
income and non-income taxes, are unsettled and may be subject to
significant change. Changes in tax laws or tax rulings, or changes
in interpretations of existing laws, could materially affect our
financial position, results of operations, and cash flows. For
example, the 2017 Tax Cuts and Jobs Act (Tax Act) enacted in
December 2017 had a significant impact on our tax obligations and
effective tax rate for the fourth quarter of 2017. The issuance of
additional regulatory or accounting guidance related to the Tax
Act, or other executive or Congressional actions in the United
States or globally could materially increase our tax obligations
and significantly impact our effective tax rate in the period such
guidance is issued or such actions take effect, and in future
periods. In addition, many countries have recently proposed or
recommended changes to existing tax laws or have enacted new laws
that could significantly increase our tax obligations in many
countries where we do business or require us to change the manner
in which we operate our business.
Over the last several years, the Organization for Economic
Cooperation and Development has been working on a Base Erosion and
Profit Shifting Project that, if implemented, would change various
aspects of the existing framework under which our tax obligations
are determined in many of the countries in which we do business. In
2021, more than 140 countries tentatively signed on to a framework
that imposes a minimum tax rate of 15%, among other provisions. As
this framework is subject to further negotiation and implementation
by each member country, the timing and ultimate impact of any such
changes on our tax obligations are uncertain. Similarly, the
European Commission and several countries have issued proposals
that would apply to various aspects of the current tax framework
under which we are taxed. These proposals include changes to the
existing framework to calculate income tax, as well as proposals to
change or impose new types of non-income taxes, including taxes
based on a percentage of revenue. For example, several
jurisdictions have proposed or enacted taxes applicable to digital
services, which include business activities on digital advertising
and online marketplaces, and which apply to our
business.
The European Commission has conducted investigations in multiple
countries focusing on whether local country tax rulings or tax
legislation provides preferential tax treatment that violates
European Union state aid rules and concluded that certain member
states, including Ireland, have provided illegal state aid in
certain cases. These investigations may result in changes to the
tax treatment of our foreign operations.
Due to the large and expanding scale of our international business
activities, many of these types of changes to the taxation of our
activities described above could increase our worldwide effective
tax rate, increase the amount of non-income taxes imposed on our
business, and harm our financial position, results of operations,
and cash flows. Such changes may also apply retroactively to our
historical operations and result in taxes greater than the amounts
estimated and recorded in our financial statements.
Given our levels of share-based compensation, our tax rate may vary
significantly depending on our stock price.
The tax effects of the accounting for share-based compensation may
significantly impact our effective tax rate from period to period.
In periods in which our stock price varies from the grant price of
the share-based compensation vesting in that period, we will
recognize excess tax benefits or shortfalls that will impact our
effective tax rate. For example, in 2022, tax shortfalls recognized
from share-based compensation increased our provision for income
taxes by $471 million and our effective tax rate by two
percentage points as compared to the tax rate without such
shortfalls. In future periods in which our stock price varies in
comparison to the grant price of the share-based compensation
vesting in that period, our effective tax rate may be inversely
impacted. The amount and value of share-based compensation issued
relative to our earnings in a particular period will also affect
the magnitude of the impact of share-based compensation on our
effective tax rate. These tax effects are dependent on our stock
price, which we do not control, and a decline in our stock price
could significantly increase our effective tax rate and adversely
affect our financial results.
If our goodwill or intangible assets become impaired, we may be
required to record a significant charge to earnings.
We review our intangible assets for impairment when events or
changes in circumstances indicate the carrying value may not be
recoverable, such as a decline in stock price and market
capitalization. We test goodwill for impairment at the reporting
unit level at least annually. If such goodwill or intangible assets
are deemed to be impaired, an impairment loss equal to the amount
by which the carrying amount exceeds the fair value of the assets
would be recognized. We may be required to record a significant
charge in our financial statements during the period in which any
impairment of our goodwill or intangible assets is determined,
which would negatively affect our results of
operations.
The loss of one or more of our key personnel, or our failure to
attract and retain other highly qualified personnel in the future,
could harm our business.
We currently depend on the continued services and performance of
our key personnel, including Mark Zuckerberg. Although we have
entered into an employment agreement with Mr. Zuckerberg, the
agreement has no specific duration and constitutes at-will
employment. In addition, many of our key technologies and systems
are custom-made for our business by our personnel. The loss of key
personnel, including members of management as well as key
engineering, product development, marketing, and sales personnel,
could disrupt our operations and have an adverse effect on our
business.
In addition, we cannot guarantee we will continue to attract and
retain the personnel we need to maintain our competitive position.
In particular, we expect to continue to face significant challenges
in hiring technical personnel, particularly for engineering talent,
whether as a result of competition with other companies or other
factors. As we continue to mature, the incentives to attract,
retain, and motivate employees provided by our equity awards or by
future arrangements may not be as effective as in the past, and if
we issue significant equity to attract additional employees or to
retain our existing employees, we would incur substantial
additional share-based compensation expense and the ownership of
our existing stockholders would be further diluted. Our ability to
attract, retain, and motivate employees may also be adversely
affected by stock price volatility. In addition, restrictive
immigration policies or legal or regulatory developments relating
to immigration may negatively affect our efforts to attract and
hire new personnel as well as retain our existing
personnel.
If we do not succeed in attracting, hiring, and integrating
excellent personnel, or retaining and motivating existing
personnel, we may be unable to grow effectively.
Our CEO has control over key decision making as a result of his
control of a majority of the voting power of our outstanding
capital stock.
Mark Zuckerberg, our founder, Chairman, and CEO, is able to
exercise voting rights with respect to a majority of the voting
power of our outstanding capital stock and therefore has the
ability to control the outcome of all matters submitted to our
stockholders for approval, including the election of directors and
any merger, consolidation, or sale of all or substantially all of
our assets. This concentrated control could delay, defer, or
prevent a change of control, merger, consolidation, or sale of all
or substantially all of our assets that our other stockholders
support, or conversely this concentrated control could result in
the consummation of such a transaction that our other stockholders
do not support. This concentrated control could also discourage a
potential investor from acquiring our Class A common stock,
which has limited voting power relative to the Class B common
stock, and might harm the trading price of our Class A common
stock. In addition, Mr. Zuckerberg has the ability to control
the management and major strategic investments of our company as a
result of his position as our CEO and his ability to control the
election or, in some cases, the replacement of our directors. In
the event of his death, the shares of our capital stock that
Mr. Zuckerberg owns will be transferred to the persons or
entities that he has designated. As a board member and officer,
Mr. Zuckerberg owes a fiduciary duty to our stockholders and
must act in good faith in a manner he reasonably believes to be in
the best interests of our stockholders. As a stockholder, even a
controlling stockholder, Mr. Zuckerberg is entitled to vote
his shares, and shares over which he has voting control as governed
by a voting agreement, in his own interests, which may not always
be in the interests of our stockholders generally.
We cannot guarantee that our share repurchase program will be fully
consummated or that it will enhance long-term stockholder value.
Share repurchases could also increase the volatility of the trading
price of our stock and will diminish our cash
reserves.
Although our board of directors has authorized a share repurchase
program that does not have an expiration date, the program does not
obligate us to repurchase any specific dollar amount or to acquire
any specific number of shares of our Class A common stock. We
cannot guarantee that the program will be fully consummated or that
it will enhance long-term stockholder value. The program could
affect the trading price of our stock and increase volatility, and
any announcement of a termination of this program may result in a
decrease in the trading price of our stock. In addition, this
program will diminish our cash reserves.
Risks Related to Government Regulation and Enforcement
Actions by governments that restrict access to Facebook or our
other products in their countries, censor or moderate content on
our products in their countries, or otherwise impair our ability to
sell advertising in their countries, could substantially harm our
business and financial results.
Governments from time to time seek to censor or moderate content
available on Facebook or our other products in their country,
restrict access to our products from their country partially or
entirely, or impose other restrictions that may affect the
accessibility of our products in their country for an extended
period of time or indefinitely. For example, user access to
Facebook and certain of our other products has been or is currently
restricted in whole or in part in China, Iran, and North Korea. In
addition, government authorities in other countries may seek to
restrict user access to our products if they consider us to be in
violation of their laws or a threat to public safety or for other
reasons, and certain of our products have been restricted by
governments in other countries from time to time. For example, in
2020, Hong Kong adopted a National Security Law that provides
authorities with the ability to obtain information, remove and
block access to content, and suspend
user services, and if we are found to be in violation of this law
then the use of our products may be restricted. In addition, if we
are required to or elect to make changes to our marketing and sales
or other operations in Hong Kong as a result of the National
Security Law or other legislation, our revenue and business in the
region will be adversely affected. In addition, in connection with
the war in Ukraine in the first quarter of 2022, access to Facebook
and Instagram was restricted in Russia and the services were then
prohibited by the Russian government, which has adversely affected,
and will likely continue to adversely affect, our revenue and
business in the region. It is also possible that government
authorities could take action that impairs our ability to sell
advertising, including in countries where access to our
consumer-facing products may be blocked or restricted. For example,
we generate meaningful revenue from a limited number of resellers
serving advertisers based in China, and it is possible that the
Chinese government could take action that reduces or eliminates our
China-based advertising revenue, whether as a result of the trade
dispute with the United States, in response to content issues or
information requests in Hong Kong or elsewhere, or for other
reasons, or take other action against us, such as imposing taxes or
other penalties, which could adversely affect our financial
results. Similarly, if we are found to be out of compliance with
certain legal requirements for social media companies in Turkey,
the Turkish government could take action to reduce or eliminate our
Turkey-based advertising revenue or otherwise adversely impact
access to our products. In the event that content shown on Facebook
or our other products is subject to censorship, access to our
products is restricted, in whole or in part, in one or more
countries, we are required to or elect to make changes to our
operations, or other restrictions are imposed on our products, or
our competitors are able to successfully penetrate new geographic
markets or capture a greater share of existing geographic markets
that we cannot access or where we face other restrictions, our
ability to retain or increase our user base, user engagement, or
the level of advertising by marketers may be adversely affected, we
may not be able to maintain or grow our revenue as anticipated, and
our financial results could be adversely affected.
Our business is subject to complex and evolving U.S. and foreign
laws and regulations regarding privacy, data use and data
protection, content, competition, safety and consumer protection,
e-commerce, and other matters. Many of these laws and regulations
are subject to change and uncertain interpretation, and could
result in claims, changes to our products and business practices,
monetary penalties, increased cost of operations, or declines in
user growth or engagement, or otherwise harm our
business.
We are subject to a variety of laws and regulations in the United
States and abroad that involve matters central to our business,
including privacy, data use, data protection and personal
information, biometrics, encryption, rights of publicity, content,
integrity, intellectual property, advertising, marketing,
distribution, data security, data retention and deletion, data
localization and storage, data disclosure, artificial intelligence
and machine learning, electronic contracts and other
communications, competition, protection of minors, consumer
protection, civil rights, accessibility, telecommunications,
product liability, e-commerce, taxation, economic or other trade
controls including sanctions, anti-corruption and political law
compliance, securities law compliance, and online payment services.
The introduction of new products, expansion of our activities in
certain jurisdictions, or other actions that we may take may
subject us to additional laws, regulations, or other government
scrutiny. In addition, foreign data protection, privacy, content,
competition, consumer protection, and other laws and regulations
can impose different obligations or be more restrictive than those
in the United States.
These U.S. federal, state, and foreign laws and regulations, which
in some cases can be enforced by private parties in addition to
government entities, are constantly evolving and can be subject to
significant change. As a result, the application, interpretation,
and enforcement of these laws and regulations are often uncertain,
particularly in the new and rapidly evolving industry in which we
operate, and may be interpreted and applied inconsistently from
jurisdiction to jurisdiction and inconsistently with our current
policies and practices. For example, regulatory or legislative
actions or litigation affecting the manner in which we display
content to our users, moderate content, or obtain consent to
various practices could adversely affect user growth and
engagement. Such actions could affect the manner in which we
provide our services or adversely affect our financial
results.
We are also subject to evolving laws and regulations that dictate
whether, how, and under what circumstances we can transfer, process
and/or receive certain data that is critical to our operations,
including data shared between countries or regions in which we
operate and data shared among our products and services. For
example, in 2016, the European Union and United States agreed to a
transfer framework for data transferred from the European Union to
the United States, called the Privacy Shield, but the Privacy
Shield was invalidated in July 2020 by the Court of Justice of the
European Union (CJEU). In addition, the other bases upon which Meta
relies to transfer such data, such as Standard Contractual Clauses
(SCCs), have been subjected to regulatory and judicial scrutiny.
For example, the CJEU considered the validity of SCCs as a basis to
transfer user data from the European Union to the United States
following a challenge brought by the Irish Data Protection
Commission (IDPC). Although the CJEU upheld the validity of SCCs in
July 2020, our continued reliance on
SCCs will be the subject of future regulatory consideration. In
particular, in August 2020, we received a preliminary draft
decision from the IDPC that preliminarily concluded that Meta
Platforms Ireland's reliance on SCCs in respect of European
Union/European Economic Area Facebook user data does not achieve
compliance with the GDPR and preliminarily proposed that such
transfers should therefore be suspended. In February 2022, we
received a revised preliminary draft decision in which the IDPC
maintained its preliminary conclusion that these transfers should
be suspended. The IDPC's draft decision was then further refined
and shared on July 6, 2022 with other European data protection
regulators (CSAs) as part of the GDPR's consistency mechanism.
Separately, on March 25, 2022, the European Union and United
States announced that they had reached an agreement in principle on
a new EU-U.S. Data Privacy Framework (EU-U.S. DPF). On
October 7, 2022, President Biden signed the Executive Order on
Enhancing Safeguards for United States Signals Intelligence
Activities (E.O.), and on December 13, 2022, the European
Commission published its draft adequacy decision on the proposed
new EU-U.S. DPF. On January 19, 2023, the IDPC referred the inquiry
to a vote by the European Data Protection Board (EDPB), pursuant to
the dispute resolution process under Article 65 GDPR, in respect of
elements of the draft decision over which consensus could not be
reached between concerned supervisory authorities. We believe a
final decision in this inquiry may issue as early as the first
quarter of 2023. Although the E.O. is a significant and positive
step, if no adequacy decision is adopted by the European Commission
and we are unable to continue to rely on SCCs or rely upon other
alternative means of data transfers from the European Union to the
United States, we will likely be unable to offer a number of our
most significant products and services, including Facebook and
Instagram, in Europe, which would materially and adversely affect
our business, financial condition, and results of operations. In
addition, we have been managing investigations and lawsuits in
Europe, India, and other jurisdictions regarding the 2016 and 2021
updates to WhatsApp's terms of service and privacy policy and its
sharing of certain data with other Meta products and services,
including a lawsuit currently pending before the Supreme Court of
India. If we are unable to transfer data between and among
countries and regions in which we operate, or if we are restricted
from sharing data among our products and services, it could affect
our ability to provide our services, the manner in which we provide
our services or our ability to target ads, which could adversely
affect our financial results.
We have been subject to other significant legislative and
regulatory developments in the past, and proposed or new
legislation and regulations could significantly affect our business
in the future. For example, we have implemented a number of product
changes and controls as a result of requirements under the European
General Data Protection Regulation (GDPR), and may implement
additional changes in the future. The GDPR also requires submission
of personal data breach notifications to our lead European Union
privacy regulator, the IDPC, and includes significant penalties for
non-compliance with the notification obligation as well as other
requirements of the regulation. The interpretation of the GDPR is
still evolving and draft decisions in investigations by the IDPC
are subject to review by other European privacy regulators as part
of the GDPR's consistency mechanism, which may lead to significant
changes in the final outcome of such investigations. As a result,
the interpretation and enforcement of the GDPR, as well as the
imposition and amount of penalties for non-compliance, are subject
to significant uncertainty. In addition, Brazil, the United
Kingdom, and other countries have enacted similar data protection
regulations imposing data privacy-related requirements on products
and services offered to users in their respective jurisdictions.
The California Consumer Privacy Act (CCPA), as amended by the
California Privacy Rights Act (CPRA), also establishes certain
transparency rules and create new data privacy rights for users,
including limitations on our use of certain sensitive personal
information and more ability for users to control the purposes for
which their data is shared with third parties. Other states have
proposed or enacted similar comprehensive privacy laws that afford
users with similar data privacy rights and controls. These laws and
regulations are evolving and subject to interpretation, and
resulting limitations on our advertising services, or reductions of
advertising by marketers, have to some extent adversely affected,
and will continue to adversely affect, our advertising business.
For example, state regulators in California and Colorado are
considering adopting regulations that could further limit how
companies can use personal information for advertising purposes. In
Europe, regulators continue to issue guidance concerning the
ePrivacy Directive's requirements regarding the use of cookies and
similar technologies, and may impose specific measures in the
future which could directly impact our use of such technologies. In
addition, the ePrivacy Directive and national implementation laws
impose additional limitations on the use of data across messaging
products and include significant penalties for non-compliance.
Changes to our products or business practices as a result of these
or similar developments have in the past adversely affected, and
may in the future adversely affect, our advertising business.
Similarly, there are a number of legislative proposals or recently
enacted laws in the European Union, the United States, at both the
federal and state level, as well as other jurisdictions that could
impose new obligations or limitations in areas affecting our
business. For example, the DMA in the European Union imposes new
restrictions and requirements on companies like ours, including in
areas such as the combination of data across services, mergers and
acquisitions, and product design. The DMA also includes significant
penalties for non-compliance, and its key requirements will be
enforceable against designated gatekeeper companies in early 2024.
We expect the DMA will cause us to incur significant compliance
costs and make additional changes to our products or business
practices. The requirements under the DMA will likely be subject to
further interpretation and regulatory engagement. Pending or future
proposals to
modify competition laws in the United States and other
jurisdictions could have similar effects. Further, the Digital
Services Act (DSA) in the European Union, which will apply to our
business as early as June 2023, will impose new restrictions and
requirements for our products and services and may significantly
increase our compliance costs. The DSA also includes significant
penalties for non-compliance. In addition, some countries, such as
India and Turkey, are considering or have passed legislation
implementing data protection requirements or requiring local
storage and processing of data or similar requirements that could
increase the cost and complexity of delivering our services, cause
us to cease the offering of our products and services in certain
countries, or result in fines or other penalties. New legislation
or regulatory decisions that restrict our ability to collect and
use information about minors may also result in limitations on our
advertising services or our ability to offer products and services
to minors in certain jurisdictions.
These laws and regulations, as well as any associated claims,
inquiries, or investigations or any other government actions, have
in the past led to, and may in the future lead to, unfavorable
outcomes including increased compliance costs, loss of revenue,
delays or impediments in the development of new products, negative
publicity and reputational harm, increased operating costs,
diversion of management time and attention, and remedies that harm
our business, including fines or demands or orders that we modify
or cease existing business practices.
We have been subject to regulatory and other government
investigations, enforcement actions, and settlements, and we expect
to continue to be subject to such proceedings and other inquiries
in the future, which could cause us to incur substantial costs or
require us to change our business practices in a manner materially
adverse to our business.
We receive formal and informal inquiries from government
authorities and regulators regarding our compliance with laws and
regulations, many of which are evolving and subject to
interpretation. We are and expect to continue to be the subject of
investigations, inquiries, data requests, requests for information,
actions, and audits in the United States, Europe, and around the
world, particularly in the areas of privacy and data protection,
including with respect to minors, law enforcement, consumer
protection, civil rights, content moderation, and competition. In
addition, we are currently, and may in the future be, subject to
regulatory orders or consent decrees. For example, data protection,
competition, and consumer protection authorities in the European
Union and other jurisdictions have initiated actions,
investigations, or administrative orders seeking to restrict the
ways in which we collect and use information, or impose sanctions,
and other authorities may do the same. In addition, beginning in
March 2018, we became subject to FTC, state attorneys general, and
other government inquiries in the United States, Europe, and other
jurisdictions in connection with our platform and user data
practices as well as the misuse of certain data by a developer that
shared such data with third parties in violation of our terms and
policies. In July 2019, we entered into a settlement and modified
consent order to resolve the FTC inquiry, which was approved by the
federal court and took effect in April 2020. Among other matters,
our settlement with the FTC required us to pay a penalty of
$5.0 billion and to significantly enhance our practices and
processes for privacy compliance and oversight. The state attorneys
general inquiry and certain government inquiries in other
jurisdictions remain ongoing. We also notify the IDPC, our lead
European Union privacy regulator under the GDPR, and other
regulators of certain other personal data breaches and privacy
issues, and are subject to inquiries and investigations by the IDPC
and other regulators regarding various aspects of our regulatory
compliance. We have in the past been, and may in the future be,
subject to fines and requirements to changes to our business
practices as a result of such inquiries and investigations. In
addition, we are subject to a lawsuit by the state of Texas in
connection with the “tag suggestions” and other facial recognition
features on our products.
We are also subject to various litigation and formal and informal
inquiries and investigations by competition authorities in the
United States, Europe, and other jurisdictions, which relate to
many aspects of our business, including with respect to users and
advertisers, as well as our industry. Such inquiries,
investigations, and lawsuits concern, among other things, our
business practices in the areas of social networking or social
media services, digital advertising, and/or mobile or online
applications, as well as our acquisitions. For example, in June
2019 we were informed by the FTC that it had opened an antitrust
investigation of our company. In addition, beginning in the third
quarter of 2019, we became the subject of antitrust inquiries and
investigations by the U.S. Department of Justice and state
attorneys general. Beginning in December 2020, we also became
subject to lawsuits by the FTC and the attorneys general from
46 states, the territory of Guam, and the District of Columbia
in the U.S. District Court for the District of Columbia alleging
that we violated antitrust laws, including by acquiring Instagram
in 2012 and WhatsApp in 2014 and by maintaining conditions on
access to our platform, among other things. The complaints of the
FTC and attorneys general both sought a permanent injunction
against our company's alleged violations of the antitrust laws, and
other equitable relief, including divestiture or reconstruction of
Instagram and WhatsApp. In addition, in December 2022, the European
Commission issued a Statement of Objections alleging that we tie
Facebook Marketplace to Facebook and use data in a manner that
infringes European Union competition rules. We are also subject to
other government inquiries and investigations relating to our
business activities and disclosure practices. For
example,
beginning in September 2021, we became subject to government
investigations and requests relating to allegations and the release
of internal company documents by a former employee.
Orders issued by, or inquiries or enforcement actions initiated by,
government or regulatory authorities could cause us to incur
substantial costs, expose us to civil and criminal liability
(including liability for our personnel) or penalties (including
substantial monetary remedies), interrupt or require us to change
our business practices in a manner materially adverse to our
business (including changes to our products or user data
practices), result in negative publicity and reputational harm,
divert resources and the time and attention of management from our
business, or subject us to other structural or behavioral remedies
that adversely affect our business, and we have experienced some of
these adverse effects to varying degrees from time to
time.
Compliance with our FTC consent order, the GDPR, the CPRA, the
ePrivacy Directive, the DMA, the DSA, and other regulatory and
legislative privacy requirements require significant operational
resources and modifications to our business practices, and any
compliance failures may have a material adverse effect on our
business, reputation, and financial results.
We are engaged in ongoing privacy compliance and oversight efforts,
including in connection with our modified consent order with the
FTC, requirements of the GDPR, and other current and anticipated
regulatory and legislative requirements around the world, such as
the CPRA, ePrivacy Directive, DMA, and DSA. In particular, we are
maintaining a comprehensive privacy program in connection with the
FTC consent order that includes substantial management and board of
directors oversight, stringent operational requirements and
reporting obligations, prohibitions against making
misrepresentations relating to user data, a process to regularly
certify our compliance with the privacy program to the FTC, and
regular assessments of our privacy program by an independent
third-party assessor, which has been and will continue to be
challenging and costly to maintain and enhance. These compliance
and oversight efforts are increasing demand on our systems and
resources, and require significant new and ongoing investments,
including investments in compliance processes, personnel, and
technical infrastructure. We are reallocating resources internally
to assist with these efforts, and this has had, and will continue
to have, an adverse impact on our other business initiatives. In
addition, these efforts require substantial modifications to our
business practices and make some practices such as product and ads
development more difficult, time-consuming, and costly. As a
result, we believe our ability to develop and launch new features,
products, and services in a timely manner has been and will
continue to be adversely affected. We also expect that our privacy
compliance and oversight efforts will require significant time and
attention from our management and board of directors. The
requirements of the FTC consent order and other privacy-related
laws and regulations are complex and apply broadly to our business,
and from time to time we notify relevant authorities of instances
where we are not in full compliance with these requirements or
otherwise discover privacy issues, and we expect to continue to do
so as any such issues arise in the future. In addition, regulatory
and legislative privacy requirements are constantly evolving and
can be subject to significant change and uncertain interpretation.
For example, we will be subject to new restrictions and
requirements under the DMA, including in areas such as the
combination of data across services and product design, which will
likely be subject to further interpretation and regulatory
engagement.
If we are unable to successfully implement and comply with the
mandates of the FTC consent order, GDPR, CPRA, ePrivacy Directive,
DMA, DSA, or other regulatory or legislative requirements, or if we
are found to be in violation of the consent order or other
applicable requirements, we may be subject to regulatory or
governmental investigations or lawsuits, which may result in
significant monetary fines, judgments, or other penalties, and we
may also be required to make additional changes to our business
practices. Any of these events could have a material adverse effect
on our business, reputation, and financial results.
We may incur liability as a result of information retrieved from or
transmitted over the internet or published using our products or as
a result of claims related to our products, and legislation
regulating content on our platform may require us to change our
products or business practices and may adversely affect our
business and financial results.
We have faced, currently face, and will continue to face claims
relating to information or content that is published or made
available on our products, including our policies, algorithms, and
enforcement actions with respect to such information or content. In
particular, the nature of our business exposes us to claims related
to defamation, dissemination of misinformation or news hoaxes,
discrimination, harassment, intellectual property rights, rights of
publicity and privacy, personal injury torts, laws regulating hate
speech or other types of content, online safety, products
liability, consumer protection, and breach of contract, among
others. For example, we have recently seen an increase in claims
brought by younger users related to well-being issues based on
allegedly harmful content that is shared on or recommended by our
products. The potential risks relating to any of the foregoing
types of claims are currently enhanced in certain
jurisdictions
outside the United States where our protection from liability for
third-party actions may be unclear or where we may be less
protected under local laws than we are in the United States. For
example, in April 2019, the European Union passed a directive (the
European Copyright Directive) expanding online platform liability
for copyright infringement and regulating certain uses of news
content online, which member states are currently implementing into
their national laws. In addition, the European Union revised the
European Audiovisual Media Service Directive to apply to online
video-sharing platforms, which member states have begun to
implement. In the United States, the U.S. Supreme Court recently
agreed to review a matter in which the scope of the protections
available to online platforms under Section 230 of the
Communications Decency Act (Section 230) is at issue. In
addition, there have been, and continue to be, various state and
federal legislative and executive efforts to remove or restrict the
scope of the protections under Section 230, as well as to
impose new obligations on online platforms with respect to commerce
listings, user content, counterfeit goods and copyright-infringing
material, and our current protections from liability for
third-party content in the United States could decrease or change.
We could incur significant costs investigating and defending such
claims and, if we are found liable, significant damages. We could
also face fines, orders restricting or blocking our services in
particular geographies, or other government-imposed remedies as a
result of content hosted on our services. For example, legislation
in Germany and India has resulted in the past, and may result in
the future, in the imposition of fines or other penalties for
failure to comply with certain content removal, law enforcement
cooperation, and disclosure obligations. Numerous other countries
in Europe, the Middle East, Asia-Pacific, and Latin America are
considering or have implemented similar legislation imposing
potentially significant penalties, including fines, service
throttling, or advertising bans, for failure to remove certain
types of content or follow certain processes. For example, we have
been subject to fines and may in the future be subject to other
penalties in connection with social media legislation in Turkey,
and we have been subject to fines and service blocking and
prohibition in Russia. Content-related legislation also has
required us in the past, and may require us in the future, to
change our products or business practices, increase our costs, or
otherwise impact our operations or our ability to provide services
in certain geographies. For example, the European Copyright
Directive requires certain online services to obtain authorizations
for copyrighted content or to implement measures to prevent the
availability of that content, which may require us to make
substantial investments in compliance processes. Member states'
laws implementing the European Copyright Directive may also require
online platforms to pay for content. In addition, our products and
services will be subject to new restrictions and requirements, and
our compliance costs may significantly increase, as a result of the
Digital Services Act in the European Union, which will apply to our
business as early as June 2023, and potentially other
content-related legislative developments such as proposed online
safety bills in Ireland and the United Kingdom. Certain countries
have also proposed legislation that may require us to pay
publishers for certain news content shared on our products. In the
United States, changes to the protections available under
Section 230 or the First Amendment to the U.S. Constitution or
new state or federal content-related legislation may increase our
costs or require significant changes to our products, business
practices, or operations, which could adversely affect user growth
and engagement. Any of the foregoing events could adversely affect
our business and financial results.
Payment transactions may subject us to additional regulatory
requirements and other risks that could be costly and difficult to
comply with or that could harm our business.
Several of our products offer Payments functionality, including
enabling our users to purchase tangible, virtual, and digital goods
from merchants and developers that offer applications using our
Payments infrastructure, send money to other users, and make
donations to certain charitable organizations, among other
activities. We are subject to a variety of laws and regulations in
the United States, Europe, and elsewhere, including those governing
anti-money laundering and counter-terrorist financing, money
transmission, stored value, gift cards and other prepaid access
instruments, electronic funds transfer, virtual currency, consumer
protection, charitable fundraising, trade sanctions, and import and
export restrictions. Depending on how our Payments products evolve,
we may also be subject to other laws and regulations including
those governing gambling, banking, and lending. In some
jurisdictions, the application or interpretation of these laws and
regulations is not clear. To increase flexibility in how our use of
Payments may evolve and to mitigate regulatory uncertainty, we have
received certain payments licenses in the United States, the
European Economic Area, and other jurisdictions, which will
generally require us to demonstrate compliance with many domestic
and foreign laws in these areas. Our efforts to comply with these
laws and regulations could be costly and result in diversion of
management time and effort and may still not guarantee compliance.
In the event that we are found to be in violation of any such legal
or regulatory requirements, we may be subject to monetary fines or
other penalties such as a cease and desist order, or we may be
required to make product changes, any of which could have an
adverse effect on our business and financial results.
In addition, we are subject to a variety of additional risks as a
result of Payments transactions, including: increased costs and
diversion of management time and effort and other resources to deal
with bad transactions or customer disputes; potential fraudulent or
otherwise illegal activity by users, developers, employees, or
third parties; restrictions on the
investment of consumer funds used to transact Payments; and
additional disclosure and reporting requirements. We have also
launched payments functionality on certain of our applications and
may in the future undertake additional payments initiatives,
including as part of our metaverse efforts, which may subject us to
many of the foregoing risks and additional licensing
requirements.
Risks Related to Data, Security, and Intellectual
Property
Security breaches, improper access to or disclosure of our data or
user data, other hacking and phishing attacks on our systems, or
other cyber incidents could harm our reputation and adversely
affect our business.
Our industry is prone to cyber-attacks by third parties seeking
unauthorized access to our data or users' data or to disrupt our
ability to provide service. Our products and services involve the
collection, storage, processing, and transmission of a large amount
of data. Any failure to prevent or mitigate security breaches and
improper access to or disclosure of our data or user data,
including personal information, content, or payment information
from users, or information from marketers, could result in the
loss, modification, disclosure, destruction, or other misuse of
such data, which could harm our business and reputation and
diminish our competitive position. In addition, computer malware,
viruses, social engineering (such as spear phishing attacks),
scraping, and general hacking continue to be prevalent in our
industry, have occurred on our systems in the past, and will occur
on our systems in the future. We also regularly encounter attempts
to create false or undesirable user accounts, purchase ads, or take
other actions on our platform for purposes such as spamming,
spreading misinformation, or other objectionable ends. As a result
of our prominence, the size of our user base, the types and volume
of personal data and content on our systems, and the evolving
nature of our products and services (including our efforts
involving new and emerging technologies), we believe that we are a
particularly attractive target for such breaches and attacks,
including from nation states and highly sophisticated,
state-sponsored, or otherwise well-funded actors, and we experience
heightened risk from time to time as a result of geopolitical
events. Our efforts to address undesirable activity on our platform
also increase the risk of retaliatory attacks. Such breaches and
attacks may cause interruptions to the services we provide, degrade
the user experience, cause users or marketers to lose confidence
and trust in our products, impair our internal systems, or result
in financial harm to us. Our efforts to protect our company data or
the information we receive, and to disable undesirable activities
on our platform, may also be unsuccessful due to software bugs or
other technical malfunctions; employee, contractor, or vendor error
or malfeasance, including defects or vulnerabilities in our
vendors' information technology systems or offerings; government
surveillance; breaches of physical security of our facilities or
technical infrastructure; or other threats that evolve. In
addition, third parties may attempt to fraudulently induce
employees or users to disclose information in order to gain access
to our data or our users' data. Cyber-attacks continue to evolve in
sophistication and volume, and inherently may be difficult to
detect for long periods of time. Although we have developed systems
and processes that are designed to protect our data and user data,
to prevent data loss, to disable undesirable accounts and
activities on our platform, and to prevent or detect security
breaches, we cannot assure you that such measures will provide
absolute security, that we will be able to react in a timely
manner, or that our remediation efforts will be successful. The
changes in our work environment as a result of certain personnel
working remotely could also impact the security of our systems, as
well as our ability to protect against attacks and detect and
respond to them quickly.
In addition, some of our developers or other partners, such as
those that help us measure the effectiveness of ads, may receive or
store information provided by us or by our users through mobile or
web applications integrated with our products. We provide limited
information to such third parties based on the scope of services
provided to us. However, if these third parties or developers fail
to adopt or adhere to adequate data security practices, or in the
event of a breach of their networks, our data or our users' data
may be improperly accessed, used, or disclosed.
We experience such cyber-attacks and other security incidents of
varying degrees from time to time, and we incur significant costs
in protecting against or remediating such incidents. In addition,
we are subject to a variety of laws and regulations in the United
States and abroad relating to cybersecurity and data protection, as
well as obligations under our modified consent order with the FTC.
As a result, affected users or government authorities could
initiate legal or regulatory actions against us in connection with
any actual or perceived security breaches or improper access to or
disclosure of data, which has occurred in the past and which could
cause us to incur significant expense and liability or result in
orders or consent decrees forcing us to modify our business
practices. Such incidents or our efforts to remediate such
incidents may also result in a decline in our active user base or
engagement levels. Any of these events could have a material and
adverse effect on our business, reputation, or financial
results.
For example, in September 2018, we announced our discovery of a
third-party cyber-attack that exploited a vulnerability in
Facebook's code to steal user access tokens, which were then used
to access certain profile information from approximately
29 million user accounts on Facebook. The events surrounding
this cyber-attack became the subject of Irish Data Protection
Commission and other government inquiries. Any such inquiries could
subject us to substantial fines and costs, require us to change our
business practices, divert resources and the attention of
management from our business, or adversely affect our
business.
We anticipate that our ongoing efforts related to privacy, safety,
security, and content review will identify additional instances of
misuse of user data or other undesirable activity by third parties
on our platform.
In addition to our efforts to mitigate cybersecurity risks, we are
making significant investments in privacy, safety, security, and
content review efforts to combat misuse of our services and user
data by third parties, including investigations and audits of
platform applications, as well as other enforcement efforts. As a
result of these efforts we have discovered and announced, and
anticipate that we will continue to discover and announce,
additional incidents of misuse of user data or other undesirable
activity by third parties. We may not discover all such incidents
or activity, whether as a result of our data or technical
limitations, including our lack of visibility over our encrypted
services, the scale of activity on our platform, the allocation of
resources to other projects, or other factors, and we may be
notified of such incidents or activity by the independent privacy
assessor required under our modified consent order with the FTC,
the media, or other third parties. Such incidents and activities
have in the past, and may in the future, include the use of user
data or our systems in a manner inconsistent with our terms,
contracts or policies, the existence of false or undesirable user
accounts, election interference, improper advertising practices,
activities that threaten people's safety on- or offline, or
instances of spamming, scraping, data harvesting, unsecured
datasets, or spreading misinformation. We may also be unsuccessful
in our efforts to enforce our policies or otherwise remediate any
such incidents. Consequences of any of the foregoing developments
include negative effects on user trust and engagement, harm to our
reputation and brands, changes to our business practices in a
manner adverse to our business, and adverse effects on our business
and financial results. Any such developments may also subject us to
additional litigation and regulatory inquiries, which could subject
us to monetary penalties and damages, divert management's time and
attention, and lead to enhanced regulatory oversight.
Our products and internal systems rely on software and hardware
that is highly technical, and any errors, bugs, or vulnerabilities
in these systems, or failures to address or mitigate technical
limitations in our systems, could adversely affect our
business.
Our products and internal systems rely on software and hardware,
including software and hardware developed or maintained internally
and/or by third parties, that is highly technical and complex. In
addition, our products and internal systems depend on the ability
of such software and hardware to store, retrieve, process, and
manage immense amounts of data. The software and hardware on which
we rely has contained, and will in the future contain, errors,
bugs, or vulnerabilities, and our systems are subject to certain
technical limitations that may compromise our ability to meet our
objectives. Some errors, bugs, or vulnerabilities inherently may be
difficult to detect and may only be discovered after the code has
been released for external or internal use. For example, in
September 2018, we announced our discovery of a third-party
cyber-attack that exploited a vulnerability in Facebook's code to
steal user access tokens and access certain profile information
from user accounts on Facebook. Errors, bugs, vulnerabilities,
design defects, or technical limitations within the software and
hardware on which we rely, or human error in using such systems,
have in the past led to, and may in the future lead to, outcomes
including a negative experience for users and marketers who use our
products, compromised ability of our products to perform in a
manner consistent with our terms, contracts, or policies, delayed
product introductions or enhancements, targeting, measurement, or
billing errors, compromised ability to protect the data of our
users and/or our intellectual property or other data, or reductions
in our ability to provide some or all of our services. For example,
we make commitments to our users as to how their data will be
collected, used, shared, and retained within and across our
products, and our systems are subject to errors, bugs and technical
limitations that may prevent us from fulfilling these commitments
reliably. In addition, any errors, bugs, vulnerabilities, or
defects in our systems or the software and hardware on which we
rely, failures to properly address or mitigate the technical
limitations in our systems, or associated degradations or
interruptions of service or failures to fulfill our commitments to
our users, have in the past led to, and may in the future lead to,
outcomes including damage to our reputation, loss of users, loss of
marketers, loss of revenue, regulatory inquiries, litigation, or
liability for fines, damages, or other remedies, any of which could
adversely affect our business and financial results.
If we are unable to protect our intellectual property, the value of
our brands and other intangible assets may be diminished, and our
business may be adversely affected.
We rely and expect to continue to rely on a combination of
confidentiality, assignment, and license agreements with our
employees, consultants, and third parties with whom we have
relationships, as well as trademark, copyright, patent, trade
secret, and domain name protection laws, to protect our proprietary
rights. In the United States and internationally, we have filed
various applications for protection of certain aspects of our
intellectual property, and we currently hold a significant number
of registered trademarks and issued patents in multiple
jurisdictions and have acquired patents and patent applications
from third parties. Third parties may knowingly or unknowingly
infringe our proprietary rights, third parties may challenge
proprietary rights held by us, and pending and future trademark and
patent applications may not be approved. In addition, effective
intellectual property protection may not be available in every
country in which we operate or intend to operate our business. In
any or all of these cases, we may be required to expend significant
time and expense in order to prevent infringement or to enforce our
rights. Although we have generally taken measures to protect our
proprietary rights, there can be no assurance that others will not
offer products or concepts that are substantially similar to ours
and compete with our business. In addition, we regularly contribute
software source code under open source licenses and have made other
technology we developed available under other open licenses, and we
include open source software in our products. As a result of our
open source contributions and the use of open source in our
products, we may license or be required to license or disclose code
and/or innovations that turn out to be material to our business and
may also be exposed to increased litigation risk. If the protection
of our proprietary rights is inadequate to prevent unauthorized use
or appropriation by third parties, the value of our brands and
other intangible assets may be diminished and competitors may be
able to more effectively mimic our products, services, and methods
of operations. Any of these events could have an adverse effect on
our business and financial results.
We are currently, and expect to be in the future, party to patent
lawsuits and other intellectual property rights claims that are
expensive and time consuming and, if resolved adversely, could have
a significant impact on our business, financial condition, or
results of operations.
Companies in the internet, technology, and media industries own
large numbers of patents, copyrights, trademarks, and trade
secrets, and frequently enter into litigation based on allegations
of infringement, misappropriation, or other violations of
intellectual property or other rights. In addition, various
"non-practicing entities" that own patents and other intellectual
property rights often attempt to aggressively assert their rights
in order to extract value from technology companies. Furthermore,
from time to time we may introduce or acquire new products,
including in areas where we historically have not competed, which
could increase our exposure to patent and other intellectual
property claims from competitors and non-practicing
entities.
From time to time, we receive notice from patent holders and other
parties alleging that certain of our products and services, or user
content, infringe their intellectual property rights. We presently
are involved in a number of intellectual property lawsuits, and as
we face increasing competition and develop new products and
services, we expect the number of patent and other intellectual
property claims against us to grow. Defending patent and other
intellectual property litigation is costly and can impose a
significant burden on management and employees, and there can be no
assurances that favorable final outcomes will be obtained in all
cases. In addition, plaintiffs may seek, and we may become subject
to, preliminary or provisional rulings in the course of any such
litigation, including potential preliminary injunctions requiring
us to cease some or all of our operations. We may decide to settle
such lawsuits and disputes on terms that are unfavorable to us.
Similarly, if any litigation to which we are a party is resolved
adversely, we may be subject to an unfavorable judgment that may
not be reversed upon appeal. The terms of such a settlement or
judgment may require us to cease some or all of our operations or
pay substantial amounts to the other party. In addition, we may
have to seek a license to continue practices found to be in
violation of a third party's rights, which may not be available on
reasonable terms, or at all, and may significantly increase our
operating costs and expenses. As a result, we may also be required
to develop alternative non-infringing technology or practices or
discontinue the practices. The development of alternative
non-infringing technology or practices could require significant
effort and expense, could result in less effective technology or
practices or otherwise negatively affect the user experience, or
may not be feasible. We have experienced unfavorable outcomes in
such disputes and litigation in the past, and our business,
financial condition, and results of operations could be adversely
affected as a result of an unfavorable resolution of the disputes
and litigation referred to above.
Risks Related to Ownership of Our Class A Common
Stock
The trading price of our Class A common stock has been and
will likely continue to be volatile.
The trading price of our Class A common stock has been, and is
likely to continue to be, volatile. Since shares of our
Class A common stock were sold in our initial public offering
in May 2012 at a price of $38.00 per share, our stock price has
ranged from $17.55 to $384.33 through December 31, 2022. In
addition to the factors discussed in this Annual Report on Form
10-K, the trading price of our Class A common stock has in the
past fluctuated and may in the future fluctuate significantly in
response to numerous factors, many of which are beyond our control,
including:
•actual
or anticipated fluctuations in our revenue and other operating
results for either of our reportable segments;
•the
financial projections we may provide to the public, any changes in
these projections, or our failure to meet these
projections;
•actions
of securities analysts who initiate or maintain coverage of us,
changes in financial estimates by any securities analysts who
follow our company, or our failure to meet these estimates or the
expectations of investors;
•additional
shares of our stock being sold into the market by us, our existing
stockholders, or in connection with acquisitions, or the
anticipation of such sales;
•investor
sentiment with respect to our competitors, our business partners,
and our industry in general;
•announcements
by us or our competitors of significant products or features,
technical innovations, acquisitions, strategic partnerships, joint
ventures, or capital commitments;
•announcements
by us or estimates by third parties of actual or anticipated
changes in the size of our user base, the level of user engagement,
or the effectiveness of our ad products;
•changes
in operating performance and stock market valuations of technology
companies in our industry, including our developers and
competitors;
•price
and volume fluctuations in the overall stock market, including as a
result of trends in the economy as a whole;
•the
inclusion, exclusion, or deletion of our stock from any trading
indices, such as the S&P 500 Index;
•media
coverage of our business and financial performance;
•lawsuits
threatened or filed against us, or developments in pending
lawsuits;
•adverse
government actions or legislative or regulatory developments
relating to advertising, competition, content, privacy, or other
matters, including interim or final rulings by tax, judicial, or
regulatory bodies;
•trading
activity in our share repurchase program; and
•other
events or factors, including those resulting from war, incidents of
terrorism, pandemics, and other disruptive external events, or
responses to these events.
In addition, the stock markets have experienced extreme price and
volume fluctuations that have affected and continue to affect the
market prices of equity securities of many technology companies. We
are currently subject to securities litigation in connection with
our platform and user data practices and the misuse of certain data
by a developer that shared such data with third parties in
violation of our terms and policies; the disclosure of our earnings
results for the second quarter of 2018; a former employee's
allegations and release of internal company documents beginning in
September 2021; and the disclosure of our earnings results for the
fourth quarter of 2021. We may experience more such litigation
following future periods of volatility. Any securities litigation
could subject us to substantial costs, divert resources and the
attention of management from our business, and adversely affect our
business.
We do not intend to pay cash dividends for the foreseeable
future.
We have never declared or paid cash dividends on our capital stock.
We currently intend to retain any future earnings to finance the
operation and expansion of our business and fund our share
repurchase program, and we do not expect to declare or pay any cash
dividends in the foreseeable future. As a result, you may only
receive a return on your investment in our Class A common
stock if the trading price of your shares increases.
The dual class structure of our common stock and a voting agreement
between certain stockholders have the effect of concentrating
voting control with our CEO and certain other holders of our
Class B common stock; this will limit or preclude your ability
to influence corporate matters.
Our Class B common stock has ten votes per share and our
Class A common stock has one vote per share. Holders of our
Class B common stock, including our founder, Chairman, and
CEO, together hold a majority of the combined voting power of our
outstanding capital stock, and therefore are able to control the
outcome of all matters submitted to our stockholders for approval
so long as the shares of Class B common stock represent at
least 9.1% of all outstanding shares of our Class A and
Class B common stock. This concentrated control will limit or
preclude your ability to influence corporate matters for the
foreseeable future.
Transfers by holders of Class B common stock will generally
result in those shares converting to Class A common stock,
subject to limited exceptions, such as certain transfers effected
for estate planning or charitable purposes. The conversion of
Class B common stock to Class A common stock will have
the effect, over time, of increasing the relative voting power of
those holders of Class B common stock who retain their shares
in the long term. If, for example, Mr. Zuckerberg retains a
significant portion of his holdings of Class B common stock
for an extended period of time, he could, in the future, continue
to control a majority of the combined voting power of our
outstanding capital stock.
Our status as a "controlled company" could make our Class A
common stock less attractive to some investors or otherwise harm
our stock price.
Because we qualify as a "controlled company" under the corporate
governance rules for Nasdaq-listed companies, we are not required
to have a majority of our board of directors be independent, nor
are we required to have a compensation committee or an independent
nominating function. In the future we could elect not to have a
majority of our board of directors be independent or not to have a
compensation committee or an independent nominating function.
Accordingly, should the interests of our controlling stockholder
differ from those of other stockholders, the other stockholders may
not have the same protections afforded to stockholders of companies
that are subject to all of the corporate governance rules for
Nasdaq-listed companies. Our status as a controlled company could
make our Class A common stock less attractive to some
investors or otherwise harm our stock price.
Delaware law and provisions in our certificate of incorporation and
bylaws could make a merger, tender offer, or proxy contest
difficult, thereby depressing the trading price of our Class A
common stock.
Our status as a Delaware corporation and the anti-takeover
provisions of the Delaware General Corporation Law may discourage,
delay, or prevent a change in control by prohibiting us from
engaging in a business combination with an interested stockholder
for a period of three years after the person becomes an interested
stockholder, even if a change of control would be beneficial to our
existing stockholders. In addition, our current certificate of
incorporation and bylaws contain provisions that may make the
acquisition of our company more difficult, including the
following:
•until
the first date on which the outstanding shares of our Class B
common stock represent less than 35% of the combined voting power
of our common stock, any transaction that would result in a change
in control of our company requires the approval of a majority of
our outstanding Class B common stock voting as a separate
class;
•we
currently have a dual class common stock structure, which provides
Mr. Zuckerberg with the ability to control the outcome of
matters requiring stockholder approval, even if he owns
significantly less than a majority of the shares of our outstanding
Class A and Class B common stock;
•when
the outstanding shares of our Class B common stock represent
less than a majority of the combined voting power of common stock,
certain amendments to our certificate of incorporation or bylaws
will require the approval of two-thirds of the combined vote of our
then-outstanding shares of Class A and Class B common
stock;
•when
the outstanding shares of our Class B common stock represent
less than a majority of the combined voting power of our common
stock, vacancies on our board of directors will be able to be
filled only by our board of directors and not by
stockholders;
•when
the outstanding shares of our Class B common stock represent
less than a majority of the combined voting power of our common
stock, our board of directors will be classified into three classes
of directors with staggered three-year terms and directors will
only be able to be removed from office for cause;
•when
the outstanding shares of our Class B common stock represent
less than a majority of the combined voting power of our common
stock, our stockholders will only be able to take action at a
meeting of stockholders and not by written consent;
•only
our chairman, our chief executive officer, our president, or a
majority of our board of directors are authorized to call a special
meeting of stockholders;
•advance
notice procedures apply for stockholders to nominate candidates for
election as directors or to bring matters before an annual meeting
of stockholders;
•our
certificate of incorporation authorizes undesignated preferred
stock, the terms of which may be established, and shares of which
may be issued, without stockholder approval; and
•certain
litigation against us can only be brought in Delaware.
Item 1B.Unresolved
Staff Comments
None.
Item 2.Properties
Our corporate headquarters are located in Menlo Park, California.
As of December 31, 2022, we owned and leased approximately 10
million square feet of office and building space for our corporate
headquarters and in the surrounding areas. However, beginning in
the third quarter of 2022,
we made a decision to either sublease, early terminate, or abandon
several office buildings under operating leases.
We also owned and leased approximately 62 acres of land to be
developed to accommodate anticipated future growth.
In addition, we have offices in more than 90 cities across
North America, Europe, the Middle East, Africa, Asia Pacific, and
Latin America. We also own 21 data centers locations
globally.
See Note 3 — Restructuring in the notes to the consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" of this Annual Report
on Form 10-K for additional information regarding our facilities
consolidation efforts.
We believe that our facilities are adequate for our current
needs.
Item 3.Legal
Proceedings
Beginning on March 20, 2018, multiple putative class actions
and derivative actions were filed in state and federal courts in
the United States and elsewhere against us and certain of our
directors and officers alleging violations of securities laws,
breach of fiduciary duties, and other causes of action in
connection with our platform and user data practices as well as the
misuse of certain data by a developer that shared such data with
third parties in violation of our terms and policies, and seeking
unspecified damages and injunctive relief. Beginning on
July 27, 2018, two putative class actions were filed in
federal court in the United States against us and certain of our
directors and officers alleging violations of securities laws in
connection with the disclosure of our earnings results for the
second quarter of 2018 and seeking unspecified damages. These two
actions subsequently were transferred and consolidated in the U.S.
District Court for the Northern District of California with the
putative securities class action described above relating to our
platform and user data practices. On September 25, 2019, the
district court granted our motion to dismiss the consolidated
putative securities class action, with leave to amend. On
November 15, 2019, a second amended complaint was filed in the
consolidated putative securities class action. On August 7,
2020, the district court granted our motion to dismiss the second
amended complaint, with leave to amend. On October 16, 2020, a
third amended complaint was filed in the consolidated putative
securities class action. On December 20, 2021, the district
court granted our motion to dismiss the third amended complaint,
with prejudice. On January 17, 2022, the plaintiffs filed a
notice of appeal of the order dismissing their case, and the appeal
is now pending before the U.S. Court of Appeals for the Ninth
Circuit. With respect to the multiple putative class actions filed
against us beginning on March 20, 2018 alleging fraud and
violations of consumer protection, privacy, and other laws in
connection with the same matters, several of the cases brought on
behalf of consumers in the United States were consolidated in the
U.S. District Court for the Northern District of California. On
September 9, 2019, the court granted, in part, and denied, in
part, our motion to dismiss the consolidated putative consumer
class action. On December 22, 2022, the parties entered into a
settlement agreement to resolve the lawsuit, which provides for a
payment of $725 million by us and is subject to court
approval. In addition, our platform and user data practices, as
well as the events surrounding the misuse of certain data by a
developer, became the subject of U.S. Federal Trade Commission
(FTC), state attorneys general, and other government inquiries in
the United States, Europe, and other jurisdictions. We entered into
a settlement and modified consent order to resolve the FTC inquiry,
which took effect in April 2020 and required us to pay a penalty of
$5.0 billion and to significantly enhance our practices and
processes for privacy compliance and oversight. The state attorneys
general inquiry and certain government inquiries in other
jurisdictions remain ongoing and could subject us to additional
substantial fines and costs, require us to change our business
practices, divert resources and the attention of management from
our business, or adversely affect our business. On July 16,
2021, a stockholder derivative action was filed in Delaware
Chancery Court against certain of our directors and officers
asserting breach of fiduciary duty and related claims relating to
our historical platform and user data practices, as well as our
settlement with the FTC. On July 20, 2021, other stockholders
filed an amended derivative complaint in a related Delaware
Chancery Court action, asserting breach of fiduciary duty and
related claims against certain of our current and former directors
and officers in connection with our historical platform and user
data practices. On November 4, 2021, the lead
plaintiffs filed a second amended and consolidated complaint in the
stockholder derivative action. We believe the lawsuits described
above are without merit, and we are vigorously defending
them.
We also notify the Irish Data Protection Commission (IDPC), our
lead European Union privacy regulator under the General Data
Protection Regulation (GDPR), of certain other personal data
breaches and privacy issues, and are subject to inquiries and
investigations by the IDPC and other European regulators regarding
various aspects of our regulatory compliance. For example, in
August 2020, we received a preliminary draft decision from the IDPC
that preliminarily concluded that Meta Platforms Ireland's reliance
on Standard Contractual Clauses in respect of European
Union/European Economic Area Facebook user data does not achieve
compliance with the GDPR and preliminarily proposed that transfers
of such user data from the European Union to the United States
should therefore be suspended. In February 2022, we received a
revised preliminary draft decision in which the IDPC maintained its
preliminary conclusion that these transfers should be suspended.
The IDPC's draft decision was then further refined and shared on
July 6, 2022 with other European data protection regulators
(CSAs) as part of the GDPR's consistency mechanism. Separately, on
October 7, 2022, President Biden signed the Executive Order on
Enhancing Safeguards for United States Signals Intelligence
Activities, and on December 13, 2022, the European Commission
published its draft adequacy decision on the proposed new European
Union-U.S. Data Privacy Framework. On January 19, 2023, the IDPC
referred the inquiry to a vote by the European Data Protection
Board, pursuant to the dispute resolution process under Article 65
GDPR, in respect of elements of the draft decision over which
consensus could not be reached between concerned supervisory
authorities. We believe a final decision in this inquiry may issue
as early as the first quarter of 2023. For additional information,
see Part I, Item 1A, "Risk Factors—Our business is subject to
complex and evolving U.S. and foreign laws and regulations
regarding privacy, data use and data protection, content,
competition, safety and consumer protection, e-commerce, and other
matters" in this Annual Report on Form 10-K. Any such inquiries or
investigations (including the IDPC proceeding) could subject us to
substantial fines and costs, require us to change our business
practices, divert resources and the attention of management from
our business, or adversely affect our business.
In addition, we are subject to various litigation and government
inquiries and investigations, formal or informal, by competition
authorities in the United States, Europe, and other jurisdictions.
Such investigations, inquiries, and lawsuits concern, among other
things, our business practices in the areas of social networking or
social media services, digital advertising, and/or mobile or online
applications, as well as our acquisitions. For example, in June
2019 we were informed by the FTC that it had opened an antitrust
investigation of our company. On December 9, 2020, the FTC
filed a complaint against us in the U.S. District Court for the
District of Columbia alleging that we engaged in anticompetitive
conduct and unfair methods of competition in violation of
Section 5 of the Federal Trade Commission Act and
Section 2 of the Sherman Act, including by acquiring Instagram
in 2012 and WhatsApp in 2014 and by maintaining conditions on
access to our platform. In addition, beginning in the third quarter
of 2019, we became the subject of antitrust investigations by the
U.S. Department of Justice and state attorneys general. On
December 9, 2020, the attorneys general from 46 states,
the territory of Guam, and the District of Columbia filed a
complaint against us in the U.S. District Court for the District of
Columbia alleging that we engaged in anticompetitive conduct in
violation of Section 2 of the Sherman Act, including by
acquiring Instagram in 2012 and WhatsApp in 2014 and by maintaining
conditions on access to our platform. The complaint also alleged
that we violated Section 7 of the Clayton Act by acquiring
Instagram and WhatsApp. The complaints of the FTC and attorneys
general both sought a permanent injunction against our company's
alleged violations of the antitrust laws, and other equitable
relief, including divestiture or reconstruction of Instagram and
WhatsApp. On June 28, 2021, the court granted our motions to
dismiss the complaints filed by the FTC and attorneys general,
dismissing the FTC's complaint with leave to amend and dismissing
the attorneys general's case without prejudice. On July 28,
2021, the attorneys general filed a notice of appeal of the order
dismissing their case and that appeal is now pending before the
U.S. Court of Appeals for the District of Columbia Circuit. On
August 19, 2021, the FTC filed an amended complaint, and on
October 4, 2021, we filed a motion to dismiss this amended
complaint. On January 11, 2022, the court denied our motion to
dismiss the FTC's amended complaint. Multiple putative class
actions have also been filed in state and federal courts in the
United States and in the United Kingdom against us alleging
violations of antitrust laws and other causes of action in
connection with these acquisitions and/or other alleged
anticompetitive conduct, and seeking damages and injunctive relief.
Several of the cases brought on behalf of certain advertisers and
users in the United States were consolidated in the U.S. District
Court for the Northern District of California. On January 14,
2022, the court granted, in part, and denied, in part, our motion
to dismiss the consolidated actions. On March 1, 2022, a first
amended consolidated complaint was filed in the putative class
action brought on behalf of certain advertisers. On December 6,
2022, the court denied our motion to dismiss the first amended
consolidated complaint filed in the putative class action brought
on behalf of certain advertisers. In addition, on July 27,
2022, the FTC filed a complaint against us in the U.S. District
Court for the Northern District of California seeking to
preliminarily enjoin our proposed acquisition of Within Unlimited
as an alleged violation of antitrust law. The FTC subsequently
filed a related complaint in
their administrative court seeking to permanently enjoin the
transaction as a violation of Section 7 of the Clayton Act,
and seeking other relief as well. We believe these lawsuits are
without merit, and we are vigorously defending them. In December
2022, the European Commission issued a Statement of Objections
alleging that we tie Facebook Marketplace to Facebook and use data
in a manner that infringes European Union competition rules. The
result of such litigation, investigations or inquiries could
subject us to substantial monetary remedies and costs, interrupt or
require us to change our business practices, divert resources and
the attention of management from our business, or subject us to
other structural or behavioral remedies that adversely affect our
business.
Beginning in January 2022, we became subject to litigation and
other proceedings that were filed in various federal and California
state courts alleging that Facebook and Instagram cause "social
media addiction" in teenage users, resulting in various mental
health and other harms. A putative class action alleging similar
harms was also filed in California state court on behalf of users
under the age of 13 and three school districts recently filed
public nuisance claims based on similar allegations. On October 6,
2022, the federal cases were consolidated in the U.S. District
Court for the Northern District of California. The state court
proceedings are now pending before a trial judge from Los Angeles
County Superior Court. We believe these lawsuits are without merit,
and we are vigorously defending them. We are also subject to
government investigations and requests from multiple regulators
concerning the use of our products, and the related mental and
physical health and safety impacts on teenage users.
We are also subject to other government inquiries and
investigations relating to our business activities and disclosure
practices. For example, beginning in September 2021, we became
subject to government investigations and requests relating to a
former employee's allegations and release of internal company
documents concerning, among other things, our algorithms,
advertising and user metrics, and content enforcement practices, as
well as misinformation and other undesirable activity on our
platform, and user well-being. We have since received additional
requests relating to these and other topics. Beginning on
October 27, 2021, multiple putative class actions and
derivative actions were filed in the U.S. District Court for the
Northern District of California against us and certain of our
directors and officers alleging violations of securities laws,
breach of fiduciary duties, and other causes of action in
connection with the same matters, and seeking unspecified damages.
We believe these lawsuits are without merit, and we are vigorously
defending them.
On March 8, 2022, a putative class action was filed in the
U.S. District Court for the Northern District of California against
us and certain of our directors and officers alleging violations of
securities laws in connection with the disclosure of our earnings
results for the fourth quarter of 2021 and seeking unspecified
damages. We believe this lawsuit is without merit, and we are
vigorously defending it.
Beginning on August 15, 2018, multiple putative class actions
were filed against us alleging that we inflated our estimates of
the potential audience size for advertisements, resulting in
artificially increased demand and higher prices. The cases were
consolidated in the U.S. District Court for the Northern District
of California and seek unspecified damages and injunctive relief.
In a series of rulings in 2019, 2021, and 2022, the court dismissed
certain of the plaintiffs' claims, but permitted its fraud and
unfair competition claims to proceed. On March 29, 2022, the
court granted the plaintiffs' motion for class certification. On
June 21, 2022, the U.S. Court of Appeals for the Ninth Circuit
granted our petition for permission to appeal the district court's
class certification order, and the district court subsequently
stayed the case. We believe this lawsuit is without merit, and we
are vigorously defending it.
In July 2017, an individual filed an action in the U.S. District
Court for the Northern District of California against us and other
companies for allegedly violating the Anti-Terrorism Act by aiding,
abetting, and providing material support to an organization that
committed an international terrorist act, and seeking unspecified
damages. In October 2018, the district court granted our motion to
dismiss. In June 2021, the U.S. Court of Appeals for the Ninth
Circuit reversed the judgment. On October 3, 2022, the U.S. Supreme
Court agreed to review the judgment in this action, along with a
companion case against another company in which the U.S. Supreme
Court agreed to review the scope of protection available to online
platforms under Section 230 of the Communications Decency Act
(Section 230). We believe this lawsuit is without merit, and we are
vigorously defending it. However, changes to the protections
available under Section 230 may increase our costs or require
significant changes to our products, business practices, or
operations, which could adversely affect our business.
On February 14, 2022, the State of Texas filed a lawsuit against us
in Texas state court alleging that “tag suggestions" and other
facial recognition features on our products violated the Texas
Capture or Use of Biometric Identifiers Act and the Texas Deceptive
Trade Practices-Consumer Protection Act, and seeking statutory
damages and injunctive relief. The case is currently scheduled for
trial in October 2023. We believe this lawsuit is without merit,
and we are vigorously defending it.
In addition, we are subject to litigation and other proceedings
involving law enforcement and other regulatory agencies, including
in particular in Brazil, Russia, and other countries in Europe, in
order to ascertain the precise scope of our legal obligations to
comply with the requests of those agencies, including our
obligation to disclose user information in particular
circumstances. A number of such instances have resulted in the
assessment of fines and penalties against us. We believe we have
multiple legal grounds to satisfy these requests or prevail against
associated fines and penalties, and we intend to vigorously defend
such fines and penalties.
We are also party to various other legal proceedings, claims, and
regulatory, tax or government inquiries and investigations that
arise in the ordinary course of business, and we may in the future
be subject to additional legal proceedings and
disputes.
Item 4.Mine
Safety Disclosures
Not applicable.
PART II
Item 5.Market
for Registrant's Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities
Market Information for Common Stock
On June 9, 2022, Meta's Class A common stock began
trading on the Nasdaq Global Select Market under the ticker symbol
'META'. This replaced the ticker symbol 'FB,' which had been used
since the company's initial public offering in 2012. Prior to that
time, there was no public market for our stock.
Our Class B common stock is not listed on any stock exchange
nor traded on any public market.
Holders of Record
As of December 31, 2022, there were 3,204 stockholders of
record of our Class A common stock, and the closing price of
our Class A common stock was $120.34 per share as reported on
the Nasdaq Global Select Market. Because many of our shares of
Class A common stock are held by brokers and other
institutions on behalf of stockholders, we are unable to estimate
the total number of stockholders represented by these record
holders. As of December 31, 2022, there were
27 stockholders of record of our Class B common
stock.
Dividend Policy
We have never declared or paid any cash dividend on our common
stock. We intend to retain any future earnings to finance the
operation and expansion of our business and fund our share
repurchase program, and we do not expect to pay cash dividends in
the foreseeable future.
Purchases of Equity Securities by the Issuer and Affiliated
Purchasers
The following table summarizes the share repurchase activity for
the three months ended December 31, 2022:
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|
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|
|
|
|
|
|
|
|
|
|
|
|
|
Total Number of Shares Purchased
(1)
|
|
Average Price Paid Per Share
(2)
|
|
Total Number of Shares Purchased as Part of Publicly Announced
Programs
(1)
|
|
Approximate Dollar Value of Shares that May Yet Be Purchased Under
the Plans or Programs
(1)
|
|
(in thousands) |
|
|
|
(in thousands) |
|
(in millions) |
October 1 - 31, 2022 |
20,180 |
|
|
$ |
126.03 |
|
|
20,180 |
|
|
$ |
15,232 |
|
November 1 - 30, 2022 |
24,878 |
|
|
$ |
105.28 |
|
|
24,878 |
|
|
$ |
12,613 |
|
December 1 - 31, 2022 |
14,808 |
|
|
$ |
117.87 |
|
|
14,808 |
|
|
$ |
10,868 |
|
|
59,866 |
|
|
|
|
59,866 |
|
|
|
_________________________
(1)Our
board of directors has authorized a share repurchase program of our
Class A common stock, which commenced in January 2017 and does
not have an expiration date. In January 2023, an additional
$40 billion of repurchases was authorized under this program.
The timing and actual number of shares repurchased depend on a
variety of factors, including price, general business and market
conditions, and other investment opportunities, and shares may be
repurchased through open market purchases or privately negotiated
transactions, including through the use of trading plans intended
to qualify under Rule 10b5-1 under the Exchange Act. See
Note 14 — Stockholders' Equity in Part II, Item 8 of the
Annual Report on Form 10-K for additional information related to
share repurchases.
(2)Average
price paid per share includes costs associated with the
repurchases.
Recent Sale of Unregistered Securities and Use of
Proceeds
Recent Sale of Unregistered Securities
None.
Stock Performance Graph
This performance graph shall not be deemed "soliciting material" or
to be "filed" with the SEC for purposes of Section 18 of the
Exchange Act, or otherwise subject to the liabilities under that
Section, and shall not be deemed to be incorporated by reference
into any filing of Meta Platforms, Inc. under the Securities Act of
1933, as amended, or the Exchange Act.
The following graph shows a comparison of the cumulative total
return for our Class A common stock, the Dow Jones Internet
Composite Index (DJINET), the Standard & Poor's 500 Stock Index
(S&P 500) and the Nasdaq Composite Index (Nasdaq Composite) for
the five years ended December 31, 2022. The graph assumes that
$100 was invested at the market close on the last trading day for
the fiscal year ended December 31, 2017 in the Class A
common stock of Meta Platforms, Inc., the DJINET, the S&P 500,
and the Nasdaq Composite and data for the DJINET, the S&P 500,
and the Nasdaq Composite assumes reinvestments of gross dividends.
The stock price performance of the following graph is not
necessarily indicative of future stock price
performance.
Item 6.[Reserved]
Item 7.Management's
Discussion and Analysis of Financial Condition and Results of
Operations
You should read the following discussion of our financial condition
and results of operations in conjunction with our consolidated
financial statements and the related notes included in
Part II, Item 8, "Financial Statements and Supplementary
Data" of this Annual Report on Form 10-K. In addition to our
historical consolidated financial information, the following
discussion contains forward-looking statements that reflect our
plans, estimates, and beliefs. Our actual results could differ
materially from those discussed in the forward-looking statements.
Factors that could cause or contribute to these differences include
those discussed below and elsewhere in this Annual Report on Form
10-K, particularly in Part I, Item 1A, "Risk Factors."
For a discussion of limitations in the measurement of certain of
our community metrics, see the section entitled "Limitations of Key
Metrics and Other Data" in this Annual Report on Form
10-K.
To supplement our consolidated financial statements, which are
prepared and presented in accordance with generally accepted
accounting principles in the United States (GAAP), we present
revenue on a constant currency basis and free cash flow, which are
non-GAAP financial measures. Revenue on a constant currency basis
is presented in the section entitled "—Revenue—Foreign
Exchange Impact on Revenue." To calculate revenue on a constant
currency basis, we translated revenue for the full year 2022 using
2021 monthly exchange rates for our settlement or billing
currencies other than the U.S. dollar. For a full description of
our free cash flow non-GAAP measure, see the section entitled
"—Liquidity
and Capital Resources—Free Cash Flow."
These non-GAAP financial measures are not intended to be considered
in isolation or as a substitute for, or superior to, financial
information prepared and presented in accordance with GAAP. These
measures may be different from non‑GAAP financial measures used by
other companies, limiting their usefulness for comparison purposes.
Moreover, presentation of revenue on a constant currency basis is
provided for year-over-year comparison purposes, and investors
should be cautioned that the effect of changing foreign currency
exchange rates has an actual effect on our operating results. We
believe these non-GAAP financial measures provide investors with
useful supplemental information about the financial performance of
our business, enable comparison of financial results between
periods where certain items may vary independent of business
performance, and allow for greater transparency with respect to key
metrics used by management in operating our business.
Executive Overview of Full Year 2022 Results
Our mission is to give people the power to build community and
bring the world closer together. In 2022, we continued to focus on
our main revenue growth priorities: (i) helping marketers use
our products to connect with consumers and (ii) making our ads
more relevant and effective. We also continued to invest in both
our family of apps and our metaverse efforts based on our company
priorities.
Our financial results and key community metrics for 2022 are set
forth below. Our total revenue for 2022 was $116.61 billion, a
decrease of 1% compared to 2021, which reflects a
$5.96 billion negative impact from the appreciation of the
U.S. dollar relative to other foreign currencies. Revenue on a
constant currency basis was $122.57 billion for 2022, an
increase of 4% compared to 2021. Our advertising revenue was
impacted by a reduction in advertising demand during 2022 compared
to 2021, which we believe was primarily driven by reduced marketer
spending as a result of a more challenging macroeconomic
environment, as well as limitations on our ad targeting and
measurement tools arising from changes to iOS and the regulatory
environment. Our
average price per ad decreased by 16%
year-over-year in
2022, partially offset by an
18% year-over-year increase in ad impressions delivered across our
Family of Apps.
Income from operations for 2022 was $28.94 billion, a decrease
of $17.81 billion, or 38%, compared to 2021, mainly due to an
increase in payroll and related expenses associated with a 20%
increase in employee headcount particularly in
engineering and other technical functions
and higher operational expenses related to our data centers and
technical infrastructure. Starting in the third quarter of 2022, we
began a series of cost management initiatives including facilities
consolidation, a layoff of approximately 11,000 employees, and a
pivot in our data center strategy, which resulted in total
restructuring charges of $4.61 billion in 2022. We expect we
may incur significant additional restructuring charges as we
continue to focus on cost efficiency measures through
2023.
Consolidated and Segment Results
We report our financial results for our
two
reportable segments: Family of Apps (FoA) and Reality Labs (RL).
FoA includes Facebook, Instagram, Messenger, WhatsApp, and other
services. RL includes our augmented and virtual reality related
consumer hardware, software, and content.
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Family of Apps |
|
Reality Labs |
|
Total |
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|
|
|
|
|
|
Year Ended
December 31, |
|
|
|
Year Ended
December 31, |
|
|
|
Year Ended
December 31, |
|
|
|
|
|
|
|
2022 |
|
2021 |
|
% change |
|
2022 |
|
2021 |
|
% change |
|
2022 |
|
2021 |
|
% change |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
|
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|
|
|
|
|
|
|
|
(in millions, except percentages) |
|
|
|
|
|
|
Revenue |
$ |
114,450 |
|
|
$ |
115,655 |
|
|
(1)% |
|
$ |
2,159 |
|
|
$ |
2,274 |
|
|
(5)% |
|
$ |
116,609 |
|
|
$ |
117,929 |
|
|
(1)% |
|
|
|
|
|
|
Costs and expenses |
$ |
71,789 |
|
|
$ |
58,709 |
|
|
22% |
|
$ |
15,876 |
|
|
$ |
12,467 |
|
|
27% |
|
$ |
87,665 |
|
|
$ |
71,176 |
|
|
23% |
|
|
|
|
|
|
Income (loss) from operations |
$ |
42,661 |
|
|
$ |
56,946 |
|
|
(25)% |
|
$ |
(13,717) |
|
|
$ |
(10,193) |
|
|
(35)% |
|
$ |
28,944 |
|
|
$ |
46,753 |
|
|
(38)% |
|
|
|
|
|
|
Operating margin |
37 |
% |
|
49 |
% |
|
|
|
(635) |
% |
|
(448) |
% |
|
|
|
25 |
% |
|
40 |
% |
|
|
|
|
|
|
|
|
•Net
income was $23.20 billion, with diluted earnings per share of
$8.59 for the year ended December 31, 2022.
•Capital
expenditures, including principal payments on finance leases, were
$32.04 billion for the year ended December 31,
2022.
•Effective
tax rate was 19.5% for the year ended December 31,
2022.
•Cash,
cash equivalents, and marketable securities were
$40.74 billion as of December 31, 2022.
•Long-term
debt was $9.92 billion as of December 31,
2022.
•Headcount
was 86,482 as of December 31, 2022, an increase of 20%
year-over-year. Our reported headcount includes a substantial
majority of the approximately
11,000 employees impacted by the layoff we announced in November
2022, who
will no longer be reflected in our headcount by the end of the
first quarter of 2023.
Restructuring
In 2022, we initiated several measures to pursue greater efficiency
and to realign our business and strategic priorities. This includes
a facilities consolidation strategy to sublease, early terminate,
or abandon several office buildings under operating leases, a
layoff of approximately 11,000 of our employees across the FoA and
RL segments, and a pivot towards a next generation data center
design, including cancellation of multiple data center
projects.
A summary of our restructuring charges for the year ended December
31, 2022 by major activity type is as follows
(in millions):
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|
|
|
|
Facilities Consolidation |
|
|
|
Severance and Other Personnel Costs |
|
Data Center Assets |
|
|
|
Total |
Cost of revenue |
$ |
154 |
|
|
|
|
$ |
— |
|
|
$ |
1,341 |
|
|
|
|
$ |
1,495 |
|
Research and development |
1,311 |
|
|
|
|
408 |
|
|
— |
|
|
|
|
1,719 |
|
Marketing and sales |
404 |
|
|
|
|
234 |
|
|
— |
|
|
|
|
638 |
|
General and administrative |
426 |
|
|
|
|
333 |
|
|
— |
|
|
|
|
759 |
|
Total |
$ |
2,295 |
|
|
|
|
$ |
975 |
|
|
$ |
1,341 |
|
|
|
|
$ |
4,611 |
|
Total restructuring charges recorded under our FoA segment were
$4.10 billion and RL segment were $515 million. These
charges lowered our operating margin by
four percentage points and diluted earnings per share (EPS) by
$1.34.
The impact of severance and other personnel costs recorded in the
fourth quarter of 2022 was not material after offsetting with the
savings from the decreases in payroll, bonus and other benefits
expenses.
See Note 3 — Restructuring in the notes to the consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" of this Annual Report
on Form 10-K for additional information regarding restructuring
charges.
Family of Apps Metrics
•Family
daily active people (DAP) was 2.96 billion on average for
December 2022, an increase of 5% year-over-year.
•Family
monthly active people (MAP) was 3.74 billion as of
December 31, 2022, an increase of 4%
year-over-year.
•Facebook
daily active users (DAUs) were 2.00 billion on average for
December 2022, an increase of 4% year-over-year.
•Facebook
monthly active users (MAUs) were 2.96 billion as of
December 31, 2022, an increase of 2%
year-over-year.
•Ad
impressions delivered across our Family of Apps increased by 18%
year-over-year in
2022,
and the average price per ad decreased by 16%
year-over-year in
2022.
Developments in Advertising
Substantially all of our revenue is currently generated from
advertising on Facebook and Instagram. We rely on targeting and
measurement tools that incorporate data signals from user activity
on websites and services that we do not control in order to deliver
relevant and effective ads to our users. Our advertising revenue
has been, and we expect will continue to be, adversely affected by
reduced marketer spending as a result of limitations on our ad
targeting and measurement tools arising from changes to the
regulatory environment and third-party mobile operating systems and
browsers.
In particular, legislative and regulatory developments such as the
General Data Protection Regulation, ePrivacy Directive, and
California Privacy Rights Act have impacted our ability to use data
signals in our ad products, and we expect these and other
developments such as the Digital Markets Act will have further
impact in the future. As a result, we have implemented, and we will
continue to implement, changes to our products and user data
practices, which reduce our ability to effectively target and
measure ads. In addition, mobile operating system and browser
providers, such as Apple and Google, have implemented product
changes and/or announced future plans to limit the ability of
websites and application developers to collect and use these
signals to target and measure advertising. For example, in 2021,
Apple made certain changes to its products and data use policies in
connection with changes to its iOS operating system that reduce our
and other iOS developers' ability to target and measure
advertising, which has negatively impacted, and we expect will
continue to negatively impact, the size of the budgets marketers
are willing to commit to us and other advertising
platforms.
To mitigate these developments, we are working to evolve our
advertising systems to improve the performance of our ad products.
We are developing privacy enhancing technologies to deliver
relevant ads and measurement capabilities while reducing the amount
of personal information we process, including by relying more on
anonymized or aggregated third-party data. In addition, we are
developing tools that enable marketers to share their data into our
systems, as well as ad products that generate more valuable signals
within our apps. More broadly, we also continue to innovate our
advertising tools to help marketers prepare campaigns and connect
with consumers, including developing growing formats such as Reels
ads and our business messaging ad products. Across all of these
efforts, we are making significant investments in artificial
intelligence and machine learning to improve our delivery,
targeting, and measurement capabilities. We are also engaging with
others across our industry to explore the possibility of new open
standards for the private and secure processing of data for
advertising purposes. We expect that some of these efforts will be
long-term initiatives, and that the regulatory and platform
developments described above will continue to adversely impact our
advertising revenue for the foreseeable future.
Other Business and Macroeconomic Conditions
Other global and regional business, macroeconomic, and geopolitical
conditions also have had, and we believe will continue to have, an
impact on our user growth and engagement and advertising revenue.
In particular, we believe advertising budgets have been pressured
by factors such as inflation, rising interest rates, and related
market uncertainty, which has led to reduced marketer spending. In
addition, competitive products and services have reduced some
users' engagement with our products and services. In response to
competitive pressures, we have introduced new features such as
Reels and are investing in our artificial intelligence-powered
discovery engine to recommend relevant unconnected content across
our products. While Reels is growing in usage, it is not currently
monetized at the same rate as our feed or Stories products. We also
have seen fluctuations and declines in the size of our active user
base in one or more markets from time to time. For example, in
connection with the war in Ukraine, access to Facebook and
Instagram was restricted in Russia and the services were then
prohibited by the Russian government, which adversely affected user
growth and engagement in
2022.
These trends adversely affected advertising revenue in
2022,
and we expect will continue to affect our advertising revenue in
the foreseeable future.
The COVID-19 pandemic has also impacted our business and results of
operations, with a varied impact on user growth and engagement, as
well as the demand for and pricing of our ads from period to
period. While we experienced a reduction in advertising demand and
a related decline in pricing during the onset of the pandemic, we
believe the pandemic subsequently contributed to an acceleration in
the growth of online commerce, and we experienced increasing demand
for advertising as a result of this trend. More recently, we
believe this growth has declined, and we saw continued softening of
advertising demand in
2022
as many activities that shifted online during COVID-19 related
lockdowns resumed in person. We may experience similar volatility
in the demand for and pricing of our advertising services as a
result of the pandemic in the future.
Although we regularly evaluate a variety of sources to understand
trends in our advertising revenue, we do not have perfect
visibility into the factors driving advertiser spending decisions
and our assessments involve complex judgments about what is driving
advertising decisions across a large and diversified advertiser
base across the globe. Trends impacting advertising spend are also
dynamic and interrelated. As a result, it is difficult to identify
with precision which advertiser spending decisions are attributable
to which trends, and we are unable to quantify the exact impact
that each trend had on our advertising revenue during the periods
presented.
Investment Philosophy
In
2022,
we continued to invest based on the following company priorities:
(i) continue making progress on the major social issues facing
the internet and our company, including privacy, safety, and
security; (ii) build new experiences that meaningfully improve
people's lives today and set the stage for even bigger improvements
in the future; (iii) keep building our business by supporting
the millions of businesses that rely on our services to grow and
create jobs; and (iv) communicate more transparently about
what we're doing and the role our services play in the
world.
We anticipate that investments in our data center capacity,
servers, network infrastructure, and headcount will continue to
drive expense growth in 2023, which will adversely affect our
operating margin and profitability. The majority of our investments
are directed toward developing our family of apps. In
2022,
82% of our total costs and expenses were recognized in FoA and 18%
were recognized in RL. Our FoA investments include expenses
relating to headcount, data centers and technical infrastructure as
part of our efforts to develop our apps and our advertising
services. We are also making significant investments in our
metaverse efforts, including developing virtual and augmented
reality devices, software for social platforms, neural interfaces,
and other foundational technologies for the metaverse. Our RL
investments include expenses relating to headcount and technology
development across these efforts. Many of our RL investments are
directed toward long-term, cutting-edge research and development
for products for the metaverse that are not on the market today and
may only be fully realized in the next decade. Although it is
inherently difficult to predict when and how the metaverse
ecosystem will develop, we expect our RL segment to continue to
operate at a loss for the foreseeable future, and our ability to
support our metaverse efforts is dependent on generating sufficient
profits from other areas of our business. We expect this will be a
complex, evolving, and long-term initiative. We are investing now
because we believe this is the next chapter of the internet and
will unlock monetization opportunities for businesses, developers,
and creators, including around advertising, hardware, and digital
goods.
Trends in Our Family Metrics
The numbers for our key Family metrics, our DAP, MAP, and average
revenue per person (ARPP), do not include users on our other
products unless they would otherwise qualify as DAP or MAP,
respectively, based on their other activities on our Family
products.
Trends in the number of people in our community affect our revenue
and financial results by influencing the number of ads we are able
to show, the value of our ads to marketers, as well as our expenses
and capital expenditures. Substantially all of our daily and
monthly active people (as defined below) access our Family products
on mobile devices.
•Daily
Active People (DAP).
We define a daily active person as a registered and logged-in user
of Facebook, Instagram, Messenger, and/or WhatsApp (collectively,
our "Family" of products) who visited at least one of these Family
products through a mobile device application or using a web or
mobile browser on a given day. We do not require people to use a
common identifier or link their accounts to use multiple products
in our Family, and therefore must seek to attribute multiple user
accounts within and across products to individual people. Our
calculations of DAP rely upon complex techniques, algorithms, and
machine learning models that seek to estimate the underlying number
of unique people using one or more of these products, including by
matching user accounts within an individual product and across
multiple products when we believe they are attributable to a single
person, and counting such group of accounts as one person. As these
techniques and models require significant judgment, are developed
based on internal reviews of limited samples of user accounts, and
are calibrated against user survey data, there is necessarily some
margin of error in our estimates. We view DAP, and DAP as a
percentage of MAP, as measures of engagement across our products.
For additional information, see the section entitled "Limitations
of Key Metrics and Other Data" in this Annual Report on Form
10-K.

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DAP/MAP: |
79% |
79% |
79% |
78% |
79% |
79% |
79% |
79% |
79% |
Note: We report the numbers of DAP and MAP as specific amounts, but
these numbers are estimates of the numbers of unique people using
our products and are subject to statistical variances and errors.
While we expect the error margin for these estimates to vary from
period to period, we estimate that such margin generally will be
approximately 3% of our worldwide MAP. At our scale, it is very
difficult to attribute multiple user accounts within and across
products to individual people, and it is possible that the actual
numbers of unique people using our products may vary significantly
from our estimates, potentially beyond our estimated error margins.
For additional information, see the section entitled "Limitations
of Key Metrics and Other Data" in this Annual Report on Form 10-K.
In the first quarter of 2021, we updated our Family metrics
calculations to maintain calibration of our models against recent
user survey data, and we estimate such update contributed an
aggregate of approximately 60 million DAP to our reported
worldwide DAP in March 2021. In the third quarter of 2022, we
updated our Family metrics calculations to maintain calibration of
our models against recent user survey data, and we estimate such
update contributed an aggregate of approximately 30 million
DAP to our reported worldwide DAP in September 2022.
Worldwide DAP increased 5% to 2.96 billion on average during
December 2022 from 2.82 billion during December
2021.
•Monthly
Active People (MAP).
We define a monthly active person as a registered and logged-in
user of one or more Family products who visited at least one of
these Family products through a mobile device application or using
a web or mobile browser in the last 30 days as of the date of
measurement. We do not require people to use a common identifier or
link their accounts to use multiple products in our Family, and
therefore must seek to attribute multiple user accounts within and
across products to individual people. Our calculations of MAP rely
upon complex techniques, algorithms, and machine learning models
that seek to estimate the underlying number of unique people using
one or more of these products, including by matching user accounts
within an individual product and across multiple products when we
believe they are attributable to a single person, and counting such
group of accounts as one person. As these techniques and models
require significant judgment, are developed based on internal
reviews of limited samples of user accounts, and are calibrated
against user survey data, there is necessarily some margin of error
in our estimates. We view MAP as a measure of the size of our
global active community of people using our products. For
additional information, see the section entitled "Limitations of
Key Metrics and Other Data" in this Annual Report on Form
10-K.

Note: We report the numbers of DAP and MAP as specific amounts, but
these numbers are estimates of the numbers of unique people using
our products and are subject to statistical variances and errors.
While we expect the error margin for these estimates to vary from
period to period, we estimate that such margin generally will be
approximately 3% of our worldwide MAP. At our scale, it is very
difficult to attribute multiple user accounts within and across
products to individual people, and it is possible that the actual
numbers of unique people using our products may vary significantly
from our estimates, potentially beyond our estimated error margins.
For additional information, see the section entitled "Limitations
of Key Metrics and Other Data" in this Annual Report on Form 10-K.
In the first quarter of 2021, we updated our Family metrics
calculations to maintain calibration of our models against recent
user survey data, and we estimate such update contributed an
aggregate of approximately 70 million MAP to our reported
worldwide MAP in March 2021. In the third quarter of 2022, we
updated our Family metrics calculations to maintain calibration of
our models against recent user survey data, and we estimate such
update contributed an aggregate of approximately 40 million
MAP to our reported worldwide MAP in September 2022.
As of December 31, 2022, we had 3.74 billion MAP, an
increase of 4% from 3.59 billion as of December 31,
2021.
•Average
Revenue Per Person (ARPP).
We define ARPP as our total revenue during a given quarter, divided
by the average of the number of MAP at the beginning and end of the
quarter. While ARPP includes all sources of revenue, the number of
MAP used in this calculation only includes users of our Family
products as described in the definition of MAP above. We estimate
that the share of revenue from users who are not also MAP was not
material.
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ARPP: |
$8.62 |
$7.75 |
$8.36 |
$8.18 |
$9.39 |
$7.72 |
$7.91 |
$7.53 |
$8.63 |
Note: Non-advertising revenue includes RL revenue generated from
the delivery of consumer hardware products and FoA Other revenue,
which consists of net fees we receive from developers using our
Payments infrastructure and revenue from various other
sources.
Our annual worldwide ARPP in 2022, which represents the sum of
quarterly ARPP during such period, was $31.79, a decrease of 6%
from 2021.
Trends in Our Facebook User Metrics
The numbers for our key Facebook metrics, our DAUs, MAUs, and
average revenue per user (ARPU), do not include users on Instagram,
WhatsApp, or our other products, unless they would otherwise
qualify as DAUs or MAUs, respectively, based on their other
activities on Facebook.
Trends in the number of users affect our revenue and financial
results by influencing the number of ads we are able to show, the
value of our ads to marketers, as well as our expenses and capital
expenditures. Substantially all of our daily and monthly active
users (as defined below) access Facebook on mobile
devices.
•Daily
Active Users (DAUs).
We define a daily active user as a registered
and logged-in
Facebook user who visited Facebook through our website or a mobile
device, or used our Messenger application (and is also a registered
Facebook user), on a given day. We view DAUs, and DAUs as a
percentage of MAUs, as measures of user engagement on
Facebook.
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DAU/MAU: |
66% |
66% |
66% |
66% |
66% |
67% |
67% |
67% |
67% |
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DAU/MAU: |
76% |
75% |
75% |
75% |
74% |
75% |
75% |
74% |
75% |
DAU/MAU: |
74% |
73% |
73% |
73% |
72% |
73% |
74% |
74% |
75% |
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DAU/MAU: |
62% |
62% |
62% |
63% |
63% |
64% |
64% |
64% |
65% |
DAU/MAU: |
65% |
65% |
65% |
66% |
65% |
66% |
66% |
66% |
66% |
Note: For purposes of reporting DAUs, MAUs, and ARPU by geographic
region, Europe includes all users in Russia and Turkey and Rest of
World includes all users in Africa, Latin America, and the Middle
East.
Worldwide DAUs increased 4% to 2.00 billion on
average
during December 2022 from 1.93 billion during December
2021.
Users in India, the Philippines, and Bangladesh
represented
the top three sources of growth in DAUs during December 2022,
relative to the same period in 2021.
•Monthly
Active Users (MAUs).
We define a monthly active user as a registered
and logged-in
Facebook user who visited Facebook through our website or a mobile
device, or used our Messenger application (and is also a registered
Facebook user), in the last 30 days as of the date of measurement.
MAUs are a measure of the size of our global active user community
on Facebook.
As of December 31, 2022, we had 2.96 billion MAUs, an
increase of 2% from December 31, 2021. Users in India,
Nigeria, and Bangladesh represented the top three sources of growth
in 2022, relative to the same period in 2021.
Trends in Our Monetization by Facebook User Geography
We calculate our revenue by user geography based on our estimate of
the geography in which ad impressions are delivered, virtual and
digital goods are purchased, or consumer hardware products are
shipped. We define ARPU as our total revenue in a given geography
during a given quarter, divided by the average of the number of
MAUs in the geography at the beginning and end of the quarter.
While ARPU includes all sources of revenue, the number of MAUs used
in this calculation only includes users of Facebook and Messenger
as described in the definition of MAU above. While the share of
revenue from users who are not also Facebook or Messenger MAUs has
grown over time, we estimate that revenue from users who are
Facebook or Messenger MAUs represents the substantial majority of
our total revenue. See "Average Revenue Per Person (ARPP)" above
for our estimates of trends in our monetization of our Family
products. The geography of our users affects our revenue and
financial results because we currently monetize users in different
geographies at different average rates. Our revenue and ARPU in
regions such as United States & Canada and Europe are
relatively higher primarily due to the size and maturity of those
online and mobile advertising markets. For example, ARPU in 2022 in
the United States & Canada region was more than 11 times
higher than in the Asia-Pacific region.

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ARPU: |
$10.14 |
|
$9.27 |
|
$10.12 |
|
$10.00 |
$11.57 |
$9.54 |
$9.82 |
$9.41 |
$10.86 |
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ARPU: |
$ |
53.56 |
|
$ |
48.03 |
|
$ |
53.01 |
|
$ |
52.34 |
|
$ |
60.57 |
|
$48.29 |
$50.25 |
$49.13 |
$58.77 |
|
ARPU: |
$16.87 |
$15.49 |
$17.23 |
$16.50 |
$19.68 |
$15.35 |
$15.64 |
$14.23 |
$17.29 |
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ARPU: |
$4.05 |
$3.94 |
$4.16 |
$4.30 |
$4.89 |
$4.47 |
$4.54 |
$4.42 |
$4.61 |
ARPU: |
$2.77 |
$2.64 |
$3.05 |
$3.14 |
$3.43 |
$3.14 |
$3.35 |
$3.21 |
$3.52 |
Note: Non-advertising revenue includes RL revenue generated from
the delivery of consumer hardware products and FoA Other revenue,
which consists of net fees we receive from developers using our
Payments infrastructure and revenue from various other
sources.
Our revenue by user geography in the charts above is geographically
apportioned based on our estimation of the geographic location of
our users when they perform a revenue-generating activity. This
allocation differs from our revenue disaggregated by geography
disclosure in Note 2 — Revenue in our consolidated financial
statements included in Part II, Item 8, "Financial
Statements and Supplemental Data" where revenue is geographically
apportioned based on the addresses of our customers.
Our annual worldwide ARPU in 2022, which represents the sum of
quarterly ARPU during such period, was $39.63, a decrease of 3%
from 2021. For 2022, ARPU decreased by 9% in Europe and 4% in
United States & Canada, and increased by 4% in Asia-Pacific and
8% in Rest of World. In addition, user growth was mostly in
geographies with relatively lower ARPU, such as Asia‑Pacific and
Rest of World. We expect that user growth in the future will be
primarily concentrated in those regions where ARPU is relatively
lower, such that worldwide ARPU may decrease at a higher rate, or
increase at a slower rate, relative to ARPU in any geographic
region in a particular period, or potentially decrease even if ARPU
increases in each geographic region.
Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance
with U.S. GAAP. The preparation of these consolidated financial
statements requires us to make estimates and assumptions that
affect the reported amounts of assets, liabilities, revenue, costs
and expenses, and related disclosures. On an ongoing basis, we
evaluate our estimates and assumptions based on historical
experience and on various other assumptions that we believe are
reasonable under the circumstances. Our actual results could differ
from these estimates under different assumptions or
conditions.
An accounting policy is deemed to be critical if the nature of the
estimates or assumptions is material due to the levels of
subjectivity and judgment necessary to account for highly uncertain
matters or the susceptibility of such matters to change, and the
impact of the estimates and assumptions on our consolidated
financial statements is material. We believe that the assumptions
and estimates associated with gross vs. net in revenue recognition,
valuation of non-marketable equity securities, income taxes, loss
contingencies, and valuation of long-lived assets including
goodwill, intangible assets, and property and equipment, and their
associated estimated useful lives, when applicable, have the
greatest potential impact on our consolidated financial statements.
Therefore, we consider these to be our critical accounting policies
and estimates. For further information on all of our significant
accounting policies, see Note 1 — Summary of Significant
Accounting Policies in the accompanying notes to consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" of this Annual Report
on Form 10-K.
Gross vs. Net in Revenue Recognition
For revenue generated from arrangements that involve third parties,
there is significant judgment in evaluating whether we are the
principal, and report revenue on a gross basis, or the agent, and
report revenue on a net basis. In this assessment, we consider if
we obtain control of the specified goods or services before they
are transferred to the customer, as well as other indicators such
as the party primarily responsible for fulfillment, inventory risk,
and discretion in establishing price. The assessment of whether we
are considered the principal or the agent in a transaction could
impact our revenue and cost of revenue recognized on the
consolidated statements of income.
Valuation of Non-marketable Equity Securities
For our non-marketable equity securities without readily
determinable fair values accounted for using the measurement
alternative, determining whether a non-marketable equity security
issued by the same issuer is similar to the non-marketable equity
security we hold may require judgment in (a) assessment of
differences in rights and obligations associated with the
instruments such as voting rights, distribution rights and
preferences, and conversion features, and (b) adjustments to
the observable price for differences such as, but not limited to,
rights and obligations, control premium, liquidity, or principal or
most advantageous markets. In addition, the identification of
observable transactions will depend on the timely reporting of
these transactions from our investee companies, which may occur in
a period subsequent to when the transactions take place. Therefore,
our fair value adjustment for these observable transactions may
occur in a period subsequent to when the transaction actually
occurred. For non-marketable equity securities, we perform a
qualitative assessment at each reporting date to determine whether
there are triggering events for impairment. The qualitative
assessment considers factors such as, but not limited to, the
investee's financial condition and business outlook; industry and
sector performance; regulatory, economic or technological
environment; operational and financing cash flows; and other
relevant events and factors affecting the investee. When indicators
of impairment exist, we estimate the fair value of our
non-marketable equity securities using the market approach and/or
the income approach and recognize impairment loss in the
consolidated statements of income if the estimated fair value is
less than the carrying value. Estimating fair value requires
judgment and use of estimates such as discount rates, forecast cash
flows, holding period, and market data of comparable companies,
among others.
Income Taxes
We are subject to income taxes in the United States and numerous
foreign jurisdictions. Significant judgment is required in
determining our provision for income taxes and income tax assets
and liabilities, including evaluating uncertainties in the
application of accounting principles and complex tax
laws.
We recognize tax benefits from uncertain tax positions only if we
believe that it is more likely than not that the tax position will
be sustained on examination by the taxing authorities based on the
technical merits of the position. These uncertain tax positions
include our estimates for transfer pricing that have been developed
based upon analyses of appropriate
arms-length prices. Similarly, our estimates related to uncertain
tax positions concerning research and development tax credits are
based on an assessment of whether our available documentation
corroborating the nature of our activities supporting the tax
credits will be sufficient. Although we believe that we have
adequately reserved for our uncertain tax positions (including net
interest and penalties), we can provide no assurance that the final
tax outcome of these matters will not be materially different. We
make adjustments to these reserves in accordance with the income
tax accounting guidance when facts and circumstances change, such
as the closing of a tax audit or the refinement of an estimate. To
the extent that the final tax outcome of these matters is different
from the amounts recorded, such differences will affect the
provision for income taxes in the period in which such
determination is made, and could have a material impact on our
financial condition and operating results.
Loss Contingencies
We are involved in legal proceedings, claims, and regulatory, tax
or government inquiries and investigations that arise in the
ordinary course of business. Certain of these matters include
speculative claims for substantial or indeterminate amounts of
damages. Additionally, we are required to comply with various legal
and regulatory obligations around the world, and we regularly
become subject to new laws and regulations in the jurisdictions in
which we operate. The requirements for complying with these
obligations may be uncertain and subject to interpretation and
enforcement by regulatory and other authorities, and any failure to
comply with such obligations could eventually lead to asserted
legal or regulatory action. With respect to these matters, asserted
and unasserted, we evaluate the associated developments on a
regular basis and accrue a liability when we believe that it is
both probable that a loss has been incurred and the amount can be
reasonably estimated. If we determine there is a reasonable
possibility that we may incur a loss and the loss or range of loss
can be reasonably estimated, we disclose the possible loss in the
accompanying notes to the consolidated financial statements to the
extent material.
We review the developments in our contingencies that could affect
the amount of the provisions that have been previously recorded,
and the matters and related reasonably possible losses disclosed.
We make adjustments to our provisions and changes to our
disclosures accordingly to reflect the merits of our defenses and
the impact of negotiations, settlements, regulatory proceedings,
rulings, advice of legal counsel, and updated information.
Significant judgment is required to determine the probability of
loss and the estimated amount of loss, including when and if the
probability and estimate has changed for asserted and unasserted
matters. Certain factors, in particular, have resulted in
significant changes to these estimates and judgments in prior
quarters based on updated information available. For example, in
certain jurisdictions where we operate, fines and penalties may be
the result of new laws and preliminary interpretations regarding
the basis of assessing damages, which may make it difficult to
estimate what such fines and penalties would amount to if
successfully asserted against us. In addition, certain government
inquiries and investigations, such as matters before our lead
European Union privacy regulator, the IDPC, are subject to review
by other regulatory bodies before decisions are finalized, which
can lead to significant changes in the outcome of an inquiry. As a
result of these and other factors, we reasonably expect that our
estimates and judgments with respect to our contingencies may
continue to be revised in future quarters.
The ultimate outcome of these matters, such as whether the
likelihood of loss is remote, reasonably possible, or probable or
if and when the reasonably possible range of loss is estimable, is
inherently uncertain. Therefore, if one or more of these matters
were resolved against us for amounts in excess of management's
estimates of losses, our results of operations and financial
condition, including in a particular reporting period in which any
such outcome becomes probable and estimable, could be materially
adversely affected. See Note 13 — Commitments and
Contingencies and Note 16 — Income Taxes of the accompanying
notes to our consolidated financial statements included in
Part II, Item 8, "Financial Statements and Supplementary
Data" and Part I, Item 3, "Legal Proceedings" of this
Annual Report on Form 10-K for additional information regarding
these contingencies.
Valuation of Long-lived Assets including Goodwill, Intangible
Assets, and Property and Equipment and Estimated Useful
Lives
We allocate the fair value of purchase consideration to the
tangible assets acquired, liabilities assumed, and intangible
assets acquired based on their estimated fair values. The excess of
the fair value of purchase consideration over the fair values of
these identifiable assets and liabilities is recorded as goodwill
to reporting units based on the expected benefit from the business
combination. Such valuations require management to make significant
estimates and assumptions, especially with respect to intangible
assets. Significant estimates in valuing certain intangible assets
include, but are not limited to, estimated replacement costs and
future expected cash flows from acquired users, acquired
technology, acquired patents, and trade
names from a market participant perspective, useful lives, and
discount rates. Management's estimates of fair value are based upon
assumptions believed to be reasonable, but which are inherently
uncertain and unpredictable and, as a result, actual results may
differ from estimates. Allocation of purchase consideration to
identifiable assets and liabilities affects our amortization
expense, as acquired finite-lived intangible assets are amortized
over the useful life, whereas any indefinite-lived intangible
assets, including goodwill, are not amortized. During the
measurement period, which is not to exceed one year from the
acquisition date, we may record adjustments to the assets acquired
and liabilities assumed, with the corresponding offset to goodwill.
Upon the conclusion of the measurement period, any subsequent
adjustments are recorded to earnings.
Goodwill is tested for impairment at the reporting unit level
annually or more frequently if events or changes in circumstances
would more likely than not reduce the fair value of a reporting
unit below its carrying value. We have two reporting units subject
to goodwill impairment testing. As of December 31, 2022, no
impairment of goodwill has been identified.
Long-lived assets, including property and equipment and
finite-lived intangible assets are reviewed for possible impairment
whenever events or circumstances indicate that the carrying amount
of such assets may not be recoverable. The evaluation is performed
at the lowest level for which identifiable cash flows are largely
independent of the cash flows of other assets and liabilities.
Recoverability of these assets is measured by a comparison of the
carrying amounts to the future undiscounted cash flows the assets
are expected to generate from the use and eventual disposition. If
such review indicates that the carrying amount of property and
equipment and intangible assets is not recoverable, the carrying
amount of such assets is reduced to fair value.
The useful lives of our long-lived assets including property and
equipment and finite-lived intangible assets are determined by
management when those assets are initially recognized and are
routinely reviewed for the remaining estimated useful lives. The
current estimate of useful lives represents our best estimate based
on current facts and circumstances, but may differ from the actual
useful lives due to changes in future circumstances such as changes
to our business operations, changes in the planned use of assets,
and technological advancements. When we change the estimated useful
life assumption for any asset, the remaining carrying amount of the
asset is accounted for prospectively and depreciated or amortized
over the revised remaining useful life.
In connection with our periodic reviews of the estimated useful
lives of property and equipment, we extended the estimated average
useful lives of our servers and network assets category effective
the second and the fourth quarters of 2022. The financial impact of
the changes in estimates was a reduction in depreciation expense of
$860 million and an increase in net income of
$693 million, or $0.26 per diluted share for the year ended
December 31, 2022. The impact from the changes in our
estimates was calculated based on the servers and network assets
existing as of the effective date of the change and applying the
revised useful lives prospectively.
See Note 1 — Summary of Significant Accounting Policies in the
accompanying notes to consolidated financial statements included in
Part II, Item 8, "Financial Statements and Supplementary
Data" of this Annual Report on Form 10-K, for additional
information regarding the changes in the estimated useful lives of
our servers and network assets.
Components of Results of Operations
Revenue
Family of Apps (FoA)
Advertising.
We generate substantially all of our revenue from advertising. Our
advertising revenue is generated by displaying ad products on
Facebook, Instagram, Messenger, and third-party mobile
applications. Marketers pay for ad products either directly or
through their relationships with advertising agencies or resellers,
based on the number of impressions delivered or the number of
actions, such as clicks, taken by users.
We recognize revenue from the display of impression-based ads in
the contracted period in which the impressions are delivered.
Impressions are considered delivered when an ad is displayed to a
user. We recognize revenue from the delivery of action-based ads in
the period in which a user takes the action the marketer contracted
for. The number of ads we show is subject to methodological changes
as we continue to evolve our ads business and the structure of our
ads products.
In particular, the number of ads we show may vary by product (for
example, our video and Reels products are not currently monetized
at the same rate as our feed or Stories products), and from time to
time we increase or decrease the number or frequency of ads we show
as part of our product and monetization strategies.
We calculate average price per ad as total advertising revenue
divided by the number of ads delivered, representing the average
price paid per ad by a marketer regardless of their desired
objective such as impression or action. For advertising revenue
arrangements where we are not the principal, we recognize revenue
on a net basis.
Other revenue.
Other revenue consists of net fees we receive from developers using
our Payments infrastructure and revenue from WhatsApp Business
Platform and various other sources.
Reality Labs (RL)
RL revenue is generated from the delivery of consumer hardware
products, such as
Meta Quest,
wearables, and related software and content.
Cost of Revenue and Operating Expenses
Cost of revenue.
Our cost of revenue consists mostly of expenses associated with the
delivery and distribution of our products. These include expenses
related to the operation of our data centers and technical
infrastructure, such as depreciation expense from servers, network
infrastructure and buildings, as well as payroll and related
expenses which include share-based compensation for employees on
our operations teams, and energy and bandwidth costs. Cost of
revenue also includes costs associated with partner arrangements,
including traffic acquisition costs and credit card and other fees
related to processing customer transactions, and content costs.
Additionally, cost of revenue includes RL inventory costs, which
consist of cost of products sold and estimated losses on
non-cancelable contractual commitments.
Research and development.
Research and development expenses consist primarily of payroll and
related expenses which include share-based compensation,
facilities-related costs for employees on our engineering and
technical teams who are responsible for developing new products as
well as improving existing products, RL technology development
costs, and professional services.
Marketing and sales.
Marketing and sales expenses consist mostly of marketing and
promotional expenses as well as payroll and related expenses which
include share-based compensation for our employees engaged in
sales, sales support, marketing, business development, and customer
service functions. Our marketing and sales expenses also include
professional services such as content reviewers to support our
community and product operations.
General and administrative.
General and administrative expenses consist primarily of payroll
and related expenses which include share-based compensation for
certain of our executives as well as our legal, finance, human
resources, corporate communications and policy, and other
administrative employees; legal-related costs, which include
estimated fines, settlements, or other losses in connection with
legal and related matters, as well as other legal fees;
professional services, and other taxes, such as digital services
taxes, other tax levies.
Results of Operations
In this section, we discuss the results of our operations for the
year ended December 31, 2022 compared to the year ended
December 31, 2021. For a discussion of the year ended December 31,
2021 compared to the year ended December 31, 2020, please refer to
Part II, Item 7, "Management's Discussion and Analysis of
Financial Condition and Results of Operations" in our Annual Report
on Form 10-K for the year ended December 31, 2021.
The following table sets forth our consolidated statements of
income data (in millions):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, |
|
2022 |
|
2021 |
|
2020 |
Revenue |
$ |
116,609 |
|
|
$ |
117,929 |
|
|
$ |
85,965 |
|
Costs and expenses: |
|
|
|
|
|
Cost of revenue |
25,249 |
|
|
22,649 |
|
|
16,692 |
|
Research and development |
35,338 |
|
|
24,655 |
|
|
18,447 |
|
Marketing and sales |
15,262 |
|
|
14,043 |
|
|
11,591 |
|
General and administrative |
11,816 |
|
|
9,829 |
|
|
6,564 |
|
Total costs and expenses |
87,665 |
|
|
71,176 |
|
|
53,294 |
|
Income from operations |
28,944 |
|
|
46,753 |
|
|
32,671 |
|
Interest and other income (expense), net |
(125) |
|
|
531 |
|
|
509 |
|
Income before provision for income taxes |
28,819 |
|
|
47,284 |
|
|
33,180 |
|
Provision for income taxes |
5,619 |
|
|
7,914 |
|
|
4,034 |
|
Net income |
$ |
23,200 |
|
|
$ |
39,370 |
|
|
$ |
29,146 |
|
The following table sets forth our consolidated statements of
income data (as a percentage of revenue)(1):
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, |
|
2022 |
|
2021 |
|
2020 |
Revenue |
100 |
% |
|
100 |
% |
|
100 |
% |
Costs and expenses: |
|
|
|
|
|
Cost of revenue |
22 |
|
|
19 |
|
|
19 |
|
Research and development |
30 |
|
|
21 |
|
|
21 |
|
Marketing and sales |
13 |
|
|
12 |
|
|
13 |
|
General and administrative |
10 |
|
|
8 |
|
|
8 |
|
Total costs and expenses |
75 |
|
|
60 |
|
|
62 |
|
Income from operations |
25 |
|
|
40 |
|
|
38 |
|
Interest and other income (expense), net |
— |
|
|
— |
|
|
1 |
|
Income before provision for income taxes |
25 |
|
|
40 |
|
|
39 |
|
Provision for income taxes |
5 |
|
|
7 |
|
|
5 |
|
Net income |
20 |
% |
|
33 |
% |
|
34 |
% |
_________________________
(1)Percentages
have been rounded for presentation purposes and may differ from
unrounded results.
Revenue
The following table sets forth our revenue by source and by
segment. For comparative purposes, amounts for the year ended
December 31, 2020 have been recast:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, |
|
|
|
|
|
2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
|
|
|
|
|
|
|
|
|
|
|
(in millions, except percentages) |
Advertising |
$ |
113,642 |
|
|
$ |
114,934 |
|
|
$ |
84,169 |
|
|
(1) |
% |
|
37 |
% |
Other revenue |
808 |
|
|
721 |
|
|
657 |
|
|
12 |
% |
|
10 |
% |
Family of Apps |
114,450 |
|
|
115,655 |
|
|
84,826 |
|
|
(1) |
% |
|
36 |
% |
Reality Labs |
2,159 |
|
|
2,274 |
|
|
1,139 |
|
|
(5) |
% |
|
100 |
% |
Total revenue |
$ |
116,609 |
|
|
$ |
117,929 |
|
|
$ |
85,965 |
|
|
(1) |
% |
|
37 |
% |
Family of Apps
FoA revenue in 2022 decreased $1.21 billion, or 1%, compared
to 2021. The decrease was mostly driven by advertising
revenue.
Advertising
Advertising revenue in 2022 decreased $1.29 billion, or 1%,
compared to 2021 due to a decrease in the average price per ad,
partially offset by an increase in the number of ads delivered. In
2022, the average price per ad decreased by 16%, as compared with
an increase of 24% in 2021. The decrease in average price per ad
was driven by an increase in the number of ads delivered,
especially in geographies and in products such as video and Reels
that monetize at lower rates, and an unfavorable foreign exchange
impact. In addition, the decrease in average price per ad was
impacted by a reduction in advertising demand, which we believe was
primarily driven by reduced marketer spending as a result of a more
challenging macroeconomic environment and limitations on our ad
targeting and measurement tools arising from changes to iOS and the
regulatory environment, as well as, to a lesser extent, the other
factors discussed in the section entitled "—Executive Overview of
Full Year 2022 Results." In 2022, the number of ads delivered
increased by 18%, as compared with a 10% increase in 2021. Ads
impressions grew in all regions during 2022, mostly driven by an
increase in ads delivered in Asia-Pacific and Rest of World. The
increase in the ads delivered during 2022 was driven by increases
in the number and frequency of ads displayed across our products
and an increase in users. We anticipate that future advertising
revenue will be driven by a combination of price and the number of
ads delivered.
Reality Labs
RL revenue in 2022 decreased $115 million, or 5%, compared to
2021. The decrease in RL revenue was driven by a decrease in the
volume of Meta Quest sales.
Revenue Seasonality and Customer Concentration
Revenue is traditionally seasonally strong in the fourth quarter of
each year due in part to seasonal holiday demand. We believe that
this seasonality in both advertising revenue and RL consumer
hardware sales affects our quarterly results, which generally
reflect significant growth in revenue between the third and fourth
quarters and a decline between the fourth and subsequent first
quarters. For instance, our total revenue increased 16%, 16%, and
31% between the third and fourth quarters of 2022, 2021, and 2020,
respectively, while total revenue for the first quarters of 2022,
2021, and 2020 declined 17%, 7%, and 16% compared to the fourth
quarters of 2021, 2020, and 2019, respectively.
No customer represented 10% or more of total revenue during the
years ended December 31, 2022, 2021, and 2020.
Foreign Exchange Impact on Revenue
The general strengthening of the U.S. dollar relative to certain
foreign currencies in the full year 2022 compared to the same
period in 2021 had an unfavorable impact on revenue. If we had
translated revenue for the full year 2022 using the
prior
year's monthly exchange rates for our settlement or billing
currencies other than the U.S. dollar, our total revenue and
advertising revenue would have been $122.57 billion and
$119.54 billion, respectively. Using these constant rates,
total revenue and advertising revenue would have been
$5.96 billion and $5.90 billion higher than actual total
revenue and advertising revenue, respectively, for the full year
2022. Using the same constant rates, full year 2022 total revenue
and advertising revenue would have been $4.64 billion and
$4.60 billion, respectively, higher than actual total revenue
and advertising revenue for the full year
2021.
Cost of revenue
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, |
|
|
|
|
|
2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
|
|
|
|
|
|
|
|
|
|
|
(in millions, except percentages) |
Cost of revenue |
$ |
25,249 |
|
|
$ |
22,649 |
|
|
$ |
16,692 |
|
|
11 |
% |
|
36 |
% |
Percentage of revenue |
22 |
% |
|
19 |
% |
|
19 |
% |
|
|
|
|
Cost of revenue in 2022 increased $2.60 billion, or 11%,
compared to 2021. The increase was mainly due to an increase in
operational expenses related to our data centers and technical
infrastructure, adjusted for a decrease in the depreciation growth
rate due to extensions in the useful lives of servers and network
assets. In addition, we recorded $1.34 billion of abandonment
charges related to data center assets. These increases were
partially offset by a decrease in RL inventory cost including lower
losses on purchase commitments.
See Note 1 — Summary of Significant Accounting Policies and
Note 3 — Restructuring in the notes to the consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" of this Annual Report
on Form 10-K for additional information regarding changes in the
estimated useful life of our servers and network assets as well as
the abandonment charges related to data center assets,
respectively.
Research and development
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, |
|
|
|
|
|
2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
|
|
|
|
|
|
|
|
|
|
|
(in millions, except percentages) |
Research and development |
$ |
35,338 |
|
|
$ |
24,655 |
|
|
$ |
18,447 |
|
|
43 |
% |
|
34 |
% |
Percentage of revenue |
30 |
% |
|
21 |
% |
|
21 |
% |
|
|
|
|
Research and development expenses in 2022 increased
$10.68 billion, or 43%, compared to 2021. The increase was
mainly due to higher payroll and related expenses and $1.31 billion
impairment charges to leases and leasehold improvements as part of
our restructuring efforts. Our payroll and related expenses
increased as a result of a 26% increase in employee headcount from
December 31, 2021 to December 31, 2022 in engineering and
other technical functions supporting our continued investment in
our family of products and RL.
Marketing and sales
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, |
|
|
|
|
|
2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
|
|
|
|
|
|
|
|
|
|
|
(in millions, except percentages) |
Marketing and sales |
$ |
15,262 |
|
|
$ |
14,043 |
|
|
$ |
11,591 |
|
|
9 |
% |
|
21 |
% |
Percentage of revenue |
13 |
% |
|
12 |
% |
|
13 |
% |
|
|
|
|
Marketing and sales expenses in 2022 increased $1.22 billion,
or 9%, compared to 2021. The increase was mostly due to increases
in payroll and related expenses and $404 million impairment charges
to leases and leasehold improvements as part of our restructuring
efforts.
General and administrative
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Year Ended December 31, |
|
|
|
|
|
2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
|
|
|
|
|
|
|
|
|
|
|
(in millions, except percentages) |
General and administrative |
$ |
11,816 |
|
|
$ |
9,829 |
|
|
$ |
6,564 |
|
|
20 |
% |
|
50 |
% |
Percentage of revenue |
10 |
% |
|
8 |
% |
|
8 |
% |
|
|
|
|
General and administrative expenses in 2022 increased
$1.99 billion, or 20%, compared to 2021. The increase was
primarily due to increases in payroll and related expenses and $426
million impairment charges to leases and leasehold improvements as
part of our restructuring efforts. Our payroll and related expenses
increased as a result of a 20% increase in employee headcount from
December 31, 2021 to December 31, 2022 in our general and
administrative functions.
See Note 3 — Restructuring in the notes to the consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" of this Annual Report
on Form 10-K for additional information regarding impairment
charges to leases and leasehold improvements.
Segment profitability
The following table sets forth income (loss) from operations by
segment. For comparative purposes, amounts for the year ended
December 31, 2020 have been recast:
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Year Ended December 31, |
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|
2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
|
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|
(in millions, except percentages) |
Family of Apps |
$ |
42,661 |
|
|
$ |
56,946 |
|
|
$ |
39,294 |
|
|
(25) |
% |
|
45 |
% |
Reality Labs |
(13,717) |
|
|
(10,193) |
|
|
(6,623) |
|
|
(35) |
% |
|
(54) |
% |
Total income from operations |
$ |
28,944 |
|
|
$ |
46,753 |
|
|
$ |
32,671 |
|
|
(38) |
% |
|
43 |
% |
Family of Apps
FoA income from operations in
2022
decreased
$14.29 billion, or 25%, compared to
2021.
The decrease was due to an increase in FoA total costs and
expenses, primarily due to
an increase in payroll and related expenses as a result of higher
employee headcount, additional charges recorded related to our
restructuring efforts and an increase in costs related to our data
centers and technical infrastructure.
See Note 3 — Restructuring in the notes to the consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" of this Annual Report
on Form 10-K for additional information.
Reality Labs
RL loss from operations
in
2022 increased $3.52 billion, or 35%, compared to
2021. The increase in loss from operations was mainly driven by
increases in payroll and related expenses and research and
development expenses, partially offset by a decrease in RL
inventory cost including lower losses on purchase
commitments.
Interest and other income (expense), net
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Year Ended December 31, |
|
|
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2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
|
|
|
|
|
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|
(in millions, except percentages) |
Interest income, net |
$ |
276 |
|
|
$ |
461 |
|
|
$ |
672 |
|
|
(40) |
% |
|
(31) |
% |
Foreign currency exchange losses, net |
(81) |
|
|
(140) |
|
|
(129) |
|
|
42 |
% |
|
(9) |
% |
Other income (expense), net |
(320) |
|
|
210 |
|
|
(34) |
|
|
(252) |
% |
|
NM |
Interest and other income (expense), net |
$ |
(125) |
|
|
$ |
531 |
|
|
$ |
509 |
|
|
(124) |
% |
|
4 |
% |
Interest and other income (expense), net in 2022 decreased
$656 million, or 124%, compared to 2021. The decrease was
mostly due to a decrease in other income (expense), net related to
higher unrealized losses recognized for our equity investments and
an increase in interest expense recognized on long-term
debt.
Provision for income taxes
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Year Ended December 31, |
|
|
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|
2022 |
|
2021 |
|
2020 |
|
2022 vs 2021 % change |
|
2021 vs 2020 % change |
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|
(in millions, except percentages) |
Provision for income taxes |
$ |
5,619 |
|
|
$ |
7,914 |
|
|
$ |
4,034 |
|
|
(29) |
% |
|
96 |
% |
Effective tax rate |
19.5 |
% |
|
16.7 |
% |
|
12.2 |
% |
|
|
|
|
Our provision for income taxes in 2022 decreased
$2.29 billion, or 29%, compared to 2021, mostly due to a
decrease in income from operations.
Our effective tax rate in 2022 increased compared to 2021, mainly
due to an increase in tax shortfalls recognized from share-based
compensation and the effect of regulations issued by the U.S.
Department of the Treasury in 2022 on foreign tax credits,
partially offset by an increase in tax benefits from
foreign-derived intangible income.
Effective Tax Rate Items.
Our effective tax rate in the future will depend upon the
proportion between the following items and income before provision
for income taxes: U.S. tax benefits from foreign-derived intangible
income, tax effects from share-based compensation, research tax
credit, tax effects of integrating intellectual property from
acquisitions, settlement of tax contingency items, tax effects of
changes in our business, and the effects of changes in tax
law.
The accounting for share-based compensation may increase or
decrease our effective tax rate based upon the difference between
our share-based compensation expense and the deductions taken on
our tax return, which depend upon the stock price at the time of
employee award vesting. If our stock price remains constant to the
January 27, 2023 price, and absent any changes to U.S. tax
law, we expect our effective tax rate for the full year 2023 to be
in the low twenties. This includes the effects of the mandatory
capitalization and amortization of research and development
expenses incurred in 2022, as required by the 2017 Tax Cuts and
Jobs Act (Tax Act). The mandatory capitalization requirement
increased our 2022 cash tax liabilities materially but also
decreased our effective tax rate due to increasing the
foreign-derived intangible income deduction. If the mandatory
capitalization requirement is deferred, our effective tax rate in
2023 could be higher when compared to current law and our cash tax
liabilities could be several billion dollars lower.
Integrating intellectual property from acquisitions into our
business generally involves intercompany transactions that have the
impact of increasing our provision for income taxes. Consequently,
our provision for income taxes and our effective tax rate may
initially increase in the period of an acquisition and integration.
The magnitude of this impact will depend upon the specific type,
size, and taxing jurisdictions of the intellectual property as well
as the relative contribution to income in subsequent
periods.
On August 16, 2022, Congress passed the Inflation Reduction
Act of 2022. The key tax provisions applicable to us are a 15%
corporate minimum tax on book income and a 1% excise tax on stock
repurchases effective January 1, 2023. We do
not expect these tax law changes to have a material impact on our
consolidated financial position; however, we will continue to
evaluate their impact as further information becomes
available.
Unrecognized Tax Benefits.
As of December 31, 2022, we had net uncertain tax positions of
$5.49 billion which were accrued as other liabilities. These
unrecognized tax benefits were predominantly accrued for
uncertainties related to transfer pricing with our foreign
subsidiaries, which includes licensing of intellectual property,
providing services and other transactions, as well as for
uncertainties regarding the utilization of our research tax
credits. The ultimate settlement of the liabilities will depend
upon resolution of tax audits, litigation, or events that would
otherwise change the assessment of such items. Based upon the
status of litigation described below and the current status of tax
audits in various jurisdictions, we do not anticipate a material
change to such amounts within the next 12 months.
See Note 16 — Income Taxes in the notes to consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" of this Annual Report
on Form 10-K for additional information regarding income tax
contingencies.
Liquidity and Capital Resources
Our principal sources of liquidity are our cash and cash
equivalents, marketable securities, and cash generated from
operations. Cash and cash equivalents and marketable securities
consist mostly of cash on deposit with banks, investments in money
market funds, U.S. government securities, U.S. government agency
securities, and investment grade corporate debt securities. Cash
and cash equivalents and marketable securities were
$40.74 billion as of December 31, 2022, a decrease of
$7.26 billion from December 31, 2021. The majority of the
decrease was due to $32.04 billion for capital expenditures,
including principal payments on finance leases, $27.96 billion
repurchases of our Class A common stock, $3.60 billion of
taxes paid related to net share settlement of employee restricted
stock unit (RSU) awards, and $1.31 billion for acquisitions of
businesses and intangible assets. These decreases were partially
offset by $50.48 billion of cash generated from operations and
$9.92 billion of net proceeds from the issuance of fixed-rate
senior notes (the "Notes") in August 2022.
Cash paid for income taxes was $6.41 billion for the year
ended December 31, 2022. As of December 31, 2022, our
federal net operating loss carryforward was $196 million and
our federal tax credit carryforward was $276 million. We
anticipate the utilization of most of these net operating losses
and credits within the next two years.
Our board of directors has authorized a share repurchase program of
our Class A common stock, which commenced in January 2017 and
does not have an expiration date. In 2022, we repurchased and
subsequently retired 161 million shares of our Class A
common stock for an aggregate amount of $27.93 billion. As of
December 31, 2022, $10.87 billion remained available and
authorized for repurchases. In January 2023, an additional
$40 billion of repurchases was authorized under this
program.
The following table presents our cash flows (in
millions):
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|
Year Ended December 31, |
|
2022 |
|
2021 |
|
2020 |
Net cash provided by operating activities |
$ |
50,475 |
|
|
$ |
57,683 |
|
|
$ |
38,747 |
|
Net cash used in investing activities |
$ |
(28,970) |
|
|
$ |
(7,570) |
|
|
$ |
(30,059) |
|
Net cash used in financing activities |
$ |
(22,136) |
|
|
$ |
(50,728) |
|
|
$ |
(10,292) |
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|
Cash Provided by Operating Activities
Cash provided by operating activities during 2022 mostly consisted
of net income adjusted for certain non-cash items, such as
$11.99 billion of share-based compensation expense,
$8.69 billion of depreciation and amortization, and
$3.56 billion of impairment for leases, leasehold
improvements, and abandonment charges for data center assets
related to our restructuring efforts. The decrease in cash flows
from operating activities during 2022 compared to 2021 was
mainly
due
to a decrease in net income as adjusted for the aforementioned
non-cash items, partially offset by changes in working
capital.
Cash Used in Investing Activities
Cash used in investing activities during 2022 mostly consisted of
$31.19 billion of net purchases of property and equipment as
we continued to invest in servers, data centers, and network
infrastructure, partially offset by $3.53 billion proceeds
from net sales and maturities of marketable debt securities. The
increase in cash used in investing activities during 2022 compared
to 2021 was mostly due to an increase in net purchases of property
and equipment, and a decrease in proceeds from net sales and
maturities of marketable debt securities.
We anticipate making capital expenditures of approximately
$30 billion to $33 billion in 2023.
Cash Used in Financing Activities
Cash used in financing activities during 2022 mostly consisted of
$27.96 billion for repurchases of our Class A common
stock and $3.60 billion of taxes paid related to net share
settlement of RSUs, partially offset by $9.92 billion proceeds
from the issuance of the Notes. The decrease in cash used in
financing activities during 2022 compared to 2021 was mostly
due to a decrease in repurchases of our Class A common stock
and proceeds from the issuance of the Notes.
Free Cash Flow
In addition to other financial measures presented in accordance
with U.S. GAAP, we monitor free cash flow (FCF) as a non-GAAP
measure to manage our business, make planning decisions, evaluate
our performance, and allocate resources. We define FCF as net cash
provided by operating activities reduced by net purchases of
property and equipment and principal payments on finance
leases.
We believe that FCF is one of the key financial indicators of our
business performance over the long term and provides useful
information regarding how cash provided by operating activities
compares to the property and equipment investments required to
maintain and grow our business.
We have chosen our definition for FCF because we believe that this
methodology can provide useful supplemental information to help
investors better understand underlying trends in our business. We
use FCF in discussions with our senior management and board of
directors.
FCF has limitations as an analytical tool, and you should not
consider it in isolation or as a substitute for analysis of other
GAAP financial measures, such as net cash provided by operating
activities. FCF is not intended to represent our residual cash flow
available for discretionary expenses. Some of the limitations of
FCF are:
•FCF
does not reflect our future contractual commitments;
and
•other
companies in our industry present similarly titled measures
differently than we do, limiting their usefulness as comparative
measures.
Management compensates for the inherent limitations associated with
using the FCF measure through disclosure of such limitations,
presentation of our financial statements in accordance with GAAP,
and reconciliation of FCF to the most directly comparable GAAP
measure, net cash provided by operating activities, as presented
below.
The following is a reconciliation of FCF to the most comparable
GAAP measure, net cash provided by operating activities (in
millions):
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|
|
|
|
|
Year Ended December 31, |
|
2022 |
|
2021 |
|
2020 |
Net cash provided by operating activities |
$ |
50,475 |
|
|
$ |
57,683 |
|
|
$ |
38,747 |
|
Purchases of property and equipment, net |
(31,186) |
|
|
(18,567) |
|
|
(15,115) |
|
Principal payments on finance leases |
(850) |
|
|
(677) |
|
|
(604) |
|
Free Cash Flow |
$ |
18,439 |
|
|
$ |
38,439 |
|
|
$ |
23,028 |
|
Material Cash Requirements
We currently anticipate that our available funds and cash flow from
operations and financing activities will be sufficient to meet our
operational cash needs and fund our share repurchase program for at
least the next 12 months and thereafter for the foreseeable
future. We continuously evaluate our liquidity and capital
resources, including our access to external capital, to ensure we
can finance our future capital requirements.
Leases and Contractual Commitments
Our operating lease obligations mostly include, among others,
offices, data centers, colocations, and land. Our finance lease
obligations mostly include certain network infrastructure. Our
restructuring efforts to sublease, early terminate or abandon
several office buildings under operating leases did not materially
change our operating lease obligations.
Our contractual commitments are primarily related to our
investments in network infrastructure, servers, and consumer
hardware products in Reality Labs.
Long-term Debt
In August 2022, we issued an aggregate of $10.0 billion
principal amount of the Notes. The Notes were issued in four
series, which mature from 2027 through 2062. Short-term and
long-term future interest payments obligations as of
December 31, 2022 are $411 million and
$7.69 billion, respectively. We intend to use the net proceeds
from the offering for general corporate purposes, which may
include, but are not limited to, capital expenditures, repurchases
of outstanding shares of our common stock, acquisitions, or
investments.
Taxes
As of December 31, 2022, we had taxes payable of
$1.51 billion related to a one-time transition tax payable
incurred as a result of the Tax Act, of which $361 million is
due within one year. As permitted by the Tax Act, we will pay the
transition tax in annual interest-free installments through 2025.
Our other liabilities also include $5.49 billion related to
the uncertain tax positions as of December 31, 2022. Due to
uncertainties in the timing of the completion of tax audits, the
timing of the resolution of these positions is uncertain and we are
unable to make a reasonably reliable estimate of the timing of
payments.
Contingencies
We are involved in legal proceedings, claims, and regulatory, tax
or government inquiries and investigations. We record a liability
when we believe that it is both probable that a liability has been
incurred, and that the amount can be reasonably estimated. If we
determine there is a reasonable possibility that we may incur a
loss and the loss or range of loss can be estimated, we disclose
the possible loss in the accompanying notes to the consolidated
financial statements to the extent material. Significant judgment
is required to determine both probability and the estimated amount
of loss. Such matters are inherently unpredictable and subject to
significant uncertainties, some of which are beyond our control.
Should any of these estimates and assumptions change or prove to be
incorrect, it could have a material impact on our results of
operations, financial position, and cash flows.
See Note 9 — Leases, Note 11 — Long-term Debt,
Note 13 — Commitments and Contingencies, and Note 16 —
Income Taxes in the notes to the consolidated financial statements
included in Part II, Item 8, and "Legal Proceedings"
contained in Part I, Item 3 of this Annual Report on Form
10-K for additional information regarding leases and contractual
commitments, long-term debt, taxes, and contingencies.
Recently Issued Accounting Pronouncements
For information on recently issued accounting pronouncements, see
Note 1 — Summary of Significant Accounting Policies in the
accompanying notes to consolidated financial statements included in
Part II, Item 8, "Financial Statements and Supplementary
Data" of this Annual Report on Form 10-K.
Item 7A.Quantitative
and Qualitative Disclosures About Market Risk
We are exposed to market risks, including changes to foreign
currency exchange rates, interest rates, and equity price
risk.
Foreign Currency Exchange Risk
We have foreign currency risks related to our revenue and operating
expenses denominated in currencies other than the U.S. dollar,
primarily the Euro. Accordingly, changes in exchange rates, and in
particular a strengthening of the U.S. dollar, have negatively
affected, and may continue to negatively affect, our revenue and
other operating results as expressed in U.S. dollars. See
Management's Discussion and Analysis of Financial Condition and
Results of Operations — Foreign Exchange Impact on Revenue section
included in Part II, Item 7 of this Annual Report on Form
10-K for additional information.
We have experienced and will continue to experience fluctuations in
our net income as a result of transaction gains or losses related
to revaluing monetary asset and liability balances that are
denominated in currencies other than the functional currency of the
entities in which they are recorded. At this time, we have not
entered into, but in the future we may enter into, derivatives or
other financial instruments in an attempt to hedge our foreign
currency exchange risk. It is difficult to predict the effect
hedging activities would have on our results of operations. Foreign
currency exchange net losses of $81 million,
$140 million, and $129 million were recognized in 2022,
2021, and 2020, respectively.
Interest Rate Sensitivity
Our exposure to changes in interest rates relates primarily to
interest income and market value of our cash equivalents,
marketable debt securities, and the fair value of our long-term
debt.
Our cash, cash equivalents, and marketable debt securities consist
of cash, certificates of deposit, time deposits, money market
funds, U.S. government securities, U.S. government agency
securities, and investment grade corporate debt securities. Our
investment policy and strategy are focused on preservation of
capital and supporting our liquidity requirements. Changes in U.S.
interest rates affect the interest earned on our cash, cash
equivalents, and marketable securities, and the market value of
those securities. A hypothetical 100 basis point increase in
market interest rates would have resulted in a decrease of
$558 million and $714 million in the market value of our
available-for-sale debt securities and cash equivalents as of
December 31, 2022 and 2021, respectively. Any realized gains
or losses resulting from such interest rate changes and from the
current unrealized losses
would only occur if we sold the investments prior to
maturity.
As of December 31, 2022, we also had $10.0 billion
aggregate principal amount of fixed-rate senior notes (the "Notes")
outstanding. Since our Notes bear interest at fixed rates and are
carried at amortized cost, fluctuations in interest rates do not
have any impact on our consolidated financial statements. However,
the fair value of the Notes will fluctuate with movements in market
interest rates, increasing in periods of declining interest rates
and declining in periods of increasing interest rates.
Equity Price Risk
Our equity investments are substantially all in non-marketable
equity securities and are subject to equity price risks that could
have a material impact on the carrying value of our
holdings.
Our non-marketable equity securities are investments in
privately-held companies without readily determinable fair values.
We elected to account for most of our non-marketable equity
securities using the measurement alternative, which is cost, less
any impairment, adjusted for changes in fair value resulting from
observable transactions for identical or similar investments of the
same issuer. We perform a qualitative assessment at each reporting
date to determine whether there are triggering events for
impairment. The qualitative assessment considers factors such as,
but not limited to, the investee's financial condition and business
outlook; industry and sector performance; economic or technological
environment; and other relevant events and factors affecting the
investee. Valuations of our non-marketable equity securities are
complex due to the lack of readily available market data and
observable transactions. Uncertainties in the global economic
climate and financial markets could adversely impact the valuation
of these companies we invest in and, therefore, result in a
material impairment or downward adjustment in our investments. Our
total non-marketable equity securities had a carrying value of
$6.20 billion and $6.78 billion as of December 31,
2022 and 2021, respectively.
For additional information, see Note 1 — Summary of
Significant Accounting Policies, Note 6 — Non-marketable
Equity Securities, Note 7 — Fair Value Measurements, and
Note 11 — Long-term Debt in the notes to the consolidated
financial statements included in Part II, Item 8,
"Financial Statements and Supplementary Data" and Part II,
Item 7, "Management’s Discussion and Analysis of Financial
Conditions and Results of Operations — Critical Accounting Policies
and Estimates" contained in this Annual Report on Form
10-K.
Item 8.Financial
Statements and Supplementary Data
META PLATFORMS, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
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Page
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Consolidated Financial Statements:
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Report of Independent Registered Public Accounting
Firm
To the Stockholders and the Board of Directors of Meta Platforms,
Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of
Meta Platforms, Inc. (the Company) as of December 31, 2022 and
2021, the related consolidated statements of income, comprehensive
income, stockholders' equity and cash flows for each of the three
years in the period ended December 31, 2022, and the related
notes (collectively referred to as the "consolidated financial
statements"). In our opinion, the consolidated financial statements
present fairly, in all material respects, the financial position of
the Company at December 31, 2022 and 2021, and the results of
its operations and its cash flows for each of the three years in
the period ended December 31, 2022, in conformity with U.S.
generally accepted accounting principles.
We also have audited, in accordance with the standards of the
Public Company Accounting Oversight Board (United States) (PCAOB),
the Company's internal control over financial reporting as of
December 31, 2022, based on criteria established in Internal
Control – Integrated Framework issued by the Committee of
Sponsoring Organizations of the Treadway Commission (2013
framework), and our report dated February 1, 2023, expressed
an unqualified opinion thereon.
Basis for Opinion
These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on the
Company's financial statements based on our audits. We are a public
accounting firm registered with the PCAOB and are required to be
independent with respect to the Company in accordance with the U.S.
federal securities laws and the applicable rules and regulations of
the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the
PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial
statements are free of material misstatement, whether due to error
or fraud. Our audits included performing procedures to assess the
risks of material misstatement of the financial statements, whether
due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis,
evidence regarding the amounts and disclosures in the financial
statements. Our audits also included evaluating the accounting
principles used and significant estimates made by management, as
well as evaluating the overall presentation of the financial
statements. We believe that our audits provide a reasonable basis
for our opinion.
Critical Audit Matters
The critical audit matters communicated below are matters arising
from the current period audit of the financial statements that were
communicated or required to be communicated to the Audit & Risk
Oversight Committee and that: (1) relate to accounts or disclosures
that are material to the financial statements and (2) involved our
especially challenging, subjective or complex judgments. The
communication of critical audit matters does not alter in any way
our opinion on the consolidated financial statements, taken as a
whole, and we are not, by communicating the critical audit matters
below, providing separate opinions on the critical audit matters or
on the accounts or disclosures to which they relate.
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Loss Contingencies
|
Description of the Matter |
As described in Note 13 to the consolidated financial
statements, the Company is party to various legal proceedings,
claims, and regulatory or government inquiries and investigations.
The Company accrues a liability when it believes a loss is probable
and the amount can be reasonably estimated. In addition, the
Company believes it is reasonably possible that it will incur a
loss in some of these cases, actions or inquiries described above.
When applicable, the Company discloses an estimate of the amount of
loss or range of possible loss that may be incurred. However, for
certain other matters, the Company discloses that the amount of
such losses or a range of possible losses cannot be reasonably
estimated at this time.
Auditing the Company's accounting for, and disclosure of, these
loss contingencies was especially challenging due to the
significant judgment required to evaluate management's assessments
of the likelihood of a loss, and their estimate of the potential
amount or range of such losses.
|
How We Addressed the Matter in Our Audit |
We obtained an understanding, evaluated the design and tested the
operating effectiveness of controls over the identification and
evaluation of these matters, including controls relating to the
Company's assessment of the likelihood that a loss will be realized
and their ability to reasonably estimate the potential range of
possible losses.
To test the Company's assessment of the probability of incurrence
of a loss, whether the loss was reasonably estimable, and the
conclusion and disclosure regarding any range of possible losses,
including when the Company believes it cannot be reasonably
estimated at this time, we read the minutes or a summary of the
meetings of the committees of the board of directors, read the
proceedings, claims, and regulatory, or government inquiries and
investigations, or summaries as we deemed appropriate, requested
and received internal and external legal counsel confirmation
letters, met with internal and external legal counsel to discuss
the nature of the various matters, and obtained representations
from management. We also evaluated the appropriateness of the
related disclosures included in Note 13 to the consolidated
financial statements.
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Uncertain Tax Positions |
Description of the Matter |
As discussed in Note 16 to the consolidated financial
statements, the Company has received certain notices from the
Internal Revenue Service (IRS) related to transfer pricing
agreements with the Company's foreign subsidiaries for certain
periods examined. The IRS has stated that it will also apply its
position to tax years subsequent to those examined. If the IRS
prevails in its position, it could result in an additional federal
tax liability, plus interest and any penalties asserted. The
Company uses judgment to (1) determine whether a tax position's
technical merits are more-likely-than-not to be sustained and (2)
measure the amount of tax benefit that qualifies for
recognition.
Auditing the Company's accounting for, and disclosure of, these
uncertain tax positions was especially challenging due to the
significant judgment required to assess management's evaluation of
technical merits and the measurement of the tax position based on
interpretations of tax laws and legal rulings.
|
How We Addressed the Matter in Our Audit |
We obtained an understanding, evaluated the design and tested the
operating effectiveness of controls over the Company's process to
assess the technical merits of tax positions related to these
transfer pricing agreements and to measure the benefit of those tax
positions.
As part of our audit procedures over the Company's accounting for
these positions, we involved our tax professionals to assist with
our assessment of the technical merits of the Company's tax
positions. This included assessing the Company's correspondence
with the relevant tax authorities, evaluating income tax opinions
or other third-party advice obtained by the Company, and requesting
and receiving confirmation letters from third-party advisors. We
also used our knowledge of, and experience with, the application of
international and local income tax laws by the relevant income tax
authorities to evaluate the Company's accounting for those tax
positions. We analyzed the Company's assumptions and data used to
determine the amount of the federal tax liability recognized and
tested the mathematical accuracy of the underlying data and
calculations. We also evaluated the appropriateness of the related
disclosures included in Note 16 to the consolidated financial
statements in relation to these matters.
|
/s/ Ernst & Young LLP
We have served as the Company's auditor since 2007.
San Mateo, California
February 1, 2023
Report of Independent Registered Public Accounting
Firm
To the Stockholders and the Board of Directors of Meta Platforms,
Inc.
Opinion on Internal Control over Financial Reporting
We have audited Meta Platforms, Inc.'s internal control over
financial reporting as of December 31, 2022, based on criteria
established in Internal Control – Integrated Framework issued by
the Committee of Sponsoring Organizations of the Treadway
Commission (2013 framework), (the COSO criteria). In our opinion,
Meta Platforms, Inc. (the Company) maintained, in all material
respects, effective internal control over financial reporting as of
December 31, 2022, based on the COSO criteria.
We also have audited, in accordance with the standards of the
Public Company Accounting Oversight Board (United States) (PCAOB),
the consolidated balance sheets of the Company as of
December 31, 2022 and 2021, the related consolidated
statements of income, comprehensive income, stockholders' equity
and cash flows for each of the three years in the period ended
December 31, 2022, and the related notes and our report dated
February 1, 2023 expressed an unqualified opinion
thereon.
Basis for Opinion
The Company's management is responsible for maintaining effective
internal control over financial reporting and for its assessment of
the effectiveness of internal control over financial reporting
included in the accompanying Management's Report on Internal
Control over Financial Reporting. Our responsibility is to express
an opinion on the Company's internal control over financial
reporting based on our audit. We are a public accounting firm
registered with the PCAOB and are required to be independent with
respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the
Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the
PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether effective internal
control over financial reporting was maintained in all material
respects.
Our audit included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material
weakness exists, testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk, and
performing such other procedures as we considered necessary in the
circumstances. We believe that our audit provides a reasonable
basis for our opinion.
Definition and Limitations of Internal Control Over Financial
Reporting
A company's internal control over financial reporting is a process
designed to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted
accounting principles. A company's internal control over financial
reporting includes those policies and procedures that (1) pertain
to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of
the assets of the company; (2) provide reasonable assurance that
transactions are recorded as necessary to permit preparation of
financial statements in accordance with generally accepted
accounting principles, and that receipts and expenditures of the
company are being made only in accordance with authorizations of
management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized
acquisition, use, or disposition of the company's assets that could
have a material effect on the financial statements.
Because of its inherent limitations, internal control over
financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods
are subject to the risk that controls may become inadequate because
of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.
/s/ Ernst & Young LLP
San Mateo, California
February 1, 2023
META PLATFORMS, INC.
CONSOLIDATED BALANCE SHEETS
(In millions, except for number of shares and par
value)
|
|
|
|
|
|
|
|
|
|
|
|
|
December 31, |
|
2022 |
|
2021 |
Assets |
|
|
|
Current assets: |
|
|
|
Cash and cash equivalents |
$ |
14,681 |
|
|
$ |
16,601 |
|
Marketable securities |
26,057 |
|
|
31,397 |
|
Accounts receivable, net |
13,466 |
|
|
14,039 |
|
Prepaid expenses and other current assets |
5,345 |
|
|
4,629 |
|
Total current assets |
59,549 |
|
|
66,666 |
|
Non-marketable equity securities |
6,201 |
|
|
6,775 |
|
Property and equipment, net |
79,518 |
|
|
57,809 |
|
Operating lease right-of-use assets |
12,673 |
|
|
12,155 |
|
Intangible assets, net |
897 |
|
|
634 |
|
Goodwill |
20,306 |
|
|
19,197 |
|
Other assets |
6,583 |
|
|
2,751 |
|
Total assets |
$ |
185,727 |
|
|
$ |
165,987 |
|
|
|
|
|