FTC Issues Orders to Social Media Companies on Paid Commercial Ad Practices
16 Marzo 2023 - 08:22PM
Dow Jones News
By Denny Jacob
The Federal Trade Commission on Thursday said it issued orders
to eight companies, including Meta Platforms Inc. and Snap Inc.,
seeking information on how they scrutinize and restrict paid
commercial advertising that is deceptive or exposes consumers to
fraud.
The orders were also sent to Instagram, which is owned by
Facebook parent Meta, Alphabet Inc.-owned YouTube, TikTok Inc.,
Twitter Inc., Pinterest Inc. and Twitch Interactive Inc.
The orders, which seek information from 2019 to 2023, would
collect information about standards and policies related to paid
commercial ads, including screening and monitoring for compliance,
among other requirements.
"This study will help the FTC ensure that social media and video
streaming companies are doing everything they can to keep scammers
and deceptive ads off their platforms," said Samuel Levine,
Director of the FTC's Bureau of Consumer Protection.
Write to Denny Jacob at denny.jacob@wsj.com
(END) Dow Jones Newswires
March 16, 2023 15:07 ET (19:07 GMT)
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