Atmosphere Selects SpringServe to Power Programmatic Advertising for Digital Out of Home Campaigns
27 Luglio 2022 - 02:00PM
SpringServe,the leading independent TV ad serving platform, today
announced a strategic integration with Atmosphere, the worldwide
leader in streaming TV entertainment for businesses. SpringServe
will power Atmosphere’s video-centric digital out of home (DOOH)
inventory.
SpringServe’s ad serving technology helps media owners maximize
the value of their inventory. Through this integration, SpringServe
will power Atmosphere’s programmatic DOOH campaigns and ensure a
superior quality ad experience for consumers, using tools including
frequency capping, competitive separation, and creative size
targeting. The SpringServe platform also allows Atmosphere to
optimize and measure campaign performance.
Optimized for viewing in public spaces, Atmosphere’s free
ad-supported streaming platform features engaging content that
encompasses viral video compilations, extreme sports, lifestyle,
art, ambient nature, news and entertainment, reaching more than 35
million unique visitors per month. The company was named to this
year’s Fast Company’s Most Innovative Companies list.
“Video-centric DOOH media owners encounter similar viewer
experience challenges that CTV publishers face and the features
we’ve developed at SpringServe will effectively address these
issues,” said Joe Hirsh, General Manager at SpringServe.
“SpringServe’s platform is well suited to help Atmosphere with a
range of ad delivery and monetization needs to power their
programmatic advertising.”
“SpringServe’s technology enables us to easily manage, track and
measure programmatic DOOH inventory,” said Michael Santa Cruz, VP,
Pricing & Yield at Atmosphere. “As the leading video ad-serving
platform, SpringServe provides transparency and a superior level of
functionality to run campaigns at scale.”
About SpringServeSpringServe, now part of
Magnite, is the leading independent ad serving platform,
purpose-built for OTT, CTV and video advertising. Its software
offers a full stack of ad serving, optimization and automation
solutions that make video ad serving smarter across devices.
Trusted by leading publishers & advanced TV distributors, its
platform delivers control, transparency, and analytics to help
increase ad performance and revenue from media sales. For more
information, visit http://www.springserve.com.
About AtmosphereAtmosphere is the leading
streaming TV platform for businesses, offering more than 60
original and partner TV channels. The platform, which was named on
Fast Company’s 2022 Most Innovative Companies list, has been built
from the ground up with proprietary content, technology and data to
deliver unparalleled experiences for businesses and advertisers.
For more information, visit www.atmosphere.tv.
SpringServe Media Contacts Danielle DeVoren /
Brittany Tibaldi215-206-3111 / 347-487-6794ddevoren@kcsa.com /
btibaldi@kcsa.com
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