By Will Feuer

Netflix Inc. has struck a multi-year deal to get audience-measurement data from Nielsen Holdings PLC as the streaming platform pushes into ad-supported viewing, the companies said.

As part of the deal, Netflix will subscribe to Nielsen's National TV measurement data and Streaming Platform Ratings in the U.S. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights, which are derived from streaming panels in each respective market.

Netflix has been reluctant to reveal viewership data for its shows, arguing that ratings for shows on its service are irrelevant since it didn't previously sell advertising. But that changed in November, when Netflix rolled out its ad-supported tier for $6.99 a month.

Write to Will Feuer at Will.Feuer@wsj.com

(END) Dow Jones Newswires

January 18, 2023 07:39 ET (12:39 GMT)

Copyright (c) 2023 Dow Jones & Company, Inc.
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