IAS partners with Netflix to provide
advertisers with essential verification metrics for the new
YORK, March 20, 2023 /PRNewswire/ -- Integral
Ad Science (Nasdaq: IAS), a global leader in digital media
quality, today launched Viewability and Invalid Traffic
verification for Netflix's (Nasdaq:NFLX) ad-supported plan,
following the partnership announcement in 2022. These solutions
ensure advertising campaigns running on Netflix are delivered
fraud-free and are seen by real viewers.
IAS's independent, third-party ad verification program for
Netflix goes far beyond traditional television ratings, enabling
brands and agencies to gain insights on campaign reach and
engagement. Key benefits of the solution include:
- Independent, third-party reporting in the IAS Signal
- Maximizing Insights through trend identification and
optimizing campaigns based on engagement
- Consistent Measurement across media buys to understand
performance across the digital ecosystem
"Marketers now have powerful new tools to ensure that the ads
they run on Netflix are engaging viewers," said Lisa Utzschneider, CEO, IAS. "By launching this
partnership, advertisers can invest with confidence as they look to
expand their media strategies to Netflix's premium inventory."
IAS's verification program for Netflix is now live in all of the
12 Netflix ad-supported countries and across all platforms –
connected televisions, computers, and mobile.
About Integral Ad Science
Integral Ad Science (IAS) is
a global leader in digital media quality. IAS makes every
impression count, ensuring that ads are viewable by real people, in
safe and suitable environments, activating contextual targeting,
and driving supply path optimization. Our mission is to be the
global benchmark for trust and transparency in digital media
quality for the world's leading brands, publishers, and platforms.
We do this through data-driven technologies with actionable
real-time signals and insight. Founded in 2009 and headquartered in
New York, IAS works with thousands
of top advertisers and premium publishers worldwide. For more
information, visit integralads.com.
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SOURCE Integral Ad Science, Inc.