ntl:Telewest and Virgin Mobile Launch Ground-Breaking Offensive with Unbeatable Free TV Offer and the UK's First Quad-Play Deal
25 Luglio 2006 - 9:47AM
Business Wire
ntl:Telewest today announced that it will offer free TV to any new
fixed line phone customer. The company also announced that it is
launching the UK's first 'quad-play' package of TV, broadband,
fixed line and mobile phone services. Both offers will be launched
this quarter. Unbeatable value TV offer -- Free digital TV service
for all home phone customers -- Free for life of subscription --
Superior to Freeview, enabling all subscribers access to advanced
next generation services including some that even Sky can't match,
like video-on-demand -- Compatible with high definition TV services
and personal video recorder -- Customers can upgrade to higher
level TV packages anytime they want -- No hidden installation or
connection charges -- Most significant market development since
digital terrestrial -- Available on or before September 1st Ground
breaking quad-play offer -- First and only quad-play in the UK --
Available to new and existing customers -- Announced just three
weeks after Virgin Mobile acquisition -- Combines ntl:Telewest's
tried and tested three for GBP 30 service with a Virgin Mobile pay
monthly contract -- All for just GBP 40 a month, represents
unbeatable value -- No hidden installation or connection charges --
Demonstrates company's unique ability to meet full range of
entertainment and communication needs -- All orders provisioned
quickly More quad-play imminent -- Will provide complete
flexibility within quad play product line up -- Customers will be
able to choose any two products from the company's quad-play
portfolio for GBP 20 a month, any three for GBP 30 or any four for
GBP 40 -- Provides tailor-made solutions for different customers'
needs -- Moving to unified billing over time Consumers who include
broadband in their package will benefit from the unique speed and
interactivity of ntl:Telewest's next generation, fibre-rich
network, rather than having to depend on BT's aging copper network,
on which all other broadband providers rely. Unlike other
consumers, the speed of ntl:Telewest's broadband service is not
dependent on the distance from the telephone exchange: for cable
customers a megabit per second really means a megabit per second,
whenever they need it. Not only does this mean faster and more
reliable downloading. It also means they have the comfort of
knowing their network has the capacity to keep step with successive
generations increasingly bandwidth-hungry services. All key
consumer offers will receive substantial advertising support. They
will also be marketed aggressively through Virgin Mobile's
successful retail operation, as well as other direct distribution
channels such as the internet, direct response advertising and
direct mail targeted at segments of the combined companies'
customer base. Commenting on the company's plans, Steve Burch,
ntl:Telewest's Chief Executive Officer, said: "The quad play
product will be the first time we've combined a Virgin branded
service with ntl:Telewest products: no other company has the
capability to provide such total flexibility for the consumer.
These offers show that as a combined company we're putting the
consumer at the heart of everything we do. Our free TV offer is
also hugely significant. Why pay upfront for a Freeview box without
access to the most advanced TV features, when with us you'll pay
nothing upfront and get access to it all? In this quarter, we'll be
introducing a vast array of new offers. Our intention is to provide
consumers with genuine flexibility and choice, at knock-out value:
unlike our competitors, whose offers are focused on driving take-up
of a particular service, we're going to let the consumer decide
what combination of products they want. We're confident that the
variety and flexibility of our consumer offers will put us in a
strong position versus our competitors." - ends - About ntl
Incorporated (NASDAQ: NTLI) -- On 4 July 2006 ntl Incorporated (the
holding company of ntl:Telewest) completed its acquisition of
Virgin Mobile. -- In March 2006 ntl and Telewest completed a merger
creating the UK's largest provider of residential broadband and
leading provider of triple play services. The company operates
under the name of ntl:Telewest and offers a range of communications
and entertainment services to more than 5 million residential
customers. The Company's networks can service more than 12 million
homes - 50% of UK households - and 85% of UK businesses. --
ntl:Telewest's content division, Flextech Television provides
television channels for the UK multichannel TV market and owns
transactional channels price-drop TV, bid tv, speed auction tv and
screenshop. Flextech owns 6 entertainment channels - LIVINGtv,
LIVINGtv 2, Bravo, Challenge, Trouble, Ftn (plus their time shifted
variants) and is a 50% partner in UKTV which consists of ten
channels including UKTV Gold, UKTV Drama and UKTV History. Together
Flextech and UKTV are the largest suppliers of basic channels to
the UK pay-TV market. -- Further information about ntl:Telewest and
its products can be found at www.ntl.com, www.telewest.co.uk,
www.flextech.co.uk or www.virginmobile.com
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