Sprout Social Customers Achieved 268% Return on Investment According to New Independent Study
24 Febbraio 2025 - 3:05PM
Sprout Social (Nasdaq: SPT), an industry-leading provider of
cloud-based social media management software, today announced the
release of a Total Economic Impact™ study conducted by Forrester
Consulting. The 2025 study reveals that Sprout Social enabled
customers to achieve a return on investment (ROI) of 268% and a net
present value (NPV) of $1.3 million over three years with a payback
period of less than six months.
The commissioned study conducted by Forrester Consulting on
behalf of Sprout Social found that prior to Sprout Social,
interviewed customers’ social teams spent 70% of their time
scheduling and publishing posts, listening, replying on social
media channels, and planning campaigns. By streamlining these
processes and providing direct access to key performance and
customer insights, the study found that Sprout Social customers saw
a 60% productivity lift, enabling social teams to focus on more
impactful work that increases audience engagement, improves
customer satisfaction and boosts revenue.
Sprout customers saw time savings and significant ROI across
owned channels, influencer campaigns and employee advocacy
programs.
“Social is now one of the greatest and most important
touchpoints an organization has with their customers,” said Scott
Morris, CMO of Sprout Social. “Without an intuitive tool, managing
campaigns across social–whether on owned channels or through an
influencer program–isn’t possible. We’ve built a platform that
helps brands make the most of their social investments to develop
competitive, scalable strategies that unlock the full potential of
social. This study reinforces the value we bring to customers while
also underscoring the considerable value and ROI of social.”
Customers reported that Sprout’s unified platform, AI-powered
features and reporting capabilities enabled them to refocus their
time on more important tasks and develop content and campaigns that
better resonated with their audience and generated ROI. The
Forrester study also found that a composite organization of
interviewed Sprout Social customers realized the following benefits
over three years:
- Reduction of 80% in employee time spent on social media
reporting.
- Time savings of 60%, worth $1.1 million, on scheduling and
publishing posts, social listening, replying on social media
channels, and planning campaigns.
- Time savings of 25% on discovering and managing influencers
when leveraging Sprout Social Influencer Marketing
- Increased organic traffic and $130,000 in additional revenue by
leveraging Employee Advocacy by Sprout Social.
These findings reflect the benefits that brands have seen by
utilizing Sprout’s platform. In the study, customers said:
“Sprout Social gives us time to
strategize around our content and make it high-quality so that
people respond to it. Sprout was able to take the stuff that we
were spending a ton of time on so that we can sit down and figure
out what’s working and really lean into it.”
“I would have to at least triple the
size of my team if I didn’t have Sprout.”
“We’ve had a significant increase in
engagement since using Sprout. Even just this past quarter, year
over year, we’ve seen a 600% increase in engagement across our
social media channels. We have more time to strategize versus time
on executing content.”
For more information on the Total Economic Impact™ study of
Sprout Social please visit
https://sproutsocial.com/insights/data/forrester-tei-study/, and
learn more about Sprout Social at sproutsocial.com.
About Sprout Social
Sprout Social is a global leader in social media management and
analytics software. Sprout’s intuitive platform puts powerful
social data into the hands of approximately 30,000 brands so they
can deliver smarter, faster business impact. Named the #1 Best
Software Product by G2’s 2024 Best Software Award, Sprout offers
comprehensive publishing and engagement functionality, customer
care, influencer marketing, advocacy, and AI-powered business
intelligence. Sprout’s software operates across all major social
media networks and digital platforms. For more information about
Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
Social Media
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ContactMedia:Kaitlyn GronekEmail:
pr@sproutsocial.comPhone: (773) 904-9674
Investors:Lexi JohnsonTwitter: @SproutSocialIREmail:
lexi.johnson@sproutsocial.com Phone: (312) 528-9166
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