The Trade Desk Announces Changes on Senior Leadership Team
17 Gennaio 2024 - 7:30PM
Business Wire
Tim Sims named Chief Commercial Officer
Jed Dederick becomes Chief Revenue Officer
Global advertising technology leader The Trade Desk (Nasdaq:
TTD) today announced changes to its senior leadership team to
further advance the company’s growth strategy globally. Tim Sims is
appointed to a new role as Chief Commercial Officer, and Jed
Dederick is promoted to the role of Chief Revenue Officer. Both
Sims and Dederick will report to Jeff Green, The Trade Desk’s
Co-Founder and CEO.
“The Trade Desk has grown more rapidly and gained more market
share in the last four years than at any point in our history, and
these leadership appointments ensure that we are well positioned to
continue on that high-growth trajectory,” said Jeff Green, CEO and
Co-Founder, The Trade Desk. “I have worked with Tim and Jed for
many years, and I could not be more excited to see them help The
Trade Desk achieve its ambitious growth goals, all while providing
the highest possible level of client support.”
In the newly formed role as Chief Commercial Officer, Sims is
responsible for The Trade Desk’s global client services
organization as well as the company’s global inventory teams. This
new role brings together key commercial teams critical to the
success of The Trade Desk’s growth strategy. A 10-year veteran of
The Trade Desk, Sims has risen through the organization, most
recently serving as the company’s Chief Revenue Officer, and prior
to that as Senior Vice President, Inventory Partnerships.
“The advertising industry is evolving rapidly, and the scope of
our supply side partnerships is expanding. At the same time, our
clients are looking to make the most of these partnerships in the
context of breakthrough technology innovations, including Kokai,”
said Sims. “I look forward to bringing these key teams together as
part of a new commercial organization aimed at furthering the
company’s market leadership.”
With more than 12 years at The Trade Desk, Dederick is promoted
to the role of Chief Revenue Officer, responsible for driving
revenue generation across the organization globally. Prior to this
role, Dederick was the Chief Client Officer, overseeing the
company’s top brand and client relationships.
“As more brands and agencies embrace the power of data-driven
advertising, we have an incredible opportunity to partner in new
ways around the world, bringing powerful innovation to their
fingertips,” said Dederick. “One of our strengths has always been
our industry-leading client support, and I look forward to building
on that legacy in this new role.”
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20240117653555/en/
Melinda Zurich The Trade Desk
melinda.zurich@thetradedesk.com
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