TTD The Trade Desk Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.___)

Filed by the Registrant ☒

Filed by a Party other than the Registrant ☐

Check the appropriate box:

THE TRADE DESK, INC.

(Name of Registrant as Specified in its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

Your Vote Counts! THE TRADE DESK, INC. 2024 Special Meeting Vote by November 13, 2024 11:59 p.m. ET THE TRADE DESK, INC. 42 N. CHESTNUT STREET VENTURA, CA 93001 V57993-Z88667 You invested in THE TRADE DESK, INC. and it’s time to vote! You have the right to vote on proposals being presented at the Special Meeting. This is an important notice regarding the availability of proxy materials for the stockholder meeting to be held on November 14, 2024. Get informed before you vote View the Notice and Proxy Statement of The Trade Desk, Inc. online OR if you want to receive a paper or e-mail copy of these documents or proxy materials for future stockholder meetings, you must request them. To make your request, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Please make the request as instructed above on or before October 31, 2024 to facilitate timely delivery. Unless requested, you will not otherwise receive a paper or email copy. For complete information and to vote, visit www.ProxyVote.com Control # Smartphone users Point your camera here and vote without entering a control number Vote Virtually at the Meeting* November 14, 2024 1:00 p.m. Pacific Time Virtually at: www.virtualshareholdermeeting.com/TTD2024SM *Please check the meeting materials for any special requirements for meeting attendance.

Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters. Board Voting Items Recommends 1. The approval of the reincorporation of The Trade Desk, Inc. from the State of Delaware to the State of Nevada by For conversion. 2. The approval of one or more adjournments of the Special Meeting, if necessary, to solicit additional proxies if there For are insufficient votes at the time of the Special Meeting to approve Proposal 1. NOTE: The proxies are authorized to transact such other business as may properly come before the meeting or at any and all adjournments, continuations or postponements thereof. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”. V57994-Z88667