TechTarget Recognized in Multiple Gartner® Reports
17 Agosto 2023 - 9:02PM
Business Wire
The Company was again named in the Gartner Market Guide for
Revenue Data Solutions and now also appears in the Gartner Hype
Cycle™ for Revenue and Sales Technology, 2023
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced it
has been recognized in the April 2023 Gartner Market Guide for
Revenue Data Solutions and July 2023 Gartner Hype Cycle for Revenue
and Sales Technology, 2023 reports. This is the second time in a
row that the Company was named in the Market Guide for Revenue Data
Solutions. For TechTarget, we believe these inclusions mark broader
recognition of the significant outcomes that B2B revenue and sales
teams are achieving leveraging TechTarget’s proprietary
Prospect-Level Intent™ data and its portfolio of revenue-driving
solutions.
“We feel it is very rewarding to be acknowledged by Gartner in
these reports,” said Michael Cotoia, Chief Executive Officer,
TechTarget. “We believe our inclusion is reflective of how
TechTarget’s powerful combination of market-leading intent data and
its suite of sales intelligence & execution solutions are
helping our clients’ revenue-oriented teams more effectively
target, prioritize and engage real buying teams, significantly
accelerating opportunities and closing more deals faster.”
The Hype Cycle for Revenue and Sales Technology states, “Buying
groups continue to grow in size and rely more on digital channels
for their needs. As a result, revenue data solutions help
go-to-market (GTM) teams identify and target the right individuals
and companies by facilitating the acquisition, combination,
refinement and application of buyer data. Sales leaders are able to
use insights into buyer behavior and engagement to improve
prioritization strategies, thus streamlining workflows and
increasing productivity at scale.”
Leveraging TechTarget’s unique intent data available within its
proprietary Priority Engine platform, revenue teams can get direct
access to powerful audiences – a uniquely concentrated population
of enterprise tech buying teams -- actively researching purchase
solutions on the TechTarget network. The actionable insights
available in the platform, combined with TechTarget’s expansive
suite of marketing & sales services, allow clients to engage
the right buyers in an actual buying-relevant context. According to
a recent TechTarget study across 92,600 accounts and 368,000
individual opportunities, those that were influenced by TechTarget
matured to closed-won status 35% faster than those that were
not.
TechTarget, as a top provider of Prospect-Level Intent data for
Enterprise Tech, has received many recent accolades acknowledging
the impact of its purchase intent data-driven offerings. It was
recently named a leader in The Forrester Wave, B2B Intent Data
Providers, Q2 2023 and Quadrant Knowledge Solutions’ SPARK Matrix,
Account-Based Marketing Platform, 2023. In June, Priority Engine
also won (2) 2023 CODiE Awards for Best Sales & Marketing
Intelligence Solution and Best Marketing Solution.
For more information on TechTarget Priority Engine and
TechTarget’s proprietary intent data, visit
www.techtarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Prospect-Level Intent are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
GARTNER and HYPE CYCLE are registered trademark of Gartner, Inc.
and/or its affiliates in the U.S. and internationally and is used
herein with permission. All rights reserved. Gartner does not
endorse any vendor, product or service depicted in its research
publications and does not advise technology users to select only
those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
Research & Advisory organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
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version on businesswire.com: https://www.businesswire.com/news/home/20230817578299/en/
Garrett Mann Vice President, Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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