Accenture Technology Vision 2023: Generative AI to Usher in a Bold New Future for Business, Merging Physical and Digital Worlds
30 Marzo 2023 - 6:01AM
Business Wire
Report explores how technology will transform
the way people work and live
Accenture unveils generative AI center of
excellence for clients and partners
New research from Accenture (NYSE: ACN) finds that generative AI
and other rapidly evolving technologies are ushering in a bold new
future for business as physical and digital worlds become
inextricably linked.
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New research from Accenture finds that
generative AI and other rapidly evolving technologies are ushering
in a bold new future for business as physical and digital worlds
become inextricably linked. (Graphic: Business Wire)
The Accenture Technology Vision 2023, “When Atoms Meet Bits: The
Foundations of Our New Reality,”
explores the technology trends underpinning the convergence of the
physical and digital, as businesses look to accelerate enterprise
reinvention in the here and now.
“The next decade will be defined by three mega technology
trends—cloud, metaverse and AI—which collectively will collapse the
distance of our digital and physical worlds,” said Paul Daugherty,
group chief executive of Accenture Technology. “While generative AI
will have far-reaching impact, leaders must dive in now to achieve
its full promise, as it will require significant investments in
data, people, and customizing foundation models to meet
organizations’ unique needs.
The meteoric rise of ChatGPT has captivated the world’s
attention on the power of generative AI to augment human
capability. Accenture estimates as much as 40% of all working hours
will be supported or augmented by language-based AI. Among business
leaders, 98% of respondents agree AI foundation models will play an
important role in their organization’s strategies over the next
three to five years.
Accenture’s Technology Vision 2023 identifies four trends that
are key to unlocking this new shared reality:
- Generative AI: Advancing human capability as a co-pilot,
creative partner or advisor, nearly all executives agree that
generative AI will spark significant creativity and innovation
(98%) and usher in a new era of enterprise intelligence (95%).
- Digital identity: The ability to authenticate digital
users and assets—the foundation for traversing digital and physical
worlds—is now seen by 85% of executives as a strategic business
imperative, not just a technical issue.
- My data, your data, our data: AI cannot reach its full
potential until companies figure out data. That means breaking down
data silos and modernizing their data foundations. In fact, 90% of
executives believe data is becoming a key competitive
differentiator within organizations and across industries.
- Our forever frontier: Feedback loop between science and
technology is getting faster, with each accelerating the
advancement of the other, in ways that 75% of respondents believe
could begin to unlock the world’s grand challenges.
Building on years of research and client work, Accenture has
established a company-wide team—the Generative AI and Large
Language Model (LLM) Center of Excellence, bringing together 1,600
professionals dedicated to generative AI and leveraging the depth
and experience of more than 40,000 AI and data professionals across
Accenture. To help guide and inform business leaders, Accenture has
published “A New Era of Generative AI for Everyone,” an in-depth
study of generative AI/LLM that provides actionable insights on how
leaders can best use this disruptive technology.
For 23 years, Accenture has taken a systematic look across the
enterprise landscape to identify technology trends with the highest
likelihood of disrupting businesses and industries. For more
information on this year’s report, visit
www.accenture.com/technologyvision or follow the conversation on
Twitter with #TechVision.
About the Research
For the Technology Vision 2023 report, “When Atoms Meet Bits:
The Foundations of Our New Reality,” Accenture gathered input from
an external advisory board of more than two dozen practitioners
spanning public and private sector, academia, venture capital and
entrepreneurial companies. In parallel, Accenture Research
conducted a global survey of 4,777 C-level executives and directors
across 34 countries and 25 industries. The survey was fielded
between December 2022 and January 2023.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent and innovation
led company with 738,000 people serving clients in more than 120
countries. Technology is at the core of change today, and we are
one of the world’s leaders in helping drive that change, with
strong ecosystem relationships. We combine our strength in
technology with unmatched industry experience, functional expertise
and global delivery capability. We are uniquely able to deliver
tangible outcomes because of our broad range of services, solutions
and assets across Strategy & Consulting, Technology,
Operations, Industry X and Accenture Song. These capabilities,
together with our culture of shared success and commitment to
creating 360° value, enable us to help our clients succeed and
build trusted, lasting relationships. We measure our success by the
360° value we create for our clients, each other, our shareholders,
partners and communities. Visit us at www.accenture.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230329005952/en/
Christian Harper Accenture +1 917 452 4417
christian.harper@accenture.com Jenn Francis Accenture +1 312 693
4411 jennifer.francis@accenture.com Julie Bennink Accenture +1 312
693 7301 julie.l.bennink@accenture.com
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