Allstate + Mocktails = Safer Driving
15 Novembre 2022 - 4:14PM
Business Wire
Allstate and chef and TV personality Jordan
Andino create the Allstate Good Sips collection to promote safe
driving
Continuing its legacy of safe driving advocacy, Allstate is
teaming up with chef, restaurateur and TV personality Jordan Andino
to create Allstate Good Sips, a collection of signature mocktails
that can help keep drivers safe this holiday season and beyond.
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Jordan Andino with Allstate Good Sips
mocktails to promote safe driving. (Photo: Business Wire)
Demand for mocktails is growing: In 2021, sales of nonalcoholic
beverages rose 33% to $331 million.1 While the uptick is good news
for road safety, alcohol remains a major contributing factor to
motor vehicle crashes, especially during the holidays.
“It’s important to stay sober if you’re getting behind the
wheel. But that doesn’t mean your drink has to be boring,” Andino
says. “I loved working with Allstate to create the Good Sips menu
because I was able to infuse exotic flavors with traditional mixers
to create something as beautiful as it is tasty. And if these
mocktails can help save lives, even better.”
Allstate Good Sips mocktails have ingredients that can help
improve alertness – and ensure designated drivers have tasty
alternatives during holiday gatherings. The menu includes:
- Safetini: A nonalcoholic take on a classic martini,
blending blue curacao syrup, soda water, lime juice and fresh mint,
topped with cranberries. It’s a refreshing blue mocktail inspired
by Allstate’s signature color.
- Sober Sage: A festive, gin-inspired mocktail, mixing
cranberry juice, sage simple syrup and soda water, with sage leaves
as garnish.
- 10 & 2: An alcohol-free version of an old fashioned
that includes black tea, bitters, sugar, and the citrus burst of an
orange slice to top it off.
Visit Allstate on Instagram for the mocktail recipes and a
chance to get a limited-edition Allstate Good Sips kit with
ingredients, tools and more.
Allstate has been working to keep drivers safe for over 90
years, from advocating for mandatory seat belts and air bags to
offering savings for safe driving with Drivewise®. Discover more at
Allstate.com or follow @Allstate on social media.
1 Source: NielsenIQ (Oct. 2021)
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William Miller mediateam@allstate.com (847) 402-5600
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