- For the fourth year in a row, Big Lots has raised funds and
awareness for women's heart health through participation in the
American Heart Association's Life is Why point-of-sale donation
campaign.
- During the month of February, American Heart Month, customers
were invited to help women live longer, healthier lives by donating
to the American Heart Association at the register; raising more
than $1 million for heart health
education, prevention, and research.
COLUMBUS, Ohio, March 14,
2024 /PRNewswire/ -- Now in its fourth year, Big Lots
is supporting the work of the American Heart Association, the
world's leading nonprofit organization focused on heart and brain
health for all, through Life Is Why™. This annual cause marketing
campaign is designed to raise awareness and funds as customers
celebrate their reasons to live healthier, longer lives – by
giving.
During the month of February, more than 1,300 Big Lots retail
locations invited shoppers to donate at checkout to support the
mission of the American Heart Association. This year, Big Lots
customers contributed more than $1
million to the American Heart Association during the
campaign, bringing the four-year fundraising total to over
$4.1 million.
"We're continually inspired by the incredible generosity of our
customers and their commitment to bettering heart health outcomes
for women," said Bruce Thorn,
president and chief executive officer of Big Lots. "Heart disease
affects not only our families and loved ones but also
disproportionally impacts women. This stark reality drives our
passion to make a difference. That's why Big Lots and the Big Lots
Foundation continue to support the American Heart Association and
their work to advance education, awareness and research for women's
heart health."
In addition to supporting the mission through customer donations
at the register, the Big Lots Foundation has supported the American
Heart Association for more than a decade as part of its on-going
commitment to supporting healthcare causes in the community.
The Foundation is a proud national supporter of the American
Heart Association's Go Red for Women movement, and over the next
three years, has committed $1.5
million to support this transformative initiative. Go Red
for Women empowers women to take charge of their heart health by
raising awareness of heart disease and stroke as the number one
killer of women, educating women about prevention and healthy
behaviors, and addressing clinical care gaps of women's greatest
health threat.
"As we celebrate the 20th anniversary of the Go Red for Women
movement and the 100th anniversary of the American Heart
Association, we recognize the bold moves making it possible to
address inequities, remove barriers and advance opportunities to
improve women's health," said Nancy
Tobbe, executive director for the Central Ohio American
Heart Association. "With support from Big Lots and the Big Lots
Foundation, we'll continue to empower women to live longer,
healthier lives."
Donations through the Life is Why campaign – no matter the
amount – allow the Association to implement initiatives such
as:
- Fund research that can improve the health outcomes of heart and
stroke patients;
- Train more than 2.5 million high school students in CPR
annually;
- Support the work of local entrepreneurs and organizations
working to improve health outcomes in under-resourced
communities.
To learn more about the Life Is Why campaign please visit
www.heart.org/lifeiswhywegive.
About Big Lots
Headquartered in Columbus,
Ohio, Big Lots, Inc. (NYSE: BIG) is America's Discount Home
Store, operating more than 1,300 stores in 48 states, as well as an
ecommerce store with expanded fulfillment and delivery
capabilities. The Company's mission is to help customers "Live Big
and Save Lots" by offering bargains to brag about on everything for
their home, including furniture, décor, pantry essentials,
kitchenware, pet supplies, and more. For more information about the
company or to find the store nearest you biglots.com.
About the American Heart Association
The American Heart Association is a relentless force for a world
of longer, healthier lives. We are dedicated to ensuring equitable
health in all communities. Through collaboration with numerous
organizations, and powered by millions of volunteers, we fund
innovative research, advocate for the public's health and share
lifesaving resources. The Dallas-based organization has been a leading
source of health information for a century. During 2024 - our
Centennial year - we celebrate our rich 100-year history and
accomplishments. As we forge ahead into our second century of bold
discovery and impact our vision is to advance health and hope for
everyone, everywhere. Connect with us on heart.org, Facebook, X or
by calling 1-800-AHA-USA1.
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SOURCE Big Lots, Inc.