New Survey Shows That Bargain Shopping
Provides More Than Just Cost Savings; 85% Say They
Bargain Shop for the 'Thrill of Finding Deals'; 62% Find It
Therapeutic
COLUMBUS, Ohio, Aug. 9, 2024
/PRNewswire/ -- In celebration of National Bargain Hunting
Week, Aug. 12-18, Big Lots, Inc. (NYSE: BIG) today announced a
series of new bargain-focused initiatives and shared the results of
a new survey examining American's bargain shopping habits.
"National Bargain Hunting Week, like Big Lots, celebrates savvy
shoppers and the thrill they feel when finding a great deal," said
Bruce Thorn, President and CEO, at
Big Lots. "It's the perfect time to seize the savings on
sought-after products at below-market prices before they sell
through. Just like our bargain-seeking customers, we constantly
search for new and exciting bargains, delivering truckloads of new
deals to our stores every single week."
Each day throughout National Bargain Hunting Week, Big Lots will
drop a new "Bargain of the Day," made up of newly sourced
closeouts, overstocks, liquidations and more. Product categories
will include everything from living room and bedroom furniture to
pet accessories and top-brand personal care items, all 20% to 75%
less than other stores. Shoppers interested in being among the
first to know about each day's Bargain of the Day can join BIG
Rewards for free at biglots.com/rewards. The Company is also
spotlighting a new "Brag on the Tag" filter on Instagram and
Facebook that shoppers can use to celebrate their bargain
excitement and share with others.
The new survey of bargain shoppers, conducted by Big Lots
July 23-24, in partnership with
MarketVision Research, found that bargain shopping offers consumers
even more than budget savings. According to the survey, 85% of
shoppers say they bargain shop for the "thrill of finding deals,"
and 62% say they found bargain shopping therapeutic. The majority
of shoppers (69%) say they bargain shop out of habit. Their top
merchandise categories are apparel (84%), pantry (78%), seasonal
(78%), décor (75%), furniture (62%) and electronics (60%).
"Managing a household budget in today's economy can be a
challenge, but it's always exciting to uncover amazing deals and
share them with loved ones," Thorn added. "Whether it's restocking
the pantry or finding the perfect piece of furniture, we're
dedicated to offering top-quality brands at unbeatable prices. We
want every shopping trip, no matter how big or small, to be a
brag-worthy experience for our customers."
Pantry continues to be a priority with most shoppers saying they
regularly shop pantry bargains at 2-3 retailers (80%) within 20
miles of their home (82%). Over half of shoppers (54%) say they
typically make 2-3 trips per month to stock their pantry, with the
top essentials being pasta, flour, sugar, cereal, rice and soup.
During their bigger pantry trips, most shoppers say they spend
around $100 or less (62%).
ABOUT BIG LOTS
Big Lots, Inc. (NYSE: BIG) is one of America's largest off-price
retailers, offering bargains on everything for the home, including
furniture, décor, pantry essentials, kitchenware, pet supplies, and
more. The Company fulfills its mission to help customers "Live Big
and Save Lots" by strategically sourcing bargains in a variety of
creative ways, such as closeouts, overstocks and manufacturer
liquidations. For more information, to shop online, or to find a
store near you, visit biglots.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/big-lots-serves-up-big-savings-bargain-thrills-to-celebrate-national-bargain-hunting-week-aug-12-18-302218930.html
SOURCE Big Lots, Inc.