Cruise line first and only to serve only
fresh, certified sustainable Alaska seafood with traceable origins on all
Alaska voyages
SEATTLE, Sept. 6,
2022 /PRNewswire/ -- Holland America Line has been awarded Responsible
Fisheries Management (RFM) certification — making it the first
and only cruise line to achieve this distinguished credential by
serving only fresh, certified sustainable and traceable wild
Alaska seafood. RFM
certified all six of the cruise line's ships that sail to
Alaska following an independent
audit.
Holland America
Line first and only cruise line to serve fresh, certified
sustainable Alaska seafood.
"Holland America Line has shared Alaska adventures with our guests for 75
years, and supporting sustainable fishing and local business is an
important commitment for us," said Gus
Antorcha, president of Holland America Line. "We've pledged
to buy and serve only local, sustainable, fresh seafood on
Alaska voyages, and RFM
certification is a crucial step in the commitment to sustainability
that we share with our guests and fishing families of Alaska."
RFM is a third-party certification program for wild-capture
fisheries and is aligned with the United Nations Food and
Agriculture Organization (FAO) Code of Conduct for Responsible
Fisheries, the most comprehensive set of international standards
and best practices for wild fisheries. The RFM ecolabel includes
the seafood product's origin and tells consumers where their food
comes from every step of the way — starting with the Alaska fishers and processors and continuing
to the cruise line's receipt of product and to the guest's
plate.
Usage of the RFM logo signifies solid commitment to a
distinctive Chain of Custody program that assures buyers and guests
their seafood is legally harvested, obtained from responsibly
managed certified sustainable fisheries, and can be traced back to
its origin.
"We applaud Holland America Line for its long-standing
commitment to sustainable seafood and its hard work to become the
first cruise line to offer RFM certified Alaska seafood," said Tomi Marsh, Alaska seafood harvester and CSC RFM board
member. "Alaska fisheries are
highly valued as an integral part of the culture of coastal
communities. Thus, fisheries are carefully managed, including input
by locals, with a priority for sustainability in a constantly
changing ocean in order to ensure that these fisheries are
available for the next generation. Holland America Line's support for RFM not only
highlights its dedication to sustainability, but also its
dedication to promoting local values."
The RFM certification announcement comes on the heels of Holland
America Line's newly formed partnership with Alaska Seafood
Marketing Institute (ASMI), both sharing a commitment to
serving sustainably sourced Alaska
seafood. Holland America Line
continues to encourage stewardship of the environment and operates
in partnership with the people and organizations in the areas that
it visits.
Serving Alaska seafood on
Holland America Line ships has long been part of the brand's
immersive culinary experiences. On any Alaska cruise, the line serves more than 2,000
pounds of Alaska Salmon, 1,000 pounds of Alaska cod, 800 pounds of Alaska halibut, 500 pounds of Alaska rockfish and more.
Additionally, Holland America Line has rolled out several newly
created seafood dishes that are featured in the Dining Room on all
six of its ships cruising in Alaska this season, which includes Eurodam,
Koningsdam, Nieuw Amsterdam, Noordam, Westerdam and
Zuiderdam. The recipes were developed by Holland America
Line's Culinary Council Member Chef Ethan
Stowell and ASMI. Guests can indulge in a fried Alaska cod sandwich with malt vinegar aioli
and savoy cabbage slaw; Alaskan salmon chop with cucumber, tomato,
avocado, bacon and green beans; and roasted fennel crusted
Alaska halibut with artichokes and
Taggiasca olives. This is in addition to several Alaska seafood dishes that are already on
menus throughout the ships.
Editor's Note: Photos are available at
https://www.cruiseimagelibrary.com/c/xnpevlg8.
Find Holland America Line on Twitter, Facebook,
Instagram and the Holland America Blog. You can also
access all social media outlets via the home page
at hollandamerica.com.
About Holland America Line [a
division of Carnival Corporation and plc (NYSE: CCL and
CUK)]
Holland America Line has been
exploring the world for 150 years with expertly crafted
itineraries, extraordinary service and genuine connections to the
destinations. Offering an ideal mid-sized ship experience, its
fleet visits nearly 400 ports in 114 countries around the world and
has shared the thrill of Alaska
for 75 years — longer than any other cruise line. Holland
America Line's 11 vessels feature a
diverse range of enriching activities and amenities focused on
destination immersion and personalized travel. The best live music
at sea fills each evening at Music Walk, and dining venues feature
exclusive selections from a Culinary Council of world-famous
chefs.
About Alaska Seafood Marketing
Institute
The Alaska Seafood Marketing Institute (ASMI) is a partnership
between the State of Alaska and
the Alaska seafood industry
promoting the benefits of wild and sustainable Alaska seafood and offering seafood industry
education. The seafood industry is Alaska's largest basic private sector employer
with over 60 percent of all wild seafood and 90-95 percent of wild
salmon harvested in the U.S. coming from Alaska. In addition to wild salmon,
Alaska is known for its crab and
whitefish varieties such as Pacific cod, sablefish, halibut,
Alaska pollock, sole and rockfish
– available fresh or frozen year-round. Alaska is dedicated to sustainable seafood and
the only state with a constitution that mandates all seafood be
managed under the sustained yield principle. Alaska has taken a leadership role in setting
the global standard for precautionary resource management to
protect fisheries and surrounding habitats for future generations
leading to an ever-replenishing supply of wild seafood for markets
worldwide.
About RFM Certification
Program
The Responsible Fisheries Management (RFM) Certification program
is owned by the Certified Seafood Collaborative (CSC), a 501(c)(3)
non-profit foundation made up of a diverse board of seafood and
sustainability experts. The RFM Certification program is founded on
the strongest and most widely acknowledged international standards
and practices. It is the most credible sustainable seafood
certification program that doesn't charge logo licensing fees.
RFM was the first sustainability eco-certification program to
be benchmarked and recognized by the Global Sustainable Seafood
Initiative (GSSI).
CONTACT: Bill Zucker, Erik
Elvejord,
PHONE: 800-637-5029, 206-626-9890
EMAIL: pr@hollandamerica.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/holland-america-becomes-first-and-only-cruise-line-certified-sustainable-for-alaska-seafood-by-responsible-fisheries-management-301618040.html
SOURCE Holland America Line