Princess will add Xponential’s leading boutique
fitness brands across its full fleet of premium cruise ships
Xponential Fitness, Inc. (NYSE: XPOF), the largest global
franchisor of boutique fitness brands, today announced an exclusive
five-year licensing agreement with the world’s most iconic premium
cruise brand - Princess Cruises. With this unique partnership,
Xponential Fitness becomes the first cross-modality fitness
franchise to put its curated brands on a major cruise line. Over
the term of the agreement, a minimum of eight Xponential brands
will be made available onboard each of Princess’ 15-ship fleet,
resulting in a minimum total of 120 licensed studio experiences
across the Princess fleet all operated by OneSpaWorld.
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“This partnership brings the best in fitness to Princess’
millions of guests,” said Anthony Geisler, CEO of Xponential
Fitness, Inc. “Our wide variety of fitness offerings, ranging from
stretching to cycling, will provide everyone, including avid
Xponential members and first-timers, the opportunity to experience
our brands. The strong synergies between Princess Cruises and
Xponential Fitness will create value for all involved in this
partnership.”
“Our goal is simply to provide the best vacation experiences in
the world at the best value, and this exciting partnership aligns
the most iconic brand in cruises with Xponential’s unmatched
boutique fitness brand portfolio. Whether at your home, your local
studio, your stateroom, the ship fitness center, sports court or
lido deck, our guests can engage with Pure Barre, Club Pilates,
YogaSix, StretchLab, Stride Fitness or any of their favorite
fitness experiences,” said John Padgett, President of Princess
Cruises.
In addition to the in-studio classes offered onboard, Xponential
Fitness’ digital subscription, XPLUS, will be made available across
Princess’ more than 23,000 staterooms on Princess’ proprietary
digital content platform, OceanView. Further, to ensure the onboard
experience closely resembles the in-studio experience, Princess
will utilize customized equipment packages from Xponential Fitness
partners to support its onboard boutique studios and will also make
Xponential Fitness merchandise available at its onboard retail
stores and on Princess’ industry leading on-demand location-based
services platform OceanNow.
All Xponential Fitness brands will be marketed by Princess,
including Club Pilates, CycleBar, Pure Barre, Row House,
StretchLab, Stride Fitness, YogaSix and AKT to start. Princess
guests do not need to be members of an Xponential Fitness brand to
partake in onboard classes, but they will be able to continue their
experience when returning home through XPASS at exclusive Princess
prices.
With operational excellence, OneSpaWorld will deliver these top
fitness experiences exclusively to guests on every Princess ship.
“We are thrilled to partner with Princess and Xponential to expand
our delivery of personalized, custom Princess guest experiences at
sea by incorporating the premier Xponential Fitness studio fitness
brand content and its market-leading multi-modality programming
into our offering,” said Leonard Fluxman, CEO, President and
Executive Chairman of OneSpaWorld. “Together with the Xponential
Fitness team, we will design remarkable Princess-inspired fitness
experiences for each Princess guest, continuing our 25-year
commitment to innovate and deliver marvelous new guest experiences
and memories.”
Along with this new offering to cruise goers, as part of the
agreement, Princess Cruises becomes Xponential Fitness’ first
corporate wellness partner through the Company’s multi-brand
subscription offering, XPASS. XPASS will be made available to the
cruise line’s more than 30,000 employees at an exclusive discount.
With this agreement, Xponential Fitness and its brands become the
Official Fitness Content Partner of Princess Cruises, while
Princess Cruises becomes the Official Vacation Partner of all
Xponential Fitness brands.
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 48 U.S.
states and Canada, and through master franchise or international
expansion agreements in 12 additional countries. Xponential
Fitness' portfolio of brands includes Club Pilates, the largest
Pilates brand in the United States; CycleBar, the largest indoor
cycling brand in the United States; StretchLab, a concept offering
one-on-one and group stretching services; Row House, the largest
franchised indoor rowing brand in the United States; AKT, a
dance-based cardio workout combining toning, interval and circuit
training; YogaSix, the largest franchised yoga brand in the United
States; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements, and the largest Barre brand
in the United States; Stride Fitness, a treadmill-based cardio and
strength training concept; Rumble, a boxing-inspired full-body
workout; and BFT, a functional training and strength-based program.
For more information, please visit the Company’s website at
xponential.com.
About Princess Cruises
Princess Cruises is the world’s most iconic premium cruise brand
operating a fleet of 15 modern cruise ships, carrying millions of
guests each year to 330 destinations around the globe, including
the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South
America, Australia/New Zealand, the South Pacific, Hawaii, Asia,
Canada/New England, Antarctica, and World Cruises. Celebrated
around the globe as the Love Boat, Princess offers the ultimate in
effortless, personalized cruising featuring magnificent balconies,
world-class dining, entertainment, casinos, pools, fitness centers,
and spas, all elevated by the exclusive Princess Medallion. The
company is part of Carnival Corporation & plc (NYSE/LSE: CCL;
NYSE:CUK). The Princess brand will be on full display this fall as
The Real Love Boat joins CBS’ Wednesday night primetime lineup
starting Oct. 5.
About OneSpaWorld
Headquartered in Nassau, Bahamas, OneSpaWorld is one of the
largest health and wellness services companies in the world.
OneSpaWorld’s distinguished health and wellness centers offer
guests a comprehensive suite of premium health, wellness, fitness
and beauty services, treatments, and products currently onboard 174
cruise ships and at 51 destination resorts around the world.
OneSpaWorld holds the leading market position within the cruise
line industry of the historically fast-growing international
leisure market and has been built upon its exceptional service
standards, expansive global recruitment, training and logistics
platforms, irreplicable operating infrastructure, extraordinary
team and a history of service and product innovation that has
enhanced its guests’ personal care experiences while vacationing
for over 65 years.
Forward-Looking Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
based on management's judgment, beliefs, current trends, and
anticipated performance. Forward-looking statements involve risks
and uncertainties that may cause actual results to differ
materially from those contained in the forward-looking statements.
These factors include, but are not limited to, the timing and
launch of Xponential Fitness brand studios on Princess Cruise
ships, the success of studio classes onboard Princess Cruises; the
impact of the COVID-19 pandemic on our business and franchisees;
our relationships with master franchisees and franchisees;
difficulties and challenges in opening studios by franchisees or
onboard Princess Cruises; the ability of franchisees to generate
sufficient revenues; risks relating to expansion into international
markets; loss of reputation and brand awareness; material weakness
in our internal control over financial reporting; and other risks
as described in our SEC filings, including our Annual Report on
Form 10-K for the full year ended December 31, 2021 filed by
Xponential Fitness with the SEC and other periodic reports filed
with the SEC. Other unknown or unpredictable factors or underlying
assumptions subsequently proving to be incorrect could cause actual
results to differ materially from those in the forward-looking
statements. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee
future results, level of activity, performance, or achievements.
You should not place undue reliance on these forward-looking
statements. All information provided in this press release is as of
today's date, unless otherwise stated, and Xponential Fitness
undertakes no duty to update such information, except as required
under applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20220906006114/en/
Xponential Fitness: Kimberly Esterkin Addo Investor Relations
investor@xponential.com (310) 829-5400
Princess Cruises: Vicki Johnson vjohnson@carnival.com (407)
340-9658
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