Princess will add Xponential's leading
boutique fitness branded content across its full fleet of premium
cruise ships
OneSpaWorld, Princess Cruises' exclusive
provider of health, wellness, and fitness at sea, will incorporate
Xponential content into its programming
SANTA
CLARITA, Calif., Sept. 12,
2022 /PRNewswire/ -- Princess Cruises, the world's
most iconic premium cruise brand and a brand of Carnival
Corporation & plc (NYSE: CCL) (LSE: CCL) (NYSE: CUK), today
announced an exclusive five-year licensing agreement with
Xponential Fitness, Inc. (NYSE: XPOF), the largest global
franchisor of boutique fitness brands.
With this unique partnership, Princess will leverage Xponential
Fitness's extensive content in concert with OneSpaWorld's
unparalleled expertise in the health, wellness and fitness at sea
sector to become the first major cruise line offering multiple,
curated fitness brands to create uniquely customizable guest
fitness experiences at sea. Over the term of the agreement, a
minimum of eight Xponential brands will be made available onboard
each of Princess' 15-ship fleet, resulting in a minimum total of
120 licensed studio experiences across the Princess fleet,
featuring Xponential's market-leading Club Pilates, Pure Barre,
Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab brands and
fitness modalities to start, with more exciting Xponential Fitness
offerings to come.
Xponential Fitness will work with OneSpaWorld (Nasdaq: OSW),
Princess Cruises' exclusive partner for health, wellness and
fitness services, to incorporate Xponential's outstanding
experiences into the fitness offerings provided to Princess guests,
managed by OneSpaWorld's fitness professionals and onboard staff in
onboard fitness and spa facilities.
"Our goal is simply to provide the best vacation experiences in
the world at the best value. Blending Xponential's unmatched
boutique fitness brand portfolio with OneSpaWorld's
beautifully-curated fitness program, developed over the course of
our 25-year exclusive collaboration, allows us to align the most
iconic brand in cruising with the best and most comprehensive
offerings in the fitness industry," said John Padgett, president of Princess Cruises.
"Whether at your home, your local studio, your stateroom, the ship
fitness center, sports court or lido deck, our guests can engage
with Pure Barre, Club Pilates, YogaSix, StretchLab, Stride or any
of their favorite fitness experiences."
"This partnership will broaden the fitness experience available
to the millions of guests who sail on Princess," said Danyal Ali, President of XPASS at Xponential
Fitness. "Our wide variety of fitness offerings, ranging from
stretching to cycling, will provide everyone, including avid
Xponential members and first-timers, the opportunity to experience
our brands in addition to the existing extensive suite of
OneSpaWorld services offered on board. We look forward to working
closely with OneSpaWorld to create extraordinary value for Princess
and its guests. Clearly, the strong synergies among Princess
Cruises, Xponential Fitness, and OneSpaWorld will create value for
all involved in the partnership."
"We are thrilled to partner with Princess and Xponential to
expand our delivery of personalized, custom Princess guest
experiences at sea by incorporating the premier Xponential Fitness
studio fitness brand content and its market-leading multi-modality
programming into our offering," said Leonard Fluxman, CEO, President and Executive
Chairman of OneSpaWorld. "Together with the Xponential Fitness
team, we will design remarkable Princess-inspired fitness
experiences for each Princess guest, continuing our 25-year
commitment to innovate and deliver marvelous new guest experiences
and memories."
In addition to the onboard Xponential brand studio classes,
Princess will make Xponential Fitness' XPLUS virtual on-demand
studio class subscription service available in more than 23,000
staterooms on Princess' proprietary digital content platform,
OceanView. Princess guests need not be Xponential Fitness members
to experience in-studio live classes and in-stateroom on-demand
classes, and can continue their onboard experience post-cruise
through XPASS at exclusive Princess discounted prices.
Further, Princess will integrate customized equipment packages
from Xponential Fitness partners to complement its onboard boutique
studios, and will also make Xponential Fitness merchandise
available in onboard retail stores and on Princess' industry
leading on-demand location-based services platform OceanNow.
Along with these exclusive onboard and post-cruise Xponential
Fitness offerings, delivered by OneSpaWorld at sea, Princess
Cruises also becomes the first Xponential Fitness corporate
wellness partner through its XPASS multi-brand live studio class
program and its XPLUS virtual on-demand subscription fitness
programming made available at exclusive discounts to Princess
Cruises' more than 30,000 employees. With this agreement,
Xponential Fitness and its brands become the Official Fitness
Content Partner of Princess Cruises, while Princess Cruises becomes
the Official Vacation Partner of all Xponential Fitness brands.
About Princess Cruises
Princess Cruises is the world's most iconic premium cruise brand
operating a fleet of 15 modern cruise ships, carrying millions of
guests each year to 330 destinations around the globe, including
the Caribbean, Alaska, Panama Canal, Mexican Riviera,
Europe, South America, Australia/New
Zealand, the South Pacific, Hawaii, Asia,
Canada/New
England, Antarctica, and World Cruises. Celebrated around the globe
as the Love Boat, Princess offers the ultimate in effortless,
personalized cruising featuring magnificent balconies, world-class
dining, entertainment, casinos, pools, fitness centers, and spas,
all elevated by the exclusive Princess Medallion. The company is
part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).
The Princess brand will be on full display this fall as The Real
Love Boat joins CBS' Wednesday night primetime lineup starting
Oct. 5.
About Xponential Fitness,
Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 48 U.S.
states and Canada, and through
master franchise or international expansion agreements in 12
additional countries. Xponential Fitness' portfolio of brands
includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest
indoor cycling brand in the United
States; StretchLab, a concept offering one-on-one and group
stretching services; Row House, the largest franchised indoor
rowing brand in the United States;
AKT, a dance-based cardio workout combining toning, interval and
circuit training; YogaSix, the largest franchised yoga brand in
the United States; Pure Barre, a
total body workout that uses the ballet barre to perform small
isometric movements, and the largest Barre brand in the United States; STRIDE, a treadmill-based
cardio and strength training concept; Rumble, a boxing-inspired
full-body workout; and BFT, a functional training and
strength-based program. For more information, please visit the
Company's website at xponential.com.
About OneSpaWorld
Headquartered in Nassau,
Bahamas, OneSpaWorld is one of the largest health and
wellness services companies in the world. OneSpaWorld's
distinguished health and wellness centers offer guests a
comprehensive suite of premium health, wellness, fitness and beauty
services, treatments, and products currently onboard 174 cruise
ships and at 51 destination resorts around the world. OneSpaWorld
holds the leading market position within the cruise line industry
of the historically fast-growing international leisure market and
has been built upon its exceptional service standards, expansive
global recruitment, training and logistics platforms, irreplicable
operating infrastructure, extraordinary team and a history of
service and product innovation that has enhanced its guests'
personal care experiences while vacationing for over 65 years.
Forward-Looking
Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
based on management's judgment, beliefs, current trends, and
anticipated performance. Forward-looking statements involve risks
and uncertainties that may cause actual results to differ
materially from those contained in the forward-looking statements.
These factors include, but are not limited to, the timing and
launch of Xponential Fitness brand studios on Princess Cruise ships, the success of studio
classes onboard Princess Cruises, impact of the COVID-19 pandemic
on our business and franchisees; our relationships with master
franchisees and franchisees; difficulties and challenges in opening
studios by franchisees or onboard Princess Cruises; the ability of
franchisees to generate sufficient revenues; risks relating to
expansion into international markets; loss of reputation and brand
awareness; material weakness in our internal control over financial
reporting; and other risks as described in our SEC filings,
including our Annual Report on Form 10-K for the full year ended
December 31, 2021 filed by Xponential
Fitness with the SEC and other periodic reports filed with the SEC.
Other unknown or unpredictable factors or underlying assumptions
subsequently proving to be incorrect could cause actual results to
differ materially from those in the forward-looking statements.
Although we believe that the expectations reflected in the
forward-looking statements are reasonable, we cannot guarantee
future results, level of activity, performance, or achievements.
You should not place undue reliance on these forward-looking
statements. All information provided in this press release is as of
today's date, unless otherwise stated, and Xponential Fitness
undertakes no duty to update such information, except as required
under applicable law.
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SOURCE Princess Cruises