Food Lion to "Give a Gallon" of Milk to Local Feeding America Food Banks
04 Maggio 2016 - 4:00PM
Business Wire
Grocer to Donate 1 Gallon of Milk for Every 4
Participating Cereals Purchased May 4-May 10
Beginning today, Food Lion customers can help provide
nutrient-rich gallons of milk to their local food banks by
purchasing four participating cereals through May 10.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160504005191/en/
A gallon of milk will be donated to a
local family in need every time you buy four participating cereals
(Graphic: Business Wire)
The promotion, a Food Lion Feeds initiative in partnership with
Feeding America®, is part of The Great American Milk Drive®, the
first nationwide program to deliver gallons of milk to families in
need.
"Milk is one of the most highly-requested items by food banks,
but it is rarely donated, leaving many families with limited access
to the essential nutrients milk can provide," said Christy
Phillips-Brown, media and community relations director for Food
Lion. "We're proud to be a part of this initiative, which will
allow us to provide thousands of gallons of milk to those in need
to help them nourish their families."
In order to "give a gallon," customers must purchase four
participating cereals, which include Corn Pops®, Apple Jacks® and
Froot Loops®.
To find out which cereals are on sale near you, visit the weekly
ad flyer at www.Foodlion.com/weekly-specials. For more information
on The Great American Milk Drive, visit www.milklife.com/give.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has nearly
1,100 stores in 10 Southeastern and Mid-Atlantic states and employs
more than 65,000 associates. By leveraging its longstanding
heritage of low prices and convenient locations, Food Lion is
working to own the easiest full shop grocery experience in the
Southeast, anchored by a strong commitment to affordability,
freshness and the communities it serves. Through Food Lion Feeds,
the company has committed to provide 500 million meals to
individuals and families in need by the end of 2020. Food Lion is a
company of Delhaize America, the U.S. division of Brussels-based
Delhaize Group (NYSE: DEG). For more information, visit
www.foodlion.com.
About Feeding America
Feeding America is the nationwide network of 200 food banks that
leads the fight against hunger in the United States. Together, we
provide food to more than 46 million people through 60,000 food
pantries and meal programs in communities across America. Feeding
America also supports programs that improve food security among the
people we serve; educates the public about the problem of hunger;
and advocates for legislation that protects people from going
hungry. Individuals, charities, businesses and government all have
a role in ending hunger. Donate. Volunteer. Advocate. Educate.
Together we can solve hunger. Visit www.feedingamerica.org, find us
on Facebook or follow us on Twitter.
About MilkPEP
The Milk Processor Education Program (MilkPEP), Washington,
D.C., is funded by the nation's milk companies, who are committed
to increasing fluid milk consumption. The MilkPEP Board runs
the Milk Life campaign, a multi-faceted campaign designed to
educate consumers about the powerful nutritional benefits of milk –
with 9 essential nutrients, including high-quality protein, in each
8 ounce glass. For more information, go to milklife.com. Lowe
Campbell Ewald is creative agency for the Milk Life campaign – from
America’s milk companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20160504005191/en/
Food LionCourtney James,
704-310-3768Courtney.james@foodlion.com
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