Guinness and Brooklyn Brewery Brewmaster
Garrett Oliver Launch a Limited Time Beer to Celebrate the Power of
Tradition and Innovation
NEW
YORK, Nov. 13, 2024 /PRNewswire/
-- Guinness and Brooklyn Brewery have just announced the
launch of Guinness Fonio Stout, a limited-edition beer brewed in
support of the Brewing for Impact campaign - a collaborative
initiative inspired by Brooklyn Brewery Brewmaster Garrett Oliver's
pioneering work with ancient West African grain fonio. Now
available in select locations in the greater New York area, this beer celebrates the rich
global history of Guinness, blending their Irish heritage with the
vibrancy of West African culture and the creative spirit
Garrett Oliver. He's enjoyed a
30-year journey at Brooklyn Brewery driven by a fearless passion to
perfect his craft, which has inspired the Brewing for Impact
initiative, rooted in beer's power to unite people, cultures &
traditions.
Together, they dive into new ways to highlight Fonio's
versatility in brewing, showcasing how this remarkable ancient
grain enhances this Guinness stout with a flavorful combination of
roasted coffee, chocolate, and tropical fruits.
"Fonio Stout is an example of the magic that comes from blending
the right amount of heritage and innovation, and we're thrilled
about how this collaborative brew has captured the best of both
Guinness and Brooklyn Brewery," said Joyce He, Guinness Brand Director. "Bringing
our brewers together with Garrett
Oliver and artist Kervin
Brisseaux is a celebration that represents our commitment to
pushing boundaries of creativity in brewing and cultivating social
impact on a global level. Simply put, grab one while you can!"
Designed by Haitian American artist Kervin Brisseaux, the beer's packaging artwork
celebrates Guinness's centuries-long history in Africa, blended with the cultural heartbeats
of Brooklyn. You'll find several
nods to both within the illustrations, from subway cars to fonio
grains to the likeness of Garrett
Oliver himself.
"Guinness is the first beer I ever loved," said Oliver. "And to
be able to share my passion for brewing and for sustainability by
creating this Fonio Stout for a brand that's known for cultivating
connections across the globe - well, it's been a dream realized.
Working together, Guinness and I have the same vision - to ensure
no matter where you are in the world or how you choose to
celebrate, there's a great beer to help you enjoy yourself."
In partnership with the Brewing for Impact initiative, Guinness
proudly supports The Michael James Jackson Foundation for Brewing
and Distilling, founded by Garrett
Oliver, with a $10,000
donation via the Guinness Gives Back Fund, to support their efforts
in funding technical education and career advancement for Black,
Indigenous, and people of color in brewing and distilling.
With an ABV of 6.2%, Guinness Fonio Stout is available
exclusively in New York,
Northern New Jersey, and select
regional chains while supplies last through December 31, 2024. It's available in four-packs
of 16 oz. cans at a suggested retail price of $13.99 and is also available at our local Open
Gate Breweries in Chicago and
Baltimore.
Guinness and Brooklyn Brewery are celebrating the launch of this
limited-edition beer with an exclusive launch event at Brooklyn
Brewery in New York City,
alongside partners African Chophouse. The public is invited to
attend specialty beer dinners to enjoy Guinness Fonio Stout
alongside a curated dining experience highlighting the Fonio grain
at Guinness' stateside breweries in Baltimore and Chicago.
- Guinness Fonio Stout Beer Dinner @ Open Gate Brewery
Chicago – Monday, November 18th,
6-10pm CT (More Information
Here)
- Guinness Fonio Stout Beer Dinner @ Open Gate Brewery
Baltimore – Thursday, November 21st,
6-10pm ET (More Information
Here)
Guinness x Brooklyn Brewery: Reimagining what beer can be. No
matter where you're enjoying a Guinness, whether you're in
Brooklyn, Ireland or sipping a pint off the western
coast of Africa, remember to
always savor each sip and celebrate responsibly!
About the Brewing for Impact Campaign:
Launched
in celebration of James Beard Award
Winning Brewmaster of Brooklyn Brewery's 30th anniversary with the
brewery, Brewing for Impact is a global initiative that has united
breweries from around the world in a mission to drive social change
through beer. Inspired by Oliver's pioneering work with fonio—an
ancient West African grain lauded for its resilience and cultural
significance—the campaign brings together renowned brewing partners
including Guinness along with Maison Kalao from Senegal, Thornbridge from the
UK, Omnipollo from Sweden,
Carlsberg from Denmark, Russian River from the US, Jing-A from
China, and Brooklyn Brewery
itself. This year, each brewery has created a unique beer featuring
fonio, honoring the grain's role in African heritage and supporting
the livelihoods of West African farmers, predominantly women-led.
Through Brewing for Impact, Garrett
Oliver and his collaborators are reimagining the brewing
landscape, using innovative ingredients to celebrate global
heritage and inspire the next generation of brewers worldwide.
About Guinness
The Guinness brand was established in
1759, when Arthur Guinness signed a 9,000 year lease on
St. James's Gate Brewery in
Dublin. Brewed using four main
ingredients, water, barley (malted & roasted), hops and yeast,
Guinness is the world's most popular stout. The iconic beer is
brewed in 49 countries worldwide and sold in over 150 with almost 9
million glasses of Guinness enjoyed every day around the world. The
most GUINNESS is sold in Great
Britain, Ireland,
USA, Nigeria and Cameroon. More information can be found at
www.guinness.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA.
About Brooklyn Brewery:
Brooklyn Brewery is a
leading global independent craft brewer and a pioneer of the
American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing
inspiration from our local community of innovators, makers, and
doers to spread the culture and creativity of craft beer to 30
states and over 30 countries on 5 continents. Learn more at
brooklynbrewery.com.
Contact:
diageobeer@taylorstrategy.com
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SOURCE GUINNESS