SAN
DIEGO, June 23, 2022 /PRNewswire/ -- SOCi
Inc. Ford Motor Company (NYSE: F) and their joint venture
partner, FordDirect, announced today that they have appointed SOCi
as its platform of record for localized marketing, available to all
of its Ford and Lincoln Dealerships in the U.S.
Since the Ford family of brands began using the SOCi platform in
February 2022 to manage business
listings and social profiles for its Dealerships, the automaker has
experienced triple digit month-over-month increases in Facebook
impressions (240%), post volume (288%), and engagements (414%).
"As we began to search for a new local marketing platform, we
knew we needed a vendor that would offer superior customer support
and a seamless experience to improve adoption rates. We found that
in SOCi," said Jenna Thompson,
Ford's Digital Retail Marketing Manager. "With SOCi, we can
localize social content at scale. In just a few months together,
there's been an increase in our social presence and engagement that
would not have been possible without the SOCi platform."
Ford and FordDirect approached SOCi to help secure buy-in from
local dealers with a seamless, white glove process for localized
social media management, which would increase social engagements
for its dealerships. According to SOCi platform data, localized
content that takes local community sentiment into account receives
on average a 67% lift in engagement over more generalized posts.
Further, according to SOCi's 2022 Localized Marketing Benchmark
Report (LMBR), automotive dealers outperformed all other verticals
in terms of localized marketing, indicating intense competition for
Ford and a heightened need to rise above other automakers in its
digital marketing efforts.
SOCi also provided a scalable, automated process for Ford and
Lincoln to update dealer listings
daily, helping ensure that consumers have the most up-to-date
information about local dealer locations. In a Ford-specific LMBR
audit based on 2022 LMBR data, Ford has claimed 99.5% of its dealer
locations on Google (compared to the 81.62% Competitor Benchmark)
and 63.1% of the listings appear in the Google 3-Pack (compared to
the 51.92% Competitor Benchmark).
"Amid such a competitive digital marketing landscape, it is our
role to deliver the most cutting edge technologies together with
optimal strategies and support to maximize success," said
Afif Khoury, founder and CEO of
SOCi. "We've already seen these efforts pay off in our partnership
with the Ford team and their investment in a superior localized
digital marketing strategy."
To learn more about how SOCi's all-in-one platform helps brands
design industry-leading localized marketing strategies, visit
www.meetsoci.com.
About SOCi
SOCi is the marketing platform for
multi-location brands. We empower businesses like Ace Hardware,
Sport Clips and Anytime Fitness to scale marketing efforts across
all digital channels in a way that's brand directed, locally
perfected, and data connected. As one central place to scale
marketing, SOCi makes the impossible possible by enabling top
brands and their locations to strengthen and scale their digital
presence across limitless local search and social pages while
protecting what matters most, their reputation. For more
information on how SOCi can help fuel your localized marketing
success, visit us at www.meetsoci.com or message us at
hello@meetsoci.com.
About Ford Motor Company
Ford Motor Company (NYSE: F)
is a global company based in Dearborn,
Michigan, that is committed to helping build a better world,
where every person is free to move and pursue their dreams. The
company's Ford+ plan for growth and value creation combines
existing strengths, new capabilities and always-on relationships
with customers to enrich experiences for and deepen the loyalty of
those customers. Ford develops and delivers innovative, must-have
Ford trucks, sport utility vehicles, commercial vans and cars and
Lincoln luxury vehicles, as well
as connected services. Additionally, Ford is establishing
leadership positions in mobility solutions, including self-driving
technology, and provides financial services through Ford Motor
Credit Company. Ford employs about 182,000 people worldwide. More
information about the company, its products and Ford Credit is
available at corporate.ford.com.
Media contact
Avery
Nunez
BLASTmedia for SOCi
soci@blastmedia.com
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SOURCE SOCi