Ford Next Launches Flexible Lease Pilot – Ford Drive – With Uber, Aiming to Boost Electric Rideshare Adoption
01 Giugno 2023 - 12:00PM
Business Wire
- New pilot program creates flexible electric solutions for
drivers who use the Uber platform in select U.S. markets, allowing
them to lease a vehicle for more customized time periods
- The pilot is the first of its kind between an automaker and
rideshare network, furthering both companies’ electrification and
emissions goals
- When high-mileage drivers make the switch to electric,
communities see up to four times the emissions reduction benefit
compared to the average car owner, according to Uber’s SPARK!
Report
- Drivers with Uber in San Diego, San Francisco and Los Angeles
can sign up now on the Uber Marketplace. Additional details about
the pilot are available on forddrive.com
Ford Next is collaborating with Uber to deliver a new lease
option for rideshare drivers going electric. Called Ford Drive, the
pilot program offers flexible access to Ford Mustang Mach-E models
and has launched in San Diego, San Francisco, and Los Angeles. Ford
Drive’s Los Angeles vehicle deliveries began today.
A flexible lease allows rideshare drivers to select their
Mustang Mach-E for between one- and four-month increments,
depending on the location. The vehicle is delivered to the driver
within two weeks, and they use the Ford Drive app to manage
payments and service. In each city, the Ford Drive team works with
local dealers to purchase a fleet of Mustang Mach-Es. Service and
maintenance of those vehicles are conducted through dealers as
well.
Ford Next and Uber initially launched the flexible lease pilot
in 2022, allowing San Diego drivers on the Uber platform to lease
more than 150 Mustang Mach-Es. Now, drivers in three California
cities are able to test drive this new leasing approach. California
is Uber’s leading North American market for EV uptake, with close
to 10 percent of all on-trip miles completed in fully electric
vehicles as of late 2022.
“We understand uptime and ease of use are critical to every
rideshare driver. As more of them make the switch to electric
vehicles, we’re building the Ford Drive program around their unique
needs,” said Bill Knapp, who leads Ford Drive. “We’re glad that the
initial feedback on this venture has been so strong, and it’s
exciting to learn from these driver experiences to explore
solutions supporting Uber and Ford’s shared electrification
goals.”
Ford Drive is an initiative of Ford Next, a division that
incubates and launches new businesses that create value for Ford by
complementing Ford products and creating new business models and
customer experiences.
Christopher Hook, Uber’s Global Head of Sustainability, said:
“Climate change is the most urgent challenge of our time, and we
must work together in order to tackle it.
“As we continue marching toward our zero-emissions goal, Uber is
thrilled to partner with Ford to provide an attractive and
affordable option for leasing a leading EV and help drivers lower
running costs and emissions. It’s a win for drivers, their riders,
and the communities where they live.”
Uber aims to be a zero-emissions platform in North America and
Europe by 2030 and has pledged $800 million in incentives and
resources to help drivers make the switch to electric vehicles.
Drivers of fully electric vehicles on the Uber platform in North
America are eligible for the Zero Emissions incentive, which
currently lets them earn an extra $1 on every Uber Rides trip (up
to $4,000 per calendar year). In addition, the Mustang Mach-E is
eligible for Comfort Electric, Uber’s premium zero exhaust ride
offering.
One reason Uber is incentivizing drivers to go green: When
high-mileage drivers make the switch to electric, communities see
up to four times the emissions reduction benefit compared to the
average car owner, according to Uber’s SPARK! report.
With the Mustang Mach-E, drivers on the Uber platform have ample
trunk space and seating for riders who are taking trips within the
city or to the airport. Drivers also have access to more than
85,000 charging plugs and growing through the BlueOval Charge™
Network; North America’s largest public charging network.1
Ford is investing more than $50 billion in electric vehicles
through 2026. As part of its Ford + plan, Ford is working to
deliver a 600,000 EV production run rate globally by the end of
this year and 2 million globally by the end of 2026.
1 Based on original equipment manufacturers (OEM)/automotive
manufacturers that sell all-electric vehicles and have active
charging networks. Department of Energy data as of November 29,
2022, used. Numbers subject to change. FordPass, compatible with
select smartphone platforms, is available via a download. Message
and data rates may apply.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in
Dearborn, Michigan, committed to helping build a better world,
where every person is free to move and pursue their dreams. The
company's Ford+ plan for growth and value creation combines
existing strengths, new capabilities and always-on relationships
with customers to enrich experiences for customers and deepen their
loyalty. Ford develops and delivers innovative, must-have Ford
trucks, sport utility vehicles, commercial vans and cars and
Lincoln luxury vehicles, along with connected services. The company
does that through three customer-centered business segments: Ford
Blue, engineering iconic gas-powered and hybrid vehicles; Ford
Model e, inventing breakthrough EVs along with embedded software
that defines exceptional digital experiences for all customers; and
Ford Pro, helping commercial customers transform and expand their
businesses with vehicles and services tailored to their needs.
Additionally, Ford is pursuing mobility solutions through Ford
Next, and provides financial services through Ford Motor Credit
Company. Ford employs about 173,000 people worldwide. More
information about the company and its products and services is
available at corporate.ford.com.
About Uber
Uber's mission is to create opportunity through movement. We
started in 2010 to solve a simple problem: how do you get access to
a ride at the touch of a button? More than 39 billion trips later,
we're building products to get people closer to where they want to
be. By changing how people, food, and things move through cities,
Uber is a platform that opens up the world to new
possibilities.
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Amy Mast 949.910.5290 amast5@ford.com
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