Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans
07 Ottobre 2024 - 2:00PM
Business Wire
- Omnichannel platform enables programmatic and social media
buying, audience activation, and creative personalization
- Curated and premium inventory, bid modeling, pacing, and
creative optimization based on real-time game and fan data
Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI)
announced the launch of its fan activation platform FANHub, the
only omnichannel marketing platform custom-built to reach and
engage sports fans.
Capitalizing on 20+ years of experience in data collection,
curation, and activation and harnessing direct global relationships
with 400+ leagues and teams including the NFL and NCAA, Genius
Sports created FANHub to give marketers an easy-to-use platform,
which combines programmatic and social media buying capabilities
built with a sports-first mentality.
“Sports has never been more at the center of the cultural
conversation, and FANHub is primed to help marketers reach and
engage fans with ultimate precision,” says Josh Linforth, CRO at
Genius Sports. “Our depth and breadth of sports expertise has
informed every aspect of this platform, so our customers can easily
create memorable and impactful campaigns for fans across every
channel.”
The FANHub platform includes the following core features:
- Fan-First Audiences. Safely integrate 1st-party data,
overlay proprietary audiences, and capture the fan journey with
Genius Sports identity graph, FANHub ID.
- Curated and Exclusive Premium Inventory. Buy
high-quality, brand-safe media across social and programmatic
channels, including display, video, CTV, audio, and DOOH.
- Bidding & Insights. Monitor performance with
customizable bid models, real-time reporting, pacing and bidding
strategies based on audience datasets, inventory, and live
game-time data points.
- Dynamic Creative Optimization. Scale your campaigns
with display and video creative that instantly integrates Genius
Sports play-by-play data and fan preferences.
“Today’s fans watch and engage with their favorite sports across
channels and formats, bringing new challenges to marketers looking
to reach these highly engaged audiences,” said Manny Puentes, GM of
advertising at Genius Sports and board member on the IAB Tech Lab.
“FANHub finally lets marketers create sophisticated sports-based
media strategies, track and manage the full-funnel fan journey from
season to season, and leverage our live game-time data to drive
hyper-personalized and relevant campaigns.”
To learn more or to schedule a demo, visit
geniussports.com/fanhub.
About Genius Sports
Genius Sports is the official data, technology and broadcast
partner that powers the global ecosystem connecting sports, betting
and media. Our technology is used in over 150 countries worldwide,
creating highly immersive products that enrich fan experiences for
the entire sports industry.
We are the trusted partner to over 400 sports organizations,
including many of the world’s largest leagues and federations such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality, connects the entire sports ecosystem from the
rights holder all the way through to the fan.
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version on businesswire.com: https://www.businesswire.com/news/home/20241007849641/en/
Chris Dougan, Chief Communications Officer +1 (202) 766-4430
chris.dougan@geniussports.com
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