Blending modern luxury with minimalist Japanese tradition, Nobu
Hotels leverages a secure, AI-powered network to provide
hyper-personalized, immersive hospitality offerings
In This Article
- Native IoT support enables streamlined and cost-effective
deployments of advanced hospitality solutions, including an AI
Concierge, for providing secure, seamless, hyper-personalized guest
experiences
- Combining HPE Aruba Networking Central and HPE Aruba Networking
ClearPass ensures Nobu Hotels can realize its Zero Trust strategy
and manage a global footprint
- HPE Aruba Networking enables Nobu Hotels to fulfill its brand
promise with the agility to rapidly adapt to future technological
and market developments
A luxury brand built on service, image, and reputation, Nobu
Hotels is continuing its tradition of innovation by upgrading its
AI-powered wired, wireless, and SD-WAN infrastructure built on Zero
Trust principles using an end-to-end HPE Aruba Networking solution
from Hewlett Packard Enterprise (NYSE: HPE). The updated network is
supplying advanced secure connectivity at select Nobu properties
around the world.
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the full release here:
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A luxury brand built on service, image,
and reputation, Nobu Hotels is continuing its tradition of
innovation by upgrading its AI-powered wired, wireless, and SD-WAN
infrastructure built on Zero Trust principles using an end-to-end
HPE Aruba Networking solution from Hewlett Packard Enterprise. The
updated network is supplying advanced secure connectivity at select
Nobu properties around the world. (Photo: Business Wire)
The deployment enhances mobile, IoT device, and AI-driven
application connectivity in support of luxury services and
amenities such as an AI Concierge. Accessed via an in-room digital
voice assistant or the Nobu mobile app, the always-available AI
Concierge responds to requests and makes proactive recommendations
based on real-time data and guest preferences. The networking
implementation also provides AI-powered intelligence that generates
operational efficiencies and strengthens data security, enabling
Nobu Hotels to meet every expectation of its discerning guests.
“Our connectivity vision emphasizes a secure, seamless,
hyper-personalized guest experience that leverages advanced
technologies, including various types of artificial intelligence
infused throughout before, during, and post-stay interactions,”
Rodney Linville, global head of IT for Nobu Hospitality. “This
includes smart rooms, personalized services, advanced CRM and
property management capabilities, housekeeping and maintenance
automation, digital staff communications, and exceptional data
security built on Zero Trust.”
Native IoT connectivity, reduced power consumption, and Zero
Trust
As strong security is a priority for Nobu’s clientele, the
hotelier relies on the Zero Trust principles engineered into its
new network to safeguard its connectivity-driven and IoT-enabled
environment.
For guest accommodations and safety, IoT technologies include
door automation, security cameras, digital voice assistants, Apple
TVs, lighting, window blinds, in-room dining orders, and the HVAC
sensors necessary for providing guests with the ability to
fine-tune their climate control settings.
Operationally, Nobu Hotel’s IoT systems include point-of-sale
(POS) devices, tablets for mobilizing workers, and panic buttons
for physical safety. For housekeeping automation, IoT supports
solutions like HotSOS, Hub OS, and Knowcross. For facilities
management, Nobu Hotels utilizes a variety of IoT-enabled
preventative and required maintenance automation solutions.
“Innovative upscale hospitality companies depend upon secure,
streamlined, and simplified connectivity for providing the
capability to meet the rapidly evolving expectations of their
discriminating guests,” said Larry Lunetta, vice president, AI,
Security and Networking Product Marketing at HPE Aruba Networking.
“Whether it’s establishing a Zero Trust security posture,
seamlessly connecting IoT systems, or reducing power consumption
with energy efficient networking hardware, having a
high-performance intelligent wired, wireless, and SD-WAN networking
enables Nobu Hotels to focus on providing iconic hospitality
experiences rooted in culinary greatness worldwide.”
Intuitive visualizations with one-click workflow automation
worldwide
To answer Nobu Hotel’s advanced connectivity demands, while
minimizing operating overhead, the company added AI-powered HPE
Aruba Networking Central, for managing campus, branch, remote, data
center, and IoT networks from one dashboard, along with fully
deploying HPE Aruba Networking ClearPass, which provides robust
role-based access policies for implementing Zero Trust security for
enterprises. In addition, HPE Aruba Networking User Experience
Insight (UXI) proactively uncovers network degradations before they
impact experiences.
According to Linville, the combination of these technologies,
along with the advanced capabilities within Nobu Hotel’s HPE Aruba
Networking wired switches, is critical for enabling the hotelier’s
IT staff to effectively manage its global footprint.
“Our strategic deployment of HPE Aruba Networking ClearPass and
the Dynamic Segmentation capability within our wired switches
ensures we can realize our Zero Trust vision without adding IT or
operational overhead,” he said. “In addition, having the visibility
to monitor and troubleshoot every property, as well as the
one-click ability to apply a network update worldwide, makes HPE
Aruba Networking Central a tremendous benefit.”
Looking ahead, Nobu Hotels expects to leverage its new
networking infrastructure to continue innovating in a competitive
marketplace still recovering from the effects of the recent
pandemic.
“HPE Aruba Networking is attentive to our industry-specific
needs and supports us in our mission to furnish iconic hospitality
experiences,” he said. “Our relationship with HPE Aruba Networking
ensures that we can continue delivering on our brand promise with
the agility to rapidly adapt to future technological and market
developments.”
To learn more, visit HPE Aruba Networking. For real-time news
updates, follow HPE Aruba Networking on LinkedIn, YouTube,
X/Twitter, Facebook, and Instagram, and for the latest technical
discussions on mobility and HPE Aruba Networking products, visit
the Airheads Community.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (NYSE: HPE) is the global
edge-to-cloud company that helps organizations accelerate outcomes
by unlocking value from all of their data, everywhere. Built on
decades of reimagining the future and innovating to advance the way
people live and work, HPE delivers unique, open, and intelligent
technology solutions as a service. With offerings spanning Cloud
Services, Compute, High Performance Computing & AI, Intelligent
Edge, Software, and Storage, HPE provides a consistent experience
across all clouds and edges, helping customers develop new business
models, engage in new ways, and increase operational performance.
For more information, visit: www.hpe.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240827265609/en/
Kari Curto kari.curto@hpe.com
Grafico Azioni Hewlett Packard Enterprise (NYSE:HPE)
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