Owens Corning Unveils 2024 Shingle Color of the Year: Williamsburg Gray
18 Ottobre 2023 - 7:15PM
Business Wire
Classic gray gets a refresh to make a timeless
statement on the roof
Owens Corning (NYSE: OC) today unveiled “Williamsburg Gray” as
the 2024 Shingle Color of the Year (SCOTY). Offering a modern take
on conventional shades of gray, Williamsburg Gray is infused with
nature-inspired tones that integrate slate grays, volcanic black
shades, and earthy browns to deliver a timeless color statement on
a home’s roof.
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Owens Corning introduced “Williamsburg
Gray” as the 2024 Shingle Color of the Year (SCOTY). Part of the
TruDefinition® Duration® shingle line, Williamsburg Gray delivers
both curb appeal and performance. (Photo: Business Wire)
Blending beauty, performance, and recommendations
Williamsburg Gray is part of the TruDefinition® Duration®
shingle line and delivers both curb appeal and performance.
Feedback from consumers and contractors confirms that homeowners
are looking for shingles that boost a home’s curb appeal while
delivering performance in a wide range of weather conditions.
Williamsburg Gray shingles are equipped with patented SureNail®
Technology to provide advanced performance on the roof, season
after season. The combination of beautiful colors and performance
may be one reason why Owens Corning has received the Women’s Choice
Award® for six consecutive years, signifying it is the roofing
brand women would highly recommend to family and friends.
Inspirational tools for homes’ exteriors
Williamsburg Gray offers a new take on a conventional
interpretation of gray; and to complement it, Owens Corning is
introducing new design resources to inspire homeowners. Three new
style boards illustrate how a home’s roof can contribute to its
design ethos, whether the desired look is a quaint low-country
cottage aesthetic, a sleek and minimalist Scandinavian vibe, or a
mid-century modern ranch effect. Sue Burkett, strategic marketing
leader and senior color expert at Owens Corning, stated, “We have
heard from homeowners calling our 1-800-GET-PINK® line that they
are looking for fresh ways to integrate color into their homes’
exteriors.” She noted that the market is primed for using gray in
novel ways to pull together landscaping, furnishings, and exterior
accents.
Evolving from a regional to national shingle color
For several years, Williamsburg Gray has been an extremely
popular color in the southeastern U.S. Growing demand from other
regions of the nation prompted Owens Corning to refresh the color
and make it available nationally. “The updates to this classic
color allowed us to integrate warm earthen tones to offer
homeowners a comprehensive portfolio of gray shingles that look as
striking on a California bungalow as on a Midwestern modern
farmhouse or traditional East Coast estate home,” said Burkett.
Color is personal and there is a tremendous diversity in color
preferences. “We understand that color is a powerful tool for
self-expression and preferences range from mild to wild,” Burkett
said. “While Williamsburg Gray is indeed a traditional shade, the
undertones evoke the sense of timelessness seen in nature.” The
announcement of Williamsburg Gray as the 2024 Shingle Color of the
Year follows the selection of “Midnight Plum,” the industry’s first
“purple-inspired” shingle, in 2023. Midnight Plum was widely lauded
for its integration of violet, and shades of gray were integral to
achieving the shingle color.
More information about the Shingle of the Year initiative and
tools to inspire shingle color selection is available at
www.shinglecoloroftheyear.com
About Owens Corning
Owens Corning is a global building and construction materials
leader committed to building a sustainable future through material
innovation. Our three integrated businesses – Composites,
Insulation, and Roofing – provide durable, sustainable,
energy-efficient solutions that leverage our unique material
science, manufacturing and market knowledge to help our customers
win and grow. We are global in scope, human in scale with
approximately 19,000 employees in 31 countries dedicated to
generating value for our customers and shareholders and making a
difference in the communities where we work and live. Founded in
1938 and based in Toledo, Ohio, USA, Owens Corning posted 2022
sales of $9.8 billion. For more information, visit
www.owenscorning.com.
Owens Corning Company News
© 2023 Owens Corning. All Rights Reserved.
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Todd Romain 419.248.7826
Grafico Azioni Owens Corning (NYSE:OC)
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Grafico Azioni Owens Corning (NYSE:OC)
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