Febreze Looks to the Stars to Create the CARstrology Collection
03 Maggio 2022 - 3:05PM
Business Wire
Febreze Partners with Astrologist Aliza Kelly
to make the most of every drive with a Febreze CAR zodiac-based
collection
Whether you’re zipping down the freeway or stuck in traffic,
everyone's a little happier behind the wheel when smelling a scent
they love. Febreze has made that easy to find by looking to the
stars, astrology that is, with the Febreze CARstrology Collection:
12 CAR scents perfectly paired to match each zodiac sign. Move over
new-car smell, now you can match your car’s fragrance with your
personality, just as the cosmos intended.
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the full release here:
https://www.businesswire.com/news/home/20220503005225/en/
Febreze partnered with celebrity
astrologer Aliza Kelly to design the Febreze CARstrology collection
– 12 Febreze CAR scents perfectly paired to match each zodiac sign
and personality. (Photo: Business Wire)
Febreze partnered with celebrity astrologer, columnist,
bestselling author, and host Aliza Kelly to design Febreze
CARstrology and help everyone get the most joy out of each ride.
After reviewing the dozens of available Febreze CAR scents, Kelly
considered the preferences and needs of each astrological sign,
thoughtfully linking personality and scent. The result? 12 pairings
that provide a more personal experience, revving up every ride.
“Scent is a powerful portal that can manage your energy and
shift your mood. Tapping into that in spaces like your car is an
easy way to make life more pleasurable,” said astrologist Aliza
Kelly. “The Febreze CARstrology pairings specifically reflect the
core essence of each astrological archetype and what that sign
needs most when on the road. After all, the journey is the
destination, so why not have a fabulous driving experience?”
Febreze CAR vent clips make it easy to get that fabulous
experience in virtually every vehicle—mom mobiles, commuter
carpools, or dog cars. To activate, firmly push the clip until you
hear it click in. Clip onto the car vent, and drive on with
freshness. The scent intensity can be controlled with the dial
found on the top, for a range from light freshness to scent-tastic.
When set to low, each clip lasts for up to 40 days, eliminating
tough odors that tend to hitch a ride.
Febreze will be giving away a limited amount of the CARstrology
Collection in keepsake zodiac-themed boxes to a select number of
winners beginning May 3, 2022 at 9:00 AM ET through May 31, 2022 at
11:59 PM ET. Those looking to enter can head to
FebrezeCARstrology.com once the promotion begins, and winners will
be chosen randomly and notified on or about June 1, 2022. Anyone
who doesn’t get to receive one can still purchase the Febreze CAR
scent that corresponds to their zodiac sign at a range of retailers
across the country.
SCENT PAIRINGS
- ARIES - Febreze CAR Ember
- TAURUS - Febreze AUTO Lush
- GEMINI - Febreze CAR Unstopables Fresh
- CANCER - Febreze CAR Gain Moonlight Breeze
- LEO - Febreze CAR Unstopables Paradise
- VIRGO - Febreze CAR Linen & Sky
- LIBRA - Febreze AUTO Leather
- SCORPIO - Febreze AUTO Midnight
- SAGITTARIUS - Febreze AUTO Wilderness
- CAPRICORN - Febreze AUTO Evening Woods
- AQUARIUS - Febreze CAR Platinum Ice
- PISCES - Febreze CAR Ocean
Learn more about the CARstrology Collection at:
https://www.febreze.com/en-us/carstrology.
ABOUT FEBREZE
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and eliminating
odors from fabrics and the air. Febreze® features a line of
products with freshness capabilities that range from ridding of pet
odors and tackling sweat stink to decorating the home with scent
and freshening on the go. Febreze® continues to be one of the
fastest growing brands in P&G’s portfolio of household brands
and bring innovative products to market.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. Open to legal residents of the 50 United States
(D.C.) 18 years of age and older. Void where prohibited.
Sweepstakes begins 5/3/22 and ends 5/31/22. For Official Rules,
prize descriptions and odds disclosure, visit
FebrezeCARstrology.com Sponsor: The Procter & Gamble
Distributing Company, LLC. One Procter & Gamble Plaza,
Cincinnati, OH 45202.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220503005225/en/
Press: Procter & Gamble Lindsey Mithoefer, 513-885-3114
mithoefer.ln@pg.com or M Booth Rachel Koggan, 973-464-6469
rachelk@mbooth.com
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