Gillette Venus Drops an Encore to Its Viral Pube Song, Partnering with Princess Nokia to Inspire You to #SayPubic
Venus collaborated with the female rapper to produce “It’s Time
to Care (For Your Pubic Hair) – featuring Princess Nokia,” debuting
on Venus social platforms today.
Nearly half of US women agree that it feels more accurate to use
anatomical terms, like pubic, to describe their bodies, but only
18% of women are actually using these types of terms. * So, Venus
set out on a mission to get rid of outdated, censored, and
sometimes downright silly terms like “bikini” or “down there” for
the pubic area.
This press release features multimedia. View
the full release here:
(Graphic: Business Wire)
In May 2021, the brand encouraged people to #SayPubic
with the launch of the Venus for Pubic Hair & Skin Collection,
an array of hair removal and skincare products that care for the
pubic area whether hair is there, gone, or growing. To further help
de-stigmatize the term, the brand launched the viral animated video
dubbed, “The Pube Song.”
Now, the brand continues their #SayPubic campaign with an
encore featuring special guest and female rapper Princess Nokia.
The song “It’s Time to Care (For Your Pubic Hair) – featuring
Princess Nokia” debuts on all Venus social media channels today.
Venus also recently added a Gentle Trimmer and Hair & Skin
Softening Oil to its popular Venus for Pubic Hair & Skin
Collection, providing even more options to care for their hair and
skin in the pubic area.
“We were thrilled to see so many people taking inspiration from
‘The Pube Song’ last year and feeling empowered to use anatomical
terms to describe their bodies,” Dana Malcolm, Senior Brand
Director, says. “However, we know that a year later there is still
more work that needs to be done. It’s impossible to shift a
societal norm that has been in place for centuries overnight! It’s
why we’re excited to partner with Princess Nokia to launch the next
chapter of this important campaign.”
For Princess Nokia, partnering with Venus to help people get
comfortable with saying pubic and to show up in the world as their
truest self, was a natural partnership.
“I love that Venus is using all means necessary to get people
comfortable with saying pubic,” says Princess Nokia, co-writer and
featured artist. “As a songwriter and rapper, I connect with my
fans by helping them show up as their truest selves. For that
reason, I’m excited to be working with Venus to advance this
important message that gets more women comfortable talking about
The Venus for Pubic Hair & Skin Collection offers the most
complete regimen for women’s pubic regions. The full collection is
pH balanced and made without parabens, dyes, fragrance, silicones,
and is dermatologist and gynecologist tested. The full lineup
- Skin Smoothing Exfoliant: For use prior to shaving or
in-between hair removal days to help protect against ingrown hairs.
The gentle formula exfoliates the skin’s surface to help loosen and
sweep away old skin cells and oils that can trap hair.
- 2-in-1 Cleanser + Shave Gel: For use during the shave to
provide a protective layer of glide. Clear gel formula increases
visibility of delicate areas while shaving and is 100% soap free.
It can also be used as a daily cleanser!
- Razor: Specially designed to help protect pubic skin
from shave irritation. Optimally spaced-out blades allow the razor
to cut hair while barely touching the skin. Includes a premium
ergonomic handle with a sleek design soft-touch grip for control
- NEW Gentle Trimmer: Designed for thick hair and features
a 4MM trimming comb to guard the skin from irritation. The device
is small and portable and can be used in and out of the shower and
is easy to rinse.
- Daily Soothing Serum: For use after and between shaves
to help maintain skin hydration and reduce itch. Supports the
natural renewal process of the skin’s surface with lactic acid to
help reduce buildup of dead skin cells, which can also help reduce
- NEW Hair & Skin Softening Oil: Nourishes hair and
skin to help reduce discomfort from friction between your skin,
hair, and clothing. Locks in skin moisture for soft, glowing skin
and conditions hair to leave it soft and smooth.
These products can be used together as a regimen or individually
to fit each person’s needs, whether hair is there, gone, or
growing. Products can be found at all major retailers where you
find Venus products or on GilletteVenus.com.
“When we launched this collection of products last year, we
wanted to offer something for every woman and their own unique
grooming routine,” says Stephanie Niezgoda Moss, R&D Director.
“Each product provides women with the right tool to achieve and
maintain whatever level of hair they are most comfortable with. The
Gentle Trimmer and the Skin-Softening Oil, the newest additions to
the collection, were created in the spirit of just that – to give
women even more choices when it comes to their pubic grooming
With the expansion of the collection, the brand’s #MySkinMyWay
commitment continues, celebrating all women and all skin, helping
them feel comfortable in their skin by providing solutions to care
for their grooming needs, whatever their preferences may be.
More information about the Venus for Pubic Hair & Skin
Collection can be found on TheVenusPubeSong.com.
*results from a 2021 survey of 250 US women conducted by
version on businesswire.com: https://www.businesswire.com/news/home/20220712005428/en/
Venus/P&G Beauty MyAnh Nghiem
Marina Maher Communications Nicole Tarko
Grafico Azioni Procter and Gamble (NYSE:PG)
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