Did You Brush Your Teeth Today? Millions of Kids Don’t Have Access to Basic Oral Care Like a Toothbrush and Toothpaste, and Crest and Oral-B Want to Help Change That
01 Novembre 2022 - 12:00PM
Business Wire
This National Brush Day Join Crest and Oral-B
on Their Mission: Getting the Basics to Every Kid in Need To Help
In #ClosingAmericasSmileGap
When it comes to brushing our teeth, we’ve all had to use the
‘finger brush’ as a last resort. But for the millions of kids who
woke up this morning without access to the basics many of us take
for granted, such as a toothbrush and toothpaste, it was their only
option. Put simply, this is not how kids should have to brush their
teeth. That’s why today, on National Brush Day, Crest and Oral-B
are taking another step in the Brands’ efforts towards Closing
America’s Smile Gap. For every product purchased during November,
Crest and Oral-B will donate product to a kid that needs it the
most1.
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the full release here:
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This is not how kids should have to brush
their teeth. Join Crest and Oral-B in #ClosingAmericasSmileGap
“I’ve seen first-hand what lack of access to basic oral care
needs does to kids – not just the physical pain, but the emotions
from it due to lower confidence and missed opportunities,” said Dr.
Franklyn Aguebor, DMD and owner at Smile Design Dental Studio. “It
starts every day in their bathrooms without access to the basic
tools, and spreads to their ability to access dental education,
care and treatment. Raising awareness of the inequities and getting
the basics into the hands of the kids that need them the most is a
key first step. And consumers are helping every time they buy Crest
and Oral-B products this month.”
Kids not having simple basics like a toothbrush or toothpaste is
part of a much bigger problem in America – kids in underserved
communities just don’t get the oral care they need. This reality
leaves the health of their smiles vulnerable, with some kids up to
4x more likely to have poor oral health than their peers2. The
outcome? Millions of kids living with cavities and other
preventable oral health issues that cause them to miss out on
opportunities today, and tomorrow. At Crest and Oral-B, they call
this The Smile Gap, and they are committed to closing it.
“We believe every kid has the right to a healthy smile and the
opportunities it brings, and are committed to tackling the issues
and barriers that contribute to poor oral health in kids in
underserved communities – access, education and representation,”
said Carlos De Jesus, Senior Vice President of Oral Care, North
America at P&G. “Ensuring every kid in America has access to
oral health basics like toothbrushes and toothpaste is a solvable
problem, but reaching kids effectively isn’t as easy as it seems.
Until the infrastructure is in place, Crest and Oral-B will
continue to donate and make available the same products dentists
use with their own families to every kid in need, every chance we
can. We want to ensure every kid gets a fair chance of a healthy
smile today, so their tomorrow isn’t at risk.”
With a goal to Close America’s Smile Gap by providing oral care
to 20 million smiles in need by 2030, Crest and Oral-B have been
hosting local community events over the past year in partnership
with charitable organizations, retailers and hundreds of thousands
of dental professionals nationwide. Each community event offers
dental education for kids and adults, dental care and screenings,
and dental care products for kids in underserved communities.
As part of their efforts to raise awareness of the ‘Smile Gap’,
Crest and Oral-B have released a new provocative creative campaign
to coincide with National Brush Day – a day focused on the
importance of kids brushing their teeth, which is hard to do if you
don’t have the tools you need. The campaign highlights the harsh
reality kids without access to the basics like a toothbrush and
toothpaste endure every day. The goal is to disrupt people’s
complacency on the issue of underserved kids not getting the oral
care they need. The launch video can be viewed here:
https://www.youtube.com/watch?v=_OdY5-Gfhtg
For more information on how to join forces with Crest and Oral-B
in #ClosingAmericasSmileGap, please visit http://spr.ly/CASG
About Crest
A trusted leader in oral health, Crest was the first oral care
brand to secure the ADA Seal of Acceptance for a clinically proven
fluoride toothpaste. Since first introducing fluoride toothpaste 65
years ago, it is estimated that Crest has helped prevent countless
cavities in the United States.
About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing
market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults,
oral irrigators and interdental products, such as dental floss.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn,
Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor,
Olay, Oral-B, Pampers, Pantene, SKII, Tide, Vicks, and Whisper. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
1 Crest & Oral-B will donate up to 500,000 products
purchased in the month of November. The product purchased is not
guaranteed to be the same product that will be donated
2 Explaining Racial/Ethnic Disparities in Children’s Dental
Health: A Decomposition Analysis. Guarnizo-Herreno & Wehby
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version on businesswire.com: https://www.businesswire.com/news/home/20221101005541/en/
Aliza Solc, aliza.solc@mslgroup.com
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