Cascade dares America to experience the
first-ever cleaning system to deliver cabinet-ready dishes without
any extra steps — guaranteed
Today, Cascade®, America’s most recommended dishwasher
detergent1 brand, debuted Cascade Platinum Plus, its newest
innovation and most powerful, patented cleaning formula. Every day,
millions of Americans compensate for what their dishwasher may
leave behind by prewashing, rewashing and hand drying for clean,
cabinet-ready dishes. To combat this waste in precious resources of
additional time, effort and water, Cascade developed Cascade
Platinum Plus, a first-of-its-kind cleaning system that allows
people to skip all the extra steps. Simply scrape off any remaining
food, load it into the dishwasher, and you’re done. No prewash, no
rewash - or your money back.
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To develop its biggest formula upgrade in a decade, Cascade
tested 10 prototype formulations and 13,000 test pods to perfect
the super-packed Cascade Platinum Plus ActionPac. The incomparable
dual-power cleaning formula is comprised of cleaning ingredients to
hydrate and scrub dried-on food, plus starch- and protein-fighting
enzymes to break down tough-to-clean foods better than ever before.
The new formula2 features:
- 50% more protein-fighting enzymes to break down protein-rich
foods
- 2x the amount of a new, proprietary enzyme to better fight
stubborn starches
- 2x the grease cleaning power of Dawn to remove grease, deliver
improved shine, and help dry dishes
To better understand America’s broken dishwashing routine and
the intrinsic value of a dishwasher doing its job, Cascade
commissioned a survey3 of dishwasher users to learn more about
their habits and frustrations. The results prove just how
inefficient and dissatisfying current dishwashing routines are:
- At least once a week, people do extra work when running the
dishwasher, including rewashing (57%) their dishes, manually drying
(68%), or prerinsing/prewashing (86%)
- Nearly half (49%) of people feel stressed or overwhelmed when
dishes are not clean enough to immediately put away when the
dishwasher is done
- Having to correct a dishwasher failure causes 48% of people to
miss out on personal time
“For years we have heard people debate the need to prerinse
dishes and express their frustration with having to rewash items
that do not come out of the dishwasher perfectly clean the first
time. When people do the job of their dishwasher, it is clear their
dish washing routine is broken,” said Guerin McClure, Vice
President, North America Dish Care, Procter & Gamble. “We
formulated Cascade Platinum Plus to allow for dishes to go straight
from the table, to the dishwasher, to the cabinet, so people can
spend less time at the sink and more time doing things that they
enjoy.”
Cascade recognizes old prerinsing habits die hard and people do
not believe they can simply scrape, load, and be done, particularly
with tough-to-clean items like a crusty casserole dish or
teriyaki-glazed skillet. The brand dares America to skip the
prerinse by taking the “Cascade Platinum Plus Load This, Get This”
challenge to experience the time- and resource-saving benefits when
the dishwasher can be the dish washer. To kickstart the cleaning
revolution, Cascade is giving away 10 million Cascade Platinum Plus
ActionPacs and offering a money-back guarantee on its best clean
yet.
New Cascade Platinum Plus is launching with support of a
national integrated marketing campaign that encourages viewers to
“Dare to Dish Differently” and is now available in stores
nationwide and online. Retail prices are at the sole discretion of
the retailer. The MSRP is USD $5.44 for an 11-count bag; $19.94 for
a 52-count tub. Visit www.CascadeClean.com to learn more about
Cascade Platinum Plus, its money back guarantee, and how to receive
a free sample.
About Cascade
In 1953, Cascade® entered the automatic dishwashing market with
claims of “spotless dishes” to the four percent of households with
dishwashers. The fast-moving world of household innovations was
just in its beginning stages, and Cascade stayed at the forefront
for the next 50 years by developing a range of automatic
dishwashing products perfect for a variety of families, needs, and
lifestyles. Today, with decades of experience and dishwashers in
more than 60-percent of households, Cascade continues to grow,
striving for immaculate dishes every time with its brilliant
automatic dishwashing powders, gels, pacs, and additives.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
___________________________________________
1
More dishwasher brands in North
America recommend Cascade over any other automatic dishwashing
detergent brand, recommendations as part of co-marketing
agreements.
2
Compared to Cascade Complete
3
Survey Methodology: P&G
conducted a 3-6-minute online survey among n=444 dishwasher users
that are at least partially involved in doing the dishes for their
household. The total sample is nationally representative of age,
race/ethnicity, and household income within the Home Care category
and was fielded between Oct 28 – Nov 1, 2022. The margin of error
(MOE) for the total sample is +/- 4.66 percentage points.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230110005008/en/
M Booth Whitney Kuhn, 210-865-2353 whitneyk@mbooth.com
Procter & Gamble Andy Sullivan, 513-205-5390
sullivan.a.4@pg.com
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