The Partnership Will Accelerate the Hair Care
Brand’s Access to More Black Women and Rapidly Expand Its Community
Investments; Mielle and P&G Each Commit $10 Million to Expand
Impact of the Mielle Cares Charity
P&G Beauty and Mielle Organics®, a popular textured hair
care brand rooted in natural ingredients, announced today that it
will join P&G Beauty, pending regulatory approval, further
expanding access to healthy hair products and services for Black
women around the world.
Founded by wife-and-husband duo Monique and Melvin Rodriguez in
2014, Mielle Organics has become a leading brand for consumers with
textured hair through innovative, technology-driven products,
natural ingredients, and inspirational and educational content.
Mielle will continue to be led by co-founders Monique and Melvin
Rodriguez, as CEO and COO, respectively, and will operate as an
independent subsidiary of P&G Beauty.
“From the moment we stepped into P&G, we saw a diverse team
of leaders who share our values and vision for innovation,
education and community empowerment, including several Black
leaders who play a key role in the hair care and beauty
businesses,” said Monique Rodriguez, co-founder and CEO. “This
partnership gives Mielle an opportunity to serve more textured hair
consumers with the great products and formulas that our community
loves.”
“Today is a remarkable moment for our brand and for the climb of
Black entrepreneurs everywhere as we collectively continue to break
barriers and accelerate the opportunities for growth,” added Ms.
Rodriguez. “I am thrilled that we will make an even greater impact
in how we give back to the community.”
Mielle and P&G have each committed $10 million to Mielle
Cares, a non-profit aimed at providing resources and support to
advance education and economic opportunities in Black and Brown
communities. P&G’s investment in Mielle Cares further expands
its work in advancing gender and racial equity through
award-winning platforms like My Black is Beautiful and Widen the
Screen.
“We founded Mielle Cares to give back to our community who has
been so instrumental in the success of Mielle,” said Melvin
Rodriguez, co-founder and chief operating officer for Mielle
Organics. “Mielle remains committed to leading with purpose and
impact and serving as a beacon in historically underserved
communities. Expanding our impact in Black and Brown communities
will become an even greater focus in the years ahead.”
The news caps an impressive period of growth for Mielle. Over
the last three years, Ms. Rodriguez was able to secure funding from
the New Voices Fund for Women of Color and a subsequent nine-figure
investment from Berkshire Partners at a time when less than one
percent of Black women secured $1 million in funding.*
“This moment was made possible by our hardworking team, the
visionaries who came before us, and the trust and partnership with
investors like New Voices and Berkshire Partners,” said Ms.
Rodriguez. “Now we can pay it forward by continuing the cycle of
investment and mentorship through Mielle Cares.”
“Monique, Melvin and their entire team have done an incredible
job building Mielle Organics into a leading hair care brand beloved
by millions of Black women, and we’re excited to help them continue
their success,” said Lela Coffey, vice president of P&G’s
multicultural hair care business. “P&G Beauty’s role will be to
support the Mielle Organics team with what they need to achieve
their vision – including increased access in Black and Brown
communities and investing in research and innovation – while
enabling the core tenets of their success to continue as they are
today.”
“P&G Beauty is a best-in-class organization, and we are
excited that this partnership will bring additional resources so
that Mielle can continue to serve our incredible customers with
rapid innovation and greater reach in the community,” Ms. Rodriguez
said. “Melvin and I will continue to lead Mielle with the focus on
excellence, customer commitment and integrity that have been the
core of our brand since day one nearly nine years ago.”
About Mielle Organics
Founded in 2014 by CEO Monique Rodriguez, Mielle Organics is a
popular Black-founded, woman-led global beauty brand that is rooted
in natural ingredients. With a heavy emphasis on incorporating
healthier ingredients as its "root to results," Mielle Organics'
collection of beauty products is designed for Black women. Their
products can be found in more than 100,000 stores across the U.S.
in retailers such as Ulta Beauty, Sally Beauty, Target, CVS, Rite
Aid, Walgreens, and Walmart.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
*Source: ProjectDiane 2020 biennial report on the state of Black
and Latina women founders by the organization digitalundivided
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version on businesswire.com: https://www.businesswire.com/news/home/20230110006002/en/
Media Contact: Anitra Marsh marsh.ac.2@pg.com
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