Fans Can Purchase PepsiCo Soft Drinks and
Frito-Lay® Snacks Throughout the Venue
LAS
VEGAS, Jan. 31, 2024 /PRNewswire/ -- Sphere
Entertainment Co. (NYSE: SPHR) announced today a new multi-faceted
partnership with PepsiCo (NASDAQ: PEP) naming the global beverage
and foods company an official partner of Sphere, the
next-generation entertainment venue that opened in Las Vegas in September
2023. As part of this partnership, select PepsiCo products
are available at all Sphere events across the venue's concession
stands and grab and go stations, as well as in the venue's 23
suites. Various PepsiCo food and beverage brands will also be
featured prominently on the venue's Exosphere.
"We are pleased to welcome PepsiCo to Sphere, deepening a
partnership that now extends across our portfolio," said
David Hopkinson, President and Chief
Operating Officer of MSG Sports, who oversees brand partnerships
for the MSG Family of Companies, which also includes Sphere
Entertainment and MSG Entertainment. "PepsiCo shares our commitment
to bringing people together through the power of live events, and
we look forward to working with them at Sphere to continue building
on the world-class experience we offer guests in the venue."
"When it comes to creating memorable food and beverage
experiences, we're constantly pushing the boundaries," said Scott
Finlow, Chief Marketing Officer at PepsiCo Global Foodservice. "Our
partnership with Sphere presents a unique opportunity – we can
connect our Brands with visitors from all across the globe and
deliver disruptive creative work on Sphere's unique Exosphere."
Guests at Sphere will be able to purchase items across PepsiCo's
vast portfolio of beloved drinks and snacks, including
Pepsi®, Pepsi® Zero Sugar, Diet
Pepsi®, STARRY®, MTN DEW®,
Lay's®, Doritos®, Cheetos®, and
more.
PepsiCo is also a signature partner of many other venues and
properties owned and operated by the MSG Family of Companies
including the New York Knicks and Rangers, the Christmas
Spectacular Starring the Radio City Rockettes, Madison Square Garden, The Theater at MSG, The
Arena Concert Series, MSG Networks, KNX Gaming, and Westchester Knicks.
Crown Properties Collection represented Sphere Entertainment in
this partnership.
About Sphere
Sphere is a next-generation entertainment
medium that is redefining the future of live entertainment. A venue
where the foremost artists, creators, and technologists will create
extraordinary experiences that take storytelling to a new level and
transport audiences to places both real and imagined. The venue
will host original Sphere Experiences from leading Hollywood directors; concerts and residencies
from the world's biggest artists; and premier marquee events. The
first Sphere venue opened in Las
Vegas in September 2023, and
is a new Las Vegas landmark,
powered by cutting-edge technologies that ignite the senses and
enable audiences to share experiences at a never-before-seen scale.
More information is available at thesphere.com.
About Sphere Entertainment Co.
Sphere Entertainment
Co. (NYSE: SPHR) is a premier live entertainment and media company.
The Company includes Sphere, a next-generation entertainment medium
powered by cutting-edge technologies to redefine the future of
entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes
MSG Networks, which operates two regional sports and entertainment
networks, MSG Network and MSG Sportsnet, as well as a
direct-to-consumer and authenticated streaming product, MSG+,
delivering a wide range of live sports content and other
programming. More information is available
at sphereentertainmentco.com.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's®, Doritos®,
Cheetos®, Gatorade®, Pepsi-Cola®,
Mountain Dew®, Quaker®, and
SodaStream®. PepsiCo's product portfolio includes a wide
range of enjoyable foods and beverages, including many iconic
brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
Contact:
Sphere Entertainment:
spherepr@thesphere.com
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SOURCE Sphere Entertainment Co.