AUBURN
HILLS, Mich., March 22,
2023 /PRNewswire/ --
- New campaign "Vanlightenment" for the
Chrysler Pacifica and Pacifica Hybrid spans
television, digital and social media, including Chrysler
brand's Facebook, Twitter and Instagram channels
- Through relatable scenarios of real-life challenges, campaign
humorously showcases how the Chrysler Pacifica serves as
a support system for families and brings harmony within their
chaotic lives
- "Vanlightenment" features three 30-second spots with the
broadcast debut of "Courage;" all videos are now viewable on the
Chrysler brand's official YouTube channel
Chrysler brand is launching a new multimedia advertising
campaign for the Chrysler Pacifica and Pacifica Hybrid that
comically showcases the chaotic lives that families lead, while
highlighting the harmony that the minivan's ingenious Stow 'n Go,
Stow 'n Vac, infotainment with Amazon FireTV, and unprecedented
plug-in hybrid range and fuel economy confirms Pacifica's role as
the ultimate solution for parents to achieve "Vanlightenment."
"With this campaign, we wanted to bring a bit of
light-heartedness to the daily chaos that our Chrysler Pacifica and
Pacifica Hybrid owners may experience," said Marissa Hunter, senior vice president of
marketing, Stellantis North America. "'Vanlightenment' recognizes
that while raising a family is a beautiful event, it often can be
challenging and in need of having the right tool or in this case,
the right vehicle, that can deliver a sense of peace and
order."
"The Chrysler brand is committed to delivering harmony in our
customers' driving and ownership experiences that makes their lives
easier with innovative high-tech features, award-winning interior
design, comfort and safety technology," said Chris Feuell, Chrysler brand CEO – Stellantis.
"The Chrysler Pacifica and Pacifica Hybrid are specifically
designed as the ultimate family vehicle that simplifies and
streamlines everyday life, offering innovative and premium seating
and storage to carry everything, screens for every child and
seamlessly connected infotainment and safety features."
The premiere 30-second television spot, "Courage," features a
relatable scenario of how traveling long distances can be chaotic
and stressful, especially if you have the wrong vehicle. However,
"vanlightenment" is found with the Chrysler Pacifica Hybrid,
allowing parents to have the courage and the peace of mind that
their vehicle can not only go further, but also will keep their
kids calm and entertained with Amazon FireTV and its premium
interior.
Two additional 30-second spots are now viewable on the Chrysler
brand's official YouTube channel
"Personal Space" (30 seconds)
"Inner Peace" (30 seconds)
The Chrysler brand created the campaign in partnership with
Doner.
Chrysler Brand
The Chrysler brand has delighted customers with distinctive
designs, craftsmanship, advanced innovation and technology since
the company was founded in 1925. The Chrysler Pacifica continues to
reinvent the minivan, a segment Chrysler invented nearly 40 years
ago. Pacifica delivers an unprecedented level of functionality,
versatility, technology and bold styling along with the most
standard safety features in the industry and most advanced
available all-wheel-drive system in its class. The available
innovative plug-in hybrid powertrain takes this revolutionary
vehicle a step further. It's the first electrified vehicle in the
minivan segment and achieves more than 80 MPGe in electric-only
mode, has an all-electric range of more than 30 miles and a total
range of more than 500 miles. Chrysler Pacifica is also the most
awarded minivan over the last six years with more than 170 honors
and industry accolades since its introduction as a minivan. The
Chrysler 300 lineup delivers on the brand's promise of accessible
luxury, with iconic and elegant design, world-class performance,
efficiency and quality. Chrysler is part of the portfolio of brands
offered by leading global automaker and mobility provider
Stellantis. For more information regarding Stellantis (NYSE: STLA),
please visit www.stellantis.com.
Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler
Twitter: www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis