AUBURN
HILLS, Mich., March 24,
2023 /PRNewswire/ --
- Now in its eighth year, the first Dodge Roadkill Nights west
coast visit hosts helicopter reveal of the 1,025-horsepower 2023
Dodge Challenger SRT Demon 170 and 10,000-plus event attendees
- Dodge also announces Direct Connection stage kits for
modern-era Dodge Challenger now available for purchase at
DCPerformance.com
- Celebrity event appearances included Jay Leno, Dodge enthusiast and professional
wrestler Bill Goldberg, renowned
blues and rock guitarist Kenny Wayne
Shepherd and many more
- Event also featured drag racing, Dodge Hellcat Thrill Rides,
Demon simulators, a cruise-in car show, sponsor/vendor midway areas
and post-reveal performance by Grammy-winning superstar Diplo
- Summer stop in metro Detroit
still on tap for the performance festival with MotorTrend Presents
Roadkill Nights Powered by Dodge event
- Challenger SRT Demon 170 reveal replay as well as event
highlights available for viewing at DodgeGarage.com
The popular Dodge Roadkill Nights event headed out west for a
historic start to the performance festival's eighth year, hosting a
dramatic helicopter-drop reveal of the 1,025-horsepower Dodge
Challenger SRT Demon 170 for 10,000-plus attendees that packed The
Strip at Las Vegas Motor Speedway on March
20, 2023, for Dodge Last Call Powered by Roadkill Nights
Vegas.
A replay of the Dodge Challenger SRT Demon 170 reveal, as well
as event highlights from Dodge Last Call Powered by Roadkill Nights
Vegas event, is available for viewing at DodgeGarage.com.
In addition to the debut of the most powerful muscle car in the
world with the 2023 Dodge Challenger SRT Demon 170, the seventh and
final Dodge "Last Call" special-edition vehicle, the event also
featured appearances by celebrities, including Jay Leno, Dodge enthusiast and famed
professional wrestler Bill Goldberg,
renowned blues and rock guitarist Kenny
Wayne Shepherd and Josh "Chop" Towbin. MotorTrend television
personalities David Freiburger,
Mike Finnegan, Chris Jacobs and Alex
Taylor, and automotive influencers Westen Champlin and Demonology were also in
attendance.
Dodge also announced during the "pre-game" prior to the Demon
170 reveal that Direct Connection stage kits for the modern-era
Dodge Challenger are now available for purchase at
DCPerformance.com. Direct Connection is the Dodge performance parts
brand and is the exclusive source for high-performance parts and
technical expertise straight from the factory.
The Dodge Last Call Powered by Roadkill Nights Vegas event
featured drag racing on The Strip at Las Vegas Motor Speedway in a
variety of categories, including Small Tire, Big Tire and Fastest
Dodge. Christopher Thompson claimed
victory in the Big Tire class, with Chris
Yanez earning the overall win in the Small Tire
category.
Additional event activities included Dodge Hellcat Thrill Rides,
Demon simulators, a cruise-in car show and sponsor/vendor midway
areas. Grammy-winning superstar Diplo wrapped up the night with an
epic one-hour post-reveal special performance. Event partners with
an onsite presence at the event included Mickey Thompson Tires,
Radford Racing, U.S. Coast Guard, U.S. Navy, U.S. Army, U.S.
Marines, Gateway Classic Cars Las Vegas and Staga Motorsports.
The performance festival will also stage its customary summer
event in metro Detroit. The
MotorTrend Presents Roadkill Nights Powered by Dodge event will
feature a new format for the popular Dodge Direct Connection Grudge
Race that has highlighted the Roadkill Nights event in metro
Detroit for the past two years.
Grudge Race competitors will pair up in 2023 and use the all-new
Dodge Direct Connection HurriCrate series of engines, derived from
the all-new 3.0L Hurricane Twin Turbo engine, as the foundational
building blocks of their respective drag car build projects.
Dodge Last Call Powered by Roadkill Nights Vegas: By The
Numbers
- 50+ million online views
- 10,000+ event attendees
- 1,300+ Dodge thrill/drift rides/simulator
rides
- 1,025 horsepower of the 2023 Dodge Challenger SRT
Demon 170 that debuted at the event
- 400+ cruise-in car show vehicles
- 65 drag-racing competitors
- 4 billboards on the Vegas Strip showing Livestream
event coverage
- 1 Kaman K-MAX helicopter to airdrop the Challenger
SRT Demon 170 on The Strip at Las Vegas Motor Speedway
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit
of brothers John and Horace Dodge.
Their influence continues today as Dodge shifts into high gear with
a lineup that delivers unrivaled performance in each of the
segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT
Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge
Durango, as well as an R/T performance hybrid version of
the all-new Dodge Hornet, representing the brand's
first-ever electrified performance vehicle. Dodge delivers the
drag-strip dominating 807-horsepower Dodge Challenger SRT Super
Stock; the 797-horsepower Dodge Charger SRT Redeye, the most
powerful and fastest mass-produced sedan in the world; and the
710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV
ever; and best-in-class standard performance in the compact utility
vehicle segment with the Dodge Hornet. Combined, these four muscle
vehicles make Dodge the industry's most powerful brand, offering
more horsepower than any other American brand across its entire
lineup.
In 2022, the Dodge brand ranked No. 1 in the J.D. Power APEAL
Study (mass market), making it the only domestic brand ever to do
so three years in a row. In 2020, Dodge was named the "#1 Brand in
Initial Quality," making it the first domestic brand ever to rank
No. 1 in the J.D. Power Initial Quality Study (IQS).
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis