AUBURN
HILLS, Mich., Sept. 19,
2023 /PRNewswire/ --
- National Black MBA Association Graduate Student Case
Competition continues with Stellantis as exclusive sponsor
- Event provides for skilled, high-potential MBA candidates from
nation's leading business schools to compete for $50,000 in scholarships
- Competition conducted annually at National Black MBA
Association's conference and exposition
Talented MBA candidates from 20 of the country's top business
schools competed for $50,000 in
scholarships in the 2023 National Black MBA Association (NBMBAA)
Graduate Student Case Competition, sponsored by
Stellantis.
The NBMBAA/Stellantis Graduate Case Competition is an annual
event that gives high-potential graduate students an opportunity to
demonstrate their knowledge and problem-solving skills in a formal
competition.
The competition is held each year as part of the NBMBAA's annual
conference and exposition. This year, the Graduate Case Competition
was held Sept. 13-14 in Philadelphia, and winning teams were announced
Sept. 15.
"At Stellantis, we're proud to continue our long-standing
support of the National Black MBA Association and the Graduate Case
Competition," said Lottie Holland,
vice president, diversity, inclusion, engagement and EEO
compliance, Stellantis North America. "This impressive competition
is a showcase event for diversity, leadership and student
achievement that allows our company to demonstrate our unwavering
commitment to identifying, recruiting and developing diverse talent
and future business leaders that will fuel our success."
Stellantis has been the exclusive sponsor of the Graduate Case
Competition since 1995, with nearly 5,000 students participating
over the years.
During the competition, teams are given a business case from
which they develop solutions. Each student team then prepares and
presents its case to a panel of experienced business executives.
Teams are judged on their analysis of the case, the feasibility of
their recommendations and the quality of their
presentations.
For the 2023 NBMBAA Business Case, students were tasked to
represent a consulting firm that will develop a U.S. marketing
strategy that builds awareness, vehicle-buying consideration,
long-term brand affinity and loyalty among Black consumers for
Dodge, one of the iconic brands in the Stellantis
portfolio.
This year, the students from Clark Atlanta
University took home the first-place trophy as national
champions and $25,000 in
scholarships.
The second- and third-place teams represented Vanderbilt University and Auburn University, earning $15,000 and $10,000
in scholarships, respectively.
An important way Stellantis pursues its long-standing commitment
to diversity is by supporting many diversity-serving organizations
around North America, particularly
in the company's pursuit of diverse talent, a key ingredient in
fueling its innovation.
"Initiatives such as this enable our company to make important
investments in talent, ensuring a future thriving with a diverse
and inclusive network of future leaders," Holland said. "This
commitment brings our company's purpose and values to life -
powered by our diversity, we lead the way the world
moves."
National Black MBA Association
NBMBAA is a non-profit, 501(c)(3) member-based professional
organization which leads in the creation of educational, wealth
building and growth opportunities for Black students, professionals
and entrepreneurs. Representing more than 21,000 members within 41
professional chapters, 33 Leaders of Tomorrow® chapters, and over
500 corporate and non-profit partners, the Association is dedicated
to developing alliances that create intellectual and economic
wealth in the Black community through its five channels of
engagement: career, education, entrepreneurship, leadership and
lifestyle.
Stellantis North America
Stellantis (NYSE: STLA) is
one of the world's leading automakers and a mobility
provider. In North America, it's best known for producing and
selling vehicles in a portfolio of iconic and award-winning brands
such as Jeep®, Chrysler, Dodge, Ram, Alfa Romeo and
Fiat. Powered by its diversity, Stellantis leads the way the
region and the world move – aspiring to become the greatest
sustainable mobility tech company, not the biggest, while creating
added value for all stakeholders as well as the communities in
which it operates. For more information,
visit www.stellantis.com.
Follow company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Company website: www.stellantis.com
LinkedIn: https://www.linkedin.com/company/Stellantis
Facebook: https://www.facebook.com/StellantisNA
Instagram: https://www.instagram.com/stellantisna
Twitter: @StellantisNA
YouTube: http://youtube.com/StellantisNA
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SOURCE Stellantis