Ascent Hospitality, Parent Company of Perkins and Huddle House, Selects Toast to Power Growing Restaurant Portfolio
18 Febbraio 2025 - 2:00PM
Business Wire
Toast (NYSE: TOST), the digital technology platform built for
hospitality, has signed an agreement with Ascent Hospitality
Management to implement Toast Enterprise Solutions at Perkins
American Food Co. and Huddle House initially across 500 restaurant
locations. In addition to Toast point-of-sale (POS) terminals, both
Perkins and Huddle House will use Toast Go® mobile handheld
devices, Kitchen Display Systems (KDS), and Toast’s Restaurant
Management Suite Enterprise.
Ascent Hospitality Management is focused on invigorating leading
brands and positioning them for the future. To help support the
company’s plans for Perkins and Huddle House to enhance operational
efficiency, strengthen the guest dining experience, and continue to
grow, Ascent sought a modern cloud-based technology partner that
could be easily implemented and managed across brands. Ascent also
sought an easy-to-use platform that could scale and support future
innovation for corporate users, franchisees, and restaurant
staff.
“Perkins and Huddle House are proven, full-service brands with
rich histories and loyal guest followings. To ensure we are
well-positioned to grow for years to come, we need to increase
operational efficiency — while maintaining the tradition of quality
and service our guests expect from our brands,” said Steve Roach,
Chief Technology Officer at Ascent Hospitality Management. “From
the start, the Toast team showed their excitement for our vision
and demonstrated they could help us achieve it. Our first Perkins
location on Toast went live last fall and we are delighted to see
more of our restaurants make the transition.”
“We all love the restaurant brands that provide us the same high
quality, consistent, welcoming service and meals time and time
again. The restaurants that truly stand the test of time are
constantly raising the bar for themselves and making improvements
in the background, whether it’s adjusting the menu, adapting how
they provide hospitality, or what tech partners they use,” said
Kelly Esten, Chief Marketing Officer at Toast. “Toast is delighted
to partner with Perkins and Huddle House as they plan for a bright
future of serving their many loyal guests for years to come.”
Toast currently serves hundreds of multi-unit brands, including
Caribou Coffee, Choice Hotels, Craveworthy Brands, WaBa Grill,
Nothing Bundt Cakes, Papa Gino's & D'Angelo, Costa Vida Fresh
Mexican Grill, and The Human Bean, among others. For more
information about Toast and its enterprise capabilities, visit our
Toast for Enterprise page.
About Toast Toast [NYSE: TOST] is a cloud-based,
all-in-one digital technology platform purpose-built for the entire
restaurant community. Toast provides a comprehensive platform of
software as a service (SaaS) products and financial technology
solutions that give restaurants everything they need to run their
business across point of sale, payments, operations, digital
ordering and delivery, marketing and loyalty, and team management.
We serve as the restaurant operating system, connecting front of
house and back of house operations across service models including
dine-in, takeout, delivery, catering, and retail. Toast helps
restaurants streamline operations, increase revenue, and deliver
amazing guest experiences. For more information, visit
www.toasttab.com.
About Ascent Hospitality Management Ascent Hospitality
Management is the parent company of Huddle House and Perkins
American Food Co. and was founded to acquire and invigorate storied
brands to drive long-term growth. With nearly 600 locations across
the U.S. and Canada, the company's mission is "Bringing friends and
families together, over delicious food, served from the heart."
Huddle House and Perkins each have more than 60 years of serving
award-winning, made-to-order breakfast and all-day favorites with a
smile to families and friends nationwide. Visit ascenthm.com for
additional information on both brands and franchise
opportunities.
Forward-Looking Statements
This press release contains “forward-looking statements,” within
the meaning of Section 27A of the Securities Act of 1933, Section
21E of the Securities Exchange Act of 1934 and the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the context of the statement and
generally arise when Toast or its management is discussing its
beliefs, estimates or expectations. Such statements generally
include the words “believes,” “plans,” “intends,” “may,” “will,”
“expects,” “anticipates,” “outlook,” “continues,” or similar
expressions. These statements are not historical facts or
guarantees of future performance, but represent the beliefs of
Toast and its management at the time the statements were made
regarding future events which are subject to certain risks,
uncertainties and other factors, many of which are outside Toast’s
control. Actual results and outcomes may differ materially from
what is expressed or forecast in such forward-looking statements.
Forward-looking statements include, without limitation, statements
regarding Toast’s business plans and strategy in serving multi-unit
customers, the agreement between Toast and Ascent Hospitality
Management and its impact on Toast’s business and operations, and
the implementation of the Toast platform at Perkins and Huddle
House restaurants.
The forward-looking statements contained in this release are
also subject to other risks and uncertainties, including those more
fully described in Toast’s filings with the Securities and Exchange
Commission (“SEC”), including in the sections entitled “Risk
Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations'' in Toast’s Annual Report on
Form 10-K for the year ended December 31, 2023, Toast’s Quarterly
Report on Form 10-Q for the three and nine months ended September
30, 2024, and Toast’s subsequent SEC filings. Toast can give no
assurance that the plans, intentions, expectations or strategies as
reflected in or suggested by those forward-looking statements will
be attained or achieved. The forward-looking statements in this
release are based on information available to Toast as of the date
hereof, and Toast disclaims any obligation to update any
forward-looking statements, except as required by law. These
forward-looking statements should not be relied upon as
representing Toast’s views as of any date subsequent to the date of
this press release.
TOST-CORP
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