NEW
YORK, Feb. 12, 2024 /PRNewswire/ -- Coach
debuted its Fall 2024 collection with a runway show at The James B.
Duke House. The next unveiling of Creative Director
Stuart Vevers' vision of heritage as reimagined by today's
generation, the experience recontextualized the house's authentic
New York legacy and codes of
luxury through the lens of self-expression.
Further evolving Vevers' vision of American classicism
juxtaposed with youthful counter-culture attitude, Fall 2024
introduced heritage archetypes in leather, denim, and cotton,
lovingly distressed to offer a statement about the beauty and value
of garments with character and a story. In outerwear, the house
continued to build upon house icons like the trench coat, and
leather and shearling jackets, while also introducing a
reinterpretation of the cardigan jacket in distressed materials
drawn from workwear. In addition, the house explored tailoring and
dress silhouettes, introducing tuxedo jackets and trousers,
contrasted with collegiate hoodies and school blazers
custom-embroidered with unique Coach crests and the initials and
last names of the models who walked the show.
Fall 2024 continued to build upon Coach (Re)Loved, its program
for exploring circular craft that gives a second life to pre-loved
Coach bags and materials, introducing denim, leather and shearling
pieces crafted from second-hand materials, patchworked into new
designs. In addition, the house reimagined taffeta party dresses
into tops and skirts with a counter-culture feeling. Also as part
of Vevers' vision of redefining craft through the lens of
sustainability and circularity, the house continued to work with
regenerative materials throughout the collection, establishing new
standards for everyday materials.
In leathergoods, Coach introduced its New York collection, debuting the Brooklyn bag and the Empire Carryall in the
house's iconic leathers, bringing playful proportions to legacy
silhouettes. It also introduced a new iteration of the Tabby bag,
the Times Square Tabby, in love-worn, washed nappa and velvet. The
looks were finished with charms inspired by New York souvenirs, including figurines of the
Empire State Building and the Statue of Liberty, yellow taxis, and
post-cards featuring personalized messages written to each
model.
"My vision for Fall was to explore the archetypes of codes of
luxury, recontextualized through the progressive spirit of
New York today," said Vevers. "I
was inspired by the city as a setting for love stories old and new,
the tension between the romantic and picturesque and the real and
spontaneous that is unique here. Embracing and celebrating
love-worn textures and repurposed materials is critical to this
vision. For us, it's about finding joy and purpose in being
present, and championing the way the next generation is redefining
heritage in their own way."
Held at the James B. Duke House on New
York's Upper East Side, the presentation brought Vevers'
vision to life through archival-inspired Coach décor, contrasted
with the attitude of the collection and street-casted models.
Emphasizing intimacy and spaces where all are free to express
themselves, the show offered guests a front-row look at the
collection and imagined a "Coach Club of New York City," along with ID cards filled out
by the Coach Family as they entered the house. The soundtrack
featured versions of "Moon River,"
including new compositions by music director Fabrizio Moretti of The Strokes.
A curated selection of pieces from Fall 2024, including the
Brooklyn bag and ready-to-wear
featuring the collection's bow motif, as well as a limited series
of upcrafted Coach (Re)Loved bags painted with iconic Coach and
New York motifs, are available to
buy now online and at Coach SoHo and Coach House on Fifth
Avenue.
Show and Collection Assets:
RUNWAY IMAGES (ISIDORE
MONTAG)
DETAIL IMAGES (ISIDORE
MONTAG)
FRONT ROW (BFA IMAGES)
FIRST LOOKS (BFA IMAGES)
ARRIVALS (BFA IMAGES)
BEAUTY (BFA IMAGES)
VIDEO ( B LIVE )
COLLECTION NOTES
Show Credits:
STYLIST: OLIVIER RIZZO
SET DESIGNER: STEFAN BECKMAN
MUSIC: FABRIZIO MORETTI
CASTING: ASHLEY BROKAW
HAIR: GUIDO PALAU
MAKEUP: DAME PAT MCGRATH
NAILS: NAOMI YASUDA
LIGHTING DESIGN: NICK GRAY RENEGADE DESIGN
LIGHTING PRODUCTION: 4 WALL
AUDIO: ADI WORLDWIDE
STAGING: 11TH STREET WORKSHOP
VIDEO: B LIVE
PHOTOGRAPHY: ISIDORE MONTAG
EXECUTIVE PRODUCTION, FASHION SERVICES AND MEDIA RELATIONS: KCD
About Coach
Coach is a global fashion house founded in
New York in 1941. Inspired by the
vision of Creative Director Stuart
Vevers and the inclusive and courageous spirit of its
hometown, the brand makes beautiful things, crafted to last—for you
to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on
the New York Stock Exchange under the ticker TPR.
SOCIAL MEDIA: @Coach; #CoachNY #CoachFall24
CONTACT:
Amanda Garcia Santana, Global
Head of PR and Celebrity Relations
agarciasantana@coach.com
Brooke Hudson, Director, Global
Brand Communications
bhudson@coach.com
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SOURCE Coach