The partnership allows customers to tap into
Pinterest's high-intent audience and make their products available
for purchase to an audience that is actively planning and
shopping
NEW
YORK, June 4, 2024 /PRNewswire/ --
Today, VTEX (NYSE: VTEX), the composable and complete commerce
platform for premier brands and retailers, is announcing its
partnership with Pinterest to help consumer brands broaden their
social commerce footprint and connect with more customers.
Through its commerce platform, VTEX's 2,600 global customers can
reach and engage on Pinterest, a leading destination for brands to
reach online shoppers. The collaboration enables customers to
seamlessly integrate their product catalogs, create Pins, and run
performant shopping campaigns on Pinterest.
"With over half a billion monthly active users, Pinterest is
bringing more relevant products that our users love onto its
platform. Our partnership with VTEX is another way for large brands
and regional customers to connect with our users who are seeking
inspiration and shopping in a positive and inspiring place online,"
said Matt Hogle, VP of Global
Sales Organization at Pinterest.
"At VTEX, we empower large global enterprise brands to maintain
agility and deliver seamless shopping experiences from anywhere",
said Santiago Naranjo, CRO at
VTEX. "With our latest social commerce partnership, VTEX
plays a pivotal role in translating the inspiration discovered on
Pinterest's platform into authentic consumer connections for many
of the world's most popular brands powering their commerce
experience. This will cultivate many meaningful engagements that
reinvigorate organic growth and foster a vibrant community as we
continue to create the best unified commerce experience."
VTEX customers such as Whirlpool, Blaisten, and Easy are among
the early testers of the partnership. Our customers now leverage
Pinterest catalogs to enhance customer journeys from inspiration to
action.
To learn more about how VTEX enables the power of social
commerce, click here.
About Pinterest:
Pinterest is a visual search
and discovery platform where people find inspiration, curate ideas,
and shop products—all in a positive place online. Headquartered in
San Francisco, Pinterest launched
in 2010 and has over half a billion monthly active users
worldwide.
About VTEX:
VTEX (NYSE: VTEX) is the composable
and complete commerce platform that delivers more efficiency and
less maintenance to organizations seeking to make smarter IT
investments and modernize their tech stack. Through our pragmatic
composability approach, we empower brands, distributors, and
retailers with unparalleled flexibility and comprehensive
solutions, enabling them to invest solely in what provides a clear
business advantage and boosts profitability. VTEX is trusted by
2,600 global B2C and B2B customers, including Carrefour, Colgate,
Motorola, Sony, Stanley Black &
Decker, and Whirlpool, having 3,500 active online stores across 43
countries (as of FY ended on December 31,
2023). For more information, visit www.vtext.com.
CONTACT: Rachel Goodwill,
vtex@walkersands.com
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SOURCE VTEX