Wells Fargo
is the first partner of both the Men and Women's National Teams in
the United States
NEW
YORK, May 27, 2022 /PRNewswire/ -- The
Federación Mexicana de Fútbol (FMF) and Wells Fargo, a leading
financial service partner and the Official Financial Services
Sponsor of the Men and Women's Mexican National Teams in
the United States, announced today
a multi-year extension of their partnership. Soccer United
Marketing (SUM), FMF's U.S. partner and commercial representative
for the past 20 years, facilitated the agreement.
The Wells Fargo and Men's and Women's Mexican National Team U.S.
Tour partnership will forge a deeper connection with soccer's
engaged millennial and multicultural fan base by creating unique
experiences and offerings that bring people together. Wells
Fargo marks the first partner to
sponsor both the Men's team and the newly unveiled Women's U.S.
tour.
"Soccer is the number one sport for Latinos in the U.S., and for
Mexican Americans, the Mexican National Team exemplifies their
profound pride in their rich cultural heritage. This is why Wells
Fargo has been partnering with the FMF and SUM since 2013," said
Rebeca Vargas, Head of Marketing for
Diverse Segments at Wells Fargo. "We are honored to support
Latino's passion for soccer and proud to be the first and only
corporation in the U.S. to sponsor both the men's and women's
Mexican National teams."
"The Mexican Football Federation is very proud to have Wells
Fargo as a partner so committed to the development of our National
Teams and their fans, and especially to the Women's National Team,"
said Yon de Luisa, President of
Federación Mexicana de Futbol.
Under the terms of the new agreement, Wells Fargo also has the
designations as the Official Bank of the Mexican Men's National
Teams, and the Official Payment Services Sponsor of the Mexican
Men's National Teams. Among matchday assets, Wells Fargo will have
field-level LED signage, in-stadium exposure, and matchday
hospitality.
As part of the sponsorship, Wells Fargo is also launching debit
card designs with the new Mexican National Team logo. "We offer our
customers the opportunity to showcase their passion for soccer
through their debit card," said Vargas.
"Soccer United Marketing is proud to announce a major extension
of the partnership between Wells Fargo and the Federación Mexicana
de Futbol, including the Men's and Women's Mexican National Team's
U.S. Tours," said Jennifer Cramer,
SUM EVP of Partnership Marketing. "We look forward to working with
Wells Fargo on creating special moments for the Mexican National
teams and engaging fans in significant ways for many years to
come."
Kicking off with a game against Nigeria at AT&T Stadium in Arlington, Texas, the Men's Mexican National
Team will play a series of MexTour games in the build-up to the
2022 World Cup, including matches against Uruguay (Glendale,
Az.) and Ecuador
(Chicago) on June 2 and 5, respectively. The MexTour will also
head to Atlanta to face
Paraguay on Aug. 31.
In its 19th edition, the men's Mexican National
Team U.S. Tour matches have become one of the most popular sporting
events in the U.S., with an average attendance of 60,000 fans per
match in the last decade. The MexTour matches allow the team
to prepare for important competitions like the FIFA World Cup and
Concacaf Gold Cup, while reaching their fervent fan base across
North America. A 2020 study
by Equation Research identified 60 million fans of
the Mexican National Team in the United
States, making it one of the most followed sports teams in
the country.
For more information, visit MexTour.org.
About Wells Fargo:
Wells Fargo & Company (NYSE: WFC) is a leading
financial services company that has approximately $1.9 trillion in assets, proudly serves one in
three U.S. households and more than 10% of small businesses in the
U.S., and is a leading middle market banking provider in the U.S.
We provide a diversified set of banking, investment and mortgage
products and services, as well as consumer and commercial finance,
through our four reportable operating segments: Consumer Banking
and Lending, Commercial Banking, Corporate and Investment Banking,
and Wealth & Investment Management. Wells Fargo ranked No. 37 on Fortune's 2021 rankings
of America's largest corporations. In the communities we serve, the
company focuses its social impact on building a sustainable,
inclusive future for all by supporting housing affordability, small
business growth, financial health, and a low-carbon economy. News,
insights, and perspectives from Wells Fargo are also available at
Wells Fargo Stories.
About Soccer United Marketing (SUM):
Soccer United
Marketing (SUM), the commercial arm of Major League Soccer, has
become the preeminent commercial soccer enterprise in North America, overseeing the
commercialization, marketing, promotion and operational execution
of the region's most successful soccer entities. SUM holds the
exclusive rights to Major League Soccer, the United States Soccer
Federation, the Mexican National Team (for the U.S. market),
Leagues Cup, Campeones Cup and Concacaf Properties (including Gold
Cup™, Nations League Finals, Concacaf Champions League and Concacaf
W). In addition, SUM held the promotional and commercial
rights to the highly successful 2016 Copa America Centenario.
Media Contacts:
For Wells Fargo
Carolina Guana, Wells Fargo Corporate
Communications
Carolina.Guana@wellsfargo.com
Phone: 480-493-6272
For SUM
Angela Alfano,
SUM Communications
Angela.Alfano@MLSsoccer.com
Phone: 646-682-5313
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SOURCE Soccer United Marketing