Zeta Global Named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises
07 Settembre 2023 - 2:05PM
Business Wire
Zeta Global (NYSE : ZETA), the AI-Powered Marketing Cloud, today
announced it has been named a Leader in the IDC MarketScape:
Omni-Channel-Marketing Platforms for B2C Enterprises 2023 Vendor
Assessment*. This IDC MarketScape evaluates 14 vendors in the
omni-channel marketing platforms for B2C Enterprises space.
Gerry Murray, Research Director of IDC’s MarketScape of IDC’s
Enterprise Marketing Technology Service stated, “The Zeta Marketing
Platform was recognized for reducing multivendor complexity across
email service providers (ESP), customer data platforms (CDP),
demand-side platforms (DSP), and omni-channel engagement. Zeta’s
integrated technology, data, and services help enterprise
organizations simplify marketing and drive revenue
performance.”
The IDC MarketScape report identifies some of the Zeta Marketing
Platform’s strengths, including:
- Designed to enable enterprises to acquire, grow, and retain
customers, the [ZMP] solution offers a combination of core
products, add-on modules, and services that are formulated to serve
specific market opportunities or vertical segments.
- Zeta has one of the largest consumer and business-to-business
data sets (outside the walled garden vendors) with 2.4+ billion
consumer IDs (750+ million deterministic), along with location,
transaction, and intent signals, which are derived from one of the
world's largest repositories of personally identifiable information
(PII).
“Zeta’s strategy is to empower CMOs and their teams to make
intelligence-based business decisions that deliver stronger
results,” said Christian Monberg, Chief Technology Officer and Head
of Product, at Zeta Global. “Within the ZMP, marketers can harness
intelligence that unlocks their ability to build, optimize, and
activate marketing programs that accelerate growth and provide
individualized consumer experiences across every channel.
Recognition in this IDC MarketScape is appreciated and we believe
It reinforces our continued investment in innovating as we design
solutions for our customers.”
The Zeta Marketing Platform combines identity, intelligence, and
activation to create better experiences for consumers and deliver
better results for brands. This unique combination provides an
integrated approach for marketing technology products (CRM, CDP,
ESP, DSP) and solution messaging across all available and emerging
channels.
To learn more about the Zeta Marketing Platform and other trends
in intelligence, marketing, and creativity, tune into Zeta’s annual
conference, ZETA LIVE 2023, on Thursday, September 28th. ZETA LIVE
will include celebrity keynotes, iconic business leaders, and some
of the most forward-thinking CEOs and CMOs today. The conference
will be held in-person from New York City and simulcast globally
via live stream. Zeta Live’s virtual experience is free and open
for all to attend. Please register at the ZETA LIVE 2023 site.
About Zeta Global Zeta
Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
*IDC MarketScape: Worldwide Omni-Channel Marketing
Platforms for B2C Enterprises 2023 Vendor Assessment, (Doc
#US49727423), August 2023)
About IDC MarketScape: IDC MarketScape vendor assessment
model is designed to provide an overview of the competitive fitness
of ICT (information and communications technology) suppliers in a
given market. The research methodology utilizes a rigorous scoring
methodology based on both qualitative and quantitative criteria
that results in a single graphical illustration of each vendor’s
position within a given market. IDC MarketScape provides a clear
framework in which the product and service offerings, capabilities
and strategies, and current and future market success factors of IT
and telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective vendors.
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Investor Relations Scott Schmitz ir@zetaglobal.com Press James
A. Pearson press@zetaglobal.com
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