Upgraded app incorporates client feedback for
a seamless, intuitive experience
TORONTO, Sept. 6,
2022 /CNW/ - Scotia iTRADE, Scotiabank's
self-directed investment brokerage, has unveiled the newest
generation of its mobile trading app. Part of Scotia iTRADE's
substantial investment in its people, tools and technology stemming
from significant growth in recent years, the new app combines a
powerful engine with an intuitive interface tailored to investors
of all experience levels.
"We are committed to providing the best trading app for all
users—from expert to new investor," said Erin Griffiths, Senior Vice President, Client
Solutions for Scotiabank. "Whereas the seasoned investor may use
more advanced information and capabilities, those who are newer to
the world of self-directed investing may need more guidance
establishing a strong foundation. This new iteration of our Scotia
iTRADE app caters to this spectrum of investors through a seamless
single sign-on experience with Scotiabank's mobile banking app and
provides our clients with greater ease, accessibility and
stability."
The new Scotia iTRADE app includes functionalities such as a
smooth and fast biometric login, equity and options trading, fund
transfers between accounts, and key features like push
notifications. Clients will see continued investment in the app
through regular updates and improvements.
To create an adaptive and accessible platform for all
self-directed investors, the app design team started with a beta
version of the mobile app to gather direct client feedback and make
the necessary improvements to ensure the app meets their needs.
"Feedback from Scotia iTRADE clients throughout the development
process has helped us to deliver a flexible user experience that
serves their diverse needs," said Raymond
Mulligan, Senior Vice President, Chief Information Officer,
Global Wealth Management for Scotiabank. "While we've invested in
the resources required to build a reliable back-end and intuitive
interface, listening to our valued clients has—as always—proved to
be invaluable in taking the user experience to the next level."
To learn more about and download Scotia iTRADE's new mobile
trading app, please visit the Scotia iTRADE site.
About Scotiabank
Scotiabank is a leading bank in the Americas. Guided by our
purpose: "for every future", we help our customers, their families
and their communities achieve success through a broad range of
advice, products and services, including personal and commercial
banking, wealth management and private banking, corporate and
investment banking, and capital markets. With a team of over 90,000
employees and assets of approximately $1.3
trillion (as at July 31,
2022), Scotiabank trades on the Toronto Stock Exchange (TSX:
BNS) and New York Stock Exchange (NYSE: BNS). For more information,
please visit http://www.scotiabank.com and follow us on Twitter
@Scotiabank.
SOURCE Scotiabank